印度軟性飲料市場

2025年，由於印度全國人均消費量極低，該國軟性飲料市場在價值和銷售方面均持續穩定成長。全球人均消費量為104公升，而印度人均消費量僅25公升。此外，擁有3.29億千禧世代和3.81億Z世代的年輕人口推動了快速商務和電子商務的蓬勃發展，以及價格親民的行動裝置的廣泛普及，這些因素也促進了市場成長。

Euromonitor International發布的《印度軟性飲料市場報告》全面分析了印度軟性飲料市場的規模和結構。報告涵蓋最新的零售銷售數據（2021-2025年），並重點指出了推動市場成長的細分領域。此外，報告還列出了主要企業和品牌，並對影響市場的主要因素進行了策略分析，包括監管、分銷、包裝和定價等問題。報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

購買本報告的好處

• 這將為您提供軟性飲料市場的詳細整體情況。
• 您可以識別成長領域並了解推動變革的因素。
• 您可以了解競爭格局、主要市場參與企業和領先品牌。
• 透過利用五年預測，您可以評估市場預計將如何發展。

Euromonitor International在市場研究報告、商業參考書籍和線上資訊系統出版領域擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的優勢和對多元化市場的深刻理解，公司提供可靠的資訊資源，協助企業制定明智的策略規劃。

目錄

目錄和表格一覽

執行摘要

• 低人均消費水準支撐了強勁成長

關鍵數據分析結果

產業表現

• 人們日益增強的健康意識正在推動消費者轉向健康導向產品。
• 激烈的價格競爭

未來展望

• 較低的基準、年輕的人口結構和宏觀經濟成長支撐了銷售。
• 原物料進口成本增加

競爭格局

• 百事可樂和可口可樂都將品牌建立和促進循環經濟放在首位。
• Reliance Consumer Products 與參與企業之間的競爭格局已徹底改變。

頻道

• QuickCommerce正在重新定義軟性飲料的行銷方式。
• 食品服務與零售業的比例

市場數據

附錄

• 印度的噴泉飲料

免責聲明

資訊來源

印度的碳酸飲料

關鍵數據分析結果

2025年的發展

• 預計2025年碳酸飲料的需求將保持強勁。

產業表現

• 2025年，溫暖的天氣將繼續推動碳酸飲料的銷售。
• 快速商業的迅速擴張

未來展望

• 地緣政治因素導致的通貨膨脹加劇，給軟性飲料相關企業的利潤帶來了壓力。
• 預計2025年的稅制改革不會對銷售額產生重大影響。
• 為了應對糖尿病病例的增加，各公司正在調整其無糖產品線。

競爭格局

• Reliance Consumer Products 透過優先考慮價格實惠和利用廣泛的分銷基礎設施，鞏固了其市場地位。
• Lahori Zeera 發展成為主要的市場競爭對手。

頻道

• QuickCommerce正在重新定義我們的行銷方式。

類別數據

免責聲明

印度果汁

關鍵數據分析結果

2025年的發展

• 健康趨勢、創新和減稅正在推動經濟成長。

產業表現

• 在注重健康的消費者和當地需求的推動下，果汁市場持續成長。
• 隨著功能性成分被添加到果汁中，傳統類別之間的界限變得越來越模糊。
• 果汁消費稅稅率的調整將促進短期成長。

未來展望

• 地緣政治衝突和通膨加劇可能會影響需求。
• 年輕消費者敦促企業專注於更健康的產品和永續的生產方式。
• 品類界線正在模糊：果汁產業的下一個​​重大機會

競爭格局

• 製造商正專注於高階化、健康意識創新以及向區域市場擴張。

頻道

• 快速商業利用消費者衝動購買和快速分銷的行為。

類別數據

免責聲明

印度瓶裝水

關鍵數據分析結果

2025年的發展

• 健康意識的提高、都市化的加速以及消費者對品牌飲料日益成長的偏好，將推動2025年強勁成長。

產業表現

• 人們對水傳播感染疾病的認知不斷提高，以及對自來水的不信任，正在推動這一成長。
• 信實集團進入市場以及消費稅大幅下調將引發激烈的價格競爭。

前景與機遇

• 地緣政治不穩定與通膨上升的影響
• 環境問題、法規和高昂的營運成本限制了這個類別。

競爭格局

• 主要企業將高階和大眾供水業務視為關鍵成長領域。
• 永續性正在成為一項關鍵的競爭優勢。

頻道

• 快速商業的興起正在從根本上改變瓶裝水市場。

類別數據

免責聲明

印度的運動飲料

關鍵數據分析結果

2025年的發展

• 隨著健康意識的提高和運動參與度的提高，市場也在不斷發展。

產業表現

• 人們對積極生活方式的興趣日益濃厚，推動了運動飲料市場的成長。
• 2025年9月稅制改革後，此類別將面臨重大阻力。

未來展望

• 地緣政治不穩定和持續通膨正在造成充滿挑戰的商業環境。
• 消費者行為因家庭預算緊張而改變

競爭格局

• 百事公司以極具影響力的行銷策略引領業界。

頻道

• QuickCommerce正在重塑印度的運動飲料市場。

類別數據

免責聲明

印度的能量飲料

關鍵數據分析結果

2025年的發展

• 在快節奏的都市生活中，能量飲料是一種功能性必需品。

產業表現

• 隨著價格親民品牌的出現，預計市場將進一步擴張。
• 不斷變化的挑戰，包括更嚴格的FSSAI法規。

未來展望

• 中東的地緣政治不穩定與充滿挑戰的環境
• 小容量包裝和PET包裝仍將是主流。

競爭格局

• 信實集團進入市場將加劇經濟型轎車領域的競爭。
• Sting 透過使這一類別民主化來鞏固自己的地位。

頻道

• 快速交易仍然是成長最快的管道。

類別數據

免責聲明

集中於印度

關鍵數據分析結果

2025年的發展

• 經濟型濃縮液的進一步成長

產業表現

• 價格實惠是催收服務銷售的主要促進因素。
• 製造商正致力於研發注重健康的創新產品。

未來展望

• 充滿挑戰的商業環境
• 企業將繼續專注於功能和改進以實現成長。

競爭格局

• Pioma Industries旗下的Rasna將在2025年維持其領先地位。
• 供應鏈問題和通貨膨脹是參與企業。

頻道

• 對本地配送公司的擔憂

類別數據

免責聲明

印度即飲茶

關鍵數據分析結果

2025年的發展

• RTD T恤的成長動能將在2025年持續維持。

產業表現

• 健康意識、便利性和創新正在推動即飲茶的成長。
• 即飲茶將繼續成為成熟企業和新興企業的重要投資領域。

未來展望

• 中東地緣政治不穩定及其引發的通貨膨脹預計將對貿易量產生影響。
• 碳酸即飲茶可望成為成長最快的類別。

競爭格局

• 印度聯合利華憑藉其廣泛的分銷網路在市場上佔據主導地位。

頻道

• 快速商業的迅速擴張

類別數據

免責聲明

Soft drinks continued to experience robust growth in both value and volume terms in India in 2025 due to exceptionally low per capita consumption across the nation. While the global average stands at 104 litres per person, consumption in India averages a mere 25 litres. Expansion was also fuelled by the rapid rise of quick commerce and e-commerce, driven by a large youthful population consisting of 329 million Millennials and 381 million Gen Z individuals, widespread access to affordable mobile...

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Robust growth supported by low per capita consumption

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Rising health awareness drives shift to health-oriented products
• Intense price competition

WHAT'S NEXT?

• Low base, young demographic, and macroeconomic growth support sales
• Increased cost of importing raw materials

COMPETITIVE LANDSCAPE

• PepsiCo and Coca-Cola prioritise brand-building and promoting a circular economy
• Competitive landscape disrupted by Reliance Consumer Products and niche players

CHANNELS

• Quick commerce is redefining the marketing landscape for soft drinks
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in India

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prolonged demand for carbonates in 2025

INDUSTRY PERFORMANCE

• Warm weather continues to drive carbonates sales in 2025
• Rapid expansion of quick commerce

WHAT'S NEXT?

• Inflation exacerbated by geopolitical conditions puts pressure on the bottom line of carbonates players
• Tax change in 2025 not expected to have significant impact on sales
• Companies adjust their sugar free portfolios in response to the rise of diabetes

COMPETITIVE LANDSCAPE

• Reliance Consumer Products consolidates a strong position by prioritising affordability and leveraging its expansive distribution infrastructure
• Lahori Zeera evolves into a major market contender

CHANNELS

• Quick commerce is redefining the marketing landscape

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

DISCLAIMER

JUICE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth supported by health trend, innovation and tax cuts

INDUSTRY PERFORMANCE

• Juice continues to grow on the back better-for-you juices and rural demand
• Blurring of traditional category boundaries as juices incorporate functional elements
• GST rate change for juice aids short-term growth

WHAT'S NEXT?

• Geopolitical conflict and rising inflation may impact demand
• Young consumer base nudges companies to focus on healthier products and sustainable practices
• Blurring of category lines: the next big opportunity for juice players

COMPETITIVE LANDSCAPE

• Manufacturers focus on premiumisation, health-conscious innovation, and rural expansion

CHANNELS

• Quick commerce capitalises on impulse-driven consumer behaviour and high-velocity distribution

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

DISCLAIMER

BOTTLED WATER IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness, urbanisation, and increasing preference for branded water drive strong growth in 2025

INDUSTRY PERFORMANCE

• Growth fuelled by rising awareness of waterborne diseases and distrust of tap water
• Reliance's entry and a significant reduction in GST trigger an intense price war

PROSPECTS AND OPPORTUNITIES

• Impact of geopolitical instability and rising inflation
• Environmental concerns, regulation and high operational costs limit the category

COMPETITIVE LANDSCAPE

• Top players look at premiumisation and bulk water as significant growth avenues
• Sustainability emerges as a critical competitive pillar

CHANNELS

• Rise of quick commerce fundamentally transforms the bottled water market

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

DISCLAIMER

SPORTS DRINKS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Evolving market with rising health awareness and sports participation

INDUSTRY PERFORMANCE

• Focus on active lifestyles drives growth of sports drinks
• Category faces a significant headwind following the September 2025 tax revision

WHAT'S NEXT?

• Geopolitical instability and persistent inflation create a challenging operating environment
• Shifting consumer behaviour in in response to tightened household budgets

COMPETITIVE LANDSCAPE

• PepsiCo leads with high-impact marketing strategies

CHANNELS

• Quick commerce is reshaping the Indian sports drink market

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

DISCLAIMER

ENERGY DRINKS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fast-paced urban lifestyles make energy drinks a functional staple

INDUSTRY PERFORMANCE

• Further expansion with the arrival of affordable brands
• Evolving challenges, including stricter FSSAI regulations

WHAT'S NEXT?

• Challenging environment due to geopolitical instability in the Middle East
• Small pack sizes and PET packaging will continue to dominate

COMPETITIVE LANDSCAPE

• Reliance's entry intensifies competition in the economy segment
• Sting maintains its lead having democratised the category

CHANNELS

• Quick commerce remains the fastest growing channel

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

DISCLAIMER

CONCENTRATES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Further growth of affordable concentrates

INDUSTRY PERFORMANCE

• Affordability drives concentrates sales
• Manufacturers focus on health-oriented product innovation

WHAT'S NEXT?

• A challenging operating environment
• Companies will continue to focus on functionality and fortification for growth

COMPETITIVE LANDSCAPE

• Pioma Industries' Rasna maintains its lead in 2025
• Supply chain issues and inflation pose challenges for players

CHANNELS

• Concern over hyperlocal delivery players

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

DISCLAIMER

RTD TEA IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth continues for RTD tea in 2025

INDUSTRY PERFORMANCE

• Health trend, convenience and innovation drive growth of RTD tea
• RTD tea remains a key area of investment for established and emerging players

WHAT'S NEXT?

• Geopolitical instability in the Middle East and the resultant inflation set to impact volumes
• Carbonated RTD tea set to be the fastest growing category

COMPETITIVE LANDSCAPE

• Hindustan Unilever dominates with its extensive distribution network

CHANNELS

• Rapid expansion of quick commerce

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

DISCLAIMER