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市場調查報告書

商品編碼

1885695

泰國軟性飲料市場

Soft Drinks in Thailand

出版日期: 2025年11月28日 | 出版商:

Euromonitor International | 英文 98 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2025年，泰國軟性飲料市場實現了溫和成長，透過重新定義消費者價值，成功應對了經濟挑戰。價格親民成為消費者關注的焦點，推動了對低價產品和小包裝的需求。同時，具有健康功效的保健和機能飲料也成為關鍵促進因素。創新加速發展，注重文化相關性和情感共鳴，並充分利用社群媒體和生活方式故事進行傳播。

Euromonitor International發布的《泰國軟性飲料市場報告》全面分析了泰國軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售資料（2020-2024年），並幫助讀者識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括監管、分銷、包裝和定價。報告也對2029年的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細整體情況軟性飲料市場
確定成長領域並了解變革促進因素
了解競爭格局、主要市場參與企業和主要品牌
利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄和表格

執行摘要

價值、健康和敏捷創新推動軟性飲料業務成長

關鍵資料結果

產業表現

經濟逆風下，軟性飲料產業重新定義
健康與敏捷性驅動軟性飲料創新
創新植根於文化相關性和情感共鳴

未來趨勢

預計健康、生活方式和價格因素將影響泰國軟性飲料市場的發展。
糖稅和生活方式的改變推動了產品配方不斷改良和優質化。
軟性飲料將採用日益多樣化的分銷形式。

競爭格局

可口可樂在個人化和補水領域保持軟性飲料產業的領先地位
Wellness幫助CocoMax在軟性飲料產業快速成長

通路

傳統衝動消費通路仍然很重要
電子商務的策略崛起以及適應全通路的必要性
零售和餐飲通路推動品牌建設

市場資料

附錄

泰式軟性飲料

國家報告免責聲明

資訊來源

泰國碳酸鹽

關鍵資料結果

2025年的發展

創新和生活方式推動泰國碳酸鹽產業的成長

產業表現

低糖品種能促進生長，但人們對人工甜味劑的擔憂仍然存在。
衝動消費和美食搭配是碳酸飲料歷久不衰的魅力。

未來趨勢

健康意識將重塑泰國碳酸鹽景觀
隨著品牌競相融入生活方式，行銷戰愈演愈烈。
獨特的口味和策略夥伴關係提升了碳酸飲料的品牌價值

競爭格局

可口可樂的個人化行銷策略透過碳酸飲料與Z世代建立連結。
Singha秉持健康、傳統和創新精神，保持強勁成長動能。

通路

便利商店與速食店的合作關係塑造了碳酸飲料的經銷模式
批量採購和策略促銷改變碳酸鹽分銷模式。

分類資料

國家報告免責聲明

泰式果汁

關鍵資料結果

2025年的發展

泰國果汁產業的停滯、創新與策略轉變

產業表現

果汁產業在消費者優先順位轉變的背景下停滯不前。
維持椰子和其他植物水的成長之道，指引前進的方向。

未來趨勢

品牌塑造和包裝設計或將改變泰國果汁產業
超越清爽 - 健康聲明將如何改變果汁市場
泰國的糖稅有望改變果汁創新的未來。

競爭格局

FoodStar 依然保持領先地位，而Malee和Tipco則重新定義了果汁產業的競爭格局。
CocoMax 強勁成長，Chabaa 擁抱情感品牌塑造

通路

小規模本地雜貨店和便利商店主導著散裝果汁的銷售。
優質化推動果汁產業現代貿易通路的成長

分類資料

國家報告免責聲明

泰式瓶裝水

關鍵資料結果

2025年的發展

瓶裝水成長要素、演變趨勢與市場動態

產業表現

氣候、飲用水短缺和勞動力短缺等因素促進了瓶裝水的成長。
瓶裝水的優勢以及功能創新

未來趨勢

預計偏遠地區的瓶裝水消費量將會增加。
利用智慧自動販賣機和無現金支付方式，革新瓶裝水的行動銷售模式
泰國富裕消費者推動高階瓶裝水市場成長

競爭格局

Boon Rawd Brewery 利用品牌股權引領泰國瓶裝水市場
Aura 的自然故事情節推動泰國市場的成長

通路

由大賣場、零售電商和小規模本地雜貨店主導的混合模式
泰國瓶裝水的成功取決於其貨架佔有率。

分類資料

國家報告免責聲明

泰國運動飲料

關鍵資料結果

2025年的發展

運動飲料正逐漸被視為日常飲品，越來越受歡迎。

產業表現

運動飲料不僅與運動有關，也是消費者日常必需品。
為了應對糖稅，提供低糖運動飲料。

未來趨勢

健康意識的提升預計將推動運動飲料的持續成長。
人工智慧和穿戴式裝置或將改變泰國運動飲料的格局
利用消費者回饋來幫助重新配製運動飲料並減少糖分

競爭格局

運動飲料贊助商的持久優勢和策略演變
Gatorade和100 Plus推動運動飲料市場蓬勃發展

通路

便利性透過小型本地雜貨店和便利商店促進銷售。
超級市場和零售電商蓬勃發展，尤其是大宗採購方面。

分類資料

國家報告免責聲明

泰式能量飲料

關鍵資料結果

2025年的發展

儘管徵收糖稅，但功能性需求仍然推動了強勁成長。

產業表現

功能性需求推動能量飲料強勁成長
儘管更健康的選擇層出不窮，但傳統配方仍然是能量飲料銷售的主力軍。

未來趨勢

基於功能需求和經濟現實，預計將實現穩定成長。
提升能量飲料功效與參與度的技術
糖稅或將引發能量飲料產業的進一步變革

競爭格局

大型企業競相爭奪價格敏感型能量飲料的市場佔有率
Carabao的激進策略推動了能量飲料的快速成長

通路

衝動性購買推動便利商店能量飲料銷售成長
駕馭線上成長與策略性On-Trade通路機會

分類資料

國家報告免責聲明

泰國濃縮物

關鍵資料結果

2025年的發展

受健康趨勢和結構性缺陷的影響，成長受到限制。

產業表現

結構性弱點限制了2025年精礦的成長
健康趨勢與競爭挑戰集中成長

未來趨勢

若不進行針對健康領域的策略性重新定位，濃縮液將面臨停滯不前。
數位化將繼續最佳化泰國精礦分銷
應對糖稅和監管變化的影響

競爭格局

參與企業繼續控制濃縮物
Nestle旗下Nestea茶飲在成長停滯的濃縮飲品市場中獨佔鰲頭。

通路

小規模本地雜貨店引領潮流，大量購買變得越來越重要。
零售電子商務在B2B庫存補貨中的作用日益增強
濃縮物轉化

分類資料

國家報告免責聲明

泰式即飲茶

關鍵資料結果

2025年的發展

健康、傳統數位化是即飲茶的關鍵趨勢。

產業表現

即飲茶已不再只是提神醒腦，而成為功能性生活方式的選擇。
無負擔的享受推動了普通即飲茶的佔據主導地位和成長。

未來趨勢

多元化是即飲茶成長的關鍵
即飲茶的清爽性、特色性和功能性之間的界線正變得模糊不清。
健康與保健推動泰國即飲茶創新

競爭格局

兩位領導人都透過規模和策略來維持控制。
即飲茶競爭由互補策略決定

通路

在泰國，本地零售商在即飲茶的分銷中仍扮演著重要角色。
線上平台和價格細分再形成即飲茶的分銷模式。

分類資料

國家報告免責聲明

泰式即飲咖啡

關鍵資料結果

2025年的發展

即飲咖啡市場格局的變化帶來了挑戰和機會。

產業表現

糖稅和定價挑戰導致即飲咖啡銷售下降
優質化推動了即飲咖啡的發展。

未來趨勢

新的配方變化可能有助於未來的成長。
新鮮度和原料來源很可能成為即飲咖啡的新戰場。
包裝多樣化，永續性監管壓力較小

競爭格局

Birdy 將即飲咖啡推向主流高階優質化，維持了品牌忠誠度。
Boss以日本精湛工藝擄獲了挑剔的泰國食客的心。

通路

從衝動消費到必需品 - 泰國即飲咖啡零售的演變
可近性影響即飲咖啡的經銷

分類資料

國家報告免責聲明

簡介目錄

Product Code: SDTH

In 2025, soft drinks in Thailand experienced moderate growth, successfully navigating economic challenges by redefining consumer value. Affordability was crucial, driving demand for budget-friendly options and smaller pack sizes. Simultaneously, wellness and functional beverages, boasting added health benefits, emerged as key growth drivers. Innovation became agile, culturally relevant, and emotionally resonant, leveraging social media and lifestyle storytelling. Distribution evolved, with e-com...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Value, wellness, and agile innovation drive growth in soft drinks

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Soft drinks are redefining value amidst economic headwinds
Wellness and agility drive innovation in soft drinks
Innovation anchored in cultural relevance and emotional resonance

WHAT'S NEXT?

Health, lifestyle, and price expected to shape soft drinks in Thailand
Sugar tax and shifting lifestyles to drive continued reformulation and premiumisation
Soft drinks will increasingly embrace a diverse distribution landscape

COMPETITIVE LANDSCAPE

Coca-Cola maintains its lead in soft drinks with personalisation and hydration
Wellness helps CocoMax become a fast-growing force in soft drinks

CHANNELS

Enduring importance of traditional channels for impulse purchases
The strategic rise of e-commerce and the imperative for omnichannel adaptation
Retail and foodservice channels drive brand-building

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

Fountain sales in Thailand

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Innovation and lifestyles drive growth for carbonates in Thailand

INDUSTRY PERFORMANCE

Reduced sugar variants propel growth, but artificial sweetener concerns linger
Impulse enjoyment and culinary pairing drive the enduring appeal of carbonates

WHAT'S NEXT?

Health consciousness is set to redefine Thailand's carbonates landscape
Marketing wars to intensify as brands vie for lifestyle integration
Quirky flavours and strategic partnerships set to drive brand relevance in carbonates

COMPETITIVE LANDSCAPE

Coca-Cola's personalisation drive connects with Generation Z in carbonates
Singha maintains its dynamic ascent: due to health, heritage, and innovation

CHANNELS

Convenience retailer and QSR partnerships shape the distribution of carbonates
Bulk purchasing and strategic promotions are reshaping carbonates distribution

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Stagnation, innovation, and strategic shifts in juice in Thailand

INDUSTRY PERFORMANCE

Stagnation for juice amidst shifting consumer priorities
Coconut and other plant waters maintains its growth path and shows a way forward

WHAT'S NEXT?

Branding and packaging likely to reshape juice in Thailand
Beyond refreshment - how health claims are expected to reshape juice offerings
Thailand's sugar tax expected to reshape the future of juice innovation

COMPETITIVE LANDSCAPE

FoodStar maintains its lead, while Malee and Tipco redefine the competition in juice
CocoMax sees dynamic growth, while Chabaa embraces emotional branding

CHANNELS

Small local grocers and convenience retailers dominate sales of mass juice
Premiumisation drives growth for modern trade channels in juice

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Growth drivers, evolving trends, and market dynamics in bottled water

INDUSTRY PERFORMANCE

Climate, lack of potable water, and workforce needs underpin growth of bottled water
The dominance of still bottled water alongside functional innovation

WHAT'S NEXT?

Bottled water expected to be shaped by consumption in more remote areas
Smart vending and cashless payments to reshape on-the-go sales of bottled water
Thailand's affluent consumers will drive growth for premium bottled water

COMPETITIVE LANDSCAPE

Boon Rawd Brewery leverages brand equity to lead bottled water in Thailand
Aura's natural story is driving its growth in the Thai market

CHANNELS

A hybrid model driven by hypermarkets, retail e-commerce, and small local grocers
Shelf presence dictates success in bottled water in Thailand

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Growth as sports drinks are increasingly considered an everyday drink

INDUSTRY PERFORMANCE

Sports drinks become an everyday staple for consumers, not just related to sport
Adapting to the sugar tax with reduced sugar sports drinks offerings

WHAT'S NEXT?

Health consciousness expected to fuel sustained growth in sports drinks
AI and wearables likely to reshape sports drinks in Thailand
Using consumer feedback to aid reformulation and sugar reduction in sports drinks

COMPETITIVE LANDSCAPE

Sponsor's enduring dominance and strategic evolution in sports drinks
Gatorade and 100 Plus drive dynamic growth in sports drinks

CHANNELS

Accessibility drives sales through small local grocers and convenience stores
Supermarkets and retail e-commerce see dynamism, especially for bulk purchases

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Functional necessity fuels resilient growth despite the sugar tax

INDUSTRY PERFORMANCE

Resilient growth for energy drinks, driven by functional necessity
Regular formulations drive sales of energy drinks even as healthier options emerge

WHAT'S NEXT?

Anticipated stable growth to be driven by functional necessity and economic realities
Technology to drive efficiency and engagement in energy drinks
Sugar tax likely to be a catalyst for further change in energy drinks

COMPETITIVE LANDSCAPE

Heavyweights battle for share in price-sensitive energy drinks
Carabao's aggressive strategy fuels the fastest growth in energy drinks

CHANNELS

Impulse purchases fuel strength of convenience retailers for energy drinks
Navigating online growth and strategic on-trade opportunities

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Limited growth amidst health trends and structural weakness

INDUSTRY PERFORMANCE

Structural weakness limits growth for concentrates in 2025
Health trend and competition challenge the growth of concentrates

WHAT'S NEXT?

Concentrates faces stagnation without strategic health-focused repositioning
Digitalisation to continue to optimise concentrates distribution in Thailand
Navigating the impact of the sugar tax and regulatory shifts

COMPETITIVE LANDSCAPE

Established players maintain their grip on concentrates
Nestle's Nestea leads isolated growth in the stagnant concentrates category

CHANNELS

Small local grocers leads distribution, while bulk purchasing is significant
The growing role of retail e-commerce in B2B restocking
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Health, heritage, and digitalisation are key trends in RTD tea

INDUSTRY PERFORMANCE

RTD tea is evolving beyond refreshment to a functional lifestyle choice
Guilt-free enjoyment drives the dominance and growth of regular still RTD tea

WHAT'S NEXT?

Diversification will be key for growth in RTD tea
Blurring the lines between refreshment, speciality, and functionality in RTD tea
Health and wellness set to drive innovation in RTD tea in Thailand

COMPETITIVE LANDSCAPE

The two leaders maintain their grip through scale and strategy
Complementary strategies define the competition in RTD tea

CHANNELS

Proximity retailers remain key in the distribution of RTD tea in Thailand
Online platforms and price segmentation reshape distribution in RTD tea

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

The shifting landscape of RTD coffee presents challenges and opportunities

INDUSTRY PERFORMANCE

Sales of RTD coffee decline amidst sugar tax and affordability challenges
Premiumisation drives evolution in RTD coffee

WHAT'S NEXT?

Fresher reformulations likely to contribute to growth moving forward
Freshness and sourcing likely to be the new battleground for RTD coffee
Packaging diversification, with little regulatory pressure in terms of sustainability