中國軟性飲料市場

中國軟性飲料市場預計到2025年將維持穩定成長。過去一年，軟性飲料零售價格呈現溫和上漲趨勢，大多數類別的銷售成長速度超過了以金額為準成長速度。影響市場發展的關鍵因素之一是中國消費者日益增強的健康意識，尤其關注糖分含量。因此，低糖和無糖產品設計已成為影響消費者購買決策的重要因素。

Euromonitor International發布的《中國軟性飲料市場報告》全面分析了中國軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售資料（2020-2024年），並幫助讀者識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括監管、分銷、包裝和定價。報告也對2029年的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細整體情況軟性飲料市場
• 找出成長領域並了解變革的促進因素；
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，Euromonitor International能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 軟性飲料表現相對良好

關鍵資料結果

產業表現

• 健康因素對軟性飲料有很大影響
• 消費者願意為便利性和即時送達支付費用
• 地方文化傳統對產品開發的影響日益增強

未來趨勢

• 軟性飲料前景穩定
• 參與企業迎合了更成熟的偏好
• 低糖即飲茶持續快速成長。

競爭格局

• Nongfu Spring Co Ltd憑藉即飲茶的成長鞏固了其市場地位
• 競爭格局為國內企業提供了發展動力。

通路

• 軟性飲料嚴重依賴傳統管道。
• 人們對便利性和即時的期望日益提高
• 餐飲服務與零售部門

市場資料

附錄

• 中國軟性飲料銷量

國家報告免責聲明

資訊來源

中國的碳酸鹽

關鍵資料結果

2025年的發展

• 碳酸鹽發生結構變化

產業表現

• 健康問題和缺乏實質創新抑制碳酸飲料的消費。
• 低糖即飲茶和國產品牌的興起正將消費者從碳酸可樂中拉走。

未來趨勢

• 碳酸鹽岩中結構進一步退化現像也很明顯。
• 透過跨品類創新，打造豐富多元的碳酸飲料產品。
• 永續實踐正廣泛採用，以引起具有環保意識的消費者的共鳴。

競爭格局

• 佔據主導地位的跨國品牌正遭受市場佔有率下滑。

通路

• 小規模本地雜貨店仍然是碳酸飲料的主要銷售管道。
• 消費者希望在網路購物時能夠即時存取和即時。

分類資料

國家報告免責聲明

中國果汁

關鍵資料結果

2025年的發展

• 參與企業致力於果汁品類不斷變化的需求。

產業表現

• 中國消費者的健康意識仍然是果汁產業面臨的一項挑戰。
• 椰子和其他植物來源液體對中國消費者來說很有吸引力。

未來趨勢

• 健康問題日益嚴重，既帶來機會也帶來威脅。
• 科技引領健康領域的創新
• 低糖/無糖和功能性益處是主要要求。

競爭環境

• 知名品牌Minute Maid鞏固了Coca-Cola China Ltd的強勢地位
• General Beverage Co Ltd在果汁業掀起波瀾

通路

• 超級市場在果汁領域繼續保持主導地位。
• 消費者越來越依賴零售電商平台購買果汁

分類資料

國家報告免責聲明

中國瓶裝水

關鍵資料結果

2025年的發展

• 瓶裝水領域取得強勁進展

產業表現

• 瓶裝水消費量上升
• 新產品上市推動品類成長
• 更廣泛的分銷策略促進了碳酸天然礦泉水的銷售

未來趨勢

• 各領域各類產品前景光明
• 包裝技術的進步提升了永續性。
• 技術為提高透明度、可追溯性和生產效率提供了可能。

競爭格局

• Wahaha在2025年回歸
• Nongfu Spring Co Ltd鞏固主導地位

通路

• 由於小型本地商店交通便利，大部分銷售額都來自這些商店。
• 自動販賣機的成長反映了人們對即時獲取的需求日益成長。

分類資料

國家報告免責聲明

中國運動飲料

關鍵資料結果

2025年的發展

• 運動飲料在健康熱潮中越來越受歡迎

產業表現

• 積極的生活方式推動了運動飲料銷售的快速成長
• 低糖運動飲料正吸引消費者的濃厚興趣。

未來趨勢

• 持續的成長率反映出一個更具活力的國家
• 消費者期望運動飲料還能帶來其他好處。
• 關注運動飲料中的電解質

競爭格局

• 兩家參與企業佔了近一半的銷售量佔有率。
• 自2023年推出以來，Eastroc Hydrating Water取得了令人矚目的成長。

通路

• 大型公司利用其廣泛的分銷網路來接觸那些非常重要的小規模本地雜貨店。
• 自動販賣機為活躍的消費者提供了一個方便的解決方案。

分類資料

國家報告免責聲明

中國能量飲料

關鍵資料結果

2025年的發展

• 能量飲料的消費量越來越大。

產業表現

• Eastroc Super Drink以低價鼓勵消費
• 消費機會擴大

未來趨勢

• 人們對能量飲料看法的改變推動了銷售
• 低糖能量飲料品類可望成長
• 能量飲料的成分越來越多樣化。

競爭格局

• 能量飲料產業的激烈競爭
• Shenzhen Eastroc Beverage Co Ltd是最具活力的參與企業。

通路

• 小規模本地雜貨店仍然是主要管道
• 為了適應不同的消費情況，通路多元化發展。

分類資料

國家報告免責聲明

集中在中國

關鍵資料結果

2025年的發展

• 中國日益興盛的咖啡文化對濃縮咖啡產生了正面影響。

產業表現

• 咖啡濃縮液推動了中國咖啡消費的快速成長
• 人們對更健康飲品的需求促使他們選擇濃縮液。
• 消費者被濃縮液的便攜性所吸引。

未來趨勢

• 濃縮物前景光明
• 參與企業將著重於產品的健康屬性，以提升其吸引力。
• 永續性仍然是議程上的重要議題。

競爭格局

• Luckin Coffee (Beijing) Co Ltd鞏固其領先地位
• Luckin Coffee的強勁表現與多種因素有關。

通路

• 零售電子商務在濃縮物領域佔據強大的地位。
• 濃縮物轉化

分類資料

國家報告免責聲明

中國即飲茶

關鍵資料結果

2025年的發展

• 消費者對即飲茶的興趣日益濃厚

產業表現

• 即飲茶在商店獲得認可，推動業績強勁成長。
• 低糖即飲茶迎合消費者需求

未來趨勢

• RTD茶的光明前景
• 口味多樣化可以增強吸引力。
• 功能特性造就了即飲茶的新品種

競爭格局

• Master Kong Ice Tea保持強勁領先優勢
• Oriental Leaf 無糖品種躍升至第二位

通路

• 現代通路是即飲茶的關鍵
• 折扣零食零售商實現了令人矚目的成長

分類資料

國家報告免責聲明

中國即飲咖啡

關鍵資料結果

2025年的發展

• 即飲咖啡越來越受歡迎。

產業表現

• 更健康的產品線吸引消費者
• 咖啡文化的快速發展帶動了消費者的興趣。

未來趨勢

• 精製產品提供更健康的選擇
• 科技提升風味、品質和可追溯性
• 致力於開發永續包裝解決方案的公司

競爭格局

• Nestle (China) Ltd透過不斷推出新口味和新產品形式，保持其領先地位。
• Starbucks利用當地文化保持競爭力

通路

• 小規模本地雜貨店為即飲咖啡品牌提供關鍵優勢
• 零售電商以快速的配送和有競爭力的價格吸引消費者。

分類資料

國家報告免責聲明

中國亞洲特色飲品

關鍵資料結果

2025年的發展

• 亞洲專門食品飲品市場的艱難處境

產業表現

• 尤其是在年輕一代失去吸引力
• 鮮泡紅茶與即飲茶之間的競爭
• 以健康為導向的發展興起

未來趨勢

• 亞洲專門食品飲品形像過時。
• 利用數位行銷和科技與受眾互動
• 永續發展理念能引起消費者的共鳴。

競爭格局

• Tiandi No1 Beverage Co Ltd是實力雄厚的參與企業
• Lvjie獲得中國消費者的喜愛

通路

• 電子商務銷售額成長

分類資料

國家報告免責聲明

Soft drinks in China maintained a steady growth trajectory in 2025. Over the past year, retail prices of soft drinks have seen a moderate increase, with value growth outpacing volume growth across most categories. A key driver shaping the market is the rising health consciousness among Chinese consumers, particularly regarding sugar content. To this end, low-sugar and sugar-free formulations have become significant factors influencing purchasing decisions.

Euromonitor International's Soft Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Relatively bright performance for soft drinks

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Health factors bear heavy influence on soft drinks
• Consumers are willing to pay for convenience and instant delivery
• Local cultural traditions increasingly shape product developments

WHAT'S NEXT?

• Stable outlook for soft drinks
• Players will capitalise on more discerning tastes
• High growth of reduced-sugar RTD tea will continue

COMPETITIVE LANDSCAPE

• Nongfu Spring Co Ltd strengthens position with growth in RTD tea
• Domestic companies gain traction in highly competitive landscape

CHANNELS

• Soft drinks is heavily reliant on the traditional channel
• Rising expectations over convenience and immediacy
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in China

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Carbonates faces structural changes

INDUSTRY PERFORMANCE

• Health concerns and lack of meaningful innovation weakens carbonate consumption
• Reduced-sugar RTD tea and emergence of domestic brands draws consumers away from cola carbonates

WHAT'S NEXT?

• Further structural decline is evident for carbonates
• Cross-category innovation to create variety of sparkling beverages
• Sustainable initiatives are embraced to resonate with eco-conscious consumers

COMPETITIVE LANDSCAPE

• Dominant multinational brands are seeing some share erosion

CHANNELS

• Small local grocers remain a key channel for carbonates
• Consumers expect instant access and immediacy when shopping online

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Players focus on evolving needs in the juice category

INDUSTRY PERFORMANCE

• Health-awareness in China remains challenging for juice category
• Coconut and other plant waters prove attractive to the Chinese consumer

WHAT'S NEXT?

• The growing health agenda poses opportunities and threats
• Technology will spearhead health-based innovations
• Low/zero sugar and functional benefits are stand-out requirements

OMPETITIVE LANDSCAPE

• Leading brand Minute Maid supports strong position of Coca-Cola China Ltd
• General Beverage Co Ltd makes waves in the juice category

CHANNELS

• Supermarkets retain their stronghold in juice category
• Stronger reliance on retail e-commerce for juice purchases

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong progress for the bottled water category

INDUSTRY PERFORMANCE

• Bottled water consumption occasions are on the rise
• Product launches drive category growth
• Wider distribution strategies drives sales of carbonated natural mineral bottled water

WHAT'S NEXT?

• Bright outlook with diverse products aimed at different segments
• Advancements in packaging will enhance sustainable credentials
• Technology offers scope to enhance transparency, traceability and enhance production efficiencies

COMPETITIVE LANDSCAPE

• Wahaha builds on its resurgence in 2025
• Nongfu Spring Co Ltd solidifies its leading position

CHANNELS

• Accessibility and convenience pushes most sales through small local stores
• Vending growth reflects rising demand for instant access

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports drinks strengthen position amid health boom

INDUSTRY PERFORMANCE

• Active lifestyles support dynamic sales growth in sports drinks
• Reduced-sugar sports drinks attract strong consumer interest

WHAT'S NEXT?

• Sustained growth rates reflect a more active nation
• Consumers expect additional benefits from sports drinks
• Focus on electrolytes in sports drinks

COMPETITIVE LANDSCAPE

• Two players comprise almost half of volume share
• Eastroc Hydrating Water shows remarkable growth following entrance in 2023

CHANNELS

• ajor players leverage broad distribution networks to reach all-important small local grocers
• Vending offers convenient solution for active consumers

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy drinks are more widely consumed

INDUSTRY PERFORMANCE

• Eastroc Super Drink drives consumption with low price positioning
• Consumption occasions are expanding

WHAT'S NEXT?

• Evolving perception of energy drinks will drive sales
• Reduced-sugar energy drinks category set to flourish
• The ingredients in energy drinks are also becoming more diverse

COMPETITIVE LANDSCAPE

• Intense competition in energy drinks landscape
• Shenzhen Eastroc Beverage Co Ltd is most dynamic player

CHANNELS

• Small local grocers remain dominant channel
• Distribution is diversifying in line with consumption occasions

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• China's rising coffee culture has positive impact on concentrates

INDUSTRY PERFORMANCE

• Coffee concentrates draw on China's rapid growth of coffee consumption
• Desire for healthier beverages supports liquid concentrates
• Consumers are attracted by the portability of liquid concentrates

WHAT'S NEXT?

• Bright outlook for concentrates
• Players will embrace health attributes to bolster appeal
• Sustainability will remain high on the agenda

COMPETITIVE LANDSCAPE

• Luckin Coffee (Beijing) Co Ltd reinforces its lead
• Dynamic performance of Luckin Coffee linked to multiple factors

CHANNELS

• Retail e-commerce has strong position in concentrates
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising consumer interest in RTD tea

INDUSTRY PERFORMANCE

• Healthy performance as RTD teas gain visibility in stores
• Reduced-sugar RTD tea is sweet spot for consumers

WHAT'S NEXT?

• Bright outlook for RTD tea
• Flavour diversification will bolster appeal
• Functional traits give rise to new variants of RTD tea

COMPETITIVE LANDSCAPE

• Master Kong Ice Tea maintains a strong lead
• Oriental Leaf pushes into second position with zero sugar variant

CHANNELS

• Modern channel is key for RTD tea
• Snack discount retailers show remarkable growth

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growing appeal of RTD coffee

INDUSTRY PERFORMANCE

• Healthier lines attract consumers
• Rapid rise in coffee culture supports consumer interest

WHAT'S NEXT?

• Sophisticated products will deliver healthier offerings
• Technologies will enhance flavours, quality and traceability
• Players to roll out sustainable packaging solutions

COMPETITIVE LANDSCAPE

• Nestle (China) Ltd retains lead through regular new flavour extensions and formats
• Starbucks harnesses local culture to ensure relevancy

CHANNELS

• Small local grocers offer key benefits to RTD coffee brands
• Retail e-commerce draws in consumers with quick delivery and competitive prices

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Challenging landscape for Asian speciality drinks

INDUSTRY PERFORMANCE

• Lacklustre appeal notably among younger generations
• Competition from freshly brewed tea drinks and RTD tea
• Health-oriented developments are emerging

WHAT'S NEXT?

• Asian specialty drinks struggle with outdated image
• Digital marketing and technologies are leveraged to engage with audiences
• Sustainable developments will resonate with consumers

COMPETITIVE LANDSCAPE

• Tiandi No1 Beverage Co Ltd is the leading player
• Lvjie strikes a chord with Chinese consumers

CHANNELS

• E-commerce sales are gaining traction

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER