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市場調查報告書

商品編碼

1897746

菲律賓軟性飲料市場

Soft Drinks in the Philippines

出版日期: 2025年12月24日 | 出版商:

Euromonitor International | 英文 96 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

在菲律賓，儘管通膨壓力持續存在，但得益於行銷力度加大、通路改善以及價格穩定，Off-Trade管道軟性飲料的銷量在2025年仍有所成長。碳酸軟性飲料依然是銷售量最大的品類，而可樂飲料則持續維持以金額為準地位。同時，瓶裝水作為日常消費品的地位也使其持續受益。消費者對價格承受能力的考量影響企業的策略，促使他們採取調整包裝規格、提高價格透明度和增強品牌曝光度等措施。

Euromonitor International發布的菲律賓軟性飲料市場報告全面分析了菲律賓軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售資料（2020-2024年），並重點介紹了推動市場成長的行業。本報告著重介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括監管、分銷、包裝和定價。報告也對2029年的市場發展趨勢進行了預測，深入剖析了市場動態。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細整體情況軟性飲料市場。
找出成長領域，了解改變的促進因素。
了解競爭格局、主要市場參與企業和領導品牌。
利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，Euromonitor International能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄和表格

執行摘要

價格紀律和數位參與是軟性飲料復甦的基石。

關鍵資料結果

產業表現

物價穩定，零售額上升
出於對消費者承受能力的考慮，參與企業將重點放在降低成本上。
健康和保健趨勢對發展仍然非常重要

未來展望

數位和技術的進步將支持進一步的成長和發展
來自餐飲業日益成長的競爭威脅
永續性議題持續對創新產生重大影響。

競爭格局

Coca-Cola保持整體領先地位
Nestle投資整合行銷策略

通路

小規模本地雜貨店仍然是主要的零售通路。
食品服務仍然是重要的成長動力。

市場資料

附錄

菲律賓特色飲品

國家報告免責聲明

資訊來源

菲律賓碳酸鹽

關鍵資料結果

2025年的發展

到2025年，由於無糖產品的出現和價格親民，碳酸飲料的銷售量將會成長。

產業表現

到2025年，碳酸飲料零售將超過銷售量成長速度。
低糖碳酸可樂推動整體銷售量成長

未來展望

預計碳酸鹽在預測期內將保持強勁成長。
數位和技術進步塑造著發展和進步。
食品服務通路仍將是關鍵的成長驅動力。

競爭格局

Coca-Cola透過投資跨產業創新，保持了其整體領先地位。
Coca-Cola進一步增加對品牌認知度和使用者參與度的投入。

通路

到2025年，小規模本地雜貨店仍將是主要的銷售管道。
電子商務是成長最快的行業。

分類資料

國家報告免責聲明

菲律賓果汁

關鍵資料結果

2025年的發展

隨著健康意識的增強，果汁飲料市場成長強勁。

產業表現

預計到2025年，果汁的價值和銷售量將顯著成長。
果汁飲料最受歡迎。

未來展望

菲律賓果汁零售將成長
健康與保健趨勢加速發展，影響創新。
透過食品服務管道經營的鮮榨果汁和冰沙連鎖店帶來的競爭日益加劇

競爭格局

Del Monte保持總體領先地位
Coca-Cola beverages將在2025年迎來快速成長。

通路

小規模本地雜貨店作為主要通路
加油站零售商受惠於人們對便利性的需求。

分類資料

國家報告免責聲明

菲律賓的瓶裝水

關鍵資料結果

2025年的發展

隨著功能擴展，純淨水能夠促進成長。

產業表現

2025年瓶裝水零售將表現強勁
消費者更青睞純淨瓶裝水，功能性飲用水也越來越受歡迎。

未來展望

預計在整個預測期內，瓶裝水的零售將持續成長。
健康趨勢將在塑造行銷策略中發揮關鍵作用。
在菲律賓，餐飲服務業仍然是瓶裝水的主要銷售管道。

競爭格局

Philippine Spring Water Resources引領菲律賓瓶裝水市場
Coca-Cola旗下的威爾金斯品牌在高階市場依然保持強勁動力。

通路

小規模本地雜貨店在零售分銷領域處於領先地位
便利商店成長速度最快

分類資料

國家報告免責聲明

菲律賓運動飲料

關鍵資料結果

2025年的發展

運動飲料成長依然緩慢，創新方向轉向粉狀產品

產業表現

預計到2025年，運動飲料的銷售量將持續成長。
普通運動飲料比更健康的替代品更受歡迎

未來展望

受健康趨勢上升的推動，運動飲料預計將穩定成長。
對健康和福祉的關注將影響行銷策略。
永續性對生產和品牌定位持續產生重大影響。

競爭格局

Pepsi-Cola Products維持品類領先地位
Coca-Cola飲料公司專注於Powerade品牌，SIP Plus目的是顛覆市場。

通路

超級市場是運動飲料的首選通路
電子商務受益於豐富的商品選擇和宅配服務。

分類資料

國家報告免責聲明

菲律賓能量飲料

關鍵資料結果

2025年的發展

隨著減糖工作的持續進行，以價值主導的領導者保持了市場地位。

產業表現

受快節奏生活方式下人們對快速補充能量的需求所推動，能量飲料銷售量穩定成長。
消費者轉向低糖食品。

未來展望

預計零售銷售額在預測期內將穩定成長。
數位化創新正日益成為一種行銷策略。
健康與保健趨勢仍然是創新的關鍵。

競爭格局

Asia Brewery將在2025年繼續保持領先地位。
Monster Beverage 創下最快成長紀錄

通路

小型本地雜貨店是能量飲料的主要購買管道。
行動購物趨勢將助力電子商務成長

分類資料

國家報告免責聲明

菲律賓濃縮飲品

關鍵資料結果

2025年的發展

粉狀飲品保持了飲料的濃縮度，品牌方還添加了健康提示。

產業表現

強勁的粉末飲料濃縮液需求推動零售成長
粉狀飲料濃縮液是最受歡迎的形式。

未來展望

零售銷售量預計將穩定成長，支撐粉狀飲料濃縮液的穩定表現。
參與企業可能會擴大使用數位工具進行互動和行銷。
日益增強的健康意識影響發展

競爭格局

Mondelez將在2025年持續維持業界領先地位。
Nestle受惠於其品牌策略行銷

通路

超級市場主導分銷
到2025年，行動購物將變得普遍，電子商務將繼續成長。
濃縮飲料轉化

分類資料

國家報告免責聲明

菲律賓即飲茶

關鍵資料結果

2025年的發展

低糖產品延續了即飲茶的強勁成長動能

產業表現

菲律賓即飲茶零售量和銷售額成長。
低糖品種推動即飲茶市場成長

未來展望

隨著企業加大對生產和推廣的投資，即飲茶市場預計將進一步成長。
數位工具能夠推動精準宣傳活動，但傳統的線下互動對於建立消費者信任和參與仍然非常重要。
健康和保健的考量將繼續影響消費者的選擇。

競爭格局

Universal Robina引領即飲茶市場，Coca-Cola擴大產品範圍
Nestea 透過行銷活動提升了Nestle的業績。

通路

超級市場在商品分銷方面佔據主導地位，提供種類繁多的產品和優惠的價格。
電子商務受益於消費者的整體購買習慣

分類資料

國家報告免責聲明

菲律賓即飲咖啡

關鍵資料結果

2025年的發展

即飲咖啡方便快捷，而高級進口咖啡則越來越受歡迎。

產業表現

預計到2025年，即飲咖啡的銷售量和銷售額都將強勁成長。
優質化推動進口即飲咖啡的成長

未來展望

菲律賓即飲咖啡市場預計將持續保持穩定成長
參與企業該品類的企業可能會重新定位產品，透過優質化來獲取成長機會。
永續性問題正日益影響採購和品牌定位。

競爭格局

Tirta Fresindo Jaya 憑藉 Kopiko Lucky Day 取得成功
Nestle在菲律賓即飲咖啡市場的持續成長是由便利性趨勢所驅動的。

通路

超級市場受益於具有競爭力的價格和大量採購。
持續的數位化推動了電子商務的擴張。

分類資料

國家報告免責聲明

簡介目錄

Product Code: SDPH

In the Philippines, off-trade soft drinks volume sales rose in 2025, supported by stronger marketing, improved distribution and stabilising prices despite ongoing inflationary pressure. Carbonates remained the largest category by volume, with cola variants sustaining their lead in value terms, while bottled water continued to benefit from its role as a daily essential. Affordability considerations are shaping strategy, prompting pack-size adjustments and sharp price points, alongside high-visibi...

Euromonitor International's Soft Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Pricing discipline and digital engagement support soft drinks recovery

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Retail value sales rise amid stabilising prices
Affordability concerns prompt players to focus on cost to consumers
Health and wellness trends remain critical to development

WHAT'S NEXT?

Digital and technological advancements to support further growth and development
Increased competitive threat from foodservice
Sustainability concerns will continue to exert strong influence on innovation

COMPETITIVE LANDSCAPE

Coca-Cola maintains overall leadership
Nestle invests in integrated marketing strategy

CHANNELS

Small local grocers continues as key retail distribution channel
Foodservice remains key growth driver

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

Fountain sales in the Philippines

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Zero-sugar formats and affordability tactics lift carbonates in 2025

INDUSTRY PERFORMANCE

Retail value sales outpace volume sales growth in carbonates in 2025
Reduced sugar cola carbonates drives overall volume growth

WHAT'S NEXT?

Carbonates faces further solid growth for forecast period
Digital and tech advances to shape development and progress
Foodservice channel will continue as critical growth driver

COMPETITIVE LANDSCAPE

Coca-Cola remains overall leader as players invest in cross-industry innovation
Coca-Cola invests further in awareness and engagement

CHANNELS

Small local grocers remains key distribution channel in 2025
E-commerce enjoys fastest rise

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Juice drinks leads growth as health cues gain weight

INDUSTRY PERFORMANCE

Strong value and volume growth for juice in 2025
Juice drinks shows greatest dynamism

WHAT'S NEXT?

Retail volume sales set to rise for juice in the Philippines
Health and wellness trends will accelerate, having greater impact on innovation
Rising competition from fresh juice and smoothie chains operating through foodservice channels

COMPETITIVE LANDSCAPE

Del Monte maintains overall leadership
Coca-Cola beverages enjoys rapid rises in 2025

CHANNELS

Small local grocers as primary distribution channel
Forecourt retailers benefits from convenience demand

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Still purified water anchors growth as functionality expands

INDUSTRY PERFORMANCE

Bottled water sees strong retail volume sales in 2025
Consumers prefer still purified bottled water, while functional water gains ground

WHAT'S NEXT?

Retail volume sales of bottled water set to rise throughout forecast period
Wellness trends to play a pivotal role in shaping marketing strategies
Foodservice will remain important channel for bottled water in the Philippines

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources leads bottled water in the Philippines
Coca-Cola holds strong with Wilkins brand in premium segment

CHANNELS

Small local grocers leads retail distribution
Convenience stores posts fastest rise

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Innovation shifts to powders as sports drinks growth stays modest

INDUSTRY PERFORMANCE

Sports drinks sees continued volume growth in 2025
Regular sports drinks prove more popular than healthier variants

WHAT'S NEXT?

Sports drinks anticipated to see steady growth supported by prevailing health trends
Health and wellness focus will shape marketing strategies
Sustainability to remain key influence on production and brand positioning

COMPETITIVE LANDSCAPE

Pepsi-Cola Products maintains category leadership
Coca-Cola Beverages focuses on Powerade brand as SIP Plus aims to shake up the landscape

CHANNELS

Supermarkets as preferred distribution channel for sports drinks
E-commerce benefits from broad offer and home deliveries

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Value-led leaders hold ground as reduced sugar grows

INDUSTRY PERFORMANCE

Energy drinks registers stable growth driven by demand for quick energy boosts amid busy lifestyles
Consumers shift towards reduced sugar options

WHAT'S NEXT?

Retail volume sales set to rise steadily during forecast period
Digital innovation will increasingly marketing strategies
Health and wellness trends will remain key to innovation

COMPETITIVE LANDSCAPE

Asia Brewery continues to lead in 2025
Monster Beverage sees fastest growth

CHANNELS

Small local grocers as primary channel for energy drinks purchases
Mobile shopping trend supports e-commerce expansion

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Powder formats sustain concentrates as brands add health cues

INDUSTRY PERFORMANCE

Rising retail volume sales benefit from strong demand for powder concentrates
Powder concentrates proves most popular format

WHAT'S NEXT?

Retail volume sales expected to rise steadily, supported stable performance of powder concentrates
Players likely to increasingly leverage digital tools for engagement and marketing
Development will be impacted by growing health awareness

COMPETITIVE LANDSCAPE

Mondelez maintains overall leadership in 2025
Nestle benefits from strategic marketing of Nestea brand

CHANNELS

Supermarkets leads distribution
E-commerce continues to rise as mobile shopping gains ground in 2025
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Reduced sugar variants keep RTD tea on a strong growth path

INDUSTRY PERFORMANCE

Retail volume and value sales are rising for RTD tea in the Philippines
Reduced sugar variants drive growth in still RTD tea

WHAT'S NEXT?

Further growth forecast for RTD tea as players invest in production and promotions
Digital tools drive targeted campaigns, traditional in-person activations remain essential for building consumer trust and engagement
Health and wellness concerns will continue to influence consumer choices

COMPETITIVE LANDSCAPE

Universal Robina leads overall RTD tea, while Coca-Cola increases product variety
Nestea bolsters Nestle's performance through marketing initiatives

CHANNELS

Supermarkets leads distribution thanks to broad array and favourable prices
E-commerce benefits from bulk-buying habits

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

RTD coffee expands on convenience, with premium imports adding momentum

INDUSTRY PERFORMANCE

RTD coffee sees strong growth in both volume and value terms in 2025
Premiumisation drives growth in imported RTD coffee

WHAT'S NEXT?

Continued steady growth forecast for RTD coffee in the Philippines
Category players may reposition products to capture growth through premiumisation
Sustainability concerns increasingly shape sourcing and brand positioning