馬來西亞軟性飲料市場

2025年，受成本上升和糖稅增加的影響，馬來西亞軟性飲料市場非處方即飲飲料（OTC）銷售成長放緩。這導致消費者尋求更價格分佈的品牌。同時，受消費者偏好、份量控制和旅遊需求成長的推動，非處方飲料（OT）銷售量顯著成長。新產品推出，尤其是健康型產品，主要針對年輕消費者。在政府支持和健康意識轉變的推動下，預計未來成長將保持穩定。

Euromonitor International發布的《馬來西亞軟性飲料市場》報告全面分析了馬來西亞軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售數據（2020-2024年），並幫助讀者識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括法律法規、分銷管道、包裝和定價。報告也對2029年的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況軟性飲料市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 因應軟性飲料價格上漲和健康意識增強的趨勢

關鍵數據結果

產業表現

• 通貨膨脹和糖稅將限制2025年軟性飲料的成長。
• 消費者偏好的變化和旅遊人數的成長正在推動On-Trade的成長。
• 軟性飲料：Off-Trade放緩，創新激發年輕人興趣

未來趨勢

• 政府支持和日益增強的健康意識預計將推動軟性飲料產業穩步成長。
• 糖稅給軟性飲料產業帶來壓力，審查重點轉向配方調整
• 遊客將安全放在首位，這推高了瓶裝水和椰子水的需求。

競爭格局

• F&N利用多元化的產品組合來應對不斷上漲的成本，並保持其在軟性飲料市場的領先地位。
• 在地採購、廣泛分銷和引人注目的宣傳活動是 Kara Marketing 蓬勃發展的驅動力。

頻道

• 在通路競爭日益激烈的背景下，小規模本地雜貨店依然保持主導。
• 便利商店、加油站和超級市場的分佈範圍擴大
• 便利性和旅遊業的成長導致On-Trade蓬勃發展，其成長率超過了Off-Trade的微弱成長。

市場數據

附錄

• 馬來西亞飲料自動販賣機銷售

國家報告免責聲明

資訊來源

馬來西亞碳酸鹽

關鍵數據結果

2025年的發展

• 健康意識的增強和高糖稅阻礙了經濟成長，但碳酸糖消費量的下降推動了經濟成長。

產業表現

• 由於消費者轉向On-Trade、價格上漲以及健康意識增強，銷售量略有下降。
• 新品上市促進了非可樂類碳酸飲料的成長

未來趨勢

• 碳酸糖含量下降導致銷售量恢復成長
• 新產品發布和行銷宣傳活動有助於成長
• 注重永續性以減輕糖稅的影響

競爭格局

• 可口可樂裝瓶公司以行銷努力保持領先地位
• 極具競爭力的價格和新產品的推出使 Fraser & Neave 持續蓬勃發展。

頻道

• 小規模本地雜貨店仍然佔據領先地位，但面臨超級市場的競爭。
• 遊客推廣加油站零售銷售

分類資料

國家報告免責聲明

馬來西亞果汁

關鍵數據結果

2025年的發展

• 價格敏感度和健康問題限制了成長

產業表現

• 糖稅、健康趨勢和餐飲業鮮榨果汁的銷售將限制成長。
• 健康意識的提升推動了椰子水等植物來源飲料的成長

未來趨勢

• 隨著消費者健康意識的增強，成長將更難實現。
• 利用人工智慧簡化營運，並專注於現代零售商的分銷。
• 糖稅進一步提高可能會影響經濟成長

競爭格局

• 馬來西亞牛奶憑藉著品質、覆蓋範圍和行銷，鞏固了其領先地位。
• Kara Marketing的銷售額成長得益於本地採購和分銷管道的拓展。

頻道

• 大賣場憑藉豐富的產品線保持著分銷領先地位。
• 便利商店的擴張和在年輕人中的受歡迎程度正在推動便利商店的成長。

分類資料

國家報告免責聲明

馬來西亞瓶裝水

關鍵數據結果

2025年的發展

• 炎熱天氣和健康意識的增強推動瓶裝水銷售持續成長。

產業表現

• 馬來西亞炎熱的天氣推動了經濟成長，但過濾水限制了其進一步上漲的空間。
• 風味水與含糖軟性飲料競爭。

未來趨勢

• 隨著消費者轉向更健康的軟性飲料選擇，市場持續成長。
• 自動販賣機的普及和對永續性的日益重視
• CAP呼籲各國政府和消費者採取行動，但這可能抑制經濟成長。

競爭格局

• 行銷、新產品發布和廣泛的貨架陳列使氣泡飲料始終保持銷售量領先地位。
• 可口可樂品牌、舒味思蘇打水和達薩尼的表現各不相同。

頻道

• 超值大包裝，在大型超級市場很受歡迎
• 旅客們很欣賞便利商店提供的各種商品。

分類資料

國家報告免責聲明

馬來西亞運動飲料

關鍵數據結果

2025年的發展

• 價格上漲會導致消費者更加謹慎，銷售量下降。

產業表現

• 價格上漲以及由此導致的消費者轉向其他軟性飲料，正在阻礙銷售量成長。
• 低糖運動飲料的興起並不能阻止整體下降趨勢。

未來趨勢

• 健康意識的提高和價格的穩定預計將推動經濟成長恢復。
• 企業積極回應消費者對永續產品日益成長的需求
• Fraser & Neave在低糖運動飲料領域的潛在競爭對手

競爭格局

• 滿足每日水分需求，讓 Fraser & Neave 保持領先地位
• Etika Beverages銷售量成長

頻道

• 小規模本地雜貨店和大型超級市場依然保持領先地位。
• 便利商店和自動販賣機的權衡出售下滑速度放緩

分類資料

國家報告免責聲明

馬來西亞能量飲料

關鍵數據結果

2025年的發展

• 都市化、競爭和分銷創新塑造了能量飲料

產業表現

• 價格較親民的產品推出促進了能量飲料的成長
• 常規能量飲料推動銷售和成長

未來趨勢

• 都市化推動能量飲料市場穩定成長，但競爭壓力也在增加。
• 科技賦能的自動販賣機和多包裝產品正在改變能量飲料零售業的面貌。
• 糖稅上漲可能促使消費者改變消費習慣，並影響行銷。

競爭格局

• 紅牛憑藉著品質、分銷和策略參與的完美結合，在業界處於領先地位。
• Yee Lee Marketing 倡導活力，而 Power Root 則旨在挑戰貨架霸主地位。

頻道

• 小規模本地雜貨店中能量飲料的銷售主要受供應情況和多包裝產品的推動。
• 在零售成本壓力下，自動販賣機是最具活力的通路。

分類資料

國家報告免責聲明

馬來西亞濃縮物

關鍵數據結果

2025年的發展

• 經濟吸引力在稅收制度和醫療保健環境變化的背景下推動成長。

產業表現

• 在稅收壓力不斷增加的情況下，經濟吸引力推動了成長。
• 液態濃縮液推動成長，Vimto 的策略性進入為其提供了支持。

未來趨勢

• 健康議題推動包裝和貿易策略的創新
• 人工智慧提升濃縮物供應鏈效率
• 濃縮糖業嚴陣以待應對糖稅上調，並加大改革力度

競爭格局

• Sunquick憑藉其卓越的品質和創造性精神，引領濃縮物產業。
• Boh Plantations克服了糖稅問題，小規模品牌發展強勁

頻道

• 小規模本地雜貨店引領潮流，但超級市場加劇了競爭。
• 超級市場正透過豐富的商品種類和促銷活動來吸引濃縮液消費者。
• 濃縮物轉化

分類資料

國家報告免責聲明

馬來西亞即飲茶

關鍵數據結果

2025年的發展

• 健康主導創新與競爭動態格局

產業表現

• 健康趨勢、旅遊業和新產品發布推動即飲茶市場溫和成長。
• 健康問題推動了低糖即飲茶的流行。

未來趨勢

• 受消費者對健康軟性飲料需求的推動，即飲茶飲套裝預計將迎來強勁成長。
• 新產品與全球夥伴關係推動即飲茶的變革
• 糖稅上調加劇了低糖即飲茶的競爭，並引發了策略轉變。

競爭格局

• Fraser & Neave憑藉著多元化的產品組合和策略行銷，在即飲茶市場中佔據領先地位。
• Ace Canning 和 Pokka Ace 以實惠的價格實現強勁成長

頻道

• 小規模本地雜貨店憑藉其便利性和性價比，引領即飲茶的分銷。
• 加油站零售是滿足旅遊需求的最具活力的管道。

分類資料

國家報告免責聲明

馬來西亞即飲咖啡

關鍵數據結果

2025年的發展

• 便利性和新產品發布推動成長

產業表現

• 由於即飲咖啡價格上漲，加之其方便攜帶的特性，預計即飲咖啡的成長速度將放緩。
• 馬來西亞即飲咖啡的需求持續受到新產品創新的支撐。

未來趨勢

• 持續的產品創新和夥伴關係將推動Off-Trade的成長。
• 進口品牌力求透過獨特的口味和策略性的分銷管道實現品類多元化。
• 糖稅壓力或將迫使即飲咖啡生產商改變配方。

競爭格局

• 雀巢克服產品與零售策略挑戰，引領即飲咖啡產業
• 廣泛的分銷網路和豐富的產品線推動了Etika Beverage的成長。

頻道

• 儘管競爭日益激烈，小規模本地雜貨店在分銷方面仍處於領先地位。
• 自動販賣機和電子商務是受便利性和價值驅動的動態管道。

分類資料

國家報告免責聲明

馬來西亞亞洲特色飲品

關鍵數據結果

2025年的發展

• 健康和價格因素導致On-Trade激增，而非Off-Trade消費下降。

產業表現

• 糖稅和健康問題導致Off-Trade銷售下降
• On-Trade通路受惠於相對實惠的價格和豐富的產品種類。

未來趨勢

• 消費者對健康的關注和旅遊業的興起為亞洲特色飲品注入了新的活力
• 人工智慧和多包裝可能成為亞洲專門食品飲品產業的關鍵策略。
• 預計糖稅上調促使亞洲特色飲品重新調整配方

競爭格局

• 在地採購和策略性的節慶推廣引領楊協成
• 實惠的價格和多包裝產品推動了Ace Canning的強勁成長。

頻道

• 小規模本地雜貨店在價格和地理位置方面更具優勢。
• 亞洲特色飲品便利通路蓬勃發展

分類資料

國家報告免責聲明

In 2025, soft drinks in Malaysia experienced low off-trade RTD volume growth, constrained by rising costs and the increased sugar tax, which prompted consumers to seek more affordable brands. Conversely, on-trade sales saw significant growth, driven by indulgence, portion control, and a boost in tourism. New product launches, particularly healthier options, targeted younger demographics. Future growth is anticipated to be stable, supported by government aid and evolving health trends, with produ...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Navigating rising costs and the health trend in soft drinks

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Inflation and sugar tax limit the growth of soft drinks in 2025
• On-trade growth as consumers indulge and tourist arrivals rise
• Soft drinks sees innovation drive youth engagement amidst off-trade slowdown

WHAT'S NEXT?

• Government aid and health trend expected to drive stable growth in soft drinks
• Sugar tax pressures to reshape soft drinks, with focus on reformulation
• Tourists will prioritise safety, driving demand for bottled water and coconut water

COMPETITIVE LANDSCAPE

• F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
• Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing

CHANNELS

• Small local grocers maintains its lead amidst intensifying channel competition
• Convenience stores, forecourt retailers, and supermarkets see distribution growth
• On-trade surges with convenience and tourism, outpacing minimal off-trade growth

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Malaysia

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health trend and high sugar tax hamper growth but reduced sugar carbonates grows

INDUSTRY PERFORMANCE

• Switch to on-trade, rising prices, and health trend contribute to slight volume decline
• Launches contribute to growth for other non-cola carbonates

WHAT'S NEXT?

• A return to volume growth, driven by reduced sugar carbonates
• New product launches and marketing campaigns will contribute to growth
• A focus on sustainability to mitigate the impact of sugar taxes

COMPETITIVE LANDSCAPE

• Marketing initiatives help Coca-Cola Bottlers maintain its lead
• Competitive prices and product launches help Fraser & Neave see dynamism

CHANNELS

• Small local grocers maintains its lead, but has to compete with supermarkets
• Travellers boost sales for forecourt retailers

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price sensitivity and health concerns limit growth

INDUSTRY PERFORMANCE

• Growth limited by sugar tax, health trend, and sales of fresh juice in foodservice
• Health trend drives growth for coconut and other plant waters

WHAT'S NEXT?

• Growth will be harder to achieve as consumers become more health-conscious
• Focus on using AI for operational efficiency, and modern retailers for distribution
• Potential further increase in the sugar tax could impact growth

COMPETITIVE LANDSCAPE

• Malaysia Milk extends its lead thanks to quality, wide presence, and marketing
• Local ingredient sourcing and wider distribution boost sales for Kara Marketing

CHANNELS

• Hypermarkets maintains its distribution lead due to wide product range
• Outlet expansion and popularity among younger consumers drives growth for convenience stores

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hot climate and health awareness drive continued growth for bottled water

INDUSTRY PERFORMANCE

• Malaysia's hot weather drives growth, although filtered water prevents a stronger rise
• Flavoured bottled water competes successfully with sugary soft drinks

WHAT'S NEXT?

• Continued growth as consumers turn to healthier soft drinks options
• A move towards vending, and an increasing focus on sustainability
• CAP calls on the government and consumers to take action, which could hamper growth

COMPETITIVE LANDSCAPE

• Marketing, launches, and wide shelf presence maintain volume lead for Spritzer
• Divergent performances for Coca-Cola brands Schweppes Soda Water and Dasani

CHANNELS

• Large pack sizes which offer value for money favoured in hypermarkets
• Travellers appreciate the product range offered by convenience retailers

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices lead to greater consumer caution and volume decline

INDUSTRY PERFORMANCE

• Rising prices and the resultant switch to other soft drinks prevents volume growth
• The growth of reduced sugar sports drinks cannot prevent overall decline

WHAT'S NEXT?

• Rising health awareness and price stabilisation expected to drive a return to growth
• Companies will respond to increasing consumer demand for sustainable options
• Potential competition for Fraser & Neave in reduced sugar sports drinks

COMPETITIVE LANDSCAPE

• Catering to everyday hydration allows Fraser & Neave to maintain its dominance
• Etika Beverages sees a better volume performance

CHANNELS

• Small local grocers and hypermarkets remain stable in the leading positions
• Slower off-trade volume declines for convenience retailers and vending

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urbanisation, competition, and distribution innovation shape energy drinks

INDUSTRY PERFORMANCE

• More affordable product launch contributes to growth for energy drinks
• Regular energy drinks drives sales and growth

WHAT'S NEXT?

• Urbanisation to fuel steady growth in energy drinks, but competitive pressures mount
• Tech-enhanced vending and multipacks set to reshape energy drinks retail
• Sugar tax surge may prompt consumer shift and impact marketing

COMPETITIVE LANDSCAPE

• Red Bull leads thanks to a blend of quality, distribution, and strategic engagement
• Yee Lee Marketing drives dynamism but Power Root aims to challenge shelf dominance

CHANNELS

• Accessibility and multipacks drive sales of energy drinks in small local grocers
• Vending is the most dynamic distribution channel amidst retail cost pressures

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic appeal drives growth amidst evolving tax and health landscape

INDUSTRY PERFORMANCE

• Economic appeal drives growth amidst rising tax pressures
• Liquid concentrates drives growth, bolstered by Vimto's strategic entry

WHAT'S NEXT?

• Health concerns to drive innovation in packaging and trade strategy
• AI set to boost efficiency in the concentrates supply chain
• Concentrates will brace for higher sugar tax, driving reformulation efforts

COMPETITIVE LANDSCAPE

• Sunquick leads concentrates with quality and creative engagement
• Boh Plantations navigates the sugar tax, while the smallest brands see dynamic growth

CHANNELS

• Small local grocers leads, but supermarkets intensifies the competition
• Supermarkets attract shoppers of concentrates with wide range and promotions
• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• A landscape of health-driven innovation and competitive dynamics

INDUSTRY PERFORMANCE

• Health trend, tourism, and product launches fuel moderate growth for RTD tea
• Health concerns drive reduced sugar still RTD tea to extend its dominance

WHAT'S NEXT?

• RTD tea set to see dynamic growth, driven by demand for healthy soft drinks
• New products and global partnerships to drive the evolution of RTD tea
• Higher sugar tax fuels competition and strategic shifts in reduced sugar RTD tea

COMPETITIVE LANDSCAPE

• Fraser & Neave leads RTD tea with diverse portfolio and strategic marketing
• Ace Canning and Pokka Ace see dynamic growth through affordability

CHANNELS

• Small local grocers leads RTD tea distribution through proximity and value
• Forecourt retailers is the most dynamic channel, catering to on-the-go demand

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience and product launches drive growth

INDUSTRY PERFORMANCE

• RTD coffee sees low growth amidst rising costs, thanks to on-the-go convenience
• New product innovations sustain demand in RTD coffee in Malaysia

WHAT'S NEXT?

• Off-trade growth to be driven by continuous product innovation and partnerships
• Imported brands set to diversify the category with unique flavours and strategic distribution
• Sugar tax pressures likely to encourage RTD coffee manufacturers to reformulate

COMPETITIVE LANDSCAPE

• Nestle leads RTD coffee, overcoming challenges with product and retail strategy
• Extensive distribution and diverse variants drive growth for Etika Beverages

CHANNELS

• Small local grocers leads distribution despite growing competition
• Vending and e-commerce are dynamic channels, driven by convenience and value

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• On-trade surges amidst off-trade decline, impacted by health and prices

INDUSTRY PERFORMANCE

• Off-trade volume decline driven by sugar tax and health concerns
• The on-trade channel benefits from comparative affordability and variety

WHAT'S NEXT?

• Consumer health concerns and tourism to reshape Asian speciality drinks
• AI and multipacks likely to be key strategies in Asian speciality drinks
• Anticipated sugar tax hikes to drive reformulation in Asian speciality drinks

COMPETITIVE LANDSCAPE

• Local sourcing and strategic festive promotions drive Yeo Hiap Seng's lead
• Affordable pricing and multipacks drive solid growth for Ace Canning

CHANNELS

• Small local grocers lead distribution through price and proximity
• Convenience channels sees dynamism in Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER