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市場調查報告書

商品編碼

1885679

美國軟性飲料市場

Soft Drinks in the US

出版日期: 2025年12月03日 | 出版商:

Euromonitor International | 英文 104 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

美國即飲軟性飲料零售銷售量預計到2025年將保持穩定。然而，隨著消費者行為的改變，該產業仍面臨機會。儘管通膨放緩，且業界已從2023年底的大幅提價中回落，但消費者仍保持謹慎，阻礙了零售銷售的成長。同時，通貨緊縮壓力的缺失，以及與健康趨勢相符的優質化，推動了零售額的穩健成長。

Euromonitor International發布的《美國軟性飲料市場報告》全面分析了美國軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售資料（2020-2024年），並幫助讀者識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括監管、分銷、包裝和定價。報告也對2029年的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細整體情況軟性飲料市場
確定成長領域並了解變革促進因素
了解競爭格局、主要市場參與企業和主要品牌
利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，Euromonitor International能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄和表格

執行摘要

美國軟性飲料市場呈現高階化和謹慎化的趨勢

關鍵資料結果

產業表現

機能飲料經歷快速變化
價格承受能力仍然是關鍵問題之一。
緩慢但重要的新產品開發

未來趨勢

隨著健康養生趨勢日益受到關注，價值型銷售額的成長率超過了數量型銷售額的成長率。
參與企業透過投資創新和行銷來獲得競爭優勢。
氣候對軟性飲料的影響

競爭格局

領先企業透過創新和優質化來保持領先地位。
Poppi在PepsiCo收購後，股價飆漲

通路

零售電子商務擴張，但仍存在限制因素。
軟性飲料的On-Trade通路銷售強勁

市場資料

附錄

美國軟性飲料銷量

國家報告免責聲明

資訊來源

美國碳酸鹽

關鍵資料結果

2025年的發展

碳酸鹽岩蘊藏著豐富的開採機會。

產業表現

能量飲料提供了強烈的替代選擇
新品牌目的是透過健康和產品特性實現差異化。

未來趨勢

保持軟性飲料的碳酸含量需要投資。
人工智慧是碳酸鹽領域的一股變革力量
MAHA舉措目的是將預測期內對碳酸鹽的影響納入考量

競爭格局

隨著競爭格局的演變和加劇，Coca-Cola Co始終處於領先地位。
Poppi 和 Olipop 順應了功能性浪潮。

通路

超級市場保持分銷領先地位
強勁的電子商務成長擴大了碳酸鹽銷售來源。

分類資料

國家報告免責聲明

美國果汁

關鍵資料結果

2025年的發展

果汁面臨不健康的形象、法律和生產問題。

產業表現

果汁消費總量下降
椰子和其他植物來源液體為美國果汁注入活力

未來趨勢

預計Off-Trade果汁消費量將持續下降
人工智慧影響著美國果汁的整個生命週期。
法律和生產方面的挑戰削弱了果汁的前景。

競爭格局

Coca-Cola Co在業績不佳的領域展現出韌性
Vita Coco 乘著椰子和其他植物來源保濕產品的浪潮，繼續保持快速成長動力。

通路

強大的基礎設施使超級市場能夠在果汁分銷領域佔據主導地位
全通路零售商推動電子商務發展

分類資料

國家報告免責聲明

美國瓶裝水

關鍵資料結果

2025年的發展

On-Trade通路對整個品類銷售額有正面影響

產業表現

功能性瓶裝水作為一個品類仍在不斷發展。
風味瓶裝水兼具新穎性、補水功效、口感佳，而且是更健康的替代能源。

未來趨勢

成功的三個支柱
推動機能飲料發展的配方突破
GLP-1 的應用動力強勁

競爭格局

BlueTriton Brands 擁有強大且多元化的品類領導品牌組合。
Coca-Cola Co的瓶裝水褒貶不一。

通路

瓶裝水的商品屬性有利於實體零售商。
瓶裝水電子商務零售業的變化

分類資料

國家報告免責聲明

美國運動飲料

關鍵資料結果

2025年的發展

增加水分攝取和低糖趨勢會阻礙運動飲料的表現。

產業表現

到2025年，運動飲料將繼續改變。
年輕一代是低糖運動飲料潛在的強大消費群。

未來趨勢

隨著其他軟性飲料佔據市場，運動飲料舉步維艱。
人工智慧將推動新產品開發、製造、消費者互動和個人化。
MAHA舉措塑造運動飲料

競爭格局

Gatorade面臨非運動飲料競爭對手日益激烈的競爭。
潛在重要新品牌的興衰

通路

大規模現代化食品零售商憑藉其豐富的產品種類和強大的市場佔有率，引領著產業潮流。
Prime的困境阻礙了運動飲料電商的潛在成長

分類資料

國家報告免責聲明

美國能量飲料

關鍵資料結果

2025年的發展

能量飲料越來越受歡迎

產業表現

對於能量飲料而言，這是充滿活力、蓬勃發展的一年。
消費者飲用能量飲料是為了提升運動表現和認知能力。

未來趨勢

儘管面臨挑戰，但仍存在巨大的成長機會。
「純咖啡因」重新定義能量飲料
能量飲料面臨更嚴格的監管

競爭格局

Monster Beverage加大對該領域的投資，以保持其領先地位。
大規模收購活動擾亂了美國能量飲料產業。

通路

便利商店滿足即時需求
零售電子商務在面向年輕消費者的品類中持續維持成長動能。

分類資料

國家報告免責聲明

美國濃縮物

關鍵資料結果

2025年的發展

濃縮物經歷了動態發展和強勁成長，經濟優勢顯著。

產業表現

出於健康、便利和成本方面的考慮，濃縮產品仍然非常重要。
隨著企業積極應對不斷變化的行業和消費者趨勢，粉狀濃縮物市場蓬勃發展。

未來趨勢

更多樣化的濃縮物特性
在不犧牲口味的前提下，增強功能性。
GLP-1 對新產品開發與行銷有影響

競爭格局

Kraft Heinz在Off-Trade飲料銷售量仍保持著極強的競爭力。
Unilever加速創新，以滿足不斷變化的消費者需求

通路

實體超級市場領先，但全通路零售加速發展。
適合網路零售業的濃縮液
濃縮物轉化

分類資料

國家報告免責聲明

美國即飲茶

關鍵資料結果

2025年的發展

普通即飲茶拖累了整個品類的表現。

產業表現

低糖即飲茶飲持續成長動力，但其全部潛力尚未充分發揮。
在健康潮流的推動下，康普茶提供了成長機會。

未來趨勢

對於即飲茶的發展而言，更健康的選擇非常重要。
人工智慧扮演著動態角色
美阿關係因資源爭端降溫

競爭格局

Lipton的新課程提供發展機會
Milo's 獲得了投資，這有助於其排名上升。

通路

衝動性購買和即飲消費的需求有利於即飲便利商店。
便利商店的線上和全通路競爭日益激烈

分類資料

國家報告免責聲明

美國即飲咖啡

關鍵資料結果

2025年的發展

在主要飲料趨勢的影響下，即飲咖啡面臨挑戰

產業表現

飲料種類繁多，即飲咖啡也隨處可見
冷萃咖啡蘊藏成長機會

未來趨勢

新的輪廓設計，定位更精準
創新無大豆配方增添活力
即飲咖啡面臨嚴重干擾風險

競爭格局

主導的參與企業力求迎接挑戰
La Colombe持續擴大零售空間，以提供更廣泛、更具活力的產品和服務。

通路

便利性在通路的選擇中發揮關鍵作用。
全通路策略推動即飲咖啡電子商務發展

分類資料

國家報告免責聲明

簡介目錄

Product Code: SDUS

Flat growth in off-trade RTD volume sales is projected for soft drinks in the US over 2025, although there remain opportunities in the industry as consumer behaviour shifts. Even as headline inflation cooled and the industry pulled back from the steep price hikes of late 2023, consumers continued to buy cautiously, hindering retail volume sales momentum. Meanwhile, a lack of deflation coupled with wellness-aligned premiumisation informed a positive performance in retail value sales growth. This...

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Premiumisation and caution visible in soft drinks in the US

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development

WHAT'S NEXT?

Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks

COMPETITIVE LANDSCAPE

The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition

CHANNELS

Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

Fountain sales in the US

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Recovery opportunities appear in carbonates

INDUSTRY PERFORMANCE

Energy drinks presents a strong substitution option
Newer brands differentiate through wellness and product attributes

WHAT'S NEXT?

Investment is required to maintain the strength of carbonates within soft drinks
AI is a transformative force in carbonates
MAHA initiative to consolidate impact on carbonates in the forecast period

COMPETITIVE LANDSCAPE

The Coca-Cola Co leads as the competitive landscape develops and intensifies
Poppi and Olipop ride the functional wave

CHANNELS

Supermarkets retains leadership of distribution
Strong development within e-commerce widens origins of carbonates sales

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

An unhealthy image, legislation and production issues beset juice

INDUSTRY PERFORMANCE

General downturn in juice consumption
Coconut and other plant waters adds dynamism to juice in the US

WHAT'S NEXT?

Juice to see an ongoing decline in off-trade consumption
AI to effect the whole lifecycle of juice in the US
Legislation and production challenges to dampen juice's prospects

COMPETITIVE LANDSCAPE

The Coca-Cola Co shows resilience in an ailing category
Vita Coco rides wave of coconut and other plant waters to maintain a fast growth trajectory

CHANNELS

Strong infrastructure enables supermarkets to lead the distribution of juice
Omnichannel retailers push e-commerce

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

On-trade channel pushes the category into positive total volume sales waters

INDUSTRY PERFORMANCE

Functional bottled water continues to develop as a category
Novelty, hydration, taste and healthier alternative energies spring from flavoured bottled water

WHAT'S NEXT?

Three pillars to success
Breakthroughs in formulae to spur functional beverages
GLP-1 adoption to gain momentum

COMPETITIVE LANDSCAPE

BlueTriton Brands offers a strong, diverse portfolio to lead the category
Mixed bag for The Coca-Cola Co in bottled water

CHANNELS

Commodity status of bottled water favours brick-and-mortar retailers
Shifts within e-commerce retailing of bottled water

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Expansion around hydration and the reduced sugar trend hamper sports drinks' performance

INDUSTRY PERFORMANCE

Sports drinks continues to shape shift in 2025
Young generations present a potentially strong consumer base for reduced sugar sports drinks

WHAT'S NEXT?

Sports drinks set to struggle as other soft drinks types encroach on its spaces
AI to foster new product development, manufacturing, consumer engagement and personalisation
MAHA initiative to shape sports drinks

COMPETITIVE LANDSCAPE

Gatorade sees growing competition from outside sports drinks
Rise and fall of a potential key new brand

CHANNELS

Large modern grocery retailers leverage wide offer and presence to lead distribution
Prime's struggles hinder e-commerce's potential expansion in sports drinks

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Energy drinks enjoys surging appeal

INDUSTRY PERFORMANCE

Dynamic year of development and growth for energy drinks
Consumers look to energy drinks as performance enhancer and cognitive support beverages

WHAT'S NEXT?

Strong growth opportunities remain amidst challenges
"Clean caffeine" to redefine energy drinks
Energy drinks faces stricter regulation

COMPETITIVE LANDSCAPE

Monster Beverage invests in the category to maintain the leading position
Major acquisition activity disrupts energy drinks in the US

CHANNELS

Convenience retailers deliver on demand needs
Retail e-commerce continues to gain ground in a young consumer-focused category

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Concentrates adds dynamic development to economic advantage to post strong growth

INDUSTRY PERFORMANCE

Concentrates retains importance through wellness, convenience and cost aspects
Company activity to meet changing industry and consumer trends boosts powder concentrates

WHAT'S NEXT?

Greater variety to characterise concentrates
Reformulations to provide functionality without compromising on taste
GLP-1 to influence new product development and marketing

COMPETITIVE LANDSCAPE

Kraft Heinz remains a highly competitive leader in off-trade RTD volume terms
Unilever accelerates innovation to satisfy evolving consumer demands

CHANNELS

Physical supermarkets lead but omnichannel retailing gains traction
Concentrates fit with online retailing
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Regular still RTD tea pulls down overall category performance

INDUSTRY PERFORMANCE

Reduced sugar still RTD tea continues to gain momentum and has yet to reach its full potential
Kombucha offers growth opportunities amidst the wellness trend

WHAT'S NEXT?

Onus on healthier options to develop RTD tea
AI to play a dynamic role
US-Argentina relations cool commodity concerns

COMPETITIVE LANDSCAPE

New course for Lipton offers growth opportunities
Milo's enjoys investment to climb the rankings

CHANNELS

Impulse and away-from-home consumption occasions favour convenience retailers in RTD tea
Online and omnichannel competition to convenience retailers intensifies

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030