新加坡軟性飲料市場

預計到2025年，在消費者對便利、健康和永續產品需求的推動下，軟性飲料零售將有所成長。各公司面臨不斷變化的需求，需要提供符合市場趨勢和監管要求的產品，例如新加坡的Nutri-Grade營養標籤系統。因此，市場競爭格局仍然活躍，各公司不斷推出創新產品和行銷宣傳活動以保持消費者的興趣。

Euromonitor International發布的《新加坡軟性飲料市場報告》全面分析了新加坡軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售資料（2020-2024年），並重點介紹了推動市場成長的行業。報告著重介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括法律法規、通路、包裝和定價。報告也對2029年的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細整體情況軟性飲料市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，Euromonitor International能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 隨著人們對健康和便利性的日益重視，軟性飲料銷量增加。

關鍵資料結果

產業表現

• 軟性飲料銷量上升，但該行業面臨著適應不斷變化的趨勢的壓力。
• 尋求更健康選擇的消費者
• 軟性飲料產業持續受益於對創新的重視。

未來趨勢

• 預計銷售額將因消費者偏好變化和新技術創新而成長。
• 消費者預計會更傾向於選擇更健康的產品。
• 便利性和永續性的考量更有可能影響包裝選擇。

競爭格局

• Coca-Cola憑藉強大的品牌和產品組合鞏固了其領先地位。
• F&N Foods 和 Pokka Corp 將繼續投資於創新、更健康的食品選擇。

通路

• 超級市場在軟性飲料分銷中發揮關鍵作用。
• 零售和餐飲服務部門

市場資料

附錄

• 新加坡軟性飲料銷售量

國家報告免責聲明

資訊來源

新加坡碳酸鹽

關鍵資料結果

2025年的發展

• 日益成長的健康問題限制了碳酸鹽產業的成長機會。

產業表現

• 零售業成長反映了日益成長的健康趨勢，但店面銷售面臨挑戰。
• 消費者轉向更健康的選擇

未來趨勢

• 預計在整個預測期內將呈現類似的成長模式。
• Coca-Cola Singapore加強永續性與創新
• 異域風味在碳酸飲料中獲得了成功。

競爭格局

• Coca-Cola透過適應不斷變化的消費者健康趨勢而獲得成功
• Etika Beverages 和 F&N

通路

• 超級市場在碳酸軟性飲料銷售中佔據主導地位，但電子商務是最活躍的管道。
• On-Trade銷售額下滑，但參與企業仍然看到該通路的機會。

分類資料

國家報告免責聲明

新加坡果汁

關鍵資料結果

2025年的發展

• 隨著消費者對更新鮮果汁的需求增加，銷售管道轉向On-Trade管道。

產業表現

• 預計到2025年，消費者偏好的變化將推動銷售額轉移到On-Trade通路。
• 健康便捷飲品的需求日益成長

未來趨勢

• 零售果汁銷售量預計將持續下降，而店面銷售將上升。
• 創新重點在於減少糖分攝取和提升健康益處
• 能夠提升品牌忠誠度並與消費者價值觀相契合的永續性舉措

競爭格局

• 零售市場仍由五家公司主導，並且經歷整合。
• Fruit Tree 和 Pokka 是激烈的競爭對手，它們的產品線都在不斷發展。

通路

• 超級市場仍然是果汁零售的關鍵。
• 儘管電子商務前景廣闊，但小規模本地雜貨店仍然非常重要。

分類資料

國家報告免責聲明

新加坡瓶裝水

關鍵資料結果

2025年的發展

• 健康養生潮流的興起推動了瓶裝水的銷售

產業表現

• 健康和便利性推動瓶裝水銷售
• 年輕消費者想要現代、創新和永續的產品

未來趨勢

• 預計成長反映了消費者偏好的變化以及對永續性的日益重視。
• BE WTR 透過永續性、創新和奢華重新定義瓶裝水。
• 創新體現了日益增強的環保承諾

競爭格局

• 創新和永續性驅動的競爭
• BE WTR預計將以其可重複使用的瓶子顛覆市場。

通路

• 超級市場和大賣場憑藉其豐富的產品種類仍然佔據主導地位。
• 便利商店滿足了人們外出時的補水需求，而直接面對消費者的銷售也展現出良好的前景。

分類資料

國家報告免責聲明

新加坡的運動飲料

關鍵資料結果

2025年的發展

• 參與企業目的是吸引更廣泛的受眾

產業表現

• 隨著目標消費族群擴大，對運動飲料的需求也增加。
• 消費者減少糖的攝取量，並尋求功能性產品。

未來趨勢

• 健身和健康趨勢推動運動飲料銷售
• 100 Plus引領零糖高蛋白運動飲料的創新
• 國內品牌的崛起

競爭格局

• 100 Plus 的目標是吸引運動員以外的廣大受眾。
• Pocari Sweat的目標消費群是年輕消費者。

通路

• 超級市場仍然是主要的銷售管道。
• 便利商店和自動販賣機滿足了人們隨時隨地補充水分的需求。

分類資料

國家報告免責聲明

新加坡的能量飲料

關鍵資料結果

2025年的發展

• 參與企業目的是吸引更廣泛的受眾

產業表現

• 隨著人們對健康議題的日益關注，越來越多的消費者開始尋找低糖能量飲料。
• 隨著消費者選擇更健康的食品，能量飲料也被迫做出改變。

未來趨勢

• 預計整體銷售額將停滯不前，但低碳水化合物產品仍具有成長潛力。
• En-Theories 在新加坡推出
• Red Bull Energy Sparkling為能量飲料市場帶來了新的觀點

競爭格局

• Red Bull透過舉辦活動和進行精準推廣擁有優勢。
• Red Bull利用新加坡大獎賽提升其知名度。

通路

• 超級市場以豐富的產品種類和定期的促銷活動引領銷售。
• 便利商店在能量飲料的成長中發揮關鍵作用

分類資料

國家報告免責聲明

新加坡濃縮物

關鍵資料結果

2025年的發展

• 隨著消費者轉向更健康的食品，銷售額下降。

產業表現

• 受健康意識增強趨勢的影響，新加坡濃縮咖啡的銷售量持續下滑。
• 來自其他軟性飲料的競爭給需求帶來了壓力。

未來趨勢

• 隨著健康食品選擇的增多，濃縮咖啡的消費量下降。
• 咖啡濃縮液具有成長潛力
• 該品牌採用永續的包裝和採購方式。

競爭格局

• Ribena順應了注重健康的消費者趨勢
• 儘管銷售額下滑，但新舊參與企業仍在繼續投資該市場。

通路

• 超級市場憑藉其種類繁多的商品在市場上佔據主導地位。
• 超級市場投資實體與數位零售模式以提升銷售額
• 濃縮物轉化

分類資料

國家報告免責聲明

新加坡即飲茶

關鍵資料結果

2025年的發展

• 更健康的品種推動即飲茶市場強勁成長。

產業表現

• 2025年，低糖產品將推動強勁成長。
• 提供功能性即飲茶能為市場帶來附加價值。

未來趨勢

• 數位化宣傳活動目的是提升消費者參與度
• Yeo的新加坡建國60週年（SG60）宣傳活動巧妙融合了文化、傳統和消費者互動。
• 新加坡人越來越重視永續包裝

競爭格局

• Pokka 透過持續不斷的行銷和推廣活動保持著良好的領先優勢。
• Heaven &Earth和Authentic Tea House幫助Coca-Cola覆蓋了市場的兩端。

通路

• 即飲茶在On-Trade通路表現良好
• 零售和餐飲通路針對不同的消費場景。

分類資料

國家報告免責聲明

新加坡的即飲咖啡

關鍵資料結果

2025年的發展

• 品類成熟度限制了即飲咖啡的成長機會。

產業表現

• 即飲咖啡在成熟度和消費者偏好變化方面面臨挑戰。
• 濃縮咖啡和咖啡粉對即飲咖啡構成了激烈的競爭。

未來趨勢

• 即飲咖啡的銷售量預計將停滯不前，但市場仍有機會。
• MAD Foods公司以功能性燕麥奶即飲咖啡瞄準了注重健康的消費者。
• Nestle利用永續性和創新來提升即飲咖啡的銷售量

競爭格局

• 即飲咖啡市場仍高度集中。
• Pokka致力於新產品開發和創新，引領產業發展。

通路

• 超級市場和便利商店主導即飲咖啡的銷售。
• 小型本地雜貨店吸引傳統消費者，而自動販賣機則創造了新的購物機會。

分類資料

國家報告免責聲明

新加坡的亞洲特色飲品

關鍵資料結果

2025年的發展

• 亞洲特色飲品正逐漸被更現代、更健康的替代方案所取代。

產業表現

• 隨著年輕消費者更青睞現代飲品，亞洲特色飲品銷量持續下滑。
• 消費者正轉向更健康的替代品

未來趨勢

• 亞洲特色飲料市場預計將進一步下滑
• 品牌必須創新才能滿足消費者對更健康飲品的需求。
• 便利且永續的包裝對於吸引都市區消費者非常重要。

競爭格局

• NutriWell憑藉著對新產品研發的持續投入，維持領先地位
• Yeo和其他參與企業在不斷變化的市場中難以實現成長。

通路

• 超級市場對亞洲特色飲料的興趣減弱。
• 特色超級市場和小型本地雜貨店在市場中佔有了一席之地。

分類資料

國家報告免責聲明

Sales of soft drinks rise in retail volume terms in 2025 fuelled by the demand for convenient, healthy and sustainable products. Players are under pressure to adapt their offerings to evolving trends and regulatory measures, such as Singapore's Nutri-Grade system. The competitive landscape therefore remains vibrant with players launching innovative new products and marketing campaigns to keep consumers engaged.

Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks sales rise with a focus on health and convenience

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
• Consumers looking for healthier options
• Soft drinks continues to benefit from a strong focus on innovation

WHAT'S NEXT?

• Sales set to grow fuelled by evolving consumer preferences and new innovations
• Consumers expected to lean towards healthier options
• Convenience and sustainability concerns likely to inform packaging choices

COMPETITIVE LANDSCAPE

• Coca-Cola cements its lead with strong portfolio of brands and products
• F&N Foods and Pokka Corp continue to invest in innovative and healthier options

CHANNELS

• Supermarkets retain a key role in the distribution of soft drinks
• Retail vs foodservice split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Singapore

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health concerns limit growth opportunities within carbonates

INDUSTRY PERFORMANCE

• Retail growth reflects expanding health trends, while on-trade sales face challenges
• Consumers steer towards healthier options

WHAT'S NEXT?

• Similar growth patterns predicted for the forecast period
• Coca-Cola Singapore enhances sustainability and innovations
• Exotic flavours finding success in carbonates

COMPETITIVE LANDSCAPE

• Coca-Cola finds success by adapting to evolving consumer health trends
• Etika Beverages and F&N

CHANNELS

• Supermarkets lead sales of carbonates but e-commerce is the most dynamic channel
• On-trade sales drop but players still find opportunities in the channel

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales shift towards the on-trade channel as consumers look for fresher juice options

INDUSTRY PERFORMANCE

• Shifting consumer preferences see sales shift towards the on-trade channel in 2025
• Demand being fuelled by the search for healthy and convenient refreshment

WHAT'S NEXT?

• Retail juice sales expected to continue declining as on-trade sales grow
• Innovation focusing on reduced sugar options and health benefits
• Sustainability initiatives enhancing brand loyalty and aligning with consumer values

COMPETITIVE LANDSCAPE

• Retail market remains consolidated with five players dominating the field
• Fruit Tree and Pokka provide strong competition with evolving product lines

CHANNELS

• Supermarkets remain key to retail sales of juice
• Small local grocers retain an important role while e-commerce shows signs of promise

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Bottled water sales rising thanks to booming health and wellness trend

INDUSTRY PERFORMANCE

• Health consciousness and convenience drive sales of bottled water
• Younger consumers looking for modern, innovative and sustainable products

WHAT'S NEXT?

• Forecast growth reflects evolving consumer preferences and a focus on sustainability
• BE WTR redefining bottled water through sustainability, innovation, and luxury
• Innovations reflect a growing commitment to environmental stewardship

COMPETITIVE LANDSCAPE

• Competition being driven by innovation and sustainability
• BE WTR expected to disrupt the market with its reusable bottles

CHANNELS

• Supermarkets and hypermarkets remain on top thanks to their broad offering
• Convenience stores meet the need for on-the-go hydration while D2C sales show promise

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Players look to reach a wider audience

INDUSTRY PERFORMANCE

• Sports drinks demand on the rise as target consumer base expands
• Consumers look for reduced sugar and functional options

WHAT'S NEXT?

• Sales of sports drinks to be driven by fitness and wellness trends
• 100 Plus leading innovation with zero-sugar and protein sports drinks
• Homegrown brands on the rise

COMPETITIVE LANDSCAPE

• 100 Plus looks for broader appeal beyond athletes
• Pocari Sweat targets younger consumers

CHANNELS

• Supermarkets remains the leading distribution channel
• Convenience stores and vending tap into the need for on-the-go hydration

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Players look to reach a wider audience

INDUSTRY PERFORMANCE

• Rising health concerns push more consumers towards reduced sugar energy drinks
• Energy drinks under pressure to evolve as consumers make healthier choices

WHAT'S NEXT?

• Overall sales set to stagnate but reduced sugar options still offer growth potential
• En-Theories launches in Singapore
• Red Bull Energy Sparkling brings a new angle to the energy drinks market

COMPETITIVE LANDSCAPE

• Red Bull dominates through events and targeted promotions
• Red Bull uses Singapore Grand Prix to raise its profile

CHANNELS

• Supermarkets lead sales with a wide offering and regular promotions
• Convenience stores playing a key role in the growth of energy drinks

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales drop as consumers shift towards healthier options

INDUSTRY PERFORMANCE

• Concentrates in Singapore continue declines due to health trends
• Competition from other soft drinks puts pressure on demand

WHAT'S NEXT?

• Concentrates declines as health-conscious choices increase
• Coffee concentrates offers some growth potential
• Brands are adopting sustainable packaging and sourcing

COMPETITIVE LANDSCAPE

• Ribena responds to health-conscious consumer trends
• New and existing players continue to invest in the market despite declining sales

CHANNELS

• Supermarkets dominate with extensive product offerings
• Supermarkets investing in physical and digital retail models to push sales
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Healthier variants fuelling strong growth in RTD tea

INDUSTRY PERFORMANCE

• Reduced sugar products fuelling robust growth in 2025
• Functional RTD tea offerings add value to the market

WHAT'S NEXT?

• Digital campaigns set to drive consumer engagement
• Yeo's SG60 campaign uniquely integrates culture, heritage, and consumer engagement
• Singaporeans increasingly prioritise sustainable packaging

COMPETITIVE LANDSCAPE

• Pokka retains a healthy lead thanks to ongoing marketing and promotional efforts
• Heaven & Earth and Authentic Tea House help Coca-Cola reach both ends of the market

CHANNELS

• RTD tea thriving in the on-trade channel
• Retail and foodservice channels target different consumption occasions

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Category maturity limits growth opportunities for RTD coffee

INDUSTRY PERFORMANCE

• RTD coffee suffers from maturity and evolving consumer preferences
• Coffee concentrates and kopi offer stiff competition to RTD coffee

WHAT'S NEXT?

• Sales of RTD coffee expected to stagnate but opportunities still exist in the market
• MAD Foods targets health-conscious consumers with functional oat milk RTD coffee
• Nestle leverages sustainability and innovation to boost its RTD coffee sales

COMPETITIVE LANDSCAPE

• RTD coffee remains a highly consolidated market
• Pokka leads with its focus on new product development and innovation

CHANNELS

• Supermarkets and convenience stores dominate sales of RTD coffee
• Small local grocers appeal to traditional shoppers while vending introduces new opportunities

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Asian speciality drinks lose out to modern and healthier alternatives

INDUSTRY PERFORMANCE

• Asian specialty drinks continue decline as younger consumers prefer modern options
• Consumers shifting to healthier alternatives

WHAT'S NEXT?

• Asian specialty drinks set for a further decline
• Brands must innovate to meet demand for health-oriented beverages
• Convenient, sustainable packaging is essential for attracting urban consumers

COMPETITIVE LANDSCAPE

• NutriWell retains the lead with ongoing investment in new product development
• Yeo's and other players also struggle for growth in an evolving market

CHANNELS

• Supermarkets reduce their interest in Asian speciality drinks
• Specialist supermarkets and small local grocers carving out a niche in the market

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER