印尼軟性飲料市場

儘管2025年印尼軟性飲料零售成長放緩，但其市場價值仍實現了正成長。這主要得益於策略性定價（小包裝、高單價）和廣泛的促銷活動，以彌補消費者購買力下降的影響。注重健康的軟性飲料開始進駐當地超市，同時，由於衛生意識的提高和居家消費的增加，大容量瓶裝水的需求也隨之成長。口味創新轉向了更複雜的組合。達能（旗下品牌Aqua）憑藉強大的品牌策略保持了其市場領先地位。

Euromonitor International發布的《印尼軟性飲料市場報告》全面分析了印尼軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售數據（2020-2024年），並重點介紹了推動市場成長的行業。該報告還列出了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括監管、分銷、包裝和定價。此外，報告還對2029年的市場發展趨勢進行了預測，並指出了市場變化的跡象。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況軟性飲料市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 韌性與重塑：軟性飲料克服停滯，邁向未來成長

關鍵數據結果

產業表現

• 印尼軟性飲料銷售量受價格上漲和促銷活動推動。
• 健康保健軟性飲料登陸印尼當地超市
• 衛生、便利性和家庭消費推動了瓶裝水散裝銷售的成長。
• 混合口味組合推動軟性飲料創新

未來趨勢

• 未來成長將由經濟復甦和戰略創新驅動。
• 電子商務在進入利基市場的動態作用
• 即將實施的糖稅可能會導致價格上漲和配方改變。

競爭格局

• 達能憑藉強大的品牌實力和策略佈局，始終保持領先地位。
• 具有競爭力的價格、廣泛的分銷管道和市場變化推動了尼皮斯馬杜的成長。

頻道

• 消費者更喜歡小型本地雜貨店，因為它們方便易用。
• 電子商務正在推動印尼軟性飲料零售業的變革
• 餐飲服務與零售部門

市場數據

附錄

• 印尼軟性飲料銷售

國家報告免責聲明

資訊來源

印尼果汁

關鍵數據結果

2025年的發展

• 價格親民和數位化通路推動了Off-Trade果汁市場的成長，On-Trade的果汁市場則出現下滑。

產業表現

• 果汁Off-Trade在面臨On-Trade挑戰之際實現成長
• 果汁飲料受益於價格實惠的杯裝包裝。

未來趨勢

• 果汁推動了Off-Trade的成長，而On-Trade和100%純果汁則面臨阻力。
• 價格實惠的單份包裝促進了便利商店果汁的銷售。
• 針對中高收入消費者的口味與健康創新

競爭格局

• Tirta Alam Segar 憑藉戰略性實惠的價格在果汁領域佔據主導地位
• Mogu Mogu 實現了強勁成長，有效地瞄準了廣泛的消費者群體。

頻道

• 杯裝包裝和接近性銷售推動了小規模本地雜貨店在果汁分銷領域的主導地位
• 策略轉型和物流創新透過電子商務推動果汁產業的蓬勃發展。

分類資料

國家報告免責聲明

印尼瓶裝水

關鍵數據結果

2025年的發展

• 衰退、永續性變化以及電子商務的活力

產業表現

• 對一次性塑膠製品和替代包裝形式的擔憂導致Off-Trade通路銷售下降。
• 新品牌和更大包裝規格正在重塑未淨化瓶裝水市場。

未來趨勢

• 購買力增強和不斷演變的大包裝形式推動了瓶裝水的銷售。
• 提升瓶裝水價值與競爭力的包裝創新
• 永續包裝面臨價格障礙和消費者接受度有限等問題。

競爭格局

• 達能Aqua憑藉著強大的品牌和積極的策略，持續保持瓶裝水市場的領先地位。
• 功能性瓶裝水品牌提供最強的性能
• 薩里古納·普里馬提爾塔 (Sariguna Primatirta) 在靜春形態中保持著主導地位，其體型和分佈各異。

頻道

• 便利商店將從其主要管道——小規模本地雜貨店——獲得更多市場佔有率。
• 到2025年，印尼瓶裝水市場將在電子商務領域發生重大變化。

分類資料

國家報告免責聲明

印尼運動飲料

關鍵數據結果

2025年的發展

• 業績、挑戰與未來成長策略

產業表現

• 在經濟壓力和健康意識增強的雙重壓力下，經濟成長放緩。
• 由於品牌稀缺和消費者認知不足，運動飲料在印尼的滲透率較低。

未來趨勢

• 高昂的價格和激烈的競爭阻礙了運動飲料的巨大成長潛力。
• 更健康的配方和智慧包裝有助於推動未來的普及應用。
• 在印尼舉辦活動和推廣健康生活方式

競爭格局

• 策略滲透和體驗式行銷確保了寶礦力水特的優勢。
• 策略定價和市場推廣將推動Isoplus在2025年的銷售量成長。

頻道

• 豐富的產品線和精準的促銷活動鞏固了便利商店的領先地位。
• 進口產品和大量採購增強了電子商務的地位。

分類資料

國家報告免責聲明

印尼能量飲料

關鍵數據結果

2025年的發展

• 在不斷變化的挑戰和未來變化中實現策略性成長

產業表現

• 2025年，定價和包裝策略將推動能量飲料的成長。
• 推出新產品並擴大覆蓋範圍，以提高消費者參與度

未來趨勢

• 未來成長將受到消費者認知的限制。
• 擴大覆蓋範圍並探索更健康的配方
• 糖稅可能會徹底改變印尼能量飲料市場的格局。

競爭格局

• 積極的推廣和先發優勢幫助亞洲健康能源公司保持其領先地位。
• Panther 的廣泛影響力和一致的策略

頻道

• 杯裝包裝和核心消費群為小規模本地雜貨店帶來優勢
• 進口品牌和數位化促銷推動電子商務成長

分類資料

國家報告免責聲明

印尼濃縮飲品

關鍵數據結果

2025年的發展

• 本地濃縮飲料市場喜憂參半：粉狀飲料蓬勃發展，而液體飲料則面臨困境。

產業表現

• 創新停滯不前，但售貨亭推動了本地生產的濃縮液的溫和成長。
• 粉劑產品以價格和種類取勝，而液體產品則依靠策略性促銷活動蓬勃發展。

未來趨勢

• 穩定的定價和創新推動了粉末濃縮物市場的成長，其成長速度超過了液體濃縮物市場。
• 草根創造力與濃縮物停滯不前
• 濃縮液產業的未來挑戰：激進的折扣和創新

競爭格局

• 創新的廣告和數位推廣活動鞏固了拉薩爾食品的領先地位。
• 創新、多樣性和分銷管道推動了營養食品濃縮液產業的活力。

頻道

• 小批量銷售和核心消費者群體為小規模本地雜貨店帶來優勢
• 線上雜貨店、小眾品牌和獨家銷售推動了電子商務的成長
• 濃縮物轉化

分類資料

國家報告免責聲明

印尼即飲茶

關鍵數據結果

2025年的發展

• 印尼即飲茶市場在激烈競爭中面臨停滯，低糖茶飲市場表現亮眼

產業表現

• 即飲茶在市場飽和和On-Trade挑戰的雙重壓力下停滯不前。
• 新品牌的湧現和更廣泛的市場覆蓋推動了低碳水化合物食品的蓬勃發展。

未來趨勢

• 食品攤位飽和競爭下的停滯不前
• 口味創新與設計革新推動印尼即飲茶市場發展
• 克服糖稅挑戰並接受糖業成長限制

競爭格局

• 敏捷策略和強大的品牌形象確保了即飲茶的領先地位。
• 現代零售與創新驅動即飲茶主要參與企業

頻道

• 杯裝包裝和兒童消費群體推動了即飲茶在小規模本地雜貨店的優勢。
• 電子商務在大宗購買和折扣銷售中的動態作用

分類資料

國家報告免責聲明

印尼即飲咖啡

關鍵數據結果

2025年的發展

• 經濟實惠、創新和生活方式吸引力是成長的驅動力。

產業表現

• 實惠的價格和策略性的分銷管道推動了即飲咖啡的成長
• 新的品牌和包裝創新推動成長

未來趨勢

• 生活方式的改變和新一代的出現將推動即飲咖啡的未來成長。
• 口味創新和策略定價驅動消費者興趣
• 植物來源、黑咖啡與街頭小吃：本地即飲咖啡市場不斷演變的動態

競爭格局

• 經濟實惠和青年參與幫助蒂爾塔阿拉姆塞加爾保持領先地位
• Santos Jaya Abadi 的蓬勃發展得益於其廣泛的市場吸引力和創新的行銷策略。

頻道

• 價格實惠的杯裝包裝和充足的供應促進了小規模本地雜貨店的銷售。
• 擴大產品線和促銷活動吸引消費者光顧便利商店

分類資料

國家報告免責聲明

印尼亞洲特色飲品

關鍵數據結果

2025年的發展

• 經濟實惠的杯子包裝和傳統推動了成長，但創新也必不可少。

產業表現

• 策略定價有利於Off-Trade，但損害On-Trade。
• 傳統與目標行銷結合，使清涼水經久不衰，並持續吸引消費者。

未來趨勢

• 克服停滯不前，贏得消費者持久信任
• 彌合青年創新差距

競爭格局

• Okky果凍飲料以創新和堅定不移的市場定位引領潮流。
• Sari Enesis Indah 的敏捷策略驅動動態績效

頻道

• 杯裝包裝和豐富的產品選擇為小規模本地雜貨店帶來優勢。
• 線上雜貨店、摘要折扣和進入細分市場的機會推動了電子商務的成長。

分類資料

國家報告免責聲明

印尼碳酸鹽

關鍵數據結果

2025年的發展

• 克服銷售下滑、糖銷售疲軟和通路轉變等挑戰

產業表現

• 由於多種因素，碳酸鹽岩持續承受壓力。
• 人們對健康的日益關注推動了低糖碳酸飲料的快速成長。

未來趨勢

• 儘管碳酸飲料面臨進一步的下行壓力，低糖飲料依然有利可圖。
• 為了吸引消費者，廠商們正在重新設計包裝並推出新口味。
• 印尼即將實施的糖稅的潛在影響

競爭格局

• 憑藉豐富的產品種類和折扣優惠，可口可樂繼續保持在碳酸飲料領域的領先地位。
• 本地品牌在檸檬水/青檸水市場持續保持強勁成長。

頻道

• 小規模本地雜貨店鞏固了其作為碳酸飲料分銷管道的主導地位
• 便利性和成本節約推動了電子商務的強勁成長。

分類資料

國家報告免責聲明

Soft drinks in Indonesia achieved positive value sales growth despite off-trade volume stagnation in 2025. This was driven by strategic pricing (smaller packs, unit price increases) and widespread promotions, which countered weakened purchasing power. Health and wellness soft drinks expanded into local grocers, while bulk bottled water grew due to hygiene concerns and at-home consumption. Flavour innovation shifted towards mixed combinations. Danone (Aqua) maintained leadership through strong br...

Euromonitor International's Soft Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Resilience and reformulation: Soft drinks navigate stagnation towards future growth

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Price hikes and promotions shape performance of soft drinks in Indonesia
• Health and wellness soft drinks expand into Indonesia's local grocers
• Hygiene, convenience, and at-home consumption drive bulk bottled water growth
• Mixed flavour combinations drive soft drink innovation

WHAT'S NEXT?

• Future growth to be driven by economic recovery and strategic innovation
• E-commerce's dynamic role in accessing niche markets
• Impending sugar tax likely to lead to price hikes and reformulation

COMPETITIVE LANDSCAPE

• Danone's unwavering leadership through brand strength and strategic reach
• Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth

CHANNELS

• Consumers favour small local grocers for accessibility
• E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Indonesia

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

JUICE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability and digital channels drive off-trade juice growth, while on-trade declines

INDUSTRY PERFORMANCE

• Off-trade growth for juice amidst on-trade challenges
• Juice drinks benefits from affordable cup packaging

WHAT'S NEXT?

• Off-trade expansion driven by juice drinks, while on-trade and 100% juice face headwinds
• Affordable, single-serve packaging to boost juice sales in convenience stores
• Flavour and health innovations to target mid- to high-income consumers

COMPETITIVE LANDSCAPE

• Tirta Alam Segar dominates juice through strategic affordability
• Mogu Mogu effectively targets wide consumer demographic to record strong growth

CHANNELS

• Cup packaging and proximity drive dominance of small local grocers in juice distribution
• Strategic shifts and logistics innovations fuel dynamic juice growth via e-commerce

CATEGORY DATA

• Table 37 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 38 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 39 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 40 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 42 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 43 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 44 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 45 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 46 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 47 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 48 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Decline, sustainability shifts, and e-commerce dynamism

INDUSTRY PERFORMANCE

• Single-use plastic concerns and alternative formats drive off-trade volume decline
• New brands and larger formats shape still purified bottled water landscape

WHAT'S NEXT?

• Improving purchasing power and evolving bulk formats to boost bottled water sales
• Packaging innovation to drive value and competitiveness in bottled water
• Sustainable packaging initiatives face price barriers and limited consumer uptake

COMPETITIVE LANDSCAPE

• Danone Aqua retains leadership of bottled water through brand strength and aggressive strategy
• Functional bottled water brand emerges as most dynamic performer
• Sariguna Primatirta retains dominance in still spring format with diverse sizes and distribution

CHANNELS

• Convenience stores gains further share from leading channel small local grocers
• E-commerce reshapes Indonesia's bottled water landscape in 2025

CATEGORY DATA

• Table 49 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 50 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 51 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 52 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 54 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 55 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 56 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 57 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 58 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 59 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 60 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Performance, challenges, and future growth strategies

INDUSTRY PERFORMANCE

• Slower growth amidst economic pressures and health awareness
• Low penetration of sports drinks in Indonesia due to brand scarcity and consumer misconceptions

WHAT'S NEXT?

• High prices and fierce competition to stifle stronger growth potential for sports drinks
• Healthier formulations and smart packaging can help drive future adoption
• Events and healthy lifestyle promotion in Indonesia

COMPETITIVE LANDSCAPE

• Strategic penetration and experiential marketing secure Pocari Sweat's dominance
• Tactical pricing and engagement propel volume growth of Isoplus in 2025

CHANNELS

• Broad offerings and targeted promotions solidify leadership of convenience stores
• Imported products and bulk deals strengthen e-commerce's position

CATEGORY DATA

• Table 61 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 62 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 63 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 64 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 65 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 66 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 67 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 68 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 69 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 70 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 71 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 72 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strategic growth amidst evolving challenges and future shifts

INDUSTRY PERFORMANCE

• Pricing and packaging strategies drive growth of energy drinks in 2025
• New launches and wider reach in attempt to spark consumer engagement

WHAT'S NEXT?

• Future growth to be tempered by consumer perception
• Expanding reach and exploring healthier formulations
• Sugar tax to potentially reshape the energy drink landscape in Indonesia

COMPETITIVE LANDSCAPE

• Aggressive promotions and early mover advantage help maintain Asia Health Energi's leadership
• Panther's wide reach and consistent strategy

CHANNELS

• Cup packaging and core consumer base drive dominance of small local grocers
• Imported brands and digital promotions fuel e-commerce growth

CATEGORY DATA

• Table 73 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 74 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 75 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 76 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 78 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 79 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 81 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 82 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 83 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 84 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mixed fortunes in local concentrates: Powder thrives as liquid faces headwinds

INDUSTRY PERFORMANCE

• Stagnant innovation, but kiosks drive modest growth in local concentrates
• Powder leads on price and variety, liquid thrives on strategic promotions

WHAT'S NEXT?

• Stable prices and innovation to drive powder concentrate growth, outpacing liquid
• Grassroots creativity versus stagnation in concentrates
• Future challenges for concentrates: Competing with aggressive discounts and driving innovation

COMPETITIVE LANDSCAPE

• Innovative advertising and digital promotions support Lasalle Food's leadership
• Innovation, variety, and distribution drive Nutrifood's dynamism in concentrates

CHANNELS

• Sachet sales and core consumers drive dominance of small local grocers
• Online grocers, niche brands, and exclusivity fuel e-commerce growth
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 85 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 86 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 87 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 88 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 89 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 90 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 91 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 92 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 93 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 94 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 95 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 97 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 98 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 99 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Indonesian RTD tea faces stagnation amidst fierce competition, reduced sugar shines

INDUSTRY PERFORMANCE

• Stagnation for RTD tea amidst saturation and on-trade challenges
• New brands and wider reach propel reduced sugar options to dynamic growth

WHAT'S NEXT?

• Stagnation amidst saturation and street stall competition
• Flavour innovation and design refreshment to drive Indonesian RTD tea
• Navigating sugar tax challenges and embracing reduced sugar growth

COMPETITIVE LANDSCAPE

• Agile strategy and strong brand image secure RTD tea leadership
• Modern retail and innovation propel key players in RTD tea

CHANNELS

• Cup packaging and children drive dominance of small local grocers in RTD tea
• E-commerce's dynamic role in bulk and discount sales

CATEGORY DATA

• Table 100 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 101 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 104 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability, innovation, and lifestyle appeal fuel growth

INDUSTRY PERFORMANCE

• Affordability and strategic distribution drive growth in RTD coffee
• New brands and packaging innovations fuel growth

WHAT'S NEXT?

• Lifestyle shifts and new generations to fuel future growth of RTD coffee
• Flavour innovation and strategic pricing to drive greater consumer interest
• Plant-based, black coffee, and street vendors: Evolving dynamics in local RTD coffee

COMPETITIVE LANDSCAPE

• Affordability and youth engagement help maintain Tirta Alam Segar's lead
• Santos Jaya Abadi's dynamic growth through broad appeal and innovative marketing

CHANNELS

• Affordable cup packaging and accessibility drive sales via small local grocers
• Expanding product range and promotions attract consumers to convenience stores

CATEGORY DATA

• Table 113 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 114 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 117 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 119 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 121 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 122 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 123 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 124 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable cup packaging and tradition drive growth, but innovation is needed

INDUSTRY PERFORMANCE

• Strategic pricing drives off-trade gains, on-trade struggles
• Enduring appeal of cooling water through tradition and targeted marketing

WHAT'S NEXT?

• Navigating stagnation with enduring consumer trust
• Bridging the innovation gap for younger demographics

COMPETITIVE LANDSCAPE

• Okky Jelly Drink leads through innovation and unchallenged position
• Sari Enesis Indah's agile strategy fuels dynamic performance

CHANNELS

• Cup packaging and comprehensive offerings drive dominance of small local grocers
• Online grocers, bulk deals, and niche access fuel e-commerce growth

CATEGORY DATA

• Table 125 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 126 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 127 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 128 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 129 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 130 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 131 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 132 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 133 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 134 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 135 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 136 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CARBONATES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Navigating sales decline, reduced sugar growth, and channel shifts

INDUSTRY PERFORMANCE

• Carbonates remains under pressure due to a number of factors
• Rising health concerns drive dynamic growth of reduced sugar carbonates

WHAT'S NEXT?

• Further downwards pressure on carbonates but reduced sugar options will continue to make gains
• Players look to redesign packaging and launch new flavours to attract consumers
• Potential impact of impending sugar tax in Indonesia

COMPETITIVE LANDSCAPE

• Coca-Cola retains dominance of carbonates with wide portfolio and discounts
• Local brand continues to make significant gains in lemonade/lime

CHANNELS

• Small local grocers strengthens dominance as distribution channel for carbonates
• Convenience and cost savings drive strong growth of e-commerce

CATEGORY DATA

• Table 137 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 138 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 139 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 140 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 141 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 142 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 143 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 144 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 145 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 146 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 147 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 148 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 149 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 150 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 151 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 152 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 153 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 154 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 155 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 156 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER