越南軟性飲料市場

越南軟性飲料市場價值成長強勁，這主要得益於產品創新、積極的行銷、電子商務的擴張以及旅遊業的成長（尤其是餐飲業的銷售）。然而，銷售額放緩導致消費者優先考慮必需品支出，從而減緩了零售量的成長。企業隨即推出價格更實惠的多包裝產品和更大容量的瓶裝飲料。此外，市場也呈現出明顯的「優質化」趨勢，功能性和健康型飲料，例如Cela，越來越受歡迎。

Euromonitor International發布的《越南軟性飲料市場報告》全面分析了越南軟性飲料市場的規模和結構。報告涵蓋了最新的零售銷售數據（2020-2024年），並重點介紹了推動市場成長的行業。該報告著重介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括監管、分銷、包裝和定價。報告也對2029年的市場發展趨勢進行了預測。

目標產品：亞洲特色飲品、瓶裝水、碳酸飲料、濃縮飲料、能量飲料、果汁、即飲咖啡、即飲茶、運動飲料

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況軟性飲料市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 在經濟謹慎和健康趨勢的影響下，創新促進成長

關鍵數據結果

產業表現

• 儘管面臨經濟壓力，軟性飲料產業依然保持韌性。
• 多件裝和更大瓶裝更划算。
• 高階碳酸飲料“Cela”強調功能性
• 人們對健康的日益關注推動了低糖產品的銷售。

未來趨勢

• On-Trade仍將是一個充滿活力的管道，但糖稅可能會對定價和消費者決策產生微妙的影響。
• 永續性舉措將日益影響未來的發展。

競爭格局

• 三得利百事公司憑藉其廣泛的產品組合和行銷舉措，保持著行業領先地位。
• 馬山集團受益於與大型足球俱樂部的合作

頻道

• 靠近居民區是小規模本地雜貨店受歡迎的原因。
• 零售電子商務將在2025年進一步擴大佔有率
• 餐飲服務與零售部門

市場數據

附錄

• 越南飲料自動販賣機銷售

國家報告免責聲明

資訊來源

越南碳酸鹽

關鍵數據結果

2025年的發展

• 受經濟和健康問題影響，購買行為表現參差不齊。

產業表現

• 實惠的價格正在改變碳酸鹽產業的競爭格局。
• 健康意識的提高促進了低糖碳酸飲料的促銷

未來趨勢

• 進一步施壓可能會進一步提高低糖品種的性能。
• 創新之處包括限量版產品和注重健康的成分。
• 糖稅法規可能會影響碳酸飲料的需求。

競爭格局

• 三得利百事公司將在2025年之前保持其在碳酸軟性飲料市場的主導地位。
• 可口可樂飲料公司脫穎而出，成為最具活力的參與企業

頻道

• 小規模本地雜貨店繼續主導碳酸鹽產品的分銷。
• 零售電子商務將在2025年透過提供便利和折扣而進一步成長。

分類資料

國家報告免責聲明

越南果汁

關鍵數據結果

2025年的發展

• 在經濟壓力下，健康趨勢和旅遊業推動了經濟韌性

產業表現

• 隨著旅遊業的復甦，On-Trade通路對果汁的需求依然強勁。
• 健康趨勢和日益成長的市場需求推動了椰子水和其他植物來源水的成長。

未來趨勢

• 預計果汁市場在預測期內將迅速恢復成長動能。
• 製造商將繼續專注於創新產品以吸引顧客。
• 糖稅法規可能會影響某些類型的果汁。

競爭格局

• 三得利百事公司將在2025年之前保持其在果汁市場的領先地位。
• 一些參與企業表現優於行業領先者。

頻道

• 廣泛的覆蓋範圍支持小規模本地雜貨店在果汁分銷方面的優勢
• 零售電子商務將在2025年進一步擴大佔有率

分類資料

國家報告免責聲明

越南瓶裝水

關鍵數據結果

2025年的發展

• 健康、炎熱天氣和旅遊業推動了瓶裝水的需求。

產業表現

• 健康問題和環境因素推動了瓶裝水的需求。
• 在Off-Trade，靜水需求旺盛；而On-Trade，碳酸飲料較受歡迎。

未來趨勢

• 預計瓶裝水未來表現良好，On-Trade市場也將更加活躍。
• 直接面對消費者的銷售和下游物流正在轉移到數位化平台。
• 永續的生活方式正持續受到製造商和消費者的青睞。

競爭格局

• 三得利百事公司在整合競爭格局中保持主導
• i-on Life 的強勁成長得益於其精準的市場定位和消費者互動。

頻道

• 便利的位置為小規模本地雜貨店帶來優勢。
• 便利性將推動電子商務在2025年實現佔有率成長。

分類資料

國家報告免責聲明

越南運動飲料

關鍵數據結果

2025年的發展

• 越南運動飲料市場：因應經濟變化與健康趨勢

產業表現

• 儘管略有下降，但運動飲料的整體需求仍然很高。
• 六包裝形式作為實用解決方案，持續受到歡迎。

未來趨勢

• 運動飲料將繼續受到活躍消費者的歡迎。
• 製造商將繼續專注於創新產品以吸引顧客。
• 糖稅法規可能會影響運動飲料的成長

競爭格局

• 三得利百事公司將保持在運動飲料領域的領先地位至2025年。
• 寶礦力水特透過各種贊助活動持續獲利。

頻道

• 小型本地雜貨店受益於與鄰居的距離。
• 零售電子商務持續保持強勁成長動能。

分類資料

國家報告免責聲明

越南能量飲料

關鍵數據結果

2025年的發展

• 在經濟變革中，醫療創新和數位化管道推動了穩健成長。

產業表現

• 由於生活節奏加快，能量飲料的成長動能持續強勁。
• 人們日益關注糖的攝取量，這創造了市場機會。

未來趨勢

• 預計能量飲料在預測期內將繼續保持積極的成長勢頭。
• 機能飲料和健康需求推動高階市場成長
• 糖稅法規可能會影響能量飲料的未來成長。

競爭格局

• 紅牛（越南）有限公司保持能量飲料產業的領先地位
• Wake-up 247 的強勁成長得益於策略夥伴關係關係

頻道

• 小規模本地雜貨店的市場佔有率持續被其他管道蠶食。
• 零售電子商務將在2025年進一步成長

分類資料

國家報告免責聲明

越南濃縮物

關鍵數據結果

2025年的發展

• 價值驅動、健康創新與電子商務擴張，實現穩健成長
• 濃縮物市場在2025年將持續成長，但成長放緩。
• 粉狀濃縮物仍然是最受歡迎的形式，價格也更低。

未來趨勢

• 作為一種價格親民的軟性飲料，濃縮液應該保持穩定。
• 功能性和健康趨勢推動了高階產品的成長
• 未來的創新更有可能適應當地的偏好。

競爭格局

• 雀巢越南有限公司繼續保持其在糖粉領域的領先地位。

頻道

• 小規模本地雜貨店仍然是濃縮液的熱門通路。
• 便利性和社群媒體進一步推動零售電子商務的成長
• 濃縮物轉化

分類資料

國家報告免責聲明

越南即飲茶

關鍵數據結果

2025年的發展

• 儘管面臨經濟逆風，但即飲茶市場憑藉著On-Trade的韌性和創新能力，依然保持成長動能。

產業表現

• 旅遊業的蓬勃發展推動了On-Trade通路的成長。
• 便利商店的鮮茶銷售為即飲茶市場帶來了競爭。

未來趨勢

• 儘管前景黯淡，但即飲茶在On-Trade仍具有更大的潛力。
• 未來的創新很可能會專注於本地偏好。
• 糖稅法規可能會影響即飲茶的銷售量

競爭格局

• 儘管面臨競爭壓力，陳協發集團仍維持即飲茶市場的領先地位。
• 減糖方案推動全球食品產業的蓬勃發展
• 小規模的參與企業不斷湧入競爭激烈的市場。

頻道

• 小規模本地雜貨店的佔有率正在逐漸下降。
• 零售電子商務實現強勁成長與市佔率擴張

分類資料

國家報告免責聲明

越南即飲咖啡

關鍵數據結果

2025年的發展

• 經濟變革中的即飲咖啡的韌性與創新

產業表現

• 本地市場即飲咖啡的細分市場正在蓬勃發展。
• 即飲咖啡面臨來自創新非即飲咖啡的競爭

未來趨勢

• 儘管前景光明，但即飲咖啡在越南的普及程度仍然有限​​。
• 注重味覺體驗和功能的創新
• 預計未來永續包裝將變得更加多樣化。

競爭格局

• 味之素株式會社在綜合競爭格局中保持主導。
• 小規模企業正瞄準都市區消費者以獲取更多利潤。

頻道

• 小規模本地雜貨店的市場佔有率持續被其他管道蠶食。
• 越泰直播配送新款即飲咖啡品牌

分類資料

國家報告免責聲明

越南亞洲特色飲品

關鍵數據結果

2025年的發展

• 在競爭日益激烈的背景下，醫療健康、旅遊和數位管道推動了成長。

產業表現

• On-Trade的業績成長抵消了Off-Trade亞洲特色飲品的輕微下滑。
• 米湯飲料在越南越來越受歡迎。

未來趨勢

• 旅遊和健康趨勢推動積極前景
• 低糖亞洲特色飲品的市場機遇
• 創新更有可能專注於針對特定健康問題的功能。

競爭格局

• 儘管亞洲專門食品飲料市場日益分散，Interfood 仍保持領先地位。
• 競爭格局為新參與企業留下了空間。

頻道

• 佔據主導地位的小規模本地雜貨店市場佔有率持續下降。
• 便利性和誘人的折扣推動了電子商務的成長

分類資料

國家報告免責聲明

Soft drinks in Vietnam experienced positive value growth, fuelled by product innovation, dynamic marketing, e-commerce expansion, and increased tourism, particularly boosting on-trade sales. However, an economic slowdown led to decelerated off-trade volume growth as consumers prioritised essential spending. Companies adapted by offering affordable multi-packs and larger bottle sizes. A premiumisation trend also emerged, with functional and wellness-focused drinks like Cela gaining popularity. Ri...

Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Innovating for growth amidst economic caution and health trends

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Resilience for soft drinks despite economic pressures
• Multi-packs and larger bottles favoured for greater savings
• Premium-positioned carbonated soft drink Cela focuses on functionality
• Rising health concerns drive up sales of reduced sugar options

WHAT'S NEXT?

• On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers' decisions
• Sustainability efforts to increasingly shape future development

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
• Masan Group benefits from partnership with major football club

CHANNELS

• Proximity to neighbourhoods drives popularity of small local grocers
• Retail e-commerce makes further share gains in 2025
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Vietnam

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mixed performance as economy and health concerns influence purchases

INDUSTRY PERFORMANCE

• Affordability is reshaping competitive dynamics within carbonates
• Rising health awareness helps drive sales of reduced sugar carbonates

WHAT'S NEXT?

• Further pressures will likely drive stronger performance of reduced sugar variants
• Innovation to include limited editions and health-positioned ingredients
• Sugar tax regulation to potentially impact demand for carbonates

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains dominance of carbonates in 2025
• Coca-Cola Beverages emerges as most dynamic player

CHANNELS

• Small local grocers continues to dominate the distribution of carbonates
• Retail e-commerce makes further gains in 2025 by offering convenience and discounts

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health trends and tourism drive resilience amid economic pressures

INDUSTRY PERFORMANCE

• On-trade demand for juice remains strong with improving tourism sector
• Health trends and greater availability support growth of coconut and other plant waters

WHAT'S NEXT?

• Juice set to quickly regain growth momentum over forecast period
• Manufacturers will continue to focus on innovative products to attract customers.
• Sugar tax regulation to potentially impact certain types of juice

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains convincing leadership of juice in 2025
• Several players outperform category leaders

CHANNELS

• Wide reach supports dominance of small local grocers in juice distribution
• Retail e-commerce makes further share gains in 2025

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health, heat and tourism drive demand for bottled water

INDUSTRY PERFORMANCE

• Health concerns and environmental factors support demand for bottled water
• Still water drives off-trade demand, while carbonated options are popular on-trade

WHAT'S NEXT?

• Strong future performance for bottled water, with on-trade set to be more dynamic
• Direct-to-consumer and downstream logistics move to digital platforms
• Sustainable lifestyle will continue to receive attention from both manufacturers and consumers

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains lead of consolidated competitive landscape
• Healthy positioning and consumer engagement drive strong growth of i-on Life

CHANNELS

• Convenient locations support dominance of small local grocers
• Convenience helps drive e-commerce share gain and growth in 2025

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports drinks in Vietnam: Navigating economic shifts and health trends

INDUSTRY PERFORMANCE

• Despite marginal decline, overall demand for sport drinks remains high
• 6-pack format continues to gain traction as practical solution

WHAT'S NEXT?

• Sport drinks will continue to appeal to active consumers
• Manufacturers will continue to focus on innovative products to attract customers.
• Sugar tax regulation could potentially impact growth of sport drinks

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains dominance of sport drinks in 2025
• Pocari Sweat continues to make gains through various sponsorships

CHANNELS

• Small local grocers benefits from close proximity to neighbourhoods
• Retail e-commerce continues to make impressive gains

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilient growth driven by health innovation and digital channels amidst economic shifts

INDUSTRY PERFORMANCE

• Energy drinks continues to gain growth momentum due to busy lifestyles
• Rising focus on sugar intake creates market opportunities

WHAT'S NEXT?

• Energy drinks set to continue on positive growth trajectory over forecast period
• Functional beverages and health needs will drive premium growth
• Sugar tax regulation to potentially impact future growth of energy drinks

COMPETITIVE LANDSCAPE

• Red Bull (Vietnam) Co Ltd retains leadership of energy drinks
• Strong growth for Wake-up 247 supported by strategic partnerships

CHANNELS

• Small local grocers continues to lose share to alternative channels
• Retail e-commerce makes further gains in 2025

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilient growth driven by value, wellness innovation, and e-commerce expansion
• Concentrates continues to grow in 2025, albeit more slowly
• Powder concentrates remains most popular format with lower price points

WHAT'S NEXT?

• Stable performance anticipated for concentrates as affordable soft drink
• Functional and health trends will drive premium growth
• Future innovation likely to adapt to local preferences

COMPETITIVE LANDSCAPE

• Nestle Vietnam Co Ltd retains leadership with Nestea in powder format

CHANNELS

• Small local grocers remains popular distribution channel for concentrates
• Further gains for retail e-commerce driven by convenience and social media
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• RTD tea sustains growth amid economic headwinds, driven by on-trade resilience and innovation

INDUSTRY PERFORMANCE

• Rise in tourism drives stronger on-trade growth of RTD tea
• Fresh tea from convenience stores offers competition to RTD format

WHAT'S NEXT?

• Despite pessimistic outlook, RTD tea offers stronger potential via on-trade
• Future innovation likely to focus on local preferences
• Sugar tax regulation to potentially influence RTD tea's performance

COMPETITIVE LANDSCAPE

• Tan Hiep Phat Group continues to lead RTD tea despite competitive pressures
• International Food Industry's dynamic growth driven by reduced sugar option
• Smaller players continue to enter competitive landscape

CHANNELS

• Share of small local grocers gradually being eroded
• Strong growth and share gain for retail e-commerce

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• RTD coffee's resilience and innovation amidst economic shifts

INDUSTRY PERFORMANCE

• Positive performance for niche of RTD coffee in local market
• RTD coffee faces competition from innovative non-RTD options

WHAT'S NEXT?

• Despite positive outlook, RTD coffee's reach will remain limited in Vietnam
• Innovation to focus on taste experience and functionality
• Sustainable packaging is predicted to further diversify in the future

COMPETITIVE LANDSCAPE

• Ajinomoto Co Inc retains lead of consolidated competitive landscape
• Smaller players make further gains, targeting urban consumers

CHANNELS

• Small local grocers continues to lose share to other channels
• Viet Thai livestreams delivery of new RTD coffee brand

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health, tourism, and digital channels fuel growth amidst evolving competition

INDUSTRY PERFORMANCE

• On-trade's performance offsets marginal off-trade decline for Asian speciality drinks
• Rising presence of rice water drinks in Vietnam

WHAT'S NEXT?

• Positive outlook to be driven by tourism and health trends
• Opportunities for reduced sugar Asian speciality drinks
• Innovation likely to focus on functionality to target specific health concerns

COMPETITIVE LANDSCAPE

• Interfood maintains lead amidst growing fragmentation in Asian speciality drinks
• Room for new players to emerge in competitive landscape

CHANNELS

• Dominant small local grocers continues to lose share
• E-commerce's growth driven by convenience and attractive discounts

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER