泰國的主食市場

預計到2025年，泰國主食市場規模的銷售額將顯著成長，因為生活成本的上升導致更多家庭減少外出用餐的支出，轉而選擇在家烹飪。健康意識的增強也影響了消費者的購買行為，尤其是Muesli和Granola等穀物食品，受益於人們對更營養日常飲食日益成長的需求。預計在預測期內，主食市場將持續擴張，因為價格仍然是關鍵因素，消費者將繼續優先考慮低價產品。

Euromonitor International發布的《泰國主食市場》報告深入剖析了泰國全國範圍內的市場，提供了獨特的實地洞察和深刻理解。報告重點介紹了主要企業、品牌和零售商，並提供了2021年至2025年的最新零售銷售數據，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重分析了健康與保健、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望了未來五年的發展趨勢，清晰展現了市場未來的發展方向。

目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、水產品及肉類替代品、米、義式麵食和麵條。

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解主食市場整體情況。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 五年預測可以幫助您評估市場的發展前景。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 成本壓力改變了主食支出

關鍵數據結果

產業表現

• 家庭烹飪趨勢使主食受益
• 健康與福祉持續對發展產生重大影響。

未來展望

• 可負擔性是經濟成長的關鍵
• 健康與保健趨勢加速發展
• 優質化和創新口味塑造進步

競爭格局

• 泰國總統食品公司將在2025年繼續保持市場領先地位。
• 生活成本上升導致自有品牌擴張

頻道

• 現代貿易主導經銷
• 便利商店的地理位置和優惠的價格促進了便利商店通路的成長

市場數據

國家報告免責聲明

資訊來源

泰式烘焙點心

關鍵數據結果

2025年的發展

• 價格上漲將甜點零售機會轉移到零售業。

產業表現

• 在餐飲業中，蛋糕和包裝麵包正逐漸成為甜點的熱門替代品。
• 糕點推動整體成長

未來展望

• 便利性趨勢為即食包裝烘焙點心帶來益處
• 有機和天然產品的需求正在加速成長
• 抹茶的各種衍生性商品將在烘焙點心中越來越常見。

競爭格局

• President Bakery 透過迎合當前偏好保持領先。
• 大型公司投資奢侈品創新

頻道

• 到 2025 年，小規模本地雜貨店和特色食品店將在分銷領域發揮主導作用。
• 便利商店通路拓展

分類資料

國家報告免責聲明

泰式早餐用麥片穀類

關鍵數據結果

2025年的發展

• Granola主導的創新增強了早餐用麥片穀類的競爭力

產業表現

• 消費者越來越重視營養問題。
• 即食穀物食品Granola片而成長。

未來展望

• 便利商店早餐用麥片穀類銷售量預計將進一步成長
• 由於符合當前的健康趨勢，Muesli和Granola越來越受歡迎。
• 激發消費者興趣的口味創新

競爭格局

• 早午餐時間：鑽石穀物Granola
• Diamond Grains受益於強大的線上影響力。

頻道

• 大賣場在早餐用麥片穀類分銷領域保持主導地位
• 隨著消費者湧向第三方平台，零售電子商務成為成長最快的類別。

分類資料

國家報告免責聲明

泰國的加工肉品、魚貝類和肉類替代品

關鍵數據結果

2025年的發展

• 居家用餐推動了對便利蛋白質的需求。

產業表現

• 到2025年，肉類和魚貝類替代品的成長速度將超過整個品類的整體成長速度。
• 消費者仍然高度關注成本。

未來展望

• 泰國消費者持續尋求成本績效的產品。
• 健康趨勢導致對保存期限長的食品需求下降
• 肉類和魚貝類替代品受益於創新投資。

競爭格局

• 正大集團指導您完成CP的簡易準備流程。
• 大型公司透過策略行銷拓展業務

頻道

• 由於商品種類繁多、促銷活動頻繁，大賣場通路持續佔據主導地位。
• 隨著消費者轉向社區商店，小規模本地雜貨店正經歷強勁成長。

分類資料

國家報告免責聲明

泰國加工水果和蔬菜

關鍵數據結果

2025年的發展

• 以便利性為導向的形式支持穩步發展

產業表現

• 最適合家庭烹飪的耐儲存水果
• 冷凍加工馬鈴薯因其方便性而越來越受歡迎。

未來展望

• 家庭烹飪趨勢推動冷凍蔬菜和馬鈴薯銷售進一步強勁成長
• 人們健康意識的增強導致對冷凍食品的興趣日益濃厚。
• 隨著環境問題的日益嚴重，永續性措施預計將會增加。

競爭格局

• 大型公司透過專注於與消費者建立聯繫來增強自身實力。
• 生活成本上升促進了自有品牌的發展。

頻道

• 大賣場和超級市場引領分銷
• 電子商務成長最快，而便利商店通路則受益於全國性網路。

分類資料

國家報告免責聲明

泰式米飯、義大利義式麵食和麵條

關鍵數據結果

2025年的發展

• 家庭烹飪在成本壓力下滿足了主食需求

產業表現

• 類別產品受益於其價格實惠和必需品地位。
• 義式麵食成長最快，米飯仍然是泰國人的主要碳水化合物來源。

未來展望

• 米繼續受益於日常消費，而人們對義式麵食的興趣也不斷成長。
• 參與企業將透過與健康相關的活動進行自我宣傳。
• 注重口味多樣性能提升米的檔次。

競爭格局

• Mama 以持續創新引領品牌。
• 媽媽們邀請品牌大使與年輕消費者建立聯繫

頻道

• 大賣場公司推動自有品牌發展
• 加油站零售商引領擴張，電子商務受惠於全通路模式

分類資料

國家報告免責聲明

Staple foods in Thailand saw strong value sales growth in 2025, as rising living costs encouraged households to reduce foodservice spend and return to home cooking. Health and wellness also influenced purchasing, with breakfast cereals - especially muesli and granola - benefiting from wider interest in more nutritious everyday options. Over the forecast period, staple foods is expected to keep expanding as affordability remains central and consumers continue prioritising products that offer low...

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Cost pressures reshape staple food spending

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Staple foods benefits from home-cooking trend
• Health and wellness continues to have strong impact on development

WHAT'S NEXT?

• Affordability as key growth driver
• Health and wellness trends set to accelerate and expand
• Premiumisation and innovative flavours will shape progress

COMPETITIVE LANDSCAPE

• Thai President Foods maintains overall leadership in 2025
• Private label expands as living cost rise

CHANNELS

• Modern trade dominates distribution
• Proximity and favourable prices support growth in convenience channel

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices shift dessert occasions into retail

INDUSTRY PERFORMANCE

• Cakes and packaged bread gain ground as alternatives to foodservice desserts
• Pastries drives overall growth

WHAT'S NEXT?

• Convenience trend to benefit RTE packaged baked goods
• Organic and natural demand set to accelerate
• Matcha variants will become more prevalent in baked goods items

COMPETITIVE LANDSCAPE

• President Bakery maintains leadership through response to current preferences
• Leading player invests in indulgence-based innovation

CHANNELS

• Small local grocers and food specialists lead distribution in 2025
• Convenience channel enjoys expansion

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Granola-led innovation strengthens breakfast cereals

INDUSTRY PERFORMANCE

• Consumers show increased interest in nutrition
• RTE cereals sees growth fuelled by granola

WHAT'S NEXT?

• Convenience channel set to see further expansion within breakfast cereals
• Muesli and granola will continue to attract attention thanks to alignment with current health trends
• Flavour innovations designed pique consumers' interest

COMPETITIVE LANDSCAPE

• Brunch Time leads through Diamond Grains in granola
• Diamond Grains benefits from strong online presence

CHANNELS

• Hypermarkets maintains dominance over distribution of breakfast cereals
• Retail e-commerce sees fastest growth as consumers flock to third-party platforms

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• At-home eating drives demand for convenient proteins

INDUSTRY PERFORMANCE

• Meat and seafood substitutes outpaces overall category growth in 2025
• Consumers remain highly cost conscious

WHAT'S NEXT?

• Thai consumers will continue to seek out value-for-money options
• Health trends undermine demand for shelf stable variants
• Meat and seafood substitutes will benefit from investment in innovation

COMPETITIVE LANDSCAPE

• Charoen Pokphand leads through CP easy-to-prepare formats
• Leading player expands through strategic marketing

CHANNELS

• Hypermarkets channel continues to dominate thanks to broad range and regular promotions
• Small local grocers sees strong growth as consumers shift to neighbourhood stores

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience-led formats support steady progress

INDUSTRY PERFORMANCE

• Shelf stable fruit favoured for home cooking
• Frozen processed potatoes prove popular thanks to convenience

WHAT'S NEXT?

• Home cooking trend to fuel further strong growth for frozen vegetables and potatoes
• Rising interest in frozen variants driven by increased health awareness
• Sustainability efforts set to increase as environmental concerns accelerate

COMPETITIVE LANDSCAPE

• Leading player builds strength through focus on consumer connection
• Rising living costs support private label growth

CHANNELS

• Hypermarkets and supermarkets lead distribution
• E-commerce rises fastest while convenience channel benefits from nationwide network

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Home cooking supports staples demand amid cost pressures

INDUSTRY PERFORMANCE

• Category products benefit from affordability and staple status
• Pasta rises fastest, while rice remains key carb for Thais

WHAT'S NEXT?

• Rice will continue to benefit from every-day consumptions, with pasta attracting rising interest
• Players promote through health-related events
• Rice to gain more premium positioning through focus on diverse flavours

COMPETITIVE LANDSCAPE

• Mama leads brands with continuous innovation
• Mama engages brand ambassadors to connect with younger consumers

CHANNELS

• Hypermarkets players boost private label growth
• Forecourt retailers leads expansion, while e-commerce benefits from players' omnichannel approach

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER