中國主食市場

2025年，主食類商品的關鍵趨勢之一是自有品牌產品的持續成長。許多零售商擴張並策略性地優先發展自有品牌品牌，這些品牌以更具競爭力的價格提供與品牌產品相同的品質，吸引更廣泛的消費者群體。這一趨勢凸顯了消費者行為的更廣泛轉變，因為不斷變化的經濟環境使消費者更加重視預算。

Euromonitor International發布的《中國主食市場》報告深入分析了中國市場，提供了獨特的實地洞察和深刻理解。報告重點關注主要企業、品牌和零售商，並提供2020年至2024年的最新零售銷售資料，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。此外，報告還探討了健康與保健、永續發展和疫情後復甦等關鍵趨勢如何影響當前市場，並預測了這些趨勢在未來五年的發展趨勢。

目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、魚貝類及肉類替代品、米、義式麵食和麵條。

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 深入了解主食市場的整體情況
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

關鍵資料結果

產業表現

• 成熟度和經濟狀況限制了成長
• 人口結構變化推動了對早餐用麥片穀類的需求

未來趨勢

• 成熟度仍然是關鍵因素。
• 以健康為中心的發展機會

競爭格局

• 強大的自有品牌實力
• 穩定的競爭環境

頻道

• 購物目的地多樣化
• 電子商務的持續擴張

市場資料

國家報告免責聲明

資訊來源

中式烘焙點心

關鍵資料結果

2025年的發展

• 市場成熟和價格敏感度阻礙了銷售，但小城市仍然存在機會。

產業表現

• 烘焙點心呈現穩定成長動能。
• 甜點派餅和撻類產品銷售強勁成長

未來趨勢

• 預計烘焙點心在中國的受歡迎程度將穩定上升。
• 健康和保健是烘焙點心中非常重要的主題。
• 中國低線城市大型烘焙店的興起

競爭格局

• 自有品牌產品持續主導烘焙點心產業
• 品牌領導者面臨市場佔有率下滑

頻道

• 食品、飲料和菸草專賣店佔據主導地位。
• 超級市場在消費者購物旅程中的重要性正逐漸下降。

分類資料

國家報告免責聲明

中式早餐用麥片穀類

關鍵資料結果

2025年的發展

• 由於健康方面的考慮，熱穀類越來越受歡迎。

產業表現

• 早餐用麥片穀類預計將進一步成長，其中熱穀類表現尤為突出。
• RTE 電視劇面臨挑戰

未來趨勢

• 老年人口的成長預計將推動熱穀類的成長
• 年輕人的需求推動了中國早餐用麥片穀類市場的演變
• Muesli果麥和格蘭諾拉麥片在強化方面體驗產品創新

競爭格局

• Seamild鞏固其領先地位
• 隨著主要企業不斷擴大市場佔有率，預計行業整合將會出現。

通路

• 新興管道推動早餐用麥片穀類品類的成長
• 倉儲式超市的迅猛擴張

分類資料

國家報告免責聲明

中國的加工肉品、魚貝類和肉類替代品

關鍵資料結果

2025年的發展

• 加工魚貝類受惠於其健康形象。

產業表現

• 加工肉品、魚貝類和肉類替代品正受到經濟放緩的嚴重衝擊。
• 健康和養生趨勢推動了對加工魚貝類的需求。

未來趨勢

• 潔淨標示和健康聲明是加工肉品和魚貝類的重大創新。
• 自有品牌加工肉品和魚貝類的興起
• 以便利性為中心的創新

競爭格局

• 自有品牌擴張

頻道

• 預計餐飲銷售額將會增加
• 電子商務通路持續擴張

分類資料

國家報告免責聲明

中國加工水果和蔬菜

關鍵資料結果

2025年的發展

• 生鮮食品帶來的競爭加劇與日益成長的健康趨勢有關

產業表現

• 常溫水果銷量回落至疫情前水準
• 健康意識的提高降低了需求。

未來趨勢

• 由於快餐連鎖店的擴張，預計冷凍加工馬鈴薯的餐飲服務銷售量將會增加。
• 難以跟上不斷變化的健康趨勢
• 用草本茶和潔淨標示重新定義加工水果

競爭格局

• 競爭格局穩定。
• 形象問題和缺乏創新

頻道

• 超級市場和大賣場仍然是主要的銷售管道。
• 電子商務持續成長，但普及程度仍相對有限。

分類資料

國家報告免責聲明

中國米飯、義式麵食和麵條

關鍵資料結果

2025年的發展

• 宅配服務的興起影響了米、義式麵食和麵條的銷售。

產業表現

• 米、義式麵食和麵條銷量下降
• 義式麵食難以與泡麵競爭。

未來趨勢

• 承擔更多品牌發展責任
• 麻辣面熱潮反映了中國泡麵市場的分散化。
• 自有品牌領域不斷發展

競爭格局

• Samyang展現了對國內泡麵製造商的未來
• 滿足健康意識需求的自有品牌

頻道

• 外送平台之間的競爭減緩了米飯、義式麵食和麵條等食品外帶用餐的成長。
• 電商通路在實體店復甦的同時獲利

分類資料

國家報告免責聲明

In 2025, a key trend within the staple foods sector has been the further rise of private label products. A growing number of retailers have expanded or strategically prioritised their private-label offerings. These products have successfully attracted a broad consumer base by delivering comparable quality to brands at more competitive prices. This trend underscores a broader shift in consumer behaviour, as individuals have become more budget conscious amid the evolving economic climate. This hei...

Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Private label gaining share while health is also in focus

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Maturity and economic conditions constrain growth
• Demographic developments boost demand for breakfast cereals

WHAT'S NEXT?

• Maturity remains a key factor
• Opportunities for health focused development

COMPETITIVE LANDSCAPE

• Strong private label presence
• Stable competitive landscape

CHANNELS

• Diversification of preferred shopping destinations
• Continued expansion of e-commerce

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Maturity and price-sensitivity hinders sales but opportunities remain in smaller cities

INDUSTRY PERFORMANCE

• Baked goods demonstrates steady growth momentum
• Strong growth for dessert pies and tarts

WHAT'S NEXT?

• Penetration rate of baked goods in China expected to increase steadily
• Health and wellness becomes a highly prominent topic in baked goods
• Rise of large-scale bakery outlets in lower-tier cities in China

COMPETITIVE LANDSCAPE

• Private-label products continue to hold a leading position within baked goods
• Brand leader experiencing share decline

CHANNELS

• Food/drink/tobacco specialists channel dominates
• Supermarkets gradually being deprioritised in the consumer's path to purchase

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

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BREAKFAST CEREALS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health concerns boost hot cereals

INDUSTRY PERFORMANCE

• Breakfast cereals sees further growth, with hot cereals performing well
• RTE cereals faces challenges

WHAT'S NEXT?

• Expansion in elderly population expected to boost growth in hot cereals
• Youth demand drives evolution of China's breakfast cereals market
• Muesli and granola seeing product innovation in terms of fortification

COMPETITIVE LANDSCAPE

• Seamild reinforces leading position
• Industry consolidation is expected with top players continuing to expand their market share

CHANNELS

• Emerging channels are driving growth in breakfast cereal sector
• Significant expansion of warehouse clubs

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Processed seafood benefits from healthy image

INDUSTRY PERFORMANCE

• Processed meat, seafood and alternatives to meat suffers due to economic slowdown
• Processed seafood sees demand supported by health and wellness trend

WHAT'S NEXT?

• Clean label and health claims are major innovations in processed meat and seafood
• Rise of private labels in processed meat and seafood
• Innovation focusing on convenience

COMPETITIVE LANDSCAPE

• Private label expansion

CHANNELS

• Foodservice volumes expected to grow
• E-commerce channel continues expansion

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stronger competition from fresh produce linked to health trends

INDUSTRY PERFORMANCE

• Sales in shelf stable fruit recede to pre-pandemic level
• Rising health awareness undermines demand

WHAT'S NEXT?

• Foodservice volumes of frozen processed potatoes expected to grow thanks to expansion in chained fast-food restaurants
• Struggling to resonate with evolving health trends
• Redefining processed fruit with herbal infusions and clean labels

COMPETITIVE LANDSCAPE

• The competitive landscape remains stable
• Image problems and lack of innovation

CHANNELS

• Supermarkets and hypermarkets are still the primary channels
• Ongoing e-commerce growth, but penetration remains relatively limited

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rise in home delivery foodservice hinders sales of rice, pasta and noodles

INDUSTRY PERFORMANCE

• Rice, pasta and noodles experiencing a decline in sales
• Pasta struggling to compete with instant noodles

WHAT'S NEXT?

• Growing onus on brand development
• The spicy noodles boom reflects segmentation trend in China's instant noodles market
• Development of the private label segment

COMPETITIVE LANDSCAPE

• Samyang points a way forward for domestic players in instant noodles
• Private label tapping into health focused demand

CHANNELS

• Foodservice volume growth for rice, pasta and noodles slows amid delivery platform battles
• E-commerce channel makes gains amid offline resilience

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER