越南的主食市場

2025年，越南主食銷售成長，這得益於家庭不願削減開支，日常用品需求維持穩定。生產商基本上避免了大幅提價，而增值稅暫時下調至8%的政策（有效期至2026年底）也有效緩解了通膨壓力，保護了消費者的購買力。儘管如此，價格承受能力仍然是消費者關注的焦點，這促使消費者在大型零售連鎖店購買更多促銷商品，轉向購買價格更低的產品，並更加關注自有品牌。

Euromonitor International發布的越南主食市場報告深入剖析了越南市場，提供了獨特的實地洞察和深刻理解。報告重點介紹了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售銷售資料，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重分析了健康與保健、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望了未來五年的發展趨勢，清晰展現了市場未來的發展方向。

目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、魚貝類及肉類替代品、米、義式麵食和麵條。

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解主食市場整體情況。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 儘管面臨成本壓力和健康意識提升，必需品依然具備韌性。

關鍵資料結果

產業表現

• 主食的必要性將確保到2025年需求穩定。
• 價格承受能力仍然是當地消費者關注的關鍵議題。
• 永續性趨勢將在2025年之前逐漸確立。

未來展望

• 預測期內，對主食的需求將持續存在。
• 預計在預測期內食品安全法規將收緊。
• 相關人員對永續的關注度日益提高

競爭格局

• Acecook主導，專注於擴張與永續性。
• Masan受益於其廣泛的產品組合，使韓國公司在越南擁有更高的知名度。

通路

• 消費者仍然更喜歡光顧當地的社區商店。
• 電子商務和現代食品雜貨銷售管道蠶食小規模本地雜貨店的市場佔有率。

市場資料

國家報告免責聲明

資訊來源

越南烘焙點心

關鍵資料結果

2025年的發展

• 由於烘焙食品方便易用且適合作為禮品，因此對烘焙點心的需求保持穩定。

產業表現

• 文化生活方式和產品可及性將支撐2025年穩定的需求。
• 麵包推動整體經濟成長，價格依然堅挺。

未來展望

• 文化禮品趨勢持續支撐著穩定的需求。
• 預計健康變異株將在預測期內傳播。
• 製造商加大對永續性工作的投入

競爭格局

• 全球企業正透過產品創新和對本地製造工廠的投資引領潮流。
• Orion Foods受益於在行銷和客戶互動方面的大力投入。

通路

• 儘管面臨監管壓力，小規模本地雜貨店仍然走在前面。
• 電子商務將會成長，但監管也會加強。

分類資料

國家報告免責聲明

越南早餐用麥片穀類

關鍵資料結果

2025年的發展

• 城市地區的健康習慣會促進早餐用麥片穀類。

產業表現

• 需求在低基數和跨品類興趣的基礎上成長。
• 燕麥的健康形象促進了熱穀類的發展。

未來展望

• 健康意識的提高推動了早餐用麥片穀類的成長。
• Muesli和Granola都受益於堅果的健康益處。
• 進口產品競爭加劇

競爭格局

• 全球性公司憑藉其悠久的歷史和全球品牌聲譽引領業界。
• 家樂氏品牌的標誌性地位確保了凱蘭諾瓦的強勁成長。

通路

• 超級市場憑藉著便利性、豐富的商品選擇和進口產品的供應管道，在分銷領域佔據主導地位。
• 儘管電子商務面臨日益嚴格的政府監管，但預計到2025年仍將快速成長。

分類資料

國家報告免責聲明

越南加工肉品、魚貝類和肉類替代品

關鍵資料結果

2025年的發展

• 工廠領先選項和形式創新支持價值成長

產業表現

• 本地知識使本地球員能夠帶來精彩的表演。
• 豆腐及其衍生推動了整個品類的成長

未來展望

• 隨著生產商不斷創新、消費者日益忙碌以及基礎設施不斷改善，預計成長將持續下去。
• 加強對食品安全的管控
• 永續性議題將加速並塑造未來的發展。

競爭格局

• 面對日益激烈的競爭，老牌品牌仍保持領先。
• Masan擴大了產品類別，提升了產品活力，並加劇了競爭。

通路

• 小規模本地雜貨店繼續主導通路，而電子商務快速成長。
• 電子商務將受益於第三方平台提供的更廣泛的服務。

分類資料

國家報告免責聲明

越南加工水果和蔬菜

關鍵資料結果

2025年的發展

• 罐頭水果透過咖啡文化找到了新的機會。

產業表現

• 到2025年，保存期限長的水果仍將是關鍵促進因素。
• 在越南，人們對水果茶的興趣日益濃厚，這帶動了部分細分市場的銷售。

未來展望

• 生鮮食品替代品加劇了競爭威脅
• 消費者越來越重視產品的產地。
• 食品服務管道創造了雄心勃勃的需求

競爭格局

• Del Monte憑藉高品牌知名度和信譽度領先，而本地公司則在價格上競爭。
• Halong Canned Food到2025年銷售下降

通路

• 小規模本地雜貨店憑藉其便利性和價格優勢，繼續保持領先地位。
• 網路購物正日益融入當地人的生活方式。

分類資料

國家報告免責聲明

越南美飯、義式麵食和麵條

關鍵資料結果

2025年的發展

• 隨著品牌米越來越受歡迎，日常必需品支撐其成長。

產業表現

• 由於日常消費，米需求穩定。
• 消費者越來越傾向於選擇品牌米。

未來展望

• 從無品牌產品過渡到品牌產品，以提高安全性和品質保證
• 優質化趨勢加速
• 在政府和製造商的支持下，以永續性發展為重點的產品和措施不斷擴展。

競爭格局

• 主要方便麵生產商引領整個品類。
• Masan將在2025年實現強勁成長

通路

• 在越南，當地小規模雜貨店主導著米、義式麵食和麵條的零售分銷。
• 電子商務受益於社交商務帶來的更高參與度

分類資料

國家報告免責聲明

In Vietnam, value sales of staple foods increased in 2025, supported by steady demand for everyday essentials that households are reluctant to cut back on. Producers largely avoided sharp price rises, while the temporary VAT reduction to 8% through end-2026 helped cushion inflation pressure and protect purchasing power. Even so, affordability remained a key concern, encouraging greater promotion hunting, downtrading and growing interest in private label in large retail chains. At the same time,...

Euromonitor International's Staple Foods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Essentials remain resilient amid cost pressures and health-led upgrades

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Essential nature of staple foods ensure stable demand in 2025
• Affordability remains key concern for local consumers
• Sustainability trend slowly gains ground in 2025

WHAT'S NEXT?

• Forecast period will see continued demand for staple foods
• Food safety to see stricter controls in forecast period
• Stakeholders increase focus on sustainable development

COMPETITIVE LANDSCAPE

• Acecook leads, focusing on expansion and sustainability
• Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam

CHANNELS

• Shoppers still prefer to frequent local neighbourhood stores
• E-commerce and modern grocery channel steal share from small local grocers

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience and gifting keep baked goods demand steady

INDUSTRY PERFORMANCE

• Cultural lifestyle and product accessibility support stable demand in 2025
• Bread drives overall growth, while prices remain favourable

WHAT'S NEXT?

• Cultural gifting trend will continue to support stable demand
• Better-for-you variants set to expand over forecast period
• Manufacturers to invest more in sustainability efforts

COMPETITIVE LANDSCAPE

• Global companies lead through product innovation and investment in local manufacturing facilities
• Orion Food benefits from strong investment in marketing and engagement

CHANNELS

• Small local grocers continues to lead distribution despite regulatory pressure
• E-commerce rises though comes under stricter regulations

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urban health routines lift breakfast cereals

INDUSTRY PERFORMANCE

• Demand expands from low base and cross-category interest
• Healthy perception of oats supports growth in hot cereals

WHAT'S NEXT?

• Rising health awareness to push growth in breakfast cereals
• Muesli and granola benefits from health positioning of nuts
• Imported products intensify competition

COMPETITIVE LANDSCAPE

• Global companies lead thanks to long-standing history and global brand reputation
• Iconic status of Kellog's brand ensures robust rises for Kellanova

CHANNELS

• Supermarkets leads distribution through convenience, broad array and access to imported products
• E-commerce under heightened government scrutiny, but still posts rapid growth in 2025

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Plant-forward options and format innovation support value growth

INDUSTRY PERFORMANCE

• Local players see dynamic performance thanks to local knowledge
• Tofu and derivatives drive overall category growth

WHAT'S NEXT?

• Growth set to continue as producers innovate, consumers get busier and infrastructure improves
• Tighter controls over food safety
• Sustainability concerns accelerate, shaping future development

COMPETITIVE LANDSCAPE

• Long-standing brands continue to lead though face rising competition
• Masan expands into category, boosting dynamism and intensifying competition

CHANNELS

• Small local grocers continues to dominate distribution, while e-commerce rises rapidly
• E-commerce benefits from broader offer on third-party platforms

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Canned fruit gains new occasions through cafe culture

INDUSTRY PERFORMANCE

• Shelf stable fruit remains key driver in 2025
• Fruit-based tea attracts rising interest in Vietnam, supporting sales in specific segments

WHAT'S NEXT?

• Fresh food alternatives present rising competitive threat
• Product origin increasingly scrutinised by consumers
• Foodservice channel set to create aspirational demand

COMPETITIVE LANDSCAPE

• Del Monte leads through high brand awareness and trust, while local companies compete through pricing
• Halong Canned Food declines in 2025

CHANNELS

• Small local grocers continues to lead thanks to accessibility and affordability
• Online shopping becomes more ingrained in local lifestyles

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Everyday staples underpin growth as branded rice gains traction

INDUSTRY PERFORMANCE

• Rice sees stable demand thanks to daily consumption
• Consumers increasingly opt for branded rice variants

WHAT'S NEXT?

• Shift from unbranded to branded products for higher safety and quality assurance
• Premiumisation trend set to accelerate
• Sustainability-focused products and initiatives will expand with support from both government and manufacturers

COMPETITIVE LANDSCAPE

• Major players in instant noodles lead overall category
• Masan enjoys robust rises in 2025

CHANNELS

• Small local grocers leads retail distribution for rice, pasta and noodles in Vietnam
• E-commerce benefits from greater engagement through social commerce

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER