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市場調查報告書
商品編碼
1885745
印尼主食市場Staple Foods in Indonesia |
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價格
簡介目錄
儘管經濟情勢動盪，印尼主食市場仍保持韌性，消費者優先考慮價格實惠且方便快速。烘焙點心銷售成長，加工肉品和魚貝類在便利性的推動下實現了兩位數的穩健成長。米、義式麵食和麵條保持穩定成長，而泡麵則面臨激烈的市場競爭。社群媒體和創新發揮了關鍵作用，各大品牌利用數位平台和新的形式及口味與消費者建立聯繫。健康意識的提升也影響了市場格局。
Euromonitor International發布的《印尼主食市場》報告深入剖析印尼市場，提供獨特的實地洞察和深刻理解。報告重點關注主要企業、品牌和零售商，並提供2020年至2024年的最新零售銷售資料，同時評估消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。此外，報告還探討了健康與保健、永續發展和疫情後復甦等關鍵趨勢如何影響當前市場，並預測未來五年市場的發展趨勢。
目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、魚貝類及肉類替代品、米、義式麵食和麵條。
資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料
為什麼要購買這份報告？
- 深入了解主食市場的整體情況
- 確定成長領域並了解變革促進因素
- 了解競爭格局、主要市場參與企業和主要品牌
- 利用五年預測來評估市場發展前景
Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。
目錄
目錄和表格
執行摘要
- 克服經濟逆風：印尼主食的關鍵趨勢
關鍵資料結果
產業表現
- 主食消費者承受著持續的價格壓力
- 以數位化為先導的便利餐飲解決方案行銷策略
- 創新成為推動成長的關鍵差異化因素
- 健康趨勢會影響購買決策和產品開發。
未來趨勢
- 經濟復甦和都市化加快將推動主食市場的未來成長。
- 健康趨勢推動了對功能性主食的需求。
- 印尼人越來越受到社群媒體趨勢的影響
競爭格局
- Indofood Sukses Makmur Tbk PT 在高度分散的領域保持領先地位
- 樂天透過拓展通路和產品創新實現強勁成長。
通路
- 成熟的連鎖商店網路為小規模本地雜貨店帶來優勢。
- 快速方便的配送服務推動電子商務成長
市場資料
國家報告免責聲明
資訊來源
印尼烘焙點心
關鍵資料結果
2025年的發展
- 便利性、數位化普及性和價格優勢推動了印尼烘焙點心市場的發展。
產業表現
- 儘管印尼面臨經濟挑戰，烘焙點心依然強勁。
- 包裝蛋糕的便利性和價格優勢推動了其蓬勃發展。
未來趨勢
- 基於都市化和可支配所得成長的樂觀前景
- 健康與保健趨勢對產品開發的影響日益增強。
- 便利商店透過推出創新烘焙點心來刺激需求。
競爭格局
- Nippon Indosari Corp PT在分散的競爭格局中保持領先地位。
- Lotte巧克力派日益成長的人氣推動了強勁成長
通路
- 專家們提倡用新鮮出爐的麵包和手工產品來分銷。
- 電子商務非常適合包裝烘焙點心。
分類資料
國家報告免責聲明
印尼早餐用麥片穀類
關鍵資料結果
2025年的發展
- 以健康、便利性和數位化創新為驅動力的成長故事
- 都市化和西化進程的加速推動了早餐用麥片穀類的銷售。
- 關注健康和保健促進了Muesli果麥和格蘭諾拉麥片的蓬勃發展。
未來趨勢
- 都市化和對便利性的需求將推動早餐用麥片穀類的未來成長。
- 健康趨勢和法規會影響需求和產品開發
- 以創新產品開發為核心，實現差異化
競爭格局
- Nestle透過新產品發布和行銷活動保持領先地位。
- Simba的強勁成長得益於高調的宣傳活動和合作。
通路
- 超級市場和便利商店憑藉其便利性和可近性吸引都市區消費者。
- 便利性和產品發現是推動電子商務蓬勃發展的關鍵因素。
分類資料
國家報告免責聲明
印尼的加工肉品、魚貝類和肉類替代品
關鍵資料結果
2025年的發展
- 便利性和創新性將在2025年推動強勁成長。
產業表現
- 成長的驅動力來自消費者對便利餐飲解決方案的需求以及供應鏈創新。
- 消費者對香腸日益成長的興趣推動了冷藏加工紅肉市場的成長。
未來趨勢
- 便利性將繼續成為成長的主要驅動力。
- 健康趨勢影響產品開發和行銷策略
- 產品創新和數位化互動是維持消費者興趣的關鍵。
競爭格局
- Primafood International憑藉其細分化的產品組合保持領先地位
- Macroprima的強勁成長得益於創新和廣泛的通路。
通路
- 便利商店鞏固其作為主要通路的地位
- 電子商務從低銷售基數實現動態成長
分類資料
國家報告免責聲明
印尼加工水果和蔬菜
關鍵資料結果
2025年的發展
- 2025年的成長、競爭與零售業格局演變
產業表現
- 都市區和年輕消費者對便利性的需求推動了成長。
- 常溫保存的豆類兼具健康益處和經濟價值。
未來趨勢
- 經濟復甦和生活便利性的提高將促進未來更強勁的成長。
- 處理方案的多功能性和省時特性越來越受到重視。
- 即將訂定的法規既帶來挑戰也帶來機會。
競爭格局
- Kikkoman Corp在競爭格局中保持著既定的領先地位。
- Bonduelle受益於社群媒體傳播和使用量的增加。
通路
- 便利商店將比超級市場等主要管道獲得更多利潤。
- 電子商務從低銷售基數實現動態成長
分類資料
國家報告免責聲明
印尼的米、義式麵食和麵條
關鍵資料結果
2025年的發展
- 價格壓力、健康趨勢和電子商務將影響2025年米、義式麵食和麵條的市場格局。
產業表現
- 儘管價格壓力持續存在，但業績依然穩健。
- 泡麵受益於便利性趨勢
未來趨勢
- 經濟復甦推動了對高階簡便料理餐的需求。
- 健康意識將影響未來的偏好和產品開發。
- 文化趨勢、網紅宣傳活動和體驗式行銷是提升消費者參與的關鍵。
競爭格局
- 在競爭格局分散的市場中，Indofood保持著令人矚目的領先地位。
- 口味創新和消費者認知度的提升推動了Samyang Ramyun的蓬勃發展。
通路
- 完善的小規模本地雜貨店網路確保了人們能夠獲得生活必需品。
- 大件商品宅配的便利性推動了電子商務的快速成長。
分類資料
國家報告免責聲明
簡介目錄
Product Code: CSID
Staple foods in Indonesia demonstrated resilience amidst economic turbulence, with consumers prioritising affordability and convenience. Baked goods grew, processed meat and seafood saw robust double-digit value growth driven by convenience, and rice, pasta and noodles maintained stable growth, though instant noodles faced competition. Social media and innovation were pivotal, with brands leveraging digital platforms and new formats/flavours to engage consumers. Health consciousness also shaped...
Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Navigating economic headwinds: Key trends in Indonesian staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Consumers of staple foods navigate ongoing price pressures
- Digital-first approach to marketing convenient meal solutions
- Innovation emerges as crucial point of differentiation to drive growth
- Health trends influence purchasing decisions and product development
WHAT'S NEXT?
- Economic recovery and rising urbanisation to drive future growth of staple foods
- Demand for functional staple foods to be driven by health trends
- Indonesians to be increasingly influence by social media trends
COMPETITIVE LANDSCAPE
- Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
- Lotte drives dynamic growth through expanding distribution and product innovation
CHANNELS
- Established store network ensures dominance of small local grocers
- Convenience of rapid delivery services drives e-commerce growth
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Convenience, digital reach, and affordability drive Indonesian baked goods
INDUSTRY PERFORMANCE
- Baked goods remains resilient amidst economic challenges in Indonesia
- Convenience and affordability drive dynamic growth of packaged cakes
WHAT'S NEXT?
- Positive outlook driven by rise in urbanisation and disposable incomes
- Health and wellness trend to increasingly influence product development
- Convenience store expansion to help drive demand with innovative baked goods
COMPETITIVE LANDSCAPE
- Nippon Indosari Corp PT maintains leadership of fragmented competitive landscape
- Lotte's dynamic growth driven by rising popularity of its Choco Pie
CHANNELS
- Specialists drive distribution with fresh baked goods and artisanal offerings
- E-commerce well-suited to distributing packaged baked goods
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- A growth story driven by health, convenience, and digital innovation
- Rising urbanisation and westernisation drive sales of breakfast cereals
- Focus on health and wellness supports dynamic growth of muesli and granola
WHAT'S NEXT?
- Urbanisation and demand for convenience will drive future growth of breakfast cereals
- Health trend and regulations to influence demand and product development
- Increasing focus on innovative product development as point of differentiation
COMPETITIVE LANDSCAPE
- Nestle maintains leadership through new launches and marketing initiatives
- Simba's strong growth driven by high-profile campaigns and collaborations
CHANNELS
- Supermarkets and convenience stores appeal to urban consumers with strong availability and access
- Convenience and product discovery drive dynamic performance of e-commerce
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Strong growth in 2025 driven by convenience and innovation
INDUSTRY PERFORMANCE
- Consumer demand for quick meal solutions and supply chain innovation drive growth
- Rising interest in sausages help drive growth of chilled processed red meat
WHAT'S NEXT?
- Convenience to remain a major factor driving future growth
- Health trends to inform product development and marketing strategies
- Product innovation and digital engagement crucial for maintaining consumer interest
COMPETITIVE LANDSCAPE
- Primafood International retains leadership with segmented portfolio
- Macroprima's strong growth driven by innovation and wide distribution
CHANNELS
- Convenience stores strengths position as leading distribution channel
- Dynamic growth for e-commerce from low sales base
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growth, competition, and evolving retail landscape in 2025
INDUSTRY PERFORMANCE
- Demand for convenience among urban and young consumers drives growth
- Shelf stable beans combines health benefits with economical value
WHAT'S NEXT?
- Stronger future growth to be driven by economic recovery and convenience
- Versatility and time-saving attributes of processed options increasingly appreciated
- Upcoming regulations to present both challenges and opportunities
COMPETITIVE LANDSCAPE
- Kikkoman Corp retains established leadership of competitive landscape
- Bonduelle benefits from expanding distribution and use of social media
CHANNELS
- Convenience stores makes further gains on leading channel supermarkets
- Dynamic growth for e-commerce from low sales base
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Price pressures, health trends, and e-commerce shape rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
- Resilient performance despite ongoing price pressures
- Noodles benefits from convenience trends
WHAT'S NEXT?
- Economic recovery set to drive demand for premium meal solutions
- Health awareness to influence future preferences and product development
- Cultural trends, influencer campaigns and experiential marketing crucial for driving consumer engagement
COMPETITIVE LANDSCAPE
- Indofood maintains convincing leadership of fragmented competitive landscape
- Samyang Ramyun's dynamic growth driven by flavour innovation and enhanced visibility
CHANNELS
- Established network of small local grocers ensures access to staple goods
- Convenience of home delivery for bulky items drives dynamic e-commerce growth
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
