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市場調查報告書
商品編碼
1874139
馬來西亞的主食市場Staple Foods in Malaysia |
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價格
簡介目錄
在政府扶持計畫的推動下，馬來西亞主食銷售持續成長。這些扶持計畫降低了加工水產品、雞肉、米飯和泡麵等必需品的購買成本。價格負擔能力仍是馬來西亞消費者關注的重點。然而，日益增強的健康意識以及在快節奏生活方式下對便利性的需求也在影響消費者的行為和製造商的創新策略。
Euromonitor International發布的「馬來西亞主食市場」報告深入剖析了馬來西亞全國範圍內的市場，提供了無與倫比的實地洞察和理解。報告重點介紹了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售銷售數據，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重分析了健康與保健、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望了未來五年的發展趨勢，清晰展現了市場未來的發展方向。
目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、魚貝類及肉類替代品、米、義式麵食和麵條。
數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據
為什麼要購買這份報告？
- 深入了解主食市場的整體情況
- 確定成長領域並了解變革促進因素
- 了解競爭格局、主要市場參與企業和主要品牌
- 利用五年預測來評估市場發展前景
Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。
目錄
目錄和表格
摘要整理
關鍵數據結果
產業表現
- 政府援助對維持銷售至關重要
- 消費者仍然對價格敏感。
未來趨勢
- 補貼仍然很重要
- 開發新產品以吸引消費者
- 注重成本績效
競爭格局
- Serba Wangi 領先
- Emborg 受益於其對品質的重視以及透過現代食品零售商進行分銷。
- 隨著品牌退出市場，競爭格局會改變。
頻道
- 小規模本地雜貨店仍然是主要的銷售管道。
- 超級市場正經歷強勁成長
市場數據
國家報告免責聲明
資訊來源
馬來西亞烘焙點心
關鍵數據結果
2025年的發展
- 支持對當地飲食中關鍵角色的需求
產業表現
- 銷售量停滯不前，但收入持續成長。
- 糕點價值已顯著提高。
未來趨勢
- 消費者對價格實惠的早餐選擇的需求推動了成長
- 擴大我們注重健康的產品線
- 由於價格上漲空間有限，參與企業面臨營運成本上升的問題。
競爭格局
- Gardenia Bakery 領先
- Kart Food Industries 試圖填補競爭對手留下的市場空白。
頻道
- 食品、飲料和煙草專賣店以及小規模本地雜貨店是主要銷售管道。
- 大賣場正經歷顯著成長
分類資料
國家報告免責聲明
馬來西亞早餐用麥片穀類
關鍵數據結果
2025年的發展
- 預算限制和其他替代品的競爭衝擊了早餐用麥片穀類
產業表現
- 價格承受能力仍然是購買決策中的關鍵因素。
- 熱穀類營養豐富且價格實惠。
未來趨勢
- 經濟實惠的替代品多樣化會阻礙潛在成長
- 健康、價值和口味將決定選擇。
- 在通膨收縮的情況下，可負擔性和透明度
競爭格局
- 現有企業正受惠於該品類留下的空白，但由於消費者意識薄弱，仍面臨挑戰。
- 憑藉廣泛的銷售管道和極具競爭力的價格，Pristine產品享有許多優勢。
頻道
- 小型本地雜貨店是主要銷售管道。
- 電子商務展現出相對較強的韌性。
分類資料
國家報告免責聲明
馬來西亞的加工肉品、魚貝類和肉類替代品
關鍵數據結果
2025年的發展
- 來自生鮮產品的競爭限制了成長
產業表現
- 便利性和價格優勢是消費者購買決策的關鍵因素。
- 加工魚貝類是低成本的蛋白質來源。
未來趨勢
- 易腐魚貝類受益於補貼兌換和價格實惠，而其他類別則面臨來自家庭廚師的競爭挑戰。
- 監管審查將促進處方箋修訂，而政府在維持產品可負擔性方面發揮關鍵作用。
- 人們對植物性食品的興趣日益濃厚
競爭格局
- 企業績效高度依賴行銷策略來抓住不斷成長的需求。
- Tropical Consolidated Corp. 積極拓展常溫海鮮業務
頻道
- 貨架空間和品牌供應鞏固了大賣場作為關鍵分銷管道的地位
- 超級市場受益於接近性和品牌選擇。
分類資料
國家報告免責聲明
馬來西亞加工水果和蔬菜
關鍵數據結果
2025年的發展
- 來自生鮮食品的競爭限制了成長潛力
產業表現
- 類別成熟度阻礙成長
- 冷凍加工馬鈴薯的價值正在成長，但數量卻停滯不前。
未來趨勢
- 人們的健康意識促使他們專注於加工食品，並更偏好新鮮水果和蔬菜。
- 改進勝過新產品開發
- 參與企業需要在行銷方面發揮創意，以吸引消費者。
競爭格局
- 擁有悠久歷史和價格實惠產品的品牌引領產業。
- Emborg發展勢頭強勁
頻道
- 實體門市仍然是加工蔬果最重要的管道，因為實體店的存在對於吸引消費者的注意力至關重要。
- 大賣場和超級市場避免了衰退
分類資料
國家報告免責聲明
馬來西亞米飯、義式麵食和麵條
關鍵數據結果
2025年的發展
- 政府支持有助於維持類別實力
產業表現
- 價格敏感性和政府支持推動了麵條和米市場的成長。
- 方便麵袋裝產品受益於新產品的推出
未來趨勢
- 在這一領域，價格可負擔性仍然至關重要，因為政府預計將繼續確保價格穩定。
- 市場期待創新
- 在政府的支持下，企業預計將更重視線下零售。
競爭格局
- 主要參與企業的旗艦品牌被認為兼具品質和價格優勢。
- 最具活力的公司業績背後的成本績效。
頻道
- 由於小規模本地雜貨店位置便利且價格實惠，因此是主要銷售管道。
- 大賣場和超級市場透過積極的行銷宣傳活動不斷擴張。
分類資料
國家報告免責聲明
簡介目錄
Product Code: CSMY
Staple foods sales in Malaysia are seeing growth supported by government aid programmes that cut the cost of purchasing essential items such as processed seafood, poultry, rice, and instant noodles for local consumers. Affordability remains a key concern for Malaysian consumers. However, rising health consciousness and the growing demand for convenience in the midst of busy lifestyles are also exerting an influence on consumer behaviour, as well as on manufacturers' innovation strategies.
Euromonitor International's Staple Foods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Affordability remains key
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Government aid proves important in maintain sales
- Consumers remain price sensitive
WHAT'S NEXT?
- Subsidies to remain important
- New product development to attract consumers
- Strong focus on value for money
COMPETITIVE LANDSCAPE
- Serba Wangi out in front
- Emborg benefiting from focus on quality and distribution through modern grocery retailers
- Changes in competitive landscape as brands withdraw from market
CHANNELS
- Small local grocers remains key distribution channel
- Supermarkets seeing strong growth
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Demand supported by key role in local diet
INDUSTRY PERFORMANCE
- Value sales continue to rise despite static volumes
- Pastries seeing strong rise in value
WHAT NEXT?
- Growth supported by consumer search for affordable breakfast options
- Expanding range of health focused products
- Players face challenge of rising operational costs in the context of limits on price increases
COMPETITIVE LANDSCAPE
- Gardenia Bakery leads
- Kart Food Industries moves to fill space left by rival
CHANNELS
- Food/drink/tobacco specialists and small local grocers represent the key channels
- Hypermarkets seeing significant growth
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Budget consciousness and competition from alternative products hit breakfast cereals
INDUSTRY PERFORMANCE
- Affordability remains leading factor in purchasing decisions
- Hot cereals seen as nutritious and affordable
WHAT'S NEXT?
- Range of affordable alternatives hinders potential growth
- Health, value, and taste drive choice.
- Affordability and transparency amidst shrinkflation
COMPETITIVE LANDSCAPE
- Existing company benefits from gap left in the category, but still face challenges from weak consumer perception
- Pristine benefits from extensive distribution and competitive pricing
CHANNELS
- Small local grocers is the leading channel
- E-commerce proving relatively resilient
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Competition from fresh products constrains growth
INDUSTRY PERFROMANCE
- Convenience and affordability are key factors in consumer purchasing decisions
- Processed seafood offers low-cost source of protein
WHAT'S NEXT?
- Shelf stable seafood benefits from increased affordability through aid redemption, while other categories face challenges from home cooking competition
- Regulatory update will push for reformulation, while government will play crucial role in maintaining product affordability
- Rising interest in plant-based foods
COMPETITIVE LANDSCAPE
- Company performances strongly dependent on marketing strategies to capture incremental demand
- Tropical Consolidated Corp expanding aggressively in shelf stable seafood
CHANNELS
- Shelf space and brand offer support hypermarkets' position as leading distribution channel
- Supermarkets benefits from proximity and brand offer
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Competition from fresh produce limits growth potential
INDUSTRY PERFORMANCE
- Maturity of category hinders growth
- Frozen processed potatoes sees value growth, but volumes stagnate
WHAT'S NEXT?
- Health consciousness leads to concern over processed products and preference for fresh fruit and vegetables
- Reformulation beats new product development
- Players need to be creative in marketing activities to attract consumers
COMPETITIVE LANDSCAPE
- Brands with longstanding history and affordable products are leading the industry
- Emborg growing strongly
CHANNELS
- Offline stores still the most important channels in processed fruit and vegetables as physical presence is important to attract consumer interest.
- Hypermarkets and supermarkets avoid decline
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Government support helps to maintain category strength
INDUSTRY PERFORMANCE
- Price sensitivity and government aid support growth in noodles and rice
- Instant noodle pouches benefits from new product launches
WHAT'S NEXT?
- Affordability remains crucial in the category with the government expected to continue ensuring price stabilisation
- Innovation expected in the market
- Government aid is expected to further push players to focus on offline retail
COMPETITIVE LANDSCAPE
- Leading player's flagship brand seen as offering quality and affordability
- Innovation and value for money behind performances of most dynamic players
CHANNELS
- Proximity and affordable offer make small local grocers the leading channel
- Hypermarkets and supermarkets expanding with aggressive marketing campaigns
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
