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市場調查報告書
商品編碼
1874112
新加坡的主食市場Staple Foods in Singapore |
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價格
簡介目錄
預計到2025年，新加坡主食市場的零售額成長速度將超過銷售成長速度，部分原因是市場趨於成熟。米和麵包仍然是零售額最高的品類，反映出這些產品作為消費者日常主食的強勁需求。它們在日常飲食中的核心地位確保了穩定的需求。然而，零售額的成長越來越依賴優質化和創新，而非銷售成長。重點，
歐睿國際發布的「新加坡主食市場」報告深入剖析了新加坡全國的主食市場，提供了獨特的在地化洞察。報告重點介紹了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售銷售數據，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重分析了健康與保健、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望了未來五年的發展趨勢，清晰展現了市場未來的發展方向。
目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、魚貝類及肉類替代品、米、義式麵食和麵條。
數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據
為什麼要購買這份報告？
- 深入了解主食市場的整體情況
- 確定成長領域並了解變革促進因素
- 了解競爭格局、主要市場參與企業和主要品牌
- 利用五年預測來評估市場發展趨勢
歐睿國際擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。
目錄
目錄和表格
摘要整理
關鍵數據結果
產業表現
- 乾意義式麵食、Muesli果麥和格蘭諾拉麥片的零售額成長最為顯著。
- 優質化和風味定位啟發了烘焙點心和泡麵的發展。
- 便利性正在推動烘焙點心和冷凍加工雞肉等新產品的推出。
未來趨勢
- 政府支持和新進入者帶來成長機會
- 為滿足日益注重健康的消費者的需求，推出了新產品。
- 與餐飲服務公司建立合作關係預計仍將是未來的重要策略。
競爭格局
- PSC公司利用豆腐優勢成為主食產業領導者
- 改變飲食偏好可以提升維他麥阿爾卑斯山的業績
頻道
- 超級市場將透過數位化、策略夥伴關係和價值提案而發展演變。
- 電子商務零售銷售的強勁成長得益於其功能性、可近性和安全性的提升。
市場數據
國家報告免責聲明
資訊來源
新加坡烘焙點心
關鍵數據結果
2025年的發展
- 優質化是推動品類發展的關鍵因素。
產業表現
- 麵包仍然是當地家庭中用途廣泛且必不可少的食品。
- 對新鮮優質蛋糕的需求推動了散裝蛋糕的銷售成長。
未來趨勢
- 城市生活方式偏愛便捷的出行方式
- 健康與保健驅動產品改良與新品發布
- 預計餐飲業將繼續成為烘焙點心產業的基礎。
競爭格局
- Gardenia Foods憑藉其在發酵麵包領域的優勢，繼續保持領先地位。
- 樂天巧克力派正因其符合奢侈品和便利性趨勢而獲得越來越多的關注。
頻道
- 食品專賣店以新鮮、優質的烘焙點心主導分銷通路。
- 充滿活力的麵包店和咖啡館文化為新穎有趣的產品提供了沃土。
分類資料
國家報告免責聲明
新加坡早餐用麥片穀類
關鍵數據結果
2025年的發展
- 早餐用麥片穀類是零售和餐飲服務業中一個不斷成長的品類。
產業表現
- 人口趨勢將影響早餐用麥片穀類銷售趨勢
- Muesli果麥和格蘭諾拉麥片的日益普及反映出人們越來越傾向於選擇更健康、更天然的食物。
未來趨勢
- Muesli果麥和格蘭諾拉麥片在兒童早餐穀物市場中佔有率不斷成長
- 在預測期內，健康趨勢將推動早餐用麥片穀類的創新。
- 餐飲服務業趨勢：Muesli果麥和格蘭諾拉麥片的消費機會正在擴大
競爭格局
- 雀巢投資打造強大的供應鏈，以引領產業發展。
- Alpen被視為比含糖早餐用麥片穀類更健康的選擇。
頻道
- 廣泛的門市分佈、豐富的商品種類和定價策略使超級市場保持了吸引力。
- 電子商務提供便利和物美價廉的產品來吸引消費者。
分類資料
國家報告免責聲明
新加坡的加工肉品、魚貝類和肉類替代品
關鍵數據結果
2025年的發展
- 成熟度限制了成長潛力
產業表現
- 冷凍加工雞肉和豆腐因其便利性、新穎性和迎合當地飲食偏好而備受青睞。
- 食品創新和年輕消費族群為肉類和魚貝類替代品的成長提供了沃土。
未來趨勢
- 核心品類的成熟和創新步伐緩慢將導致成長放緩。
- 健康與保健理念持續推動加工肉品、魚貝類和肉類替代品的創新。
- 在預測期內，肉類和魚貝類替代品將面臨不利因素，但新進業者可能會帶來推動作用。
競爭格局
- PSC公司受益於豆腐在當地美食中的流行。
- 日清集團投資以獲取利潤
頻道
- 便利性和全面性的商品種類是超級市場優勢的基石。
- 將建立超級市場，以提供充足的加工肉品和魚貝類分銷管道。
分類資料
國家報告免責聲明
新加坡加工水果和蔬菜
關鍵數據結果
2025年的發展
- 成熟品類需求疲軟
產業表現
- 能夠在常溫儲存的形式，對於便利性和實用性是有利的。
- 儘管需求穩定，冷凍加工馬鈴薯的零售價格仍呈現健康成長態勢，但零售價格卻持續上漲。
未來趨勢
- 冷凍加工水果和蔬菜受益於現代生活方式的轉變，現代生活方式更注重便利性和營養保存。
- 冷凍水果可得性增加
- 餐飲服務業仍是加工蔬果的重要銷售管道。
競爭格局
- 憑藉豐富的產品種類和強大的分銷網路，美里繼續引領產業發展。
- 價格和分銷優勢促成公平價格
頻道
- 超級市場商品種類繁多，選擇豐富，因此很受歡迎。
- 強大的線上發展使電子商務在加工果蔬分銷領域擁有競爭優勢。
分類資料
國家報告免責聲明
新加坡米飯、義式麵食和麵條
關鍵數據結果
2025年的發展
- 隨著消費者偏好日趨成熟，優質化將促進零售業銷售成長。
產業表現
- 米飯是主流，但泡麵領域也湧現了許多新的產品。
- 人們對西餐和優質化食品的興趣日益濃厚，推動了乾義式麵食的需求成長。
未來趨勢
- 主要品類的成熟將限制整體成長軌跡。
- 營養等級標示和廣告限制範圍擴大，涵蓋多種食品，包括泡麵。
- 餐飲服務夥伴關係仍是提升消費者參與度和發展動能的重要途徑。
競爭格局
- 到2025年，各大品牌將透過產品創新來增強其競爭力。
- 自有品牌是職總平價合作社績效的基石。
頻道
- 超級市場憑藉其豐富的商品種類和便利的購物體驗，在分銷領域佔主導地位。
- 線上平台的快速發展滲透到米、義式麵食和麵條的銷售領域。
分類資料
國家報告免責聲明
簡介目錄
Product Code: CSSG
Staple foods in Singapore is projected to see faster retail current value than volume growth over 2025, partly due to maturity. Rice and leavened bread remain the key categories in terms of retail value sales, reflecting the resilience of product types viewed as everyday staples by consumers. Their central role in daily diets ensures steady demand. However, retail value growth is increasingly tied to premiumisation and innovation, rather than volume increases. Importantly, local authorities have...
Euromonitor International's Staple Foods in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Dried pasta and muesli and granola see the highest growth in retail value sales
- Premiumisation and flavour profiles stimulate baked goods and instant noodles
- Convenience underpins new launches in baked goods and frozen processed poultry
WHAT'S NEXT?
- State support and new entries offer growth opportunities
- New offerings to cater to an increasingly health-conscious consumer base
- The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
- PSC Corp leverages strength in tofu to lead staple foods
- Shift in dietary preferences boosts the performance of Weetabix's Alpen
CHANNELS
- Supermarkets develop through digitalisation, strategic partnerships and value propositions
- Functionality, accessibility and safety improvements are behind e-commerce's strong retail value sales growth
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation drives the category
INDUSTRY PERFORMANCE
- Bread remains a versatile, essential item in local households
- Fresh, premium demand spurs shift to unpackaged cakes
WHAT'S NEXT?
- Urban lifestyles favour on-the-go options
- Health and wellness to drive reformulations and new product launches
- Foodservice is predicted to remain a cornerstone of baked goods
COMPETITIVE LANDSCAPE
- Gardenia Foods continues to lead through its strength in leavened bread
- Lotte Choco Pie fits with indulgence and convenience trends to gain momentum
CHANNELS
- Food specialists dominate distribution with fresh, premium baked goods offers
- Vibrant bakery cafe scene provides fertile ground for new and exciting offerings
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Breakfast cereals develops as a category in retail and foodservice spaces
INDUSTRY PERFORMANCE
- Demographic trends inform sales development in breakfast cereals
- Rising popularity of muesli and granola reflects a shift to healthier and more natural options
WHAT'S NEXT?
- Muesli and granola to gain ground on children's breakfast cereals
- Wellness trends to drive innovation in breakfast cereals in the forecast period
- Foodservice trends expand consumption occasions for muesli and granola
COMPETITIVE LANDSCAPE
- Nestle invests in its strong stable to lead the field
- Alpen is perceived as a better for you alternative to sugary breakfast cereals
CHANNELS
- Wide store presence, large product offer and pricing strategies maintain the appeal of supermarkets
- E-commerce offers convenience and value for money deals to win over consumers
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Maturity constrains growth potential
INDUSTRY PERFORMANCE
- Frozen processed poultry and tofu benefit from convenience, novelties and local culinary preferences
- Food innovation and a young adult audience provide fertile ground for growth for meat and seafood substitutes
WHAT'S NEXT?
- Moderate growth anticipated due to maturity and the limited pace of innovation within core categories
- Health and wellness to continue to shape innovation within processed meat, seafood and alternatives to meat
- Meat and seafood substitutes face headwinds in the forecast period but new entrants can offer dynamism
COMPETITIVE LANDSCAPE
- PSC Corp benefits from the high popularity of tofu in the local cuisine
- Monde Nissin Corp invests to make gains
CHANNELS
- Convenience and a comprehensive offer underpin supermarkets' dominance
- Supermarkets are set up to provide strong processed meat and seafood distribution
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Weak growth in demand in a mature category
INDUSTRY PERFORMANCE
- Convenience and practicality favour the shelf stable format
- Frozen processed potatoes enjoys healthy retail value growth although demand stabilises
WHAT'S NEXT?
- Frozen processed fruit and vegetables to benefit from an alignment with modern lifestyles that value convenience and nutrition retention
- Frozen fruit to gain traction in availability
- Foodservice to remain a crucial channel for processed fruit and vegetables
COMPETITIVE LANDSCAPE
- Wide product range and strong distribution keep Mili ahead of the field
- Price and distribution advantages boost FairPrice
CHANNELS
- Wide availability and large assortments make supermarkets popular
- Strong online development provides e-commerce with a competitive edge in the distribution of processed fruit and vegetables
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation lifts retail value sales as consumer preferences become more sophisticated
INDUSTRY PERFORMANCE
- Rice dominates but instant noodles sees significant new product development
- Rising interest in Western-style cooking and premiumisation spur dried pasta
WHAT'S NEXT?
- A level of maturity in key categories is set to constrain the overall growth trajectory
- Nutri-Grade labelling and advertising regulations to be extended to a range of food items, including instant noodles
- Foodservice tie-ups to remain a key way to drive consumer engagement and momentum
COMPETITIVE LANDSCAPE
- The leading brand's offer is strengthened by product innovation in 2025
- Private label underpins the performance of NTUC FairPrice Co-operative
CHANNELS
- Supermarkets dominate distribution with extensive assortments and high accessibility
- Fast development of online platforms penetrates the distribution of rice, pasta and noodles
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
