菲律賓的主食市場

在菲律賓，主食銷售成長，而零售量在2025年保持平穩，這反映出在通膨壓力下，主食在家庭預算中扮演著非常重要的角色。加工肉品和魚貝類仍然是以金額為準最大的產品，而米、義式麵食和麵條的需求仍然強勁。由於米進口政策和關稅的變化，未來價格波動可能會加劇。

Euromonitor International發布的菲律賓主食市場報告深入剖析了菲律賓市場，提供了獨特的實地洞察和深刻理解。報告重點介紹了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售銷售資料，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重分析了健康與保健、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望了未來五年的發展趨勢，清晰展現了市場未來的發展方向。

目標產品：烘焙點心、早餐用麥片穀類、加工蔬果、加工肉品、魚貝類及肉類替代品、米、義式麵食和麵條。

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解主食市場整體情況。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，Euromonitor International能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 隨著創新數位化進程的推進，人們對日常必需品的需求依然強勁。

關鍵資料結果

產業表現

• 必需品受益於品類必需性
• 數位化和協作將塑造2025年的發展格局。
• 健康養生趨勢仍有影響力。

未來展望

• 政府努力緩解物價壓力，預計經濟成長將進一步加劇。
• 健康問題將持續影響創新。
• 參與企業在永續性的投資日益增多

競爭格局

• Purefoods-Hormel 透過其同名品牌保持著整體領先地位。
• 農心憑藉著泡麵的成功而擴張

通路

• 超級市場在零售分銷領域佔據主導地位，並將於2025年進一步擴張。
• 社群電商推動消費者參與，電子商務實現最快成長

市場資料

國家報告免責聲明

資訊來源

菲律賓烘焙點心

關鍵資料結果

2025年的發展

• 糕點銷售成長動力強勁，麵包滿足日常需求。

產業表現

• 預計2025年烘焙點心將維持穩定成長
• 糕點類產品推動了整個品類的成長

未來展望

• 預計零售價格和銷售量將穩定成長
• 健康與福祉是產品開發的首要考量。
• 注重環保的烘焙點心正變得越來越重要

競爭格局

• Gardenia Bakeries Philippines 保持領先地位
• Maya品牌協助Liberty Commodities實現成長

通路

• 專賣店仍然是烘焙點心的主要購買管道。
• 電子商務蓬勃發展。

分類資料

國家報告免責聲明

菲律賓早餐用麥片穀類

關鍵資料結果

2025年的發展

• 熱穀類和家庭習慣推動了早餐用麥片穀類的成長

產業表現

• 早餐用麥片穀類預計到2025年將保持穩定成長。
• 熱穀類是成長最快的食品。

未來展望

• 預計零售價格和銷售量將穩定成長。
• 注重健康和生活方式的Muesli和Granola
• 永續性是早餐用麥片穀類產業日益關注的問題。

競爭格局

• Pepsi-Cola Products Philippines Inc確立了在熱穀類的領先地位
• Golden Nutritious Foods 的黃金燕麥熱穀類大獲成功

通路

• 隨著電子商務的加速發展，超級市場在早餐用麥片穀類銷售中佔據主導地位。
• 零售電子商務受益於促銷和銷售

分類資料

國家報告免責聲明

菲律賓的加工肉品、魚貝類和肉類替代品

關鍵資料結果

2025年的發展

• 罐裝魚貝類和蛋白質的便利性促進了強勁成長

產業表現

• 加工肉品、魚貝類及其替代品將在2025年實現強勁成長。
• Century Pacific為水產品加工產業的復興做出了貢獻

未來展望

• 預計在預測期內，各類別將穩定成長。
• 健康和保健將變得越來越重要
• 永續性因素在企業營運中扮演越來越重要的角色。

競爭格局

• Purefoods-Hormel Co Inc 擴大在多個領域的領先地位
• Universal Canning受益於其主品牌實力。

通路

• 超級市場仍處於零售分銷的頂端
• 電子商務發展動力強勁

分類資料

國家報告免責聲明

菲律賓加工水果和蔬菜

關鍵資料結果

2025年的發展

• 行銷主導的使用成長支持價值成長

產業表現

• 預計2025年加工水果和蔬菜的價值將略有成長。
• Del Monte的行銷策略是推廣加工水果和蔬菜的家庭消費。

未來展望

• 在行銷和使用量增加的支持下，預計該品類將穩定成長。
• 健康養生訊息越來越受歡迎
• 永續性工作將逐步擴大。

競爭格局

• Del Monte Philippines加強領導力
• 冷凍加工馬鈴薯受到關注，New Senorito的銷售也隨之成長。

通路

• 隨著電子商務的加速發展，超級市場通路成為分銷的主要途徑。
• 第三方平台的興起將有助於推動2025年電子商務的成長。

分類資料

國家報告免責聲明

菲律賓米飯、義式麵食和麵條

關鍵資料結果

2025年的發展

• 政策轉變與品牌重塑塑造了強勁的必需品類別

產業表現

• 到2025年，米仍將是菲律賓人飲食的重要組成部分。
• 美國仍然是主要的成長引擎

未來展望

• 預計米、義式麵食和麵條的銷量將穩步成長。
• 健康潮流塑造泡麵創新
• 永續性措施日益重要

競爭格局

• Monde Nissin Corp確立了在泡麵領域的領先地位
• 農心擴大泡麵業務

通路

• 到2025年，超級市場仍將是主要的銷售管道。
• 電子商務受益於人們對便利性和用戶參與度的不斷提高的需求。

分類資料

國家報告免責聲明

In the Philippines, staple foods recorded rising value sales in 2025 while retail volume remained stable, reflecting the category's non-discretionary role in household budgets amid inflationary pressure. Processed meat and seafood remained the largest contributor in value terms, while rice, pasta and noodles continued to see resilient demand, with policy shifts on rice imports and tariffs creating scope for greater pricing volatility over time. Brand owners increased investment in digital activa...

Euromonitor International's Staple Foods in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Essential demand holds firm as innovation and digital reach expand

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Staple foods benefits from essential nature of categories
• Digitalisation and collaborations shape development in 2025
• Health and wellness trends remain highly impactful

WHAT'S NEXT?

• Further growth forecast as government works to ease price pressure
• Health concerns will continue to inform innovation
• Players to increase investment in sustainability

COMPETITIVE LANDSCAPE

• Purefoods-Hormel retains overall leadership through namesake brand
• Nongshim expands thanks to success in instant noodles

CHANNELS

• Supermarkets leads retail distribution, rising further in 2025
• E-commerce posts fastest expansion, with social commerce boosting consumer engagement

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Pastries gains momentum while bread anchors everyday demand

INDUSTRY PERFORMANCE

• Baked goods sees steady gains in 2025
• Pastries drives overall category growth

WHAT'S NEXT?

• Retail value and volume sales set for steady expansion
• Health and wellness priorities guide product development
• Green initiatives gain importance in baked goods

COMPETITIVE LANDSCAPE

• Gardenia Bakeries Philippines maintains leadership
• Maya brand pushes growth for Liberty Commodities

CHANNELS

• Food specialists remains key purchasing channel for baked goods
• E-commerce goes from strength to strength

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hot cereals and family routines sustain growth for breakfast cereals

INDUSTRY PERFORMANCE

• Breakfast cereals records steady expansion in 2025
• Hot cereals sees fastest growth

WHAT'S NEXT?

• Retail value and volume sales projected to grow steadily
• Muesli and granola supported by health and lifestyle positioning
• Sustainability agenda gathers importance in breakfast cereals

COMPETITIVE LANDSCAPE

• Pepsi-Cola Products Philippines Inc builds on leadership in hot cereals
• Golden Nutritious Foods sees success in hot cereals with Golden Oats

CHANNELS

• Supermarkets leads breakfast cereal purchases as e-commerce accelerates
• Retail e-commerce benefits from promotions and sales

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Canned seafood and protein convenience underpin resilient growth

INDUSTRY PERFORMANCE

• Processed meat, seafood and alternatives records resilient growth in 2025
• Century Pacific helps drive dynamism in processed seafood

WHAT'S NEXT?

• Category expected to post steady gains over the forecast period
• Health and wellness positioning becomes more important
• Sustainability considerations play a larger role in operations

COMPETITIVE LANDSCAPE

• Purefoods-Hormel Co Inc extends leadership across formats
• Universal Canning benefits from strength of Master brand

CHANNELS

• Supermarkets retains retail distribution lead
• E-commerce gains momentum

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Marketing-led usage expansion supports value growth

INDUSTRY PERFORMANCE

• Processed fruit and vegetables sees modest value growth in 2025
• Del Monte's marketing initiative pushes at-home use of processed fruit and vegetables

WHAT'S NEXT?

• Category expected to see steady gains backed by marketing and usage expansion
• Health and wellness messaging gaining prominence
• Sustainability initiatives will broaden gradually

COMPETITIVE LANDSCAPE

• Del Monte Philippines consolidates leadership
• Frozen processed potatoes attract attention, boosting sales for New Senorito

CHANNELS

• Supermarkets channel anchors distribution as e-commerce gathers pace
• Rise of third-party platforms supports e-commerce expansion in 2025

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Policy shifts and brand activations shape a resilient staples category

INDUSTRY PERFORMANCE

• Rice retains essential role in Filipino diets in 2025
• Rice remains major growth driver

WHAT'S NEXT?

• Sales of rice, pasta and noodles set for steady growth
• Wellness trends shape innovation in instant noodles
• Sustainability initiatives gain strategic importance

COMPETITIVE LANDSCAPE

• Monde Nissin Corp builds on instant noodles leadership
• Nongshim expands within instant noodles

CHANNELS

• Supermarkets remains the leading distribution channel in 2025
• E-commerce benefits from convenience demand and increased engagement

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER