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非酒精飲料市場規模、佔有率和成長分析（按產品、類型、分銷管道、價格分佈和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1898468

非酒精飲料市場規模、佔有率和成長分析（按產品、類型、分銷管道、價格分佈和地區分類）—產業預測（2026-2033 年）

Non-Alcoholic Drinks Market Size, Share, and Growth Analysis, By Product (Soft Drinks, Bottled Water), By Type (Carbonated Drinks, Non-carbonated Drinks), By Distribution Channel, By Price Point, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球非酒精飲料市場預計到 2024 年將達到 1.59 兆美元，從 2025 年的 1.69 兆美元成長到 2033 年的 2.73 兆美元，在預測期（2026-2033 年）內複合年成長率為 6.2%。

隨著消費者對無酒精和低酒精飲品的接受度不斷提高，全球無酒精飲料市場正經歷顯著的變革，促使生產商對其產品線進行策略性調整。無酒精產品需求的顯著成長，正推動各大品牌加速研發專為挑剔的味蕾打造的高階、口感複雜的軟性飲料。消費者對無酒精烈酒和健康飲品的濃厚興趣，尤其是在年輕消費者群體中，印證了這一趨勢。瓶裝水市場在健康意識不斷增強的推動下蓬勃發展，預計將進一步促進銷售並吸引新客戶。此外，全球餐飲門市數量的成長也推動了對無酒精飲料的需求，為生產商提供了創新和拓展產品系列以滿足不斷變化的消費者偏好的寶貴機會。

全球非酒精飲料市場促進因素

全球無酒精飲料市場深受一些地區的影響，這些地區的文化和宗教信仰強烈反對飲酒。這造就了對無酒精飲料的穩定需求，為市場奠定了堅實的基礎。隨著消費者尋求傳統酒精飲料的替代品，在生活方式偏好和健康意識的推動下，無酒精飲料的吸引力持續成長。這種穩定的市場需求創造了良好的市場環境，使得各種創新且多元化的產品得以湧現，滿足消費者對清爽飲品的偏好。

全球非酒精飲料市場面臨的限制因素

無酒精啤酒和無酒精無酒精調飲等酒精替代品的日益普及，對無酒精飲料市場構成了競爭挑戰，尤其是在社交和慶祝場合。隨著消費者對這些替代品的需求不斷成長，他們可能會更傾向於口味和體驗與傳統酒精飲料相似的飲品，這可能會搶佔傳統無酒精飲料的市場佔有率和銷售量。這種消費者偏好的轉變可能會限制無酒精飲料行業的成長，因為越來越多的人會選擇創新的無酒精無酒精調飲和其他口味相似、社交吸引力強但又不含酒精的替代品。

全球非酒精飲料市場趨勢

全球非酒精飲料市場正日益受到數位行銷和電子商務興起的影響，品牌得以以更便利的方式觸及更廣大的受眾。企業正策略性地利用線上平台，透過精準宣傳活動和社群媒體互動直接與消費者溝通，進而推廣產品。這種轉變不僅促進了直銷管道的發展，也創造了個人化的購物體驗，以滿足消費者對更健康產品的不斷變化的偏好。隨著越來越多的消費者轉向數位購物方式，非酒精飲料產業也在積極轉型，整合創新行銷策略和電子商務解決方案，以在競爭激烈的市場環境中蓬勃發展。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- 可口可樂公司（美國）
- 百事公司（美國）
- 雀巢公司（瑞士）
- Keurig Dr Pepper 公司（美國）
- 三得利控股有限公司（日本）
- 達能股份有限公司（法國）
- 星巴克公司（美國）
- 紅牛有限公司（奧地利）
- Monster Beverage Corporation（美國）
- Ocean Spray Cranberries, Inc.（美國）

結論與建議

簡介目錄

Product Code: SQMIG30G2047

Global Non-Alcoholic Drinks Market size was valued at USD 1.59 Trillion in 2024 and is poised to grow from USD 1.69 Trillion in 2025 to USD 2.73 Trillion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The global non-alcoholic drinks market is witnessing a notable shift as consumer acceptance of no-alcohol and low-alcohol alternatives grows, prompting manufacturers to adapt their product offerings strategically. Brands are increasingly creating premium, complex soft drinks designed for sophisticated tastes, fueled by a significant rise in demand for alcohol-free options. This trend is highlighted by strong consumer interest in zero-proof spirits and health-conscious beverages, particularly among younger demographics. The expansion of bottled water, driven by health awareness, is set to enhance sales and attract new consumers. Additionally, the proliferation of dining establishments worldwide further supports the rising demand for non-alcoholic drinks, presenting valuable opportunities for manufacturers to innovate and expand their portfolios in response to these changing consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Non-Alcoholic Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Drinks Market Segments Analysis

Global Non-Alcoholic Drinks Market is segmented by Product, Type, Distribution Channel, Price Point and region. Based on Product, the market is segmented into Soft Drinks, Bottled Water, Tea & Coffee, Juice, Dairy Drinks, Functional Drinks and Others. Based on Type, the market is segmented into Carbonated Drinks, Non-carbonated Drinks. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Price Point, the market is segmented into Standard, Premium and Luxury. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Non-Alcoholic Drinks Market

The Global Non-Alcoholic Drinks market is significantly influenced by regions where cultural or religious convictions strongly discourage alcohol consumption. This has led to a consistent demand for non-alcoholic beverages, establishing a solid foundation for the market. As consumers seek alternatives to traditional alcoholic options, the appeal of non-alcoholic drinks continues to grow, driven by lifestyle preferences and health-conscious choices. This unwavering demand fosters a resilient market landscape, allowing for innovation and the introduction of diverse product offerings tailored to meet the preferences of consumers seeking enjoyable and refreshing alternatives.

Restraints in the Global Non-Alcoholic Drinks Market

The rise in popularity of alcoholic alternatives, such as non-alcoholic beers and mocktails, poses a competitive challenge to the non-alcoholic drinks market, particularly in social and celebratory contexts. As consumers increasingly seek out these alternatives, they may prefer beverages that mimic traditional alcoholic drinks in flavor and experience, potentially diverting attention and sales away from conventional non-alcoholic options. This shift in consumer preferences can limit the growth of the non-alcoholic drinks sector, as more individuals opt for innovative mocktails and other substitutes that offer a similar taste and social appeal without the effects of alcohol.

Market Trends of the Global Non-Alcoholic Drinks Market

The Global Non-Alcoholic Drinks market is increasingly influenced by the rise of digital marketing and e-commerce, allowing brands to reach broader audiences with enhanced convenience. Companies are strategically utilizing online platforms to engage consumers directly, promoting their products through targeted campaigns and social media interactions. This shift not only facilitates direct-to-consumer sales channels but also fosters personalized shopping experiences, catering to evolving consumer preferences for health-conscious alternatives. As more consumers gravitate towards digital purchasing methods, the non-alcoholic beverage sector is adapting, integrating innovative marketing strategies and e-commerce solutions to thrive in a competitive landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer And Buying Criteria Analysis
Regulatory Analysis

Global Non-Alcoholic Drinks Market Size by Product & CAGR (2026-2033)

Market Overview
Soft Drinks
Bottled Water
Tea & Coffee
Juice
Dairy Drinks
Functional Drinks
Others

Global Non-Alcoholic Drinks Market Size by Type & CAGR (2026-2033)

Market Overview
Carbonated Drinks
Non-carbonated Drinks

Global Non-Alcoholic Drinks Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Online

Global Non-Alcoholic Drinks Market Size by Price Point & CAGR (2026-2033)

Market Overview
Standard
Premium
Luxury

Global Non-Alcoholic Drinks Market Size & CAGR (2026-2033)

North America (Product, Type, Distribution Channel, Price Point)
- US
- Canada
Europe (Product, Type, Distribution Channel, Price Point)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Type, Distribution Channel, Price Point)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Type, Distribution Channel, Price Point)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Type, Distribution Channel, Price Point)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

The Coca-Cola Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keurig Dr Pepper Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Starbucks Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Red Bull GmbH (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocean Spray Cranberries, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments