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市場調查報告書

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1787944

2032 年非酒精飲料市場預測：按產品、價格分佈、分銷管道、最終用戶和地區進行的全球分析

Non-alcoholic Drinks Market Forecasts to 2032 - Global Analysis By Product (Soft Drinks, Bottled Water, Tea & Coffee, Juice, Dairy Drinks, Functional Drinks and Other Products), Price Point, Distribution Channel, End User, and By Geography

出版日期: 2025年08月07日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球非酒精飲料市場預計在 2025 年將達到 13,670 億美元，到 2032 年將達到 21,720 億美元，預測期內的複合年成長率為 6.8%。

無酒精飲料是指乙醇含量極低的飲料，通常含量低於 0.5%（體積百分比）。無酒精飲料種類繁多，包括水、果汁、軟性飲料、茶、咖啡、無無酒精調飲以及不含酒精的啤酒和葡萄酒。飲用這些飲料是為了補充水分、提神醒腦，或享受其風味而不至於醉酒。這些飲料適合那些因健康、宗教或個人原因而避免飲酒的人，在世界各地的休閒和正式場合都很受歡迎。

健康意識不斷增強，對機能飲料的需求不斷增加

消費者日益成長的健康和健身趨勢顯著推動了對非酒精飲料的需求，尤其是強化水、益生菌飲料和低卡路里果汁等機能飲料。除了補充水分外，消費者還在積極尋求能夠提供額外健康益處的飲料，例如增強免疫力、提升能量和促進消化。全球文明病的增加進一步強化了這種轉變，促使人們減少含糖和酒精飲料的消費，轉而選擇更健康的替代品。

對高糖和人工添加劑的擔憂

儘管不含酒精，許多非酒精飲料卻含有大量的糖、防腐劑和人工添加劑，阻礙了注重健康的消費者。隨著人們對肥胖、糖尿病和心臟病的認知不斷提高，消費者對飲料配方的要求也越來越嚴格。世界各地的監管機構也在提高糖稅和標籤要求，這可能會阻礙傳統碳酸軟性飲料和能量飲料類別的成長，並限制整體市場的擴張。

植物來源和潔淨標示飲料趨勢的成長

植物來源、有機和潔淨標示飲料日益流行，為市場參與企業帶來了豐厚的機會。已開發市場和非發達市場對採用天然成分製成、不含人工香料、甜味劑或防腐劑的產品的需求都在成長。此外，電商平台和D2C飲料品牌的擴張，正在幫助小眾非酒精飲料製造商觸達更多消費者，推動調味水、康普茶、冷萃咖啡、草本茶等領域的產品創新。

市場飽和度高，價格競爭激烈

非酒精飲料市場高度細分，眾多全球性、區域性和自有品牌公司在重疊的細分市場中競爭。這種飽和度導致激進的定價策略、頻繁的促銷宣傳活動以及品牌忠誠度的下降。較小的品牌面臨貨架擺放和行銷預算的限制，而較大的品牌則難以快速創新。隨著消費者對價格和品質的要求日益提高，在成本控制和創新之間取得平衡對永續盈利構成了持續的威脅。

COVID-19的影響

新冠疫情對非酒精飲料市場產生了多重影響。一方面，由於咖啡館和餐廳的關閉和關閉，店內消費量暴跌。另一方面，超級市場和電商平台的店面銷售卻大幅成長。消費者擴大選擇有助於增強免疫力和緩解壓力的機能飲料。那些轉向數位化和直銷管道的品牌復甦得更快。最終，這場危機加速了健康意識的創新，並重塑了非酒精飲料類別的購買行為。

預測期內，軟性飲料市場預計將成為最大的市場

由於消費廣泛、全球供應充足以及強大的品牌忠誠度，軟性飲料預計將在預測期內佔據最大市場佔有率。碳酸飲料、風味汽水和能量飲料繼續佔據零售貨架的主導地位。儘管人們對健康的擔憂日益加劇，但創新的低卡路里飲料和廣泛的分銷網路仍然保持著對飲料的需求。全球領先的公司持續拓展其產品組合，推出無糖和功能性產品，確保在已開發經濟體和新興經濟體都能維持市場競爭力。

在預測期內，標準部分將見證最高的複合年成長率。

預計在預測期內，標準飲料細分市場將實現最高成長率，這得益於消費者對價格實惠且供應廣泛的非酒精飲料的偏好。傳統果汁、軟性飲料和調味水等標準飲料在都市區和半都市區消費者中消費量很高。這些飲料具有熟悉感和具成本效益，尤其是在對成本敏感的市場。本地零售連鎖店滲透率的不斷提高以及區域品牌的崛起，進一步加速了該細分市場的全球銷售成長。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於其龐大的消費群、不斷加快的都市化以及不斷成長的可支配收入。中國、印度和印尼等國家的軟性飲料、調味水和即飲茶的消費量正在不斷成長。全球飲料製造商積極的行銷策略以及不斷成長的年輕人口也在推動市場擴張。此外，不斷變化的飲食偏好以及對功能性和健康飲料的需求不斷成長也鞏固了該地區的主導地位。

複合年成長率最高的地區

在預測期內，由於對機能飲料、潔淨標示產品和植物性飲料的需求激增，北美預計將呈現最高的複合年成長率。消費者正在用康普茶、冷壓果汁和零卡路里調味水等更健康的替代品取代含糖汽水。在注重健康的新興企業和高級產品的推動下，強大的創新管道正在推動品類成長。此外，電商通路的激增和注重健康的品牌的湧現，正在疫情後繼續重塑該地區的飲料格局。

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公司簡介
- 對最多三家其他市場參與企業進行全面分析
- 主要企業的SWOT分析（最多3家公司）
區域細分
- 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 透過產品系列、地理分佈和策略聯盟對主要企業基準化分析

介紹
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第10章：主要發展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第11章公司概況

The Coca-Cola Company
PepsiCo, Inc.
Nestle SA
Unilever
Keurig Dr Pepper Inc.
Danone SA
Red Bull GmbH
Suntory Beverage & Food Ltd.
Asahi Group Holdings, Ltd.
Monster Beverage Corp.
Fomento Economico Mexicano SAB de CV（FEMSA）
Parle Agro
AG Barr
Dr. Pepper Snapple Group
Dydo Drinco
Attitude Drinks, Co.
Livewire Energy
Calcol, Inc.
Kraft Foods Group, Inc.
Jacobs Douwe Egberts

簡介目錄圖表

Product Code: SMRC30209

According to Stratistics MRC, the Global Non-alcoholic Drinks Market is accounted for $1367 billion in 2025 and is expected to reach $2172 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Non-alcoholic drinks are beverages that contain little to no ethyl alcohol, typically less than 0.5% by volume. They include a wide range of products such as water, juices, soft drinks, teas, coffees, mocktails, and alcohol-free versions of beer and wine. These drinks are consumed for hydration, refreshment, or flavor without intoxicating effects. They cater to individuals who avoid alcohol for health, religious, or personal reasons and are enjoyed in both casual and formal settings globally.

Market Dynamics:

Driver:

Rising health consciousness and functional beverage demand

The growing consumer focus on wellness and fitness is significantly boosting demand for non-alcoholic beverages, particularly functional drinks such as fortified water, probiotic drinks, and low-calorie juices. Consumers are actively seeking beverages that offer hydration along with added health benefits such as immunity enhancement, energy boosting, and digestive support. This shift is reinforced by the global rise in lifestyle-related disorders, encouraging reduced consumption of sugar-laden or alcoholic drinks in favor of healthier alternatives.

Restraint:

High sugar content and artificial additives concerns

Despite their alcohol-free nature, many non-alcoholic drinks contain high levels of sugar, preservatives, and artificial ingredients, which deter health-conscious consumers. Growing awareness about obesity, diabetes, and heart diseases has made buyers more critical of beverage compositions. Regulatory bodies worldwide are also enforcing sugar taxes and labeling requirements, which may hinder the growth of traditional carbonated and energy drink categories, thereby restraining overall market expansion.

Opportunity:

Growth in plant-based and clean-label beverage trends

The increasing popularity of plant-based, organic, and clean-label beverages offers a lucrative opportunity for market players. Demand for products made with natural ingredients, free from artificial flavors, sweeteners, and preservatives, is rising across both developed and emerging markets. Additionally, the expansion of e-commerce platforms and D2C beverage brands is helping niche non-alcoholic drink manufacturers reach a broader audience, fostering product innovation in flavored water, kombucha, cold brew coffee, and herbal infusions.

Threat:

Intense market saturation and price-based competition

The non-alcoholic drinks market is highly fragmented, with numerous global, regional, and private-label players competing in overlapping segments. This saturation leads to aggressive pricing strategies, frequent promotional campaigns, and reduced brand loyalty. Smaller brands face barriers to shelf placement and marketing budgets, while larger players struggle with innovation speed. As consumers increasingly demand both affordability and quality, balancing cost control with innovation becomes a persistent threat to sustainable profitability.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the non-alcoholic drinks market. On one hand, on-premise consumption declined sharply due to lockdowns and closures of cafes and restaurants. On the other hand, off-trade sales through supermarkets and e-commerce surged. Consumers increasingly opted for functional drinks that offered immunity-boosting and stress-relieving benefits. Brands that pivoted to digital and direct-to-consumer channels recovered faster. The crisis ultimately accelerated health-oriented innovation and reshaped buying behavior across non-alcoholic beverage categories.

The soft drinks segment is expected to be the largest during the forecast period

The soft drinks segment is expected to account for the largest market share during the forecast period, owing to their widespread consumption, global availability, and strong brand loyalty. Carbonated beverages, flavored sodas, and energy drinks continue to dominate shelf space across retail outlets. Despite growing health concerns, demand persists due to innovative low-calorie variants and wide distribution networks. Global giants continue to expand portfolios with sugar-free and functional versions, ensuring relevance in both developed and emerging economies alike.

The standard segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the standard segment is predicted to witness the highest growth rate, impelled by, rising consumer preference for affordable, widely available non-alcoholic beverages. Standard drinks such as traditional juices, soft drinks, and flavored waters are benefiting from higher consumption across urban and semi-urban populations. These beverages offer familiarity and value, especially in cost-sensitive markets. Increasing penetration through local retail chains and the emergence of regional brands are further accelerating volume sales in this segment globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by its massive consumer base, rising urbanization, and growing disposable incomes. Countries such as China, India, and Indonesia are experiencing increased consumption of soft drinks, flavored waters, and ready-to-drink teas. Aggressive marketing strategies by global beverage players and the rising youth population also support market expansion. Moreover, shifting dietary preferences and growing demand for functional and healthy beverage options strengthen regional dominance.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to, surging demand for functional beverages, clean-label products, and plant-based drinks. Consumers are increasingly replacing sugary sodas with healthier alternatives like kombucha, cold-pressed juices, and zero-calorie flavored waters. Strong innovation pipelines, supported by health-conscious startups and premium product launches, fuel category growth. Moreover, widespread adoption of e-commerce channels and health-centric branding continue to reshape the regional beverage landscape post-pandemic.

Key players in the market

Some of the key players in Non-alcoholic Drinks Market include Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Unilever, Keurig Dr Pepper Inc., Danone S.A., Red Bull GmbH, Suntory Beverage & Food Ltd., Asahi Group Holdings, Ltd., Monster Beverage Corp., Fomento Economico Mexicano SAB de CV (FEMSA), Parle Agro, A.G. Barr, Dr. Pepper Snapple Group, Dydo Drinco, Attitude Drinks, Co., Livewire Energy, Calcol, Inc., Kraft Foods Group, Inc., and Jacobs Douwe Egberts.

Key Developments:

In July 2025, PepsiCo, Inc. launched a new line of plant-based functional beverages under its Naked brand, enriched with adaptogens and vitamins to appeal to the growing health-conscious consumer segment.

In June 2025, The Coca-Cola Company unveiled a sugar-free reformulation of its Fanta and Sprite lines in select Asian markets, leveraging stevia-based sweeteners to meet regional dietary preferences and regulatory shifts.

In May 2025, Danone S.A. introduced its next-generation probiotic water under the Evian+ range, integrating gut-health-focused strains to cater to wellness-focused consumers across Europe.

In April 2025, Monster Beverage Corp. rolled out "Monster Nitro X," a new energy drink infused with nitrogen microbubbles, designed to offer a smoother texture and extended energy release for fitness enthusiasts.

Products Covered:

Soft Drinks
Bottled Water
Tea & Coffee
Juice
Dairy Drinks
Functional Drinks
Other Products

Price Points Covered:

Standard
Premium
Luxury

Distribution Channels Covered:

Supermarkets & Hypermarkets
Convenience Stores
Foodservice Outlets
Online Retail
Specialty Stores
Other Distribution Channels

End Users Covered:

General Consumers
Fitness Enthusiasts
Health-Conscious Individuals
Athletes & Sports Professionals
Children & Teens
Pregnant Women
Other End Users

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Non-alcoholic Drinks Market, By Product

5.1 Introduction
5.2 Soft Drinks
5.3 Bottled Water
5.4 Tea & Coffee
5.5 Juice
5.6 Dairy Drinks
5.7 Functional Drinks
5.8 Other Products

6 Global Non-alcoholic Drinks Market, By Price Point

6.1 Introduction
6.2 Standard
6.3 Premium
6.4 Luxury

7 Global Non-alcoholic Drinks Market, By Distribution Channel

7.1 Introduction
7.2 Supermarkets & Hypermarkets
7.3 Convenience Stores
7.4 Foodservice Outlets
7.5 Online Retail
7.6 Specialty Stores
7.7 Other Distribution Channels

8 Global Non-alcoholic Drinks Market, By End User

8.1 Introduction
8.2 General Consumers
8.3 Fitness Enthusiasts
8.4 Health-Conscious Individuals
8.5 Athletes & Sports Professionals
8.6 Children & Teens
8.7 Pregnant Women
8.8 Other End Users

9 Global Non-alcoholic Drinks Market, By Geography

9.1 Introduction
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa

10 Key Developments

10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling

11.1 The Coca-Cola Company
11.2 PepsiCo, Inc.
11.3 Nestle S.A.
11.4 Unilever
11.5 Keurig Dr Pepper Inc.
11.6 Danone S.A.
11.7 Red Bull GmbH
11.8 Suntory Beverage & Food Ltd.
11.9 Asahi Group Holdings, Ltd.
11.10 Monster Beverage Corp.
11.11 Fomento Economico Mexicano SAB de CV (FEMSA)
11.12 Parle Agro
11.13 A.G. Barr
11.14 Dr. Pepper Snapple Group
11.15 Dydo Drinco
11.16 Attitude Drinks, Co.
11.17 Livewire Energy
11.18 Calcol, Inc.
11.19 Kraft Foods Group, Inc.
11.20 Jacobs Douwe Egberts

簡介目錄圖表

List of Tables

Table 1 Global Non-alcoholic Drinks Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Non-alcoholic Drinks Market Outlook, By Product (2024-2032) ($MN)
Table 3 Global Non-alcoholic Drinks Market Outlook, By Soft Drinks (2024-2032) ($MN)
Table 4 Global Non-alcoholic Drinks Market Outlook, By Bottled Water (2024-2032) ($MN)
Table 5 Global Non-alcoholic Drinks Market Outlook, By Tea & Coffee (2024-2032) ($MN)
Table 6 Global Non-alcoholic Drinks Market Outlook, By Juice (2024-2032) ($MN)
Table 7 Global Non-alcoholic Drinks Market Outlook, By Dairy Drinks (2024-2032) ($MN)
Table 8 Global Non-alcoholic Drinks Market Outlook, By Functional Drinks (2024-2032) ($MN)
Table 9 Global Non-alcoholic Drinks Market Outlook, By Other Products (2024-2032) ($MN)
Table 10 Global Non-alcoholic Drinks Market Outlook, By Price Point (2024-2032) ($MN)
Table 11 Global Non-alcoholic Drinks Market Outlook, By Standard (2024-2032) ($MN)
Table 12 Global Non-alcoholic Drinks Market Outlook, By Premium (2024-2032) ($MN)
Table 13 Global Non-alcoholic Drinks Market Outlook, By Luxury (2024-2032) ($MN)
Table 14 Global Non-alcoholic Drinks Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 15 Global Non-alcoholic Drinks Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 16 Global Non-alcoholic Drinks Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 17 Global Non-alcoholic Drinks Market Outlook, By Foodservice Outlets (2024-2032) ($MN)
Table 18 Global Non-alcoholic Drinks Market Outlook, By Online Retail (2024-2032) ($MN)
Table 19 Global Non-alcoholic Drinks Market Outlook, By Specialty Stores (2024-2032) ($MN)
Table 20 Global Non-alcoholic Drinks Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
Table 21 Global Non-alcoholic Drinks Market Outlook, By End User (2024-2032) ($MN)
Table 22 Global Non-alcoholic Drinks Market Outlook, By General Consumers (2024-2032) ($MN)
Table 23 Global Non-alcoholic Drinks Market Outlook, By Fitness Enthusiasts (2024-2032) ($MN)
Table 24 Global Non-alcoholic Drinks Market Outlook, By Health-Conscious Individuals (2024-2032) ($MN)
Table 25 Global Non-alcoholic Drinks Market Outlook, By Athletes & Sports Professionals (2024-2032) ($MN)
Table 26 Global Non-alcoholic Drinks Market Outlook, By Children & Teens (2024-2032) ($MN)
Table 27 Global Non-alcoholic Drinks Market Outlook, By Pregnant Women (2024-2032) ($MN)
Table 28 Global Non-alcoholic Drinks Market Outlook, By Other End Users (2024-2032) ($MN)