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市場調查報告書
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2073260

泰國數位化工作場所市場佔有率分析、產業趨勢與統計及成長預測（2026-2031）

Thailand Digital Workplace - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 170 Pages | 商品交期: 2-3個工作天內

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簡介目錄

據 Mordor Intelligence 稱，2025 年泰國數位工作場所市場價值 4.5 億美元，預計到 2031 年將達到 18.9 億美元，而 2026 年為 5.7 億美元，預測期（2026-2031 年）的複合年成長率為 27.12%。

泰國數位化工作場所市場-IMG1

本報告按組件（解決方案和服務）、部署模式（雲端、本地部署、混合部署）、組織規模（大型企業和中小企業）以及最終用戶行業（IT和電信、銀行、金融服務和保險、醫療保健、製造業、零售業、政府和公共部門、能源和公共產業等）進行細分。市場預測以價值（美元）表示。

泰國數位化工作場所市場的趨勢與洞察

泰國企業正逐步推行混合辦公模式。

在泰國，混合辦公模式已不再是臨時措施，而是許多企業勞動政策的正式組成部分，這無疑地推動了泰國數位化辦公室市場的蓬勃發展。一項針對702家泰國雇主的2025年調查顯示，大型企業中兼職全職員工的比例預計將從20%增至42%，合約兼職員工的比例將從19%增至28%，顯示靈活的工作安排正在勞動力市場中逐漸確立。這種轉變意味著雇主不能再依賴非正式工具，而需要一個整合平台，無論是在辦公室或遠距辦公環境中，都能支援溝通、設備管理和工作流程的連續性。根據微軟發布的《2025年工作趨勢指數》，68%的泰國企業已經開始部署人工智慧代理來自動化業務流程，這使得辦公室平台的功能更接近營運層面，而不僅僅是基本的溝通層面。此外，根據 Cathcart Technology 的一份報告，31% 的泰國技術專業人士表示，到 2025 年，他們更傾向於「兩天在辦公室，三天遠距辦公」的工作方式，這凸顯了在不同地點建立穩定的數位工作場所基礎設施的必要性。

一家總部位於曼谷的公司正在經歷一個「雲端優先」的工作場所轉型週期。

曼谷的企業基礎設施正經歷著一場與雲端遷移緊密相關的工作場所現代化改造，這推動了泰國數位化工作場所市場的需求。亞馬遜雲端服務 (AWS) 和Google雲端提供的本地雲端容量，以及微軟宣布的基礎設施投資，緩解了企業工作負載中對延遲和本地資料處理的傳統擔憂。 Krungsiri 銀行透過實施由 AWS 提供支援的生成式人工智慧，將其雲端遷移計畫提前了 50% 以上。這表明，工作場所現代化與核心基礎設施的變革同步進行，而非在其之後。谷歌雲端表示，遷移到其平台的泰國企業可以將意外停機時間減少 50% 以上，並將技術支出平均最佳化 20% 以上。這為財務部門推進更廣泛的平台現代化提供了直接依據。因此，許多已完成初步雲端遷移的公司目前正處於以更整合的平台取代傳統協作工具、終端工具和虛擬桌面工具的階段。

因《個人資料保護法》導致安全審查延誤

泰國的《個人資料保護法》(PDPA) 持續阻礙處理員工監控資料、考勤記錄、通訊日誌或分析結果的職場工具的普及。雇主必須將每種類型的員工資料與其收集和使用的法律依據進行交叉核對，這增加了全面部署前的法律和營運審查工作。儘管2025年1月發布的《個人資料保護法》(ROPA) 豁免通知為中小企業提供了一些便利，但這並未消除企業在評估人工智慧驅動的職場工具時進行跨職能合規性檢查的普遍必要性。 「2024-2027年PDPA總體規劃」表明，泰國並未進入放鬆管制階段，而是繼續加強其資料保護框架。這可能導致泰國數位化工作場所市場採用速度不平衡，買家越來越傾向於選擇小規模點解決方案，而不是部署全面的套件。

細分市場分析

到2025年，解決方案將佔泰國數位化工作場所市場72.43%的佔有率，這表明企業在軟體定義工作場所架構上的預算投入超過了獨立服務交付。這項領先優勢反映出企業正在向整合通訊、終端、工作流程和員工體驗平台轉型，該平台可部署在混合辦公環境中。在解決方案領域，整合通訊和協作工具的普及速度最快，因為企業正在尋求將語音、通訊和會議等獨立產品整合到更少的環境中。本地雲端容量的提升也推動了這項轉變，消除了導致工具堆疊分散的主要因素。在金融服務業，開泰商業技術集團與華為聯合部署高可用性資料中心網路的案例，展示了金融機構如何建立雲端交付桌面和業務連續性模型所需的基礎。

儘管服務業規模仍然相對較小，但隨著泰國數位化工作場所產業從初始部署階段發展到過渡、變更管理、合規和最佳化階段，其角色正在不斷擴大。由於買家通常需要協助將工作場所平台與舊有應用程式、安全框架和業務流程規則整合，因此對專業服務的需求正在成長。Accenture、IBM、Wipro、TCS 和 Infosys 等領先的整合商正將業務重點放在這一領域，因為他們的工作範圍已從工具實施擴展到營運模式的重新設計。工作流程自動化和知識管理工具也日益受到重視，因為已經實施核心協作平台的組織正在尋求改善跨團隊的流程和資訊存取。同時，泰國數位化工作場所產業仍需要專門的解決方案，以應對製造、人力資源和服務營運中特定的工作流程挑戰，而無需更換整套系統。

到2025年，雲端運算將成為泰國數位化辦公室市場的主導模式，佔據69.27%的市場佔有率，預計到2031年，雲端運算市場將以21.99%的複合年成長率成長。本地超大規模基礎設施進一步鞏固了這一地位，使泰國企業能夠在利用世界一流雲端效能的同時，充分利用本地託管選項。谷歌雲端曼谷區域擁有三個可用區，並與TalayLink海底光纜整合，支援東南亞地區的低延遲協作和虛擬桌面工作負載。亞馬遜雲端服務（AWS）也推出了AWS亞太（泰國）區域，作為其長期基礎設施發展計畫的一部分，為企業提供了另一個本地託管辦公室應用程式和資料的選擇。這些措施支持更廣泛的更新周期，企業在實現基礎架構現代化的同時，也重新評估舊有的混合雲和本地部署的協作工具。

在監管嚴格的環境中，本地部署仍然至關重要。在這些情況下，企業希望在進一步遷移到基於雲端的工作場所運作之前，對特定的人力資源、通訊或監控資料進行更嚴格的控制。混合架構仍然非常重要，因為它們允許企業在內部系統上保留敏感的控制點，同時在雲端運行分析、協作和工作流程工具。這種趨勢在製造業和公共產業尤其明顯，因為這些產業的現場營運和業務永續營運需求並不總是與完全雲端遷移一致。國內雲端選項也在影響一些買家的決策，因為本地管理的基礎設施可以減少公共部門和政府相關客戶的猶豫。最終，儘管雲端顯然處於主導地位，但在泰國的數位化工作場所市場，採用雲端的選擇仍然取決於安全狀況、營運複雜性和內部轉型的速度。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 泰國公司混合辦公模式標準化進展
    • 曼谷一家公司的雲端優先工作場所更新周期
    • 公共部門數位化與「泰國4.0」計劃
    • 人工智慧賦能的協作與員工體驗的需求
    • 由於傳統通訊和終端工具的存在，跨平台遷移面臨壓力。
    • 行業特定的合規性和可審計性要求
  • 市場限制因素
    • 因《個人資料保護法》導致安全審查延誤
    • 碎片化的舊有應用程式環境
    • 中小企業對多功能工具套件的預算敏感性
    • 缺乏實現職場現代化所需的技能和變革負責人。
  • 宏觀經濟因素對市場的影響
  • 產業價值鏈分析
  • 監理情勢
  • 技術展望
  • 波特五力分析

第5章 市場規模與成長預測

  • 按組件
    • 解決方案
      • 整合通訊與協作
      • 整合端點管理
      • 企業移動性與管理
      • 員工體驗平台與內網
      • 工作流程自動化與知識管理
      • 虛擬桌面基礎架構與雲端電腦
    • 服務
  • 按實現類型
    • 雲
    • 現場
    • 混合
  • 按組織規模
    • 大公司
    • 小型企業
  • 按最終用戶行業分類
    • 資訊科技/通訊
    • BFSI
    • 衛生保健
    • 製造業
    • 零售
    • 政府/公共部門
    • 教育
    • 能源公用事業
    • 法律與專業服務
    • 其他終端用戶產業

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Microsoft Corporation
    • Google LLC
    • Cisco Systems, Inc.
    • Amazon Web Services, Inc.
    • Cloud HM Company Limited
    • AIS Business
    • True Corporation Public Company Limited
    • Broadcom Inc.
    • Citrix Systems, Inc.
    • Nutanix, Inc.
    • Dell Technologies Inc.
    • Hewlett Packard Enterprise Company
    • Zoom Video Communications, Inc.
    • RingCentral, Inc.
    • 8x8, Inc.
    • NEC Corporation
    • Fujitsu Limited
    • Accenture PLC
    • Tata Consultancy Services Limited
    • Infosys Limited
    • Wipro Limited
    • DXC Technology Company
    • IBM Corporation
    • SAP SE
    • Oracle Corporation
    • ServiceNow, Inc.

第7章 市場機會與未來展望

簡介目錄
Product Code: 99527

According to Mordor Intelligence, the thailand digital workplace market size was valued at USD 0.45 billion in 2025 and estimated to grow from USD 0.57 billion in 2026 to reach USD 1.89 billion by 2031, at a CAGR of 27.12% during the forecast period (2026-2031).

Thailand Digital Workplace - Market - IMG1

This report is Segmented by Component (Solutions, and Services), Deployment Mode (Cloud, On-Premises, and Hybrid), Organization Size (Large Enterprises, and Small and Medium-Sized Enterprises), End-User Industry (IT and Telecommunications, BFSI, Healthcare, Manufacturing, Retail, Government and Public Sector, Energy and Utilities, and More). The Market Forecasts are Provided in Terms of Value (USD).

Thailand Digital Workplace Market Trends and Insights

Rising Hybrid Work Standardization In Thai Enterprises

Hybrid work in Thailand has moved beyond a temporary arrangement and has become part of formal workforce policy in many organizations, which is creating a clear buying trigger for the Thailand digital workplace market. A 2025 survey of 702 Thai employers found that part-time permanent roles in large organizations rose from 20% to 42%, while contract part-time roles increased from 19% to 28%, which shows that flexible work structures are becoming embedded in the labor market. This shift means employers can no longer depend on informal tool use and now need unified platforms that support communication, device control, and workflow continuity across office and remote settings. Microsoft's Work Trend Index 2025 reported that 68% of Thai organizations had already started implementing AI agents to automate business processes, which places the workplace platform closer to an operating layer than a basic communication layer. Cathcart Technology also reported that 31% of Thai technology professionals preferred a 2-day onsite and 3-day remote pattern in 2025, which reinforces the need for stable digital workspace infrastructure across locations.

Cloud-First Workplace Refresh Cycles In Bangkok-Focused Enterprises

Bangkok's enterprise base is moving through a workplace refresh cycle that is closely tied to cloud migration, and this is strengthening demand in the Thailand digital workplace market. The launch of in-country cloud capacity by Amazon Web Services and Google Cloud, together with Microsoft's announced infrastructure investment, has reduced earlier concerns around latency and local data handling for enterprise workloads. Krungsri accelerated its cloud migration timeline by more than 50% through generative AI work with AWS, which shows that workplace modernization is now happening alongside core infrastructure change rather than after it. Google Cloud stated that Thai organizations migrating to its platform can cut unplanned downtime by over 50% and optimize technology spending by over 20% on average, which gives finance teams a direct case for broader platform renewal. As a result, many companies that have completed an initial cloud move are now in position to replace older collaboration, endpoint, and virtual desktop tools with more integrated platforms.

PDPA-Driven Security Review Delays

Thailand's PDPA continues to slow platform procurement when workplace tools handle employee monitoring data, attendance records, communication logs, or analytics outputs. Employers need to map each type of employee data to a lawful basis for collection and use, which adds legal and operational review work before a full deployment can proceed. Notifications on ROPA exemptions issued in January 2025 gave smaller firms some relief, but they did not remove the broader need for cross-functional compliance checks when organizations assess AI-enabled workplace tools. The PDPA Master Plan 2024-2027 signals that Thailand is still tightening its data protection framework rather than moving into a lighter enforcement phase. This keeps deployment speed uneven across the Thailand digital workplace market and can push buyers toward smaller point solutions instead of broad suite rollouts.

Other drivers and restraints analyzed in the detailed report include:

  1. Public Sector Digitization And Thailand 4.0 Programs
  2. AI-Ready Collaboration And Employee Experience Demand
  3. Fragmented Legacy Application Estates

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions held 72.43% of the Thailand digital workplace market in 2025, which shows that enterprises are putting more of their budgets into software-defined workplace architecture than into stand-alone service delivery. This lead reflects the shift toward integrated communication, endpoint, workflow, and employee experience platforms that can be deployed across hybrid work settings. Unified communication and collaboration tools are moving fastest within the solutions-based because companies are trying to consolidate separate voice, messaging, and meeting products into fewer environments. Local cloud capacity has supported this change because it removes a major reason for keeping fragmented tool stacks in place. In financial services, the Kasikorn Business-Technology Group's deployment of high-availability data center networking with Huawei shows how institutions are building the underlying backbone needed for cloud-delivered desktop and workforce continuity models.

The services segment remains smaller, but its role is growing as the Thailand digital workplace industry moves from initial adoption into migration, change management, compliance readiness, and optimization work. Professional services demand is rising because buyers often need help linking workplace platforms to legacy applications, security frameworks, and business process rules. Large integrators such as Accenture, IBM, Wipro, TCS, and Infosys are positioned around this layer because the work now reaches beyond tool deployment and into operating model redesign. Workflow automation and knowledge management tools are also moving up the priority list because organizations that have already deployed core collaboration platforms are now trying to improve process flow and information access across teams. At the same time, the Thailand digital workplace industry still leaves room for focused solutions that address specific workflow gaps in manufacturing, HR, or service operations without requiring a full suite replacement.

Cloud was the leading deployment model in the Thailand digital workplace market in 2025 with a 69.27% share, and the cloud in the Thailand digital workplace market size is projected to grow at a 21.99% CAGR through 2031. This position has become stronger because local hyperscale infrastructure now gives Thai enterprises access to global-grade cloud performance with local hosting options. Google Cloud's Bangkok region includes three availability zones and integration with the TalayLink subsea cable, which supports low-latency collaboration and virtual desktop workloads across Southeast Asia. Amazon Web Services also launched the AWS Asia Pacific (Thailand) Region as part of a long-term infrastructure commitment, which gives enterprises another local path for hosting workplace applications and data. These moves support a broader replacement cycle in which older hybrid or on-premises collaboration tools are being reconsidered as companies modernize their infrastructure base.

On-premises deployment still matters in regulated settings where organizations want stricter control over selected HR, communications, or monitoring data before they move further into cloud-based workplace operations. Hybrid architecture remains relevant because it lets companies keep sensitive control points on internal systems while running analytics, collaboration, and workflow tools in the cloud. This pattern is visible in manufacturing and utilities where shop-floor operations and operational continuity needs do not always line up with a full cloud-only move. Domestic cloud options are also shaping some buyer decisions because locally governed infrastructure can reduce hesitation in public sector and state-adjacent accounts. As a result, cloud leads clearly, but deployment choice in the Thailand digital workplace market is still influenced by security posture, operating complexity, and the pace of internal change.

Complete Report Scope:

  • By Component
    • Solutions
      • Unified Communication and Collaboration
      • Unified Endpoint Management
      • Enterprise Mobility and Management
      • Employee Experience Platforms and Intranet
      • Workflow Automation and Knowledge Management
      • Virtual Desktop Infrastructure and Cloud PC
    • Services
  • Deployment Mode
    • Cloud
    • On-Premises
    • Hybrid
  • Organization Size
    • Large Enterprises
    • Small and Medium-Sized Enterprises
  • End-User Industry
    • IT and Telecommunications
    • BFSI
    • Healthcare
    • Manufacturing
    • Retail
    • Government and Public Sector
    • Education
    • Energy and Utilities
    • Legal and Professional Services
    • Other End-User Industries

List of Companies Covered in this Report:

  1. Microsoft Corporation
  2. Google LLC
  3. Cisco Systems, Inc.
  4. Amazon Web Services, Inc.
  5. Cloud HM Company Limited
  6. AIS Business
  7. True Corporation Public Company Limited
  8. Broadcom Inc.
  9. Citrix Systems, Inc.
  10. Nutanix, Inc.
  11. Dell Technologies Inc.
  12. Hewlett Packard Enterprise Company
  13. Zoom Video Communications, Inc.
  14. RingCentral, Inc.
  15. 8x8, Inc.
  16. NEC Corporation
  17. Fujitsu Limited
  18. Accenture PLC
  19. Tata Consultancy Services Limited
  20. Infosys Limited
  21. Wipro Limited
  22. DXC Technology Company
  23. IBM Corporation
  24. SAP SE
  25. Oracle Corporation
  26. ServiceNow, Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Hybrid Work Standardization in Thai Enterprises
    • 4.2.2 Cloud-First Workplace Refresh Cycles in Bangkok-Focused Enterprises
    • 4.2.3 Public Sector Digitization and Thailand 4.0 Programs
    • 4.2.4 AI-Ready Collaboration and Employee Experience Demand
    • 4.2.5 Cross-Platform Migration Pressure From Legacy Messaging and Endpoint Tools
    • 4.2.6 Sector-Specific Compliance and Auditability Requirements
  • 4.3 Market Restraints
    • 4.3.1 PDPA-Driven Security Review Delays
    • 4.3.2 Fragmented Legacy Application Estates
    • 4.3.3 SME Budget Sensitivity for Multi-Tool Suites
    • 4.3.4 Shortage of Workplace Modernization Skills and Change Managers
  • 4.4 Impact of Macroeconomic Factors on the Market
  • 4.5 Industry Value Chain Analysis
  • 4.6 Regulatory Landscape
  • 4.7 Technological Outlook
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Threat of New Entrants
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Bargaining Power of Suppliers
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Solutions
      • 5.1.1.1 Unified Communication and Collaboration
      • 5.1.1.2 Unified Endpoint Management
      • 5.1.1.3 Enterprise Mobility and Management
      • 5.1.1.4 Employee Experience Platforms and Intranet
      • 5.1.1.5 Workflow Automation and Knowledge Management
      • 5.1.1.6 Virtual Desktop Infrastructure and Cloud PC
    • 5.1.2 Services
  • 5.2 Deployment Mode
    • 5.2.1 Cloud
    • 5.2.2 On-Premises
    • 5.2.3 Hybrid
  • 5.3 Organization Size
    • 5.3.1 Large Enterprises
    • 5.3.2 Small and Medium-Sized Enterprises
  • 5.4 End-User Industry
    • 5.4.1 IT and Telecommunications
    • 5.4.2 BFSI
    • 5.4.3 Healthcare
    • 5.4.4 Manufacturing
    • 5.4.5 Retail
    • 5.4.6 Government and Public Sector
    • 5.4.7 Education
    • 5.4.8 Energy and Utilities
    • 5.4.9 Legal and Professional Services
    • 5.4.10 Other End-User Industries

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Microsoft Corporation
    • 6.4.2 Google LLC
    • 6.4.3 Cisco Systems, Inc.
    • 6.4.4 Amazon Web Services, Inc.
    • 6.4.5 Cloud HM Company Limited
    • 6.4.6 AIS Business
    • 6.4.7 True Corporation Public Company Limited
    • 6.4.8 Broadcom Inc.
    • 6.4.9 Citrix Systems, Inc.
    • 6.4.10 Nutanix, Inc.
    • 6.4.11 Dell Technologies Inc.
    • 6.4.12 Hewlett Packard Enterprise Company
    • 6.4.13 Zoom Video Communications, Inc.
    • 6.4.14 RingCentral, Inc.
    • 6.4.15 8x8, Inc.
    • 6.4.16 NEC Corporation
    • 6.4.17 Fujitsu Limited
    • 6.4.18 Accenture PLC
    • 6.4.19 Tata Consultancy Services Limited
    • 6.4.20 Infosys Limited
    • 6.4.21 Wipro Limited
    • 6.4.22 DXC Technology Company
    • 6.4.23 IBM Corporation
    • 6.4.24 SAP SE
    • 6.4.25 Oracle Corporation
    • 6.4.26 ServiceNow, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment