印度摩托車市場：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031）

據 Mordor Intelligence 稱，2025 年印度二輪車市場價值 288.4 億美元，預計到 2031 年將達到 386.8 億美元，而 2026 年為 302.9 億美元，預測期（2026-2031 年）的複合年成長率為 5.02%。

本報告按車輛類型（摩托車和踏板車）、驅動方式（內燃機和電動）、排氣量/功率（110cc以下及其他）、價格區間（1000美元以下及其他）、最終用戶（B2C和B2B）、配銷通路（線上和線下）以及所在州/地區進行細分。市場預測以貨幣價值（美元）和銷售（輛）兩種形式呈現。

印度摩托車市場的趨勢和洞察

各州延長FAME-II補助和電動車獎勵

政府獎勵正在推動電動摩托車的快速普及。在國家層面，政府透過購車補貼和基礎設施投資，確保永續的需求並建立完善的換電網路。在省級層面，政府則透過現金獎勵和購車補貼來減輕購車負擔。此外，專用電動車停車設施的建設也反映了政府的長期承諾。這項持續的策略正在增強汽車製造商的商業價值，並為市場轉型為電氣化奠定基礎。

都市區的交通擁擠促使人們更傾向於選擇摩托車。

儘管德里和孟買尖峰時段的平均車速不到20公里/小時，但二輪車完成典型的城市通勤速度比汽車快40%，而且佔用的停車位也少85%。創新的城市計畫正在為二輪車打造專用車道和安全停車位，使其在緩解交通堵塞方面發揮制度化的作用。使用摩托車和小型二輪車的送貨車輛承諾30分鐘內送達，這進一步強化了消費者對二輪車作為印度都市區實用交通工具的認知。

電池原物料價格波動

國內電池製造商面臨外匯風險和鋰價劇烈波動以及過度依賴進口鋰和鈷帶來的供應中斷風險。這些壓力擠壓了利潤空間，進而影響了整車製造商的定價。結果，電動車和內燃機汽車之間的成本差距有時會擴大，即使有補貼，消費者的購買意願也可能停滯不前。

細分市場分析

2025年，摩托車憑藉其在都市區和鄉村道路上的多功能性，在印度摩托車市場維持了74.05%的佔有率。然而，預計到2031年，踏板車的複合年成長率將更快，達到6.05%，這主要得益於自動變速箱更適合走走停停的交通狀況，以及女性騎乘者數量的增加。商業配送公司青睞踏板車的平坦腳踏板和座椅下方儲物空間等功能，進一步推動了企業對踏板車的需求。電動技術由於功率需求較低，所需的電池組體積更小，因此也非常適合踏板車，從而實現了價格親民和輕便的車輛。為此，各大品牌紛紛推出電動踏板車系列，同時也致力於更新其100-125cc摩托車車型，以維持在內陸地區的市場佔有率。

踏板車的風險在於其高速行駛時的穩定性有限，這限制了其對高速公路使用者和農村地區長途通勤者的吸引力。在路況複雜的郊區，由於需要較高的離地間隙和堅固的懸吊系統，摩托車佔據主導地位。旅行和探險等細分市場也促進了摩托車的銷售，反映出騎行作為一種愛好和休閒在富裕的年輕人中日益流行。總體而言，印度摩托車市場在踏板車的成長勢頭和摩托車的穩固地位之間保持著平衡，這兩種類型的車輛可以在不同地區共存。

到2025年，內燃機平台將佔印度二輪車市場88.15%的佔有率，這反映了加油站的廣泛分佈和較低的購置成本。為了降低價格，政府補貼、電池即服務（BaaS）以及低成本的可再生能源正在推動電動二輪車的銷售，預計到2031年，其複合年成長率將達到7.02%。每天行駛80-100公里的車隊營運商正在加速向電動轉型，因為他們可以在18-24個月內實現盈虧平衡。目前，OEM產品線涵蓋了兩種動力傳動系統。 Hero MotoCorp和TVS Motor正在投資研發48V架構的踏板車，同時也正在改進其BS-VI引擎以滿足日益嚴格的排放氣體法規。這些策略舉措使它們能夠在技術交會點保持競爭力，並在印度二輪車市場逐步電氣化的過程中保障利潤。

挑戰依然存在，包括電池處置法規、三線城市電網容量以及消費者對實際續航里程的認知。內燃機汽車（ICE）仍然享有幾乎可以瞬間完成加油的優勢。然而，電池組價格正以每年20%的速度下降，而印度生產關聯激勵計畫（PLI-ACC）下的國內電池製造預計將進一步縮小成本差距。從長遠來看，經濟趨同和基礎設施改善預計將在2028年前後帶來轉折點，屆時都市區汽車銷量將顯著轉向電動車。

其他福利

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 主要產業趨勢

• 人口和都市化
• 人均GDP（購買力平價）和可支配所得中位數
• 汽車購買和交通的消費者支出（CVP）
• 燃油價格
• 2W 利率 / 汽車貸款和信用使用情況
• 二輪車普及率（每千人擁有車輛數）及車輛擁有量
• 經銷商/服務網路密度
• 摩托車貿易及收入（進口和出口）
• 電氣化準備（基礎設施和電力）
• 電池組價格和化學成分
• 電池更換站（網路密度和利用率）
• 新車型陣容和OEM相容性狀態
• 價值鏈本地化和組裝能力
• 法律規範
  • 汽車標準、安全性和駕駛適宜性
  • CBU/CKD/SKD 的關稅和增值稅、在地採購比例規定以及組裝激勵措施。
  • 電氣化、能源與環境政策
  • 關於摩托車計程車、送貨車輛、平台和資金籌措。

第5章 市場狀況

• 市場概覽
• 市場促進因素
  • 各州延長FAME-II補助和電動車獎勵
  • 都市區的交通堵塞正在推高對摩托車的需求。
  • 經營模式，可降低整體擁有成本
  • 二、三線城市電子商務的快速成長推高了最後一公里配送的需求。
  • 數位借貸：向無牌騎士擴大貸款範圍
  • ICE出口需求支撐著國內市場的規模。
• 市場限制因素
  • 電池原物料價格波動
  • 大都會圈以外地區的充電和換電站基礎設施稀少
  • 商品及服務稅（GST）及進口關稅政策的不確定性
  • 交通安全措施導致保險費上漲
• 價值供應鏈分析
• 監理情勢
• 技術展望
• 波特五力模型

第6章 市場規模與成長預測

• 按車輛類型
  • 摩托車
  • 小型摩托車
• 透過推進方法
  • 內燃機
  • 電
• 按排氣量/功率輸出
  • 內燃機
    • 110cc或以下
    • 111～125cc
    • 126～150cc
    • 151～200cc
    • 201～250cc
    • 250～350cc
    • 350～500cc
    • 500cc或以上
  • 電
    • 1.0千瓦或以下
    • 1.1～3.0kW
    • 3.1～5.0kW
    • 5.0度或以上
• 按價格範圍
  • 低於1000美元
  • 1000美元至1500美元
  • 1,501美元至2,000美元
  • 2001-3000美元
  • 3001-5000美元
  • 超過5000美元
• 最終用戶
  • B2C
  • B2B
    • 共乘/摩托車計程車/租賃/觀光
    • 配送/物流
    • 大型企業和中小企業的車輛擁有量數據
    • 其他（政府、組織、非政府組織）
• 分銷管道
  • 線上
  • 離線
• 按州
  • 北方邦
  • 馬哈拉斯特拉邦
  • 泰米爾納德邦
  • 卡納塔克邦
  • 古吉拉突邦
  • 拉賈斯坦邦
  • 安得拉邦
  • 比哈爾邦
  • 西孟加拉邦
  • 特倫甘納邦
  • 喀拉拉邦
  • 中央邦
  • 哈里亞納邦
  • 旁遮普邦
  • 德里
  • 印度的其他中東和非洲國家

第7章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 企業狀況
• 公司簡介
  • Hero MotoCorp Ltd.
  • Honda Motorcycle and Scooter India Pvt. Ltd.
  • TVS Motor Company Ltd.
  • Bajaj Auto Ltd.
  • Suzuki Motorcycle India Pvt. Ltd.
  • Royal Enfield
  • Yamaha Motor India Pvt. Ltd.
  • Piaggio Vehicles Pvt. Ltd.
  • Mahindra Two Wheelers Ltd.
  • India Kawasaki Motors Pvt. Ltd.
  • Ampere Vehicles Pvt. Ltd.
  • Ather Energy Pvt. Ltd.
  • Okinawa Autotech Pvt. Ltd.
  • Ola Electric Mobility Pvt. Ltd.
  • Revolt Intellicorp Pvt. Ltd.
  • Kinetic Green Energy and Power Solutions Ltd.
  • Simple Energy Pvt. Ltd.

第8章 市場機會與未來展望

第9章：執行長面臨的關鍵策略挑戰

According to Mordor Intelligence, the India two-wheeler market size was valued at USD 28.84 billion in 2025 and estimated to grow from USD 30.29 billion in 2026 to reach USD 38.68 billion by 2031, at a CAGR of 5.02% during the forecast period (2026-2031).

This report is Segmented by Vehicle Type (Motorcycles and Scooters), Propulsion (ICE and Electric), Engine Capacity/Motor Power (Up To 110cc, and More), Price Band (Up To USD 1, 000, and More), End User (B2C and B2B), Sales Channel (Online and Offline), and by State. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

India Two Wheeler Market Trends and Insights

FAME-II Subsidy Extension and State EV Incentives

Government incentives are driving the swift adoption of electric two-wheelers. National initiatives offer purchase subsidies and invest in infrastructure, guaranteeing sustained demand and establishing a comprehensive charging and swapping network. On the state level, programs boost affordability with cash incentives and capital subsidies. Additionally, the establishment of dedicated EV parks underscores a long-term commitment. This cohesive strategy bolsters OEM business cases and sets the stage for a significant move towards electrification in the market.

Urban Congestion Driving 2W Preference

Peak-hour speeds in Delhi and Mumbai fall below 20 km/h, yet a two-wheeler completes typical cross-town trips 40% quicker than a car while occupying 85% less parking space. Innovative city projects now earmark dedicated lanes and secure parking for two-wheelers, institutionalizing their role in reducing traffic congestion. Delivery fleets further validate the advantage by meeting 30-minute delivery promises via scooters and small motorcycles, reinforcing consumer perception that two-wheelers are the pragmatic mobility choice in urban India.

Battery-Raw-Material Price Volatility

Domestic battery manufacturers face currency risks and supply disruptions due to extreme swings in lithium prices and a heavy reliance on imported lithium and cobalt. These pressures compress profit margins, which in turn influence OEM pricing. As a result, the cost gap between electric vehicles and internal combustion vehicles occasionally widens, stalling purchase decisions even with subsidy support .

Other drivers and restraints analyzed in the detailed report include:

1. Swappable-battery Business Models Lowering TCO
2. Digital Lending Expanding Credit to Informal Riders
3. Sparse Charging and Swapping Infrastructure Outside Metros

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Motorcycles sustained 74.05% of the India two-wheeler market share in 2025, owing to their versatility across city and rural roads. Yet scooters are growing faster at a 6.05% CAGR through 2031, aided by automatic transmissions that suit stop-start traffic and rising female ridership. Commercial delivery firms value the flat floorboard and under-seat storage, adding corporate volumes that further widen scooter demand. Electric technology also fits scooters well because lower power needs align with smaller battery packs, ensuring reasonable prices and curb weights. In response, legacy brands unveil electric scooter lines while doubling down on 100-125 cc motorcycle refreshes to defend share in hinterland districts.

Risks for scooters lie in limited high-speed stability, which restricts appeal for highway users and rural commuters travelling longer distances. Motorcycles dominate semi-urban zones where mixed road surfaces require higher ground clearance and robust suspension. Tourer and adventure sub-segments anchor motorcycle volumes, as hobby and leisure riding are popular among affluent youth segments. Overall, the India two-wheeler market thus balances scooter momentum with motorcycle incumbency, leaving room for both formats to co-exist across geographies.

Internal combustion engine platforms accounted for 88.15% of the India two-wheeler market size in 2025, reflecting entrenched fuel stations and lower purchase costs. Subsidized pricing, battery-as-a-service, and cheaper renewables electricity push electric volumes forward, delivering a robust 7.02% CAGR to 2031. Fleet operators with 80-100 km daily realize break-even within 18-24 months, accelerating conversions. OEM portfolios now straddle both powertrains; Hero MotoCorp and TVS Motor invest in 48 V architecture scooters while upgrading BS-VI engines to meet tightening emission rules. Strategic hedging ensures relevance across the technology divide and shields revenues as the India two-wheeler market gradually electrifies.

Challenges remain: battery disposal norms, grid capacity in tier-III regions, and consumer awareness of real-world range. ICE continues to enjoy near-instant refueling advantages. However, pack prices fall at a 20% annual clip, and domestic cell manufacturing under India's PLI-ACC scheme will narrow cost gaps further. Long-term, converging economics and improved infrastructure suggest a tipping point around 2028 when urban sales tilt materially toward electric.

Complete Report Scope:

• By Vehicle Type
  • Motorcycles
  • Scooters
• By Propulsion
  • Internal Combustion Engine
  • Electric
• By Engine Capacity / Motor Power
  • Internal Combustion Engine
    • Up to110 cc
    • 111-125 cc
    • 126-150 cc
    • 151-200 cc
    • 201-250 cc
    • 250-350 cc
    • 350-500 cc
    • Above 500 cc
  • Electric
    • Up to 1.0 kW
    • 1.1-3.0 kW
    • 3.1-5.0 kW
    • Above 5.0 kW
• By Price Band
  • Up to USD 1,000
  • USD 1,000-1,500
  • USD 1,501-2,000
  • USD 2,001-3,000
  • USD 3,001-5,000
  • Above USD 5,000
• By End User
  • B2C
  • B2B
    • Ride-hail / Bike-Taxi / Rental / Tourism
    • Delivery and Logistics
    • Corporate and SME Fleets
    • Others (Govt, Institutional, NGO)
• Sales Channel
  • Online
  • Offline
• By State
  • Uttar Pradesh
  • Maharashtra
  • Tamil Nadu
  • Karnataka
  • Gujarat
  • Rajasthan
  • Andhra Pradesh
  • Bihar
  • West Bengal
  • Telangana
  • Kerala
  • Madhya Pradesh
  • Haryana
  • Punjab
  • Delhi
  • Rest of India

List of Companies Covered in this Report:

1. Hero MotoCorp Ltd.
2. Honda Motorcycle and Scooter India Pvt. Ltd.
3. TVS Motor Company Ltd.
4. Bajaj Auto Ltd.
5. Suzuki Motorcycle India Pvt. Ltd.
6. Royal Enfield
7. Yamaha Motor India Pvt. Ltd.
8. Piaggio Vehicles Pvt. Ltd.
9. Mahindra Two Wheelers Ltd.
10. India Kawasaki Motors Pvt. Ltd.
11. Ampere Vehicles Pvt. Ltd.
12. Ather Energy Pvt. Ltd.
13. Okinawa Autotech Pvt. Ltd.
14. Ola Electric Mobility Pvt. Ltd.
15. Revolt Intellicorp Pvt. Ltd.
16. Kinetic Green Energy and Power Solutions Ltd.
17. Simple Energy Pvt. Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Key Industry Trends

• 4.1 Population and Urbanization Rate
• 4.2 GDP per Capita (PPP) and Median Disposable Income
• 4.3 Consumer Spend on Vehicle Purchase/Transport (CVP)
• 4.4 Fuel Prices
• 4.5 Interest Rate for 2W/Auto Loans and Credit Access
• 4.6 2W Penetration (units per 1,000) and Parc
• 4.7 Dealer/Service Network Density
• 4.8 Two-Wheeler Trade and Revenue (Imports/Exports)
• 4.9 Electrification Readiness (Infra and Power)
• 4.10 Battery Pack Price and Chemistry Mix
• 4.11 Battery Swapping Stations (Network Density and Utilization)
• 4.12 New Model Pipeline and OEM Coverage
• 4.13 Value-Chain Localization and Assembly Capacity
• 4.14 Regulatory Framework
  • 4.14.1 Vehicle Standards, Safety and Roadworthiness
  • 4.14.2 CBU/CKD/SKD Duties and VAT; Local-content Rules; Assembly Incentives
  • 4.14.3 Electrification, Energy and Environmental Policy
  • 4.14.4 Bike-Taxi, Delivery-Fleet, Platform and Financing Rules

5 Market Landscape

• 5.1 Market Overview
• 5.2 Market Drivers
  • 5.2.1 FAME-II Subsidy Extension and State-EV Incentives
  • 5.2.2 Urban Congestion Driving 2W Preference
  • 5.2.3 Swappable-Battery Business Models Lowering TCO
  • 5.2.4 Tier-II/III E-Commerce Boom Boosting Last-Mile Demand
  • 5.2.5 Digital Lending Expanding Credit to Informal Riders
  • 5.2.6 ICE Export Demand Sustaining Domestic Scale
• 5.3 Market Restraints
  • 5.3.1 Battery-Raw-Material Price Volatility
  • 5.3.2 Sparse Charging/Swapping Infra Outside Metros
  • 5.3.3 Policy Uncertainty on GST and Import Duties
  • 5.3.4 Rising Insurance Premiums for Road-Safety Compliance
• 5.4 Value / Supply-Chain Analysis
• 5.5 Regulatory Landscape
• 5.6 Technological Outlook
• 5.7 Porter's Five Forces
  • 5.7.1 Threat of New Entrants
  • 5.7.2 Bargaining Power of Suppliers
  • 5.7.3 Bargaining Power of Buyers
  • 5.7.4 Threat of Substitutes
  • 5.7.5 Competitive Rivalry

6 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

• 6.1 By Vehicle Type
  • 6.1.1 Motorcycles
  • 6.1.2 Scooters
• 6.2 By Propulsion
  • 6.2.1 Internal Combustion Engine
  • 6.2.2 Electric
• 6.3 By Engine Capacity / Motor Power
  • 6.3.1 Internal Combustion Engine
    • 6.3.1.1 Up to110 cc
    • 6.3.1.2 111-125 cc
    • 6.3.1.3 126-150 cc
    • 6.3.1.4 151-200 cc
    • 6.3.1.5 201-250 cc
    • 6.3.1.6 250-350 cc
    • 6.3.1.7 350-500 cc
    • 6.3.1.8 Above 500 cc
  • 6.3.2 Electric
    • 6.3.2.1 Up to 1.0 kW
    • 6.3.2.2 1.1-3.0 kW
    • 6.3.2.3 3.1-5.0 kW
    • 6.3.2.4 Above 5.0 kW
• 6.4 By Price Band
  • 6.4.1 Up to USD 1,000
  • 6.4.2 USD 1,000-1,500
  • 6.4.3 USD 1,501-2,000
  • 6.4.4 USD 2,001-3,000
  • 6.4.5 USD 3,001-5,000
  • 6.4.6 Above USD 5,000
• 6.5 By End User
  • 6.5.1 B2C
  • 6.5.2 B2B
    • 6.5.2.1 Ride-hail / Bike-Taxi / Rental / Tourism
    • 6.5.2.2 Delivery and Logistics
    • 6.5.2.3 Corporate and SME Fleets
    • 6.5.2.4 Others (Govt, Institutional, NGO)
• 6.6 Sales Channel
  • 6.6.1 Online
  • 6.6.2 Offline
• 6.7 By State
  • 6.7.1 Uttar Pradesh
  • 6.7.2 Maharashtra
  • 6.7.3 Tamil Nadu
  • 6.7.4 Karnataka
  • 6.7.5 Gujarat
  • 6.7.6 Rajasthan
  • 6.7.7 Andhra Pradesh
  • 6.7.8 Bihar
  • 6.7.9 West Bengal
  • 6.7.10 Telangana
  • 6.7.11 Kerala
  • 6.7.12 Madhya Pradesh
  • 6.7.13 Haryana
  • 6.7.14 Punjab
  • 6.7.15 Delhi
  • 6.7.16 Rest of India

7 Competitive Landscape

• 7.1 Market Concentration
• 7.2 Strategic Moves
• 7.3 Market Share Analysis
• 7.4 Company Landscape
• 7.5 Company Profiles (Includes Global level Overview, Market level overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
  • 7.5.1 Hero MotoCorp Ltd.
  • 7.5.2 Honda Motorcycle and Scooter India Pvt. Ltd.
  • 7.5.3 TVS Motor Company Ltd.
  • 7.5.4 Bajaj Auto Ltd.
  • 7.5.5 Suzuki Motorcycle India Pvt. Ltd.
  • 7.5.6 Royal Enfield
  • 7.5.7 Yamaha Motor India Pvt. Ltd.
  • 7.5.8 Piaggio Vehicles Pvt. Ltd.
  • 7.5.9 Mahindra Two Wheelers Ltd.
  • 7.5.10 India Kawasaki Motors Pvt. Ltd.
  • 7.5.11 Ampere Vehicles Pvt. Ltd.
  • 7.5.12 Ather Energy Pvt. Ltd.
  • 7.5.13 Okinawa Autotech Pvt. Ltd.
  • 7.5.14 Ola Electric Mobility Pvt. Ltd.
  • 7.5.15 Revolt Intellicorp Pvt. Ltd.
  • 7.5.16 Kinetic Green Energy and Power Solutions Ltd.
  • 7.5.17 Simple Energy Pvt. Ltd.

8 Market Opportunities and Future Outlook

9 Key Strategic Questions for CEOs