泰國：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031）

據 Mordor Intelligence 稱，2025 年泰國 UEM 市場規模為 4,562 萬美元，預計到 2031 年將達到 2.3048 億美元，而 2026 年為 5,861 萬美元，預測期（2026-2031 年）的複合年成長率為 31.50%。

本報告按組件（解決方案和服務）、部署類型（雲端、本地部署、混合部署）、組織規模（大型企業和中小企業）以及最終用戶行業（IT和電信、銀行、金融服務和保險、政府和國防、醫療保健和生命科學、製造業、零售和電子商務等）進行細分。市場預測以美元計價。

泰國UEM市場的趨勢與洞察

泰國各組織機構日益成長的企業移動性需求

在泰國，企業行動化不再被視為一項輔助舉措，行動存取、遠端工作流程和多設備操作已與銀行、電信、醫療保健、製造業和公共服務等行業的核心業務交付直接相關。泰國統一端點管理 (UEM) 市場正受益於這一轉變，因為過去使用不同工具管理智慧型手機和筆記型電腦的企業現在需要單一策略層來對行動裝置、PC、共用終端和連網資產進行一致的管理。東部經濟走廊 (EEC) 數位基礎設施策略進一步強化了這一需求，因為智慧城市系統、工業互聯和數位服務平台都依賴大量連網終端，這些終端必須在通用管理架構下進行配置、監控和安全保障。泰國數位資料基礎設施藍圖也支持類似的趨勢，該路線圖將資料管治、能力建設和更廣泛的數位化應對力置於跨區域國家現代化工作的核心。這種藍圖正促使企業擺脫分散的行動裝置管理堆疊，轉向整合更廣泛的平台。這是因為，當裝置跨越多個地點、作業系統和維運團隊時，單一工具可能會造成策略漏洞。因此，隨著行動性的發展，市場對集中式策略執行的需求日益成長，而非一次性軟體採購，這正在為泰國的統一端點管理 (UEM) 市場建立更強大的結構基礎。

終端安全在受監管產業的重要性日益凸顯

在受監管行業中，安全優先順序的不斷提高已將終端控制推至採購需求的首要位置，尤其是在銀行、醫療保健和政府機構等環境中，設備濫用可能導致營運中斷、審計審查和聲譽損害。與以往的行動部署相比，泰國統一端點管理 (UEM) 市場正受益於此壓力，因為終端管治如今已與身分管理、存取管理和資料保護緊密結合。與 Kyndryl 合作的 Krungsiri 銀行案例研究表明，泰國金融機構正在將設備管理和工作場所安全轉向更正式的企業管治模式，以符合監管要求並建立涵蓋所有員工的管理架構。醫療產業也朝著類似的方向發展，隨著數位醫療計畫的擴展，需要透過中央主機配置、更新和限制的臨床和管理設備數量不斷增加。在這種環境下，現代 UEM 平台的核心功能——合規性標準、遠端策略更新、強大的加密和審計可見性——的重要性凸顯出來。此外，這意味著在泰國的 UEM 市場中，供應商的選擇越來越受到減少設備相關管理差距的能力的驅動，尤其是在監管日益嚴格的領域，而不是出於便利性的考慮。

與傳統企業系統整合的複雜性

在泰國市場，UEM（統一端點管理）應用程式面臨的最大障礙在於，難以將現代雲端原生端點平台整合到基於本地系統和獨立營運孤島建構的傳統企業環境中。泰國許多領導企業仍然依賴傳統的目錄、過時的ERP系統、專有的網路控制以及與基於策略的端點編配難以相容的客製化內部工作流程。這使得UEM專案更具挑戰性，因為要確保策略自動化有效運行，通常需要設備管理與身分識別服務、SIEM工具、工單系統和存取控制協同工作。此外，泰國電腦緊急應變小組（ThaiCERT）發布的2025年關於Ivanti EPMM關鍵漏洞的諮詢報告強調了本地端點管理環境中安全措施和修補程式的額外負擔，這可能會進一步增加本已複雜的遷移決策的風險。因此，企業面臨兩大挑戰：既要實現架構現代化，也要管理現有系統中的現有風險，同時也要確保設備運作不會中斷。這導致泰國UEM市場合約簽署延遲、實施週期延長，以及總體擁有成本（TCO）增加，而不僅限於軟體成本。

細分市場分析

到2025年，解決方案板塊將佔據泰國UEM市場67.81%的佔有率，預計2026年至2031年將以32.69%的複合年成長率成長。這一領先地位反映出企業在初始引進週期中對平台軟體的明確優先考慮，因為買家首先需要一個控制層，以實現設備註冊、策略設定、存取保護以及跨不同終端環境的可見性。設備管理一直是解決方案板塊中最大的子板塊，因為企業優先考慮智慧型手機、筆記型電腦、平板電腦、自助服務終端和共用設備的空中下載（OTA）配置、遠端擦拭巾、策略執行和生命週期管理。隨著受監管組織越來越需要證明終端策略在使用者、應用程式和裝置狀態下的可執行性和可審計性，安全性和合規性管理在收入組成中的比重越來越大。應用程式管理也發揮直接的營運作用。這是因為泰國的 IT 團隊需要部署、更新和停用商用應用程式，而無需實際存取分散在各個分店、診所、倉庫或現場團隊的設備。

儘管內容管理和分析功能目前仍佔收入的小規模部分，但隨著企業對策略智慧、工作流程自動化以及終端平台對人工干預最小化的支援需求日益成長，其策略重要性也與日俱增。 IBM 於 2025 年發布的 MaaS360 人工智慧策略推薦功能，標誌著系統正朝著超越基本控制的方向發展，不僅能夠提供合規風險的可視性，還能推薦更強大的配置方案，最大限度地減少人工干預。服務收入佔剩餘部分，隨著部署、策略調整、整合和託管管理等工作對許多內部團隊而言仍然具有挑戰性，該領域仍在持續擴張。泰國 UEM 產業正處於這一擴張階段，因為隨著設備環境日益分散和監管化，對軟體的需求自然推動了諮詢、部署和託管支援服務的發展。儘管如此，平台支出預計仍將繼續推動市場成長，因為企業通常需要一個強大的軟體基礎架構來外包營運並持續最佳化工作流程。

預計到 2025 年，基於雲端的部署將佔總收入的 63.58%，而泰國 UEM 市場預計到 2031 年將以 32.27% 的複合年成長率成長。這一領先優勢反映了雲端交付在泰國帶來的切實益處，因為泰國企業正在尋求更快的部署速度、更低的架構開銷以及更便捷地向分店和行動工作者分發設備策略。微軟在泰國的基礎設施工作正在推動這項轉型，它廣泛提升了企業對雲端的信心，並加強了 Microsoft 365、Azure 和 Intune 在企業採購決策中的整合。雲端部署還使企業能夠平穩地擴展 UEM，而無需建置和更新自己的伺服器堆棧，這在許多買家既要求控制權又不希望增加新基礎設施複雜性的市場中至關重要。在泰國 UEM 市場，這意味著雲端不僅是最大的部署模式，也是最符合該國整體數位基礎設施發展週期的模式。

在高度管理的環境中，本地部署仍然發揮著至關重要的作用，尤其是在那些擁有傳統身分驗證系統、內部託管策略或更嚴格的維運隔離的環境中。雖然這種模式在政府、國防和一些較老的大型企業環境中仍然很重要，但它面臨著硬體維護、升級延遲和更繁重的修補義務等挑戰。泰國電腦緊急應變小組 (ThaiCERT) 針對 Ivanti EPMM 中一個嚴重漏洞發布的 2025 年警告進一步凸顯了這些擔憂，表明如果忽視修補程式和組態管理，本地端點管理環境將承擔自身的安全負擔。因此，混合部署正受到正在遷移的企業的關注，因為它提供了一種將雲端策略擴展到新端點，同時又能支援舊設備和目錄的方法。隨著泰國統一端點管理 (UEM) 市場繼續向「雲端優先」的營運模式轉變，這種中間模式仍然有用，而無需強制所有企業一次遷移所有裝置管治。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 泰國各組織對企業行動辦公的需求日益成長。
  • 大型企業中 BYOD 和 COPE 的採用率不斷提高
  • 終端安全在受監管產業的重要性日益凸顯
  • 泰國雲端管理IT營運的擴張
  • 對集中式設備生命週期管理的需求日益成長
  • 對安全遠距辦公環境的需求日益成長。
• 市場限制因素
  • 與傳統企業系統整合的複雜性
  • 中小企業的預算限制
  • 公司內部缺乏 UEM 技術人才。
  • 設備監控相關的資料隱私和合規性問題
• 產業價值鏈分析
• 監理情勢
• 技術展望
• 宏觀經濟因素對市場的影響
• 波特五力分析

第5章 市場規模與成長預測

• 按組件
  • 解決方案
    • 設備管理
    • 應用程式管理
    • 內容管理
    • 安全與合規管理
    • 分析與自動化
  • 服務
• 部署模式
  • 基於雲端的
  • 現場
  • 混合
• 按組織規模
  • 大公司
  • 小型企業
• 按最終用戶行業分類
  • 資訊科技/通訊
  • BFSI
  • 政府/國防
  • 醫療保健和生命科學
  • 製造業
  • 零售與電子商務
  • 教育
  • 運輸/物流
  • 能源公用事業
  • 其他終端用戶產業

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Microsoft Corporation
  • IBM Corporation
  • Ivanti, Inc.
  • SOTI Inc.
  • BlackBerry Limited
  • SAP SE
  • JAMF Holding Corp.
  • Broadcom Inc.
  • Cisco Systems, Inc.
  • Google LLC
  • Samsung Electronics Co., Ltd.
  • Citrix Systems, Inc.
  • Matrix42 AG
  • Quest Software Inc.
  • Dell Technologies Inc.
  • HCLTech Limited
  • Fujitsu Limited
  • Kaspersky Lab
  • Sophos Limited

第7章 市場機會與未來展望

According to Mordor Intelligence, the Thailand UEM market size was valued at USD 45.62 million in 2025 and estimated to grow from USD 58.61 million in 2026 to reach USD 230.48 million by 2031, at a CAGR of 31.50% during the forecast period (2026-2031).

This report is Segmented by Component (Solutions, and Services), Deployment Mode (Cloud-Based, On-Premise, and Hybrid), Organization Size (Large Enterprises, and Small and Medium Enterprises), and End-User Industry (IT and Telecommunications, BFSI, Government and Defense, Healthcare and Life Sciences, Manufacturing, Retail and E-Commerce, and More). The Market Forecasts are Provided in Terms of Value (USD).

Thailand UEM Market Trends and Insights

Increasing Enterprise Mobility Requirements Across Thai Organizations

Enterprise mobility is no longer treated as a side initiative in Thailand, as mobile access, remote workflows, and multi-device operations are now directly tied to core business delivery across banking, telecom, healthcare, manufacturing, and public services. The Thailand UEM market is benefiting from this shift because organizations that once managed smartphones and laptops with separate tools now need a single policy layer to manage mobile devices, PCs, shared endpoints, and connected assets consistently. The EEC digital infrastructure agenda is reinforcing that need, because smart city systems, industrial connectivity, and digital service platforms all depend on large volumes of connected endpoints that must be provisioned, monitored, and secured under common controls. The same pattern is supported by Thailand's digital data infrastructure roadmap, which places data governance, capacity development, and broader digital readiness at the center of national modernization efforts across regions. That combination is pushing enterprises away from fragmented mobile device management stacks and toward broader platform consolidation, because point tools create policy gaps once device fleets spread across sites, operating systems, and operating teams. The result is a stronger structural base for the Thailand UEM market, as mobility growth creates ongoing demand for centralized policy enforcement rather than one-time software purchases.

Growing Endpoint Security Priorities in Regulated Industries

Security priorities in regulated sectors are driving endpoint control to the forefront as a buying requirement, especially in banking, healthcare, and government-linked environments, where device misuse can trigger operational disruptions, audit findings, and reputational damage. The Thailand UEM market is gaining from this pressure because endpoint governance now sits much closer to identity control, access management, and data protection than it did in earlier mobility rollouts. Krungsri's Microsoft 365 E3 deployment with Kyndryl demonstrates how Thai financial institutions are moving device management and workplace security into a more formal enterprise governance model aligned with regulatory expectations and workforce-wide controls. Healthcare is moving in the same direction because broader digital health programs are increasing the number of clinical and administrative devices that must be configured, updated, and restricted from a central console. This environment underscores the value of compliance baselines, remote policy updates, encryption enforcement, and audit visibility, capabilities that are central to modern UEM platforms. It also means that vendor selection in the Thailand UEM market is being shaped less by convenience and more by the ability to reduce device-related control gaps in sectors where oversight has become more active.

Integration Complexity with Legacy Enterprise Systems

The largest brake on adoption in the Thailand UEM market is the difficulty of integrating modern cloud-native endpoint platforms into older enterprise environments built around on-prem systems and separate operational silos. Many large Thai organizations still rely on legacy directories, older ERP systems, proprietary network controls, and customized internal workflows that do not easily align with policy-based endpoint orchestration. That makes UEM projects more demanding, because device management often has to connect to identity services, SIEM tools, ticketing systems, and access controls before policy automation can operate reliably. ThaiCERT's 2025 advisory on critical Ivanti EPMM vulnerabilities also underscored the additional security and patching burden on on-premises endpoint management environments, which can add risk to already complex migration decisions. Enterprises therefore face a two-part problem: modernizing architecture and managing active risk in inherited systems while keeping device operations uninterrupted. This slows deal conversion in the Thailand UEM market, stretches implementation timelines, and raises total ownership cost beyond the software fee alone.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Cloud-Managed IT Operations in Thailand
2. Rising BYOD and COPE Adoption in Large Enterprises
3. Budget Constraints Among Small and Medium Enterprises

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions held 67.81% of the Thailand UEM market share in 2025, and the same segment is projected to grow at a 32.69% CAGR from 2026 to 2031. That lead reflects a clear enterprise preference for platform software during initial rollout cycles, because buyers first need a control layer that can enroll devices, set policies, secure access, and maintain visibility across mixed endpoint estates. Device management remained the largest sub-segment inside solutions, as organizations prioritized over-the-air configuration, remote wipe, policy enforcement, and lifecycle control for smartphones, laptops, tablets, kiosks, and shared devices. Security and compliance management is becoming more influential within the revenue mix, because regulated organizations increasingly need proof that endpoint policies can be enforced and audited across users, apps, and device states. Application management also has a direct operating role, since Thai IT teams need to push, update, and retire business apps without depending on physical access to devices scattered across branches, clinics, warehouses, or field teams.

Content management and analytics functions remain smaller in revenue terms, but they are becoming more strategic as enterprises ask endpoint platforms to support policy intelligence, workflow automation, and lower-touch administration. IBM's 2025 release of AI-powered policy recommendations for MaaS360 showed how vendors are moving beyond basic control toward systems that can surface compliance risks and recommend stronger configurations with less manual effort. Services accounted for the remaining component revenue and continue to expand because implementation, policy tuning, integration work, and managed administration are still difficult for many internal teams to handle alone. This is one place where the Thailand UEM industry is widening, because software demand naturally pulls consulting, deployment, and managed support around it once device estates become more distributed and more regulated. Even so, platform spending should continue to set the tone, because enterprises usually need a strong software base before they can outsource operations or optimize workflows in a consistent way.

Cloud-based deployment accounted for 63.58% of revenue in 2025, and the Thailand UEM market for cloud-based deployment is projected to grow at a 32.27% CAGR through 2031. This lead reflects the practical advantages of cloud delivery in Thailand, where enterprises want faster implementation, lower infrastructure overhead, and easier device policy distribution across branches and mobile workforces. Microsoft's infrastructure commitment in Thailand is reinforcing that migration path by bolstering broader cloud confidence and tighter alignment among Microsoft 365, Azure, and Intune in enterprise buying decisions. Cloud deployment also gives organizations a cleaner route to scale UEM without building or refreshing their own server stack, which matters in a market where many buyers want control capabilities but do not want new infrastructure complexity. For the Thailand UEM market, that means cloud is not only the largest deployment model, it is also the model most closely matched to the country's broader digital infrastructure cycle.

On-premises deployment still has a meaningful role in highly controlled environments, especially where legacy authentication systems, internal hosting policies, or stricter operational isolation remain in place. That model is likely to stay relevant in parts of government, defense, and older large-enterprise estates, but it faces more friction from hardware upkeep, slower upgrades, and heavier patching obligations. ThaiCERT's 2025 alert on critical Ivanti EPMM vulnerabilities sharpened that concern by showing how on-premise endpoint management environments can carry their own security burden when patching and configuration discipline slip. Hybrid deployment is therefore gaining attention among enterprises in transition, because it gives them a way to support older devices and directories while extending cloud policies to new endpoints. That intermediate model should remain useful as the Thailand UEM market continues shifting toward cloud-first operating patterns without forcing every enterprise to move all device governance in a single step.

Complete Report Scope:

• By Component
  • Solutions
    • Device Management
    • Application Management
    • Content Management
    • Security and Compliance Management
    • Analytics and Automation
  • Services
• By Deployment Mode
  • Cloud-Based
  • On-Premise
  • Hybrid
• By Organization Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End-User Industry
  • IT and Telecommunications
  • BFSI
  • Government and Defense
  • Healthcare and Life Sciences
  • Manufacturing
  • Retail and E-Commerce
  • Education
  • Transportation and Logistics
  • Energy and Utilities
  • Other End-User Industries

List of Companies Covered in this Report:

1. Microsoft Corporation
2. IBM Corporation
3. Ivanti, Inc.
4. SOTI Inc.
5. BlackBerry Limited
6. SAP SE
7. JAMF Holding Corp.
8. Broadcom Inc.
9. Cisco Systems, Inc.
10. Google LLC
11. Samsung Electronics Co., Ltd.
12. Citrix Systems, Inc.
13. Matrix42 AG
14. Quest Software Inc.
15. Dell Technologies Inc.
16. HCLTech Limited
17. Fujitsu Limited
18. Kaspersky Lab
19. Sophos Limited

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Increasing Enterprise Mobility Requirements Across Thai Organizations
  • 4.2.2 Rising BYOD and COPE Adoption In Large Enterprises
  • 4.2.3 Growing Endpoint Security Priorities in Regulated Industries
  • 4.2.4 Expansion of Cloud-Managed IT Operations In Thailand
  • 4.2.5 Accelerating Demand for Centralized Device Lifecycle Control
  • 4.2.6 Rising Need for Secure Remote Workforce Enablement
• 4.3 Market Restraints
  • 4.3.1 Integration Complexity With Legacy Enterprise Systems
  • 4.3.2 Budget Constraints Among Small and Medium Enterprises
  • 4.3.3 Limited Internal UEM Skill Availability
  • 4.3.4 Data Privacy and Compliance Concerns Around Device Monitoring
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Industry Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Solutions
    • 5.1.1.1 Device Management
    • 5.1.1.2 Application Management
    • 5.1.1.3 Content Management
    • 5.1.1.4 Security and Compliance Management
    • 5.1.1.5 Analytics and Automation
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud-Based
  • 5.2.2 On-Premise
  • 5.2.3 Hybrid
• 5.3 By Organization Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By End-User Industry
  • 5.4.1 IT and Telecommunications
  • 5.4.2 BFSI
  • 5.4.3 Government and Defense
  • 5.4.4 Healthcare and Life Sciences
  • 5.4.5 Manufacturing
  • 5.4.6 Retail and E-Commerce
  • 5.4.7 Education
  • 5.4.8 Transportation and Logistics
  • 5.4.9 Energy and Utilities
  • 5.4.10 Other End-User Industries

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Microsoft Corporation
  • 6.4.2 IBM Corporation
  • 6.4.3 Ivanti, Inc.
  • 6.4.4 SOTI Inc.
  • 6.4.5 BlackBerry Limited
  • 6.4.6 SAP SE
  • 6.4.7 JAMF Holding Corp.
  • 6.4.8 Broadcom Inc.
  • 6.4.9 Cisco Systems, Inc.
  • 6.4.10 Google LLC
  • 6.4.11 Samsung Electronics Co., Ltd.
  • 6.4.12 Citrix Systems, Inc.
  • 6.4.13 Matrix42 AG
  • 6.4.14 Quest Software Inc.
  • 6.4.15 Dell Technologies Inc.
  • 6.4.16 HCLTech Limited
  • 6.4.17 Fujitsu Limited
  • 6.4.18 Kaspersky Lab
  • 6.4.19 Sophos Limited

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment