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市場調查報告書
商品編碼
2125790
2026年全球電動車市場預測2026 Prediction of Global Electric Vehicle Market |
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2025年,全球小型電動車(EV)銷量超過2,160萬輛,較去年同期成長23.5%。其中,電池式電動車(BEV)佔66.8%,插電式混合動力車(PHEV)佔33.2%。 2025年,插電式混合動力車的佔有率下降了3%。全球小型汽車(LDV)細分市場的電動車滲透率從2024年的26.9%上升至2025年年初至今的32.0%。
從區域來看,亞太地區(APAC)輕型商用車(LDV)細分市場的電動車滲透率最高,達35.3%。比亞迪繼續領先市場,銷量超過440萬輛,特斯拉緊追在後,銷量為160萬輛。預計2025年,充電站數量將達到630萬個,平均每11輛電動車配備一個充電介面。
到2025年,儘管面臨政策不確定性和地緣政治逆風,全球電動車市場仍將展現其韌性和成熟度,並達到創紀錄的銷售量。下一階段的電動車競爭將更多地取決於成本領先、軟體智慧、超快速充電和能源服務,而非續航里程。前十大市場的電動車滲透率凸顯了成熟的電氣化領先國家與新興採用國家之間日益擴大的差距,反映了政策、基礎設施和價格承受能力的差異。雖然地緣政治石油衝擊加速了全球電氣化進程,但在基礎設施和價格仍然受限的地區,混合動力汽車正主導轉型。
在這段過渡時期,從400V架構轉變為800V架構的轉變需要更高的功率密度和效率,加速了整合式「五合一」電驅動橋的普及。車輛正從靜態的、基於硬體的模式轉向可更新的、軟體定義的平台,從而實現即時個人化、透過空中下載(OTA)進行合規性更新以及增強網路安全。
目的地設備製造商 (OEM) 正在利用按需功能 (FOD)、訂閱模式和數據驅動服務來實現產品盈利。他們將擴展軟體定義車輛 (SDV) 架構,以整合人工智慧驅動的個人化、預測性維護和自動駕駛功能。預計他們還將與雲端服務供應商建立更多合作關係。馬達技術正從單純的零件選擇轉變為決定電動車性能、成本競爭力和擴充性的策略差異化因素。由於大多數市場減少或取消了對電動車的現金獎勵,OEM 被迫降低電動車價格以滿足市場需求並與傳統汽車競爭。
人工智慧和數位化技術將應用於電池管理系統(BMS)及分析、電動車電池二次利用以及測試和檢驗領域。開發支援V2G(車輛到電網)功能的車輛是一項開創性的技術進步,也是當務之急,因為下一代充電基礎設施需要它。
本報告涵蓋2024年至2030年期間,以2025年為基準年,2026年至2030年為預測期。研究內容包括搭乘用電動車和輕型商用車,並對歐洲、美洲、中國、亞太地區(不包括中國)以及中東和非洲進行分析。
Over 21.6 million units of light-duty electric vehicles (EVs) were sold worldwide in 2025, representing a 23.5% year-over-year (YoY) growth. Battery electric vehicles (BEVs) accounted for 66.8% of all EVs sold, while plug-in hybrid electric vehicles (PHEVs) accounted for 33.2%. The PHEV share declined by 3% in 2025. The global EV penetration in the light-duty vehicle (LDV) segment increased from 26.9% in 2024 to 32.0% in YTD 2025.
Among regions, Asia-Pacific (APAC) has the highest EV penetration in the LDV segment at 35.3%. BYD remains the market leader, selling over 4.4 million units, followed by Tesla with 1.6 million units. Charging point installations reached the 6.3 million mark in 2025, with 1 charging connector per 11 EVs.
The global EV market demonstrated resilience and maturity in 2025, achieving record sales despite policy uncertainty and geopolitical headwinds. The next phase of EV competition will be defined less by range and more by cost leadership, software intelligence, ultra-fast charging, and energy services. EV penetration in the top 10 markets highlights a widening gap between mature electrification leaders and emerging adopters, reflecting differing policy, infrastructure, and affordability dynamics. Geopolitical oil shocks accelerate electrification globally, but hybrids dominate the transition where infrastructure or affordability constraints persist.
At this juncture, the shift from 400 V to 800 V architectures pushes higher power density and efficiency requirements, which in turn accelerates the adoption of integrated 5-in-1 e-axles. Vehicles are shifting from static hardware-based models to updatable, software-defined platforms, enabling real-time personalization, regulatory compliance via over-the-air (OTA) updates, and enhanced cybersecurity.
Original equipment manufacturers (OEMs) are leveraging FODs, subscriptions, and data-driven services for monetization. OEMs will expand SDV architecture to integrate AI-driven personalization, predictive maintenance, and automated driving features. More partnerships with cloud providers are expected. Motor technology is shifting from a component choice to a strategic differentiator that defines EV performance, cost competitiveness, and scalability. Most markets have either reduced or discontinued cash incentives on EVs, forcing OEMs to lower EV prices to keep up with demand and compete with conventional vehicles.
Battery management systems (BMS) and analytics, EV battery second life, and testing and validation will leverage AI and digitization. The development of V2G-compatible vehicles spearheads technological progress and is a priority, as next-generation charging infrastructure will demand them.
The report’s study period is 2024–2030, with 2025 as the base year and 2026–2030 as the forecast period. Passenger EVs and light commercial vehicles are in the project scope, with regional insights for Europe, the Americas, China, APAC (excluding China), and the Middle East and Africa.