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市場調查報告書
商品編碼
2125206
新加坡的玩具和遊戲Toys and Games in Singapore |
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到2025年，新加坡玩具和遊戲市場將迎來快速成長，成為亞太地區的佼佼者。市場規模預計將成長7%，達到12.3億新元，在先進的數位基礎設施和富裕且精通數位技術的消費者群體的推動下，將超越該地區其他國家。行動優先遊戲的廣泛普及、無現金支付的建立以及強勁的消費支出進一步促進了這個市場環境，展現了優質化的有效性。為了掌握這些趨勢，品牌應在電玩領域採用「數位優先」策略，投資於收藏級和授權玩具，並建立無縫銜接的全通路體驗，將線上探索與線下體驗結合。因為成功的關鍵在於滿足消費者日益複雜且注重體驗的期望。
Euromonitor International發布的《新加坡玩具和遊戲市場》報告全面分析了新加坡玩具和遊戲市場的規模和結構。報告涵蓋了2021年至2025年的最新零售銷售資料，有助於識別推動市場成長的細分領域。此外，報告還重點介紹了主要參與者和品牌，並對新產品開發、分銷和定價等關鍵市場影響因素進行了策略分析。報告也對2030年的市場發展趨勢進行了預測。
目標產品：傳統玩具與遊戲、電子遊戲
資料範圍：市場規模（歷史資料和預測資料）、企業市場占有率、品牌佔有率、分銷資料
購買這份報告有什麼好處？
- 詳細整體情況玩具和遊戲市場；
- 辨識成長型產業，了解推動市場變化的因素。
- 分析競爭格局、主要市場參與企業和主要品牌。
- 根據五年預測，評估市場的未來成長潛力。
目錄
執行摘要
- 2025年的發展趨勢
關鍵資料分析
主要行業趨勢
產業表現
- 由於數位化進程迅速，新加坡玩具市場在亞洲處於領先地位。
- Mobile Legends 和 Pop Mart 推動數位化優先的購物趨勢和優質化。
前景
- 高階收藏品能夠提升數位體驗。
- 富裕人群將越來越重視數位價值和沈浸式體驗。
競爭格局
- Pop Mart 利用收藏品熱潮超越了老牌競爭對手。
通路
- 隨著數位化交付的加速發展，零售電子商務超越實體店面銷售。
- Pop Mart將玩具購物轉變為一種社交體驗。
產品
- 創新推動玩具和遊戲市場的變革。
- 混合體驗滿足了富裕人群的需求。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
新加坡的傳統玩具與遊戲
關鍵資料分析
- 2025年的發展趨勢
- 傳統玩具與遊戲概述
主要行業趨勢
產業表現
- Pop Mart 的門市擴張鞏固了其作為玩偶和配件首選商店的地位。
- Le Toy Van和Lego正透過關注成人和家長的需求來提升品牌價值。
前景
- 隨著新鮮感消退，傳統玩具和遊戲的成長預計將會放緩。
- Lego和其他教育玩具有望超越競爭對手，憑藉其對成人和家長的吸引力，取得更好的銷售業績。
- 零售商將利用體驗式門市和數位熱度來提升價值。
競爭格局
- Pop Mart 的崛起改變了收藏家的喜好，並重塑了行業領導格局。
通路
- Pop Mart將玩具購物轉變為社交中心。
- 電子商務作為產品發現和重複購買的管道，正變得越來越有發展動力。
產品
- 驚喜、美感和價值重新定義了產品設計。
- Pop Mart、Lego和 Le Toy Van 都處於創新的前沿。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
新加坡電子遊戲
關鍵資料分析
- 2025年的發展趨勢
- 電子遊戲概述
主要行業趨勢
產業表現
- 隨著數位化優先習慣的加速發展，Razer Gold 整合支出。
- Nintendo Switch 2 的發布將提升高階設備的需求和使用率。
- Microsoft透過實現首日銷售量激增的策略，影響訂閱模式的廣泛普及。
前景
- 採用行動優先策略的公司預計將加快數位化支出並減少硬體銷售。
- 訂閱和直播服務內容吸引了忙碌的消費者。
競爭格局
- Maxsoft 利用其分銷網路的優勢，使其主機和行動機型能夠共存。
通路
- 無現金支付推動零售電子商務取代實體零售。
產品
- 支付架構成為一個新興的產品類型。
- 在混合硬體設計中，便攜性優先於功耗。
- 訂閱型產品在內容交付頻率和部署方式上競爭。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
Toys and games in Singapore stood out in Asia Pacific with a strong acceleration in 2025, recording a 7% rise to SGD1,230 million, outpacing regional peers due to the advanced digital infrastructure and a consumer base that is both affluent and digitally engaged. The attractiveness of this environment is reinforced by the dominance of mobile-first play, cashless payment adoption and robust consumer spending, with premiumisation and experiential retail models proving highly effective at capturing both discretionary income and loyalty. To capitalise on these dynamics, brands should leverage digital-first strategies for video games, invest in collectables and licensed offerings for traditional toys and build seamless omnichannel experiences that connect digital discovery with in-person engagement, as success increasingly depends on meeting the expectations of a sophisticated, experience-orientated audience.
Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Toys and Games
Industry Performance
- Singapore'S Toy Market Outpaces Asia with Digital Surge
- Mobile Legends and Pop Mart Shape Digital-First Buying and Premiumisation
- CHART 2 Pop Mart's Exclusives Drive Collectable Demand
- CHART 3 Value Sales 2020-2030
- CHART 4 Value Sales by Category 2025
What's Next?
- Premium Collectables to Accelerate Digital Play
- CHART 5 Botanicals Targets Adult Hobbyists
- Affluent Consumers to Prioritise Digital Value and Immersive Experiences
- CHART 6 Forecast Value Sales 2020-2030
- CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Pop Mart Capitalises on Collectables Boom to Overtake Incumbents
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Retail E-Commerce Overtakes Retail Offline as Digital Delivery Accelerates
- Pop Mart Transforms Toy Shopping into a Social Experience
- CHART 10 Razer Gold Anchors Digital-First Spending
- CHART 11 Retail Channels 2020-2025
Products
- Innovation Drivers Reshape the Toys and Games Market
- Hybrid Experiences Cater to Affluent Consumers
Economic Context
- CHART 12 Economic Context for Toys and Games
- CHART 13 Real Gdp Growth 2020-2030
- CHART 14 Inflation 2020-2030
Consumer Context
- CHART 15 Consumer Context for Toys and Games
- CHART 16 Population 2020-2030
- CHART 17 Population by Generation 2025
- Country Reports Disclaimer
TRADITIONAL TOYS AND GAMES IN SINGAPORE
Key Data Insights
- 2025 Developments
- Traditional Toys and Games Summary
Key Industry Trends
- CHART 18 Key Industry Trends for Traditional Toys and Games
Industry Performance
- Pop Mart'S Store Expansion Cements Dolls and Accessories as the Leading Choice
- CHART 19 Pop Mart's Themed Pop-Ups and Limited Editions Drive Collectable Demand
- Le Toy Van and Lego Tap Adult and Parental Priorities to Lift Value
- CHART 20 Lego's Botanicals Targets Adult Hobbyists
- CHART 21 Value Sales 2020-2030
- CHART 22 Value Sales by Category 2025
What's Next?
- Traditional Toys and Games Set to Face Slow Growth as Novelty Diminishes
- CHART 23 Analyst Insight for Traditional Toys and Games
- Lego and Educational Toys to Outpace Peers with Adult and Parent Appeal
- Retailers to Leverage Experiential Stores and Digital Buzz to Boost Value
- CHART 24 Forecast Value Sales 2020-2030
- CHART 25 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Pop Mart'S Rise Transforms Collector Appeal and Reshapes Leadership
- CHART 26 Company Shares 2025
- CHART 27 Brand Shares 2025
Channels
- Pop Mart Transforms Toy Shopping into a Social Destination
- E-Commerce Builds Momentum as a Discovery and Restock Channel
- CHART 28 Retail Channels 2020-2025
Products
- Surprise, Aesthetics and Values Redefine Product Design
- Pop Mart, Lego and Le Toy Van Lead the Innovation Charge
- CHART 29 Le Toy Van's Launch Taps into Premium, Eco-Conscious Play
Economic Context
- CHART 30 Economic Context for Traditional Toys and Games
- CHART 31 Real Gdp Growth 2020-2030
- CHART 32 Inflation 2020-2030
Consumer Context
- CHART 33 Consumer Context for Traditional Toys and Games
- CHART 34 Population 2020-2030
- CHART 35 Population by Generation 2025
- Country Reports Disclaimer
VIDEO GAMES IN SINGAPORE
Key Data Insights
- 2025 Developments
- Video Games Summary
Key Industry Trends
- CHART 36 Key Industry Trends for Video Games
Industry Performance
- Razer Gold Consolidates Spending as Digital-First Habits Accelerate
- CHART 37 Razer Gold Anchors Digital-First Spending
- Nintendo Switch 2 Launch Drives Premium Device Demand and Engagement
- CHART 38 Maxsoft Meets Switch 2 Demand
- Microsoft'S Day-One Blockbuster Strategy Shapes Subscription Uptake
- CHART 39 Value Sales 2020-2030
- CHART 40 Value Sales by Category 2025
What's Next?
- Mobile-First Players to Accelerate Digital Spend and Shrink Hardware Sales
- Subscriptions and Live-Service Content to Win Time-Pressed Consumers
- CHART 41 Forecast Value Sales 2020-2030
- CHART 42 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Maxsoft Leverages Distribution Strength as Console and Mobile Models Coexist
- CHART 43 Company Shares 2025
- CHART 44 Brand Shares 2025
Channels
- Retail E-Commerce Displaces Retail Offline with Cashless Payments
- CHART 45 Retail Channels 2020-2025
Products
- Payment Architecture Emerges as a Product Category
- Hybrid Hardware Design Prioritises Portability over Power
- Subscription Products Compete on Content Cadence and Progression
- CHART 46 Black Ops 7 Drives Engagement, Not Automatic Retention
Economic Context
- CHART 47 Economic Context for Video Games
- CHART 48 Real Gdp Growth 2020-2030
- CHART 49 Inflation 2020-2030
Consumer Context
- CHART 50 Consumer Context for Video Games
- CHART 51 Population 2020-2030
- CHART 52 Population by Generation 2025
- Country Reports Disclaimer
