越南熱飲市場

預計2025年，越南熱飲零售額將呈現上升趨勢，但零售量將會下降。這主要是由於通貨膨脹和經濟不確定性，消費者在謹慎控制支出的同時，會從高階產品轉向更經濟實惠的咖啡和茶飲選擇。為了維持銷售量，製造商正致力於強化核心產品，加大促銷力度，並推出更大包裝，但由於許多家庭減少購買非必需品，轉而選擇熟悉的品牌，市場需求依然謹慎。

Euromonitor International發布的《越南熱飲市場》報告全面分析了越南全國範圍內的熱飲市場規模和結構。報告提供2020年至2024年的最新零售銷售資料，協助識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素（例如監管、分銷、定價等）進行了策略分析。此外，報告也對2029年的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細整體情況熱飲市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展前景

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 通膨導致的交易量下降將抑制交易量，因為健康狀況和相關限制措施將決定未來的需求。

關鍵資料結果

產業表現

• 宏觀經濟逆風推高價值，但交易量下降
• 通貨膨脹、物價上漲以及人們轉向更便宜的熱飲
• 健康與保健仍然是高階需求的關鍵促進因素。

未來趨勢

• 經濟復甦和旅遊業預計將提振需求。
• 糖稅將重組投資組合，並鼓勵更健康的選擇
• 永續性議題在各行各業都日益受到重視。

競爭格局

• Nestle透過利用本地生產和投資來保持領先地位。
• MacCoffee 透過活動和社區參與推動動態成長

通路

• 線下通路仍佔據主導地位，但電子商務不斷擴大市場佔有率。
• 成本意識的增強導致餐飲業銷售成長面臨挑戰

市場資料

國家報告免責聲明

資訊來源

越南咖啡

關鍵資料結果

2025年的發展

• 價格上漲導致銷售量下降，而創新和數位互動則推動了強勁的需求。

產業表現

• 價格壓力抑制了咖啡消費
• 創新和果味咖啡持續吸引人們的興趣。

未來趨勢

• 越南咖啡產業前景光明
• 數位管道再形成了本地咖啡消費和忠誠度。
• 永續仍然非常重要

競爭格局

• Nestle保持整體領先地位
• MacCoffee 記錄了一場精彩的演出

通路

• 小規模本地雜貨店保持主導地位
• 直播電商和社群電商加速零售電商發展

分類資料

國家報告免責聲明

越南茶

關鍵資料結果

2025年的發展

• 在經濟形勢謹慎和偏好不斷變化的背景下，以健康意識為主導的趨勢帶來了穩定成長。

產業表現

• 經濟逆風抑制消費，減緩茶葉種植
• 以健康主導的創新支持高價值銷售

未來趨勢

• 更合理的選擇和監管將支撐穩定的成長前景。
• 偏好的變化推動了對風味茶和特色茶的需求。
• 永續性和地方發展都在議程上

競爭格局

• Lipton透過數位化和社區參與保持領先地位
• Cozy 透過口味和形式創新推動成長

通路

• 小規模雜貨店仍然是購買茶葉的主要管道。
• 直播電商和社群電商加速零售電商發展

分類資料

國家報告免責聲明

越南其他熱飲

關鍵資料結果

2025年的發展

• 更健康的配方和品牌互動仍然很重要，而經濟壓力則對銷售量造成影響。

產業表現

• 其他熱飲也面臨經濟壓力，經營困難。
• 穀物棒爭奪早餐和零食市場。

未來趨勢

• 成熟度和其他早餐解決方案日益激烈的競爭可能會阻礙未來的成長。
• 政府健康訊息支持低碳水化合物飲食模式
• 永續性和教育宣傳活動增強了品牌股權

競爭格局

• Milo透過體育運動和學校活動培養領導能力
• 以健康為導向的創新與優質化機會

通路

• 傳統商業仍然是家庭購物的主要網路基地台。
• 數位平台擴大覆蓋範圍並增強推廣效果

分類資料

國家報告免責聲明

In Vietnam, hot drinks is seeing rising retail value sales but declining retail volume in 2025, as inflation and economic uncertainty push consumers to trade down from premium options to more affordable coffee and tea while carefully managing spend. Manufacturers focus on core SKUs, aggressive promotions and larger value packs to defend volumes, yet demand remains cautious, with many households delaying non-essential purchases and concentrating on familiar everyday brands. Health and wellness co...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Inflation-driven trading down constrains volumes as health and regulation steer future demand

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Macroeconomic headwinds boost value but depress volume
• Inflation, rising costs and trading down to budget hot drinks
• Health and wellness remain a key driver of premium demand

WHAT'S NEXT?

• Economic recovery and tourism expected to lift demand
• Sugar tax to reshape portfolios and encourage healthier choices
• Sustainability agendas gain prominence across the industry

COMPETITIVE LANDSCAPE

• Nestle leverages local production and investment to defend its lead
• MacCoffee drives dynamic growth through activation and community engagement

CHANNELS

• Offline channels remain dominant while e-commerce gains share
• Foodservice volume growth struggles amid rising cost-consciousness

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price inflation squeezes volumes while innovation and digital engagement keep demand resilient

INDUSTRY PERFORMANCE

• Price pressures curb coffee consumption
• Innovation and fruit-flavoured coffee sustain interest

WHAT'S NEXT?

• Coffee faces bright future in Vietnam
• Digital pathways reshape local coffee consumption and loyalty
• Sustainable development will remain key

COMPETITIVE LANDSCAPE

• Nestle maintains overall leadership
• MacCoffee posts dynamic performance

CHANNELS

• Small local grocers retains leading role
• Retail e-commerce accelerates through livestreaming and social commerce

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady, health-led expansion amid economic caution and evolving tastes

INDUSTRY PERFORMANCE

• Tea growth slows as economic headwinds curb consumption
• Health-led innovation supports higher value sales

WHAT'S NEXT?

• Steady growth outlook supported by healthier choices and regulation
• Evolving tastes fuel demand for flavoured and speciality teas
• Sustainability and regional development move up the agenda

COMPETITIVE LANDSCAPE

• Lipton maintains leadership through digital and community engagement
• Cozy drives growth with flavour and format innovation

CHANNELS

• Small local grocers remain the leading channel for tea purchases
• Retail e-commerce accelerates through livestreaming and social commerce

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic pressure weighs on volumes as healthier reformulation and brand engagement sustain relevance

INDUSTRY PERFORMANCE

• Other hot drinks suffers amid economic pressures
• Cereal bars compete for breakfast and snack occasions

WHAT'S NEXT?

• Future growth may be hampered by maturity and rising competition from alternative breakfast solutions
• Government health messaging supports reduced-sugar formats
• Sustainability and education campaigns reinforce brand equity

COMPETITIVE LANDSCAPE

• Milo consolidates leadership through sports and school engagement
• Health-oriented innovation and premiumisation opportunities

CHANNELS

• Traditional trade remains core access point for family purchases
• Digital platforms expand reach and amplify promotions

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER