菲律賓熱飲市場

2025年，菲律賓熱飲市場呈現強勁成長態勢，主要受即溶咖啡和麥芽基產品的推動，其中現磨咖啡膠囊市場也大幅擴張，以滿足優質化趨勢。健康意識的提升顯著推動了其他植物來源熱飲和茶飲的需求。儘管貿易和工業部（DTI）最初調整了價格，但各品牌巧妙地利用促銷和會員獎勵機制，維持了價格的親民性。全球咖啡供應的不確定性仍然令人擔憂。

Euromonitor International發布的《菲律賓熱飲市場》報告全面分析了菲律賓全國範圍內的熱飲市場規模和結構。報告提供2021年至2025年的最新零售銷售數據，協助您識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括立法、分銷和定價等問題。此外，報告也對2030年的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解熱飲市場整體情況。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 菲律賓熱飲：業績、關鍵促進因素及2025年未來展望

關鍵數據結果

產業表現

• 熱飲市場蓬勃發展：即溶咖啡、麥芽熱飲和現磨咖啡膠囊推動成長
• 策略定價與價值提升計劃
• Nespresso 和 Mayora 推動了現磨咖啡的發展
• 數位化創新正在重塑菲律賓的熱飲行銷格局。

未來展望

• 投資提振了當地熱飲市場的樂觀前景
• 供應鏈挑戰與策略定價
• 健康趨勢將推動熱飲的持續成長

競爭格局

• 雀巢菲律賓公司在綜合競爭格局中保持領先地位

頻道

• 小規模本地雜貨店的優勢在於其地理位置便利和價格實惠。
• 便利性和僅限線上銷售的產品推動了電子商務的成長
• 餐飲服務與零售部門

市場數據

國家報告免責聲明

資訊來源

菲律賓咖啡

關鍵數據結果

2025年的發展

• 價格調整中的優質化與動態成長

產業表現

• 優質化和策略定價推動咖啡銷售
• 優質化推動了現磨咖啡的蓬勃發展。

未來展望

• 儘管面臨價格壓力，但成長預期依然強勁。
• 數位化協作將在塑造咖啡行銷策略中發揮越來越重要的作用。
• 本地採購和對農民的支持塑造了永續的咖啡未來。

競爭格局

• Mayora Indah Tbk PT 在競爭激烈的市場中保持領先地位
• 地理特色推動了新鮮梅洛咖啡的發展

頻道

• 小規模本地雜貨店仍然是咖啡的主要通路。
• 便捷的出行方式推動加油站零售商實現強勁成長

分類資料

國家報告免責聲明

菲律賓茶

關鍵數據結果

2025年的發展

• 茶飲產業的發展離不開健康、數位化和策略推廣。

產業表現

• 茶葉的健康益處持續推動市場需求。
• 促銷活動帶動通貨膨脹下的經濟成長

未來展望

• 健康、優質化和抹茶將推動未來的成長
• 數位行銷與體驗式行銷結合：以全通路推廣本地茶葉
• 面對提供新鮮茶飲的餐飲服務商日益激烈的競爭，

競爭格局

• 立頓茶飲及花草茶在紅茶市場保持著無可比擬的領導地位
• Kawsek專注於日益流行的綠茶，正經歷強勁成長。

頻道

• 在菲律賓，超級市場仍然主導著茶葉的分銷。
• 獨家線上促銷活動推動電子商務成長

分類資料

國家報告免責聲明

菲律賓的其他熱飲

關鍵數據結果

2025年的發展

• 其他熱飲：成長、促進因素和趨勢展望（至2025年）

產業表現

• 受麥芽基飲品的推動，其他熱飲的需求強勁。
• 健康趨勢推動其他植物來源熱飲強勁成長

未來展望

• 策略夥伴關係與產品開發，以推動未來成長
• 宣傳活動仍然非常重要，尤其是對於以家庭和注重健康的消費者為目標客戶的品牌。
• 健康趨勢持續影響其他熱飲

競爭格局

• 雀巢在一體化的競爭格局中保持優勢。
• Mayora Indah 也非常適合搭配其他熱飲

頻道

• 超級市場仍然主導著其他熱飲的分銷。
• 便利性推動了線上銷售，但其基數較低。

分類資料

國家報告免責聲明

Hot drinks in the Philippines experienced robust growth in 2025, primarily driven by instant coffee and malt-based options, while fresh ground coffee pods showed dynamic expansion appealing to premiumisation trends. Health trends significantly boosted other plant-based hot drinks and tea. Despite initial price revisions by the DTI, brands strategically employed promotions and loyalty incentives to maintain affordability. Global coffee supply instability remains a concern, but government-backed l...

Euromonitor International's Hot Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
• Strategic pricing and value initiatives
• Nespresso and Mayora help drive developments in fresh ground coffee
• Digital innovation is shaping hot drinks marketing in the Philippines

WHAT'S NEXT?

• Investment fuels optimistic outlook for hot drinks in the local market
• Supply chain challenges and strategic pricing
• Health trends to be persistent driver of development within hot drinks

COMPETITIVE LANDSCAPE

• Nestle Philippines retains lead of consolidated competitive landscape

CHANNELS

• Dominance of small local grocers driven by proximity and affordability
• Convenience and online exclusives drive growth via e-commerce
• Foodservice vs retail split

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and dynamic growth amidst price adjustments

INDUSTRY PERFORMANCE

• Premiumisation and strategic pricing drive coffee sales
• Fresh ground coffee's dynamic growth led by premiumisation

WHAT'S NEXT?

• Strong growth forecast amidst price pressures
• Digital collaboration set to play increasingly significant role in shaping coffee marketing strategies
• Local sourcing and farmer support to shape sustainable coffee's future

COMPETITIVE LANDSCAPE

• Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
• Regional authenticity fuels Merlo's growth in fresh coffee

CHANNELS

• Small local grocers remains dominant distribution channel for coffee
• On-the-go convenience fuels dynamic growth for forecourt retailers

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea thrives on wellness, digitalisation, and strategic promotions

INDUSTRY PERFORMANCE

• Associated health benefits continue to drive demand for tea
• Growth amidst inflation driven by promotions

WHAT'S NEXT?

• Wellness, premiumisation, and matcha to drive future growth
• Blending digital and experiential: The omnichannel approach to local tea marketing
• Tea to face mounting competition from foodservice operators offering freshly prepared options

COMPETITIVE LANDSCAPE

• Lipton Teas & Infusions retains convincing leadership of tea
• A focus on the increasingly popular green tea drives dynamic growth for Kawsek

CHANNELS

• Supermarkets continues to dominate tea distribution in the Philippines
• Exclusive online promotions drive e-commerce growth

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other hot drinks: 2025 growth, drivers, and dynamics

INDUSTRY PERFORMANCE

• Resilient demand for other hot drinks driven by malt-based options
• Health trends drive strong growth for other plant-based hot drinks

WHAT'S NEXT?

• Strategic partnerships and product development to fuel future growth
• Campaigns will remain critical, particularly for brands targeting families and health-conscious consumers
• Health trends set to remain a driver within other hot drinks

COMPETITIVE LANDSCAPE

• Nestle retains dominance of consolidated competitive landscape
• Mayora Indah is a dynamic force in other hot drinks

CHANNELS

• Supermarkets continues to dominate distribution of other hot drinks
• Convenience drives online sales, albeit from low base

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER