美國熱飲市場

儘管銷量下降了1%，但預計到2025年，美國熱飲零售額仍將成長4%。氣候危機和關稅推高了產品價格，而來自即飲茶、咖啡和能量飲料等軟性飲料的競爭也阻礙了成長。然而，高階功能性茶和咖啡帶來了成長機遇，健康潮流也持續流行。在優質化和健康生活方式趨勢的推動下，預計整個預測期內銷售額將以3%的複合年成長率成長。

Euromonitor International發布的「美國熱飲市場」報告全面分析了美國熱飲市場的規模和結構。報告提供2020年至2024年的最新零售銷售數據，協助您識別推動市場成長的區隔領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素（例如法律法規、分銷管道和定價）進行了策略分析。此外，報告也對2029年的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況熱飲市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

摘要整理

關鍵數據結果

產業表現

• 非熱飲領域的競爭和價格上漲阻礙了銷售量成長。
• 高階功能性茶和咖啡仍存在成長機會。
• 健康意識的提高有助於熱飲保持受歡迎程度。
• 氣候危機和關稅影響進口熱飲的價格

未來趨勢

• 預計價值成長，但銷售成長潛力取決於競爭和價格上漲。
• 有意識的消費提供了獲取帶來益處的產品的機會。
• 熱飲和軟飲業務可能分離

競爭格局

• Keurig憑藉著豐富的鮮咖啡產品組合，進一步擴大了在熱飲領域的領先地位。
• 速溶咖啡銷售量激增，使該品類的領頭羊雀巢咖啡受益匪淺。

頻道

• 零售電商在各類別中均領先
• Nespresso在網路銷售方面尤其成功。
• 食品服務產品很吸引人。

市場數據

國家報告免責聲明

資訊來源

美國咖啡

關鍵數據結果

2025年的發展

• 供應限制和關稅推高價格，進而推動零售業成長。

產業表現

• 價格持續上漲會阻礙銷售成長，但會促進價值成長。
• 受經濟不確定性影響，即溶咖啡銷售成長最為顯著。

未來趨勢

• 預計壓力將持續，導致價值成長和數量略有下降。
• 科技在咖啡的應用
• 永續性仍將是個目標，但要實現卻十分困難。

競爭格局

• Keurig 獲得了市場佔有率，但排名第二的 JM Smucker 成長更為強勁。
• 黑步槍咖啡持續強勁成長

頻道

• 隨著消費者追求便利性，零售電子商務持續維持長期上升趨勢。
• 價格促銷和豐富的產品種類吸引越來越多的消費者選擇網路購物。

分類資料

國家報告免責聲明

美國茶

關鍵數據結果

2025年的發展

• 健康養生趨勢推動茶葉零售價格與銷售量成長

產業表現

• 消費者選擇方便的茶包沖泡紅茶，成長動能持續強勁。
• 隨著年輕消費者對抹茶的需求，綠茶市場蓬勃發展。

未來趨勢

• 隨著消費者對功能性茶的需求增加，預計價值成長將持續。
• 預計整個供應鏈將廣泛應用技術
• 未來茶葉進口價格存在不確定性

競爭格局

• 主要參與企業日益關注健康和福祉
• Yogi Tea豐富的有機和草本產品組合推動其強勁成長

頻道

• 隨著消費者追求物美價廉和便利性，零售電子商務引領潮流。
• 茶葉重量輕、保存期限長，確保了其在零售電商領域的持續成長。

分類資料

國家報告免責聲明

美國其他熱飲

關鍵數據結果

2025年的發展

• 隨著零售量持續下滑，企業正在尋求刺激銷售的方法。

產業表現

• 銷售成長面臨挑戰，但由於投入成本上升，價值成長得以維持。
• 巧克力口味粉末飲料正處於過渡階段

未來趨勢

• 預計收入將會增加，但由於投入成本上升和人口結構變化，預計銷售量將會下降。
• 探索應對咖啡和可可供應鏈挑戰的替代方案
• 透過提供具有功能優勢的產品來創造機會

競爭格局

• 小規模的參與企業難以從 ConAgra 旗下的 Swiss Miss 手中奪取市場佔有率。
• 雀巢以其豐富的產品和品牌組合而蓬勃發展。

頻道

• 零售電商維持了與前一年相同的分銷領先地位
• 零售電子商務中小眾產品銷售的機遇

分類資料

國家報告免責聲明

Hot drinks in the US saw a 4% retail value sales increase in 2025, despite a 1% volume decline. Climate crises and tariffs raised product prices, while competition from soft drinks such as RTD tea and coffee, and energy drinks also hampered growth. Premium functional tea and coffee drove growth opportunities, however, while wellness trends also maintained popularity. Retail current value sales are expected to rise at a 3% CAGR through the forecast period, driven by premiumisation and intentional...

Euromonitor International's Hot Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail value sales maintain their rising trend, although volume sales decline

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Competition from outside of hot drinks and rising prices hamper volume growth
• Premium functional tea and coffee still see growth opportunities
• Increasing interest in health helps maintain the popularity of hot drinks
• Climate crises and tariffs impact the prices of imported hot drinks

WHAT'S NEXT?

• Value growth anticipated, but volume growth potential will be impacted by competition and price rises
• Intentional consumption will offer opportunities for products offering benefits
• Splitting of hot drinks and soft drinks businesses likely to be seen

COMPETITIVE LANDSCAPE

• Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
• The surge in sales of instant coffee benefits the leader in this category, Nescafe

CHANNELS

• Retail e-commerce leads across categories
• Nespresso is particularly successful with online sales
• The foodservice offering is compelling

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Supply constraints and tariffs raise prices, driving retail value growth

INDUSTRY PERFORMANCE

• Continued price rises prevent volume growth but drive value growth
• Economic uncertainty drives instant coffee to see the strongest growth

WHAT'S NEXT?

• Pressures expected to continue, driving value growth and marginal volume decline
• The application of technology in coffee
• Sustainability likely to remain an aim, but challenging to achieve

COMPETITIVE LANDSCAPE

• Keurig extends its share, but second-placed JM Smucker sees stronger growth
• Black Rifle Coffee maintains its dynamic growth trend

CHANNELS

• Retail e-commerce continues its long-standing rising trend as consumers seek convenience
• Price promotions and wide product range are attracting more consumers to shop online

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health and wellness trend drives retail value and volume growth for tea

INDUSTRY PERFORMANCE

• Growth continues, with consumers opting for the convenience of tea bags in black tea
• Green tea sees dynamism thanks to demand for matcha among younger consumers

WHAT'S NEXT?

• Value growth expected to continue as consumers seek functional teas
• Use of technology expected across the supply chain
• Uncertainty about import prices of tea moving forward

COMPETITIVE LANDSCAPE

• A greater focus on health by the leading player
• Yogi Tea's broad portfolio of organic and herbal offerings drives dynamic growth

CHANNELS

• Retail e-commerce leads as consumers look for value and convenience
• Tea's light weight and shelf stability ensure continued growth for retail e-commerce

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• With continued retail volume decline, companies look for ways to revitalise sales

INDUSTRY PERFORMANCE

• Challenges to volume growth, but rising input costs ensure value growth is maintained
• Chocolate-based flavoured powder drinks is in a transitory phase

WHAT'S NEXT?

• Value sales set to rise, but volume decline anticipated, due to rising input costs and demographic shifts
• Exploration of alternatives to address supply chain challenges for coffee and cocoa
• Opportunities through offering products with functional benefits

COMPETITIVE LANDSCAPE

• Smaller players struggle to take share from ConAgra's Swiss Miss
• Nestle grows, benefiting from its wide product and brand portfolio

CHANNELS

• Retail e-commerce maintains its lead of distribution, acquired the previous year
• Opportunities for retail e-commerce by offering niche products

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER