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市場調查報告書
商品編碼
1890491
印尼熱飲市場Hot Drinks in Indonesia |
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價格
簡介目錄
2025年，印尼熱飲市場銷售量略有下降，但主要成長體現在銷售額上，主要得益於原物料成本上漲導致的價格上漲以及口味的不斷創新。咖啡的銷售成長主要受全球價格上漲的推動，而紅茶銷售則因袋裝產品和健康飲品的興起而略有成長。抹茶的消費量正在蓬勃發展，尤其是在年輕人中，這對餐飲和零售業產生了影響。
Euromonitor International發布的《印尼熱飲市場》報告全面分析了印尼全國範圍內的熱飲市場規模和結構。報告提供2020年至2024年的最新零售銷售數據，協助您識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素（例如監管、分銷、定價等）進行了策略分析。此外，報告也對2029年的市場發展趨勢進行了預測。
目標產品：咖啡、其他熱飲、茶
數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據
為什麼要購買這份報告？
- 詳細整體情況熱飲市場
- 確定成長領域並了解變革促進因素
- 了解競爭格局、主要市場參與企業和主要品牌
- 利用五年預測來評估市場發展前景
Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。
目錄
目錄和表格
執行摘要
- 通路轉變、價格上漲和創新推動熱飲價值成長
關鍵數據結果
產業表現
- 物價上漲與創新推動熱飲價值成長
- 由於價格上漲，咖啡銷量不斷成長；同時，由於茶葉的健康和便利性，茶葉銷售量也在成長。
- 抹茶消費量的增加也影響了熱飲，尤其是在年輕一代。
未來趨勢
- 價格上漲和創新推動成熟市場價值成長。
- 此熱飲品牌透過推廣和教育相結合的方式來提升顧客忠誠度。
- 便利商店的電動機車充電服務推動了熱飲業務的成長
競爭格局
- 熱飲業領導者經歷了日益激烈的競爭。
- 創新和分銷是熱飲行業領導者的關鍵。
頻道
- 小袋的銷售和在地化的便利性推動了小規模本地雜貨店熱飲業務的成長。
- 價值和多樣性推動了熱飲零售電子商務的興起。
- 咖啡文化和實惠的價格選擇推動了餐飲業的咖啡產業發展。
市場數據
國家報告免責聲明
資訊來源
印尼咖啡
關鍵數據結果
2025年的發展
- 咖啡價格上漲推動價值在銷售量停滯不前的情況下實現強勁成長
產業表現
- 儘管銷量停滯不前，但由於價格上漲，咖啡的價值實現了強勁成長。
- 現磨咖啡膠囊充滿活力，而即溶咖啡則是一種持久的混合飲料。
未來趨勢
- 未來的成長取決於價格穩定和青年主導的創新。
- 從大眾市場促銷到高階區域產品和口味優惠
- 便利性和客製化推動咖啡市場成長
競爭格局
- Santos Jaya Abadi 負責品牌建立和消費者互動。
- Mayora Indah 透過促銷和合作實現了最強勁的銷售量成長
頻道
- 小規模本地雜貨店憑藉便捷的購物體驗和小額交易，在分銷管道中佔據主導地位。
- 價格促銷和高階獨家產品推動零售電子商務成長
分類資料
國家報告免責聲明
印尼茶
關鍵數據結果
2025年的發展
- 茶葉市場已趨於飽和，但仍在成長；參與企業透過推出小包裝和拓展線上通路來適應市場變化。
產業表現
- 在供應飽和的情況下，價格上漲推動茶葉價值成長。
- 價格親民和年輕人的參與推動了印尼茶葉產業的成功。
未來趨勢
- 預計在預測期內，茶葉包裝將越來越小，消費者群體也將趨於年輕化。
- 印尼茶葉消費量的變化
- 冰淇淋促進了印尼茶葉的銷售
競爭格局
- 口味創新和積極的行銷推動聯合利華在茶飲領域保持領先地位。
頻道
- 由於小規模本地雜貨店具有便利性和信譽度，因此在茶葉分銷方面具有優勢。
- 產品線和促銷活動推動茶葉零售商的電子商務成長
分類資料
國家報告免責聲明
印尼其他熱飲
關鍵數據結果
2025年的發展
- 在市場飽和的情況下，年輕人的興趣和創新推動了價值成長。
產業表現
- 價格上漲和年輕消費族群的不斷壯大將推動其他熱飲的價值成長。
- 新的產品種類和兒童友善策略推動了其他植物來源熱飲的成長。
未來趨勢
- 在市場飽和的情況下，植物來源創新推動其他熱飲的價值成長
- 以兒童為中心的創新正在推動印尼其他熱飲產業的未來發展。
- 透過折扣和學校合作的雙管齊下策略，旨在提高品牌忠誠度。
競爭格局
- 雀巢憑藉著強大的品牌實力和策略創新，在熱飲市場中佔有領先地位。
- 精準創新推動了Mayora植物來源熱飲的成長
頻道
- 小批量銷售和貼近消費者鞏固了小規模本地雜貨店的優勢。
- 印尼零售電子商務的快速成長正在改變熱飲產業。
分類資料
國家報告免責聲明
簡介目錄
Product Code: HDID
Hot drinks in Indonesia experienced value growth in 2025, largely driven by price increases due to higher raw materials costs and continuous flavour innovation, despite a slight volume decline. Coffee's value growth stemmed from global price hikes, while tea saw marginal volume growth through sachets and health-focused products. Matcha consumption surged among younger demographics, impacting foodservice and retail. Small local grocers remained dominant in distribution, leveraging sachet sales an...
Euromonitor International's Hot Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Price hikes and innovation drive value growth in hot drinks amidst channel shifts
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Price rises and innovation drive value growth in hot drinks
- Price hikes drive coffee value sales, while tea finds volume growth in health and convenience
- Growing matcha consumption impacts hot drinks, led by younger demographics
WHAT'S NEXT?
- Value growth to be driven by price hikes and innovation amidst maturity
- Hot drinks brands to blend promotions and education for enhanced loyalty
- Electric motorcycle charging at convenience stores to fuel growth in hot drinks
COMPETITIVE LANDSCAPE
- Leaders in hot drinks navigate intensifying competition
- Innovation and distribution important for the top performers in hot drinks
CHANNELS
- Sachet sales and local access drive growth for small local grocers in hot drinks
- Value and variety drive the rise of retail e-commerce in hot drinks
- Cafe culture and affordable options drive dynamic shifts in coffee in foodservice
MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
COFFEE IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Price hikes drive dynamic value growth for coffee amidst stagnant volumes
INDUSTRY PERFORMANCE
- Despite stagnant volumes, coffee achieves strong value growth through price rises
- Fresh ground coffee pods is dynamic, and instant coffee mixes resilient
WHAT'S NEXT?
- Future growth will hinge on price stability and youth-focused innovation
- From mass-market promotions to premium regional products and flavoured offers
- Convenience and customisation to drive growth in coffee
COMPETITIVE LANDSCAPE
- Santos Jaya Abadi leads through brand building and consumer engagement
- Mayora Indah achieves strongest volume growth via promotions and partnerships
CHANNELS
- Small local grocers dominates distribution by accessibility and micro-transactions
- Price promotions and premium exclusivity drive growth for retail e-commerce
CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 27 Retail Sales of Coffee by Category: Value 2020-2025
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
- Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Tea is saturated yet growing - players adapt with smaller packs and online reach
INDUSTRY PERFORMANCE
- Price hikes drive value growth for tea amidst volume saturation
- Affordability and youth engagement fuel success of black tea in Indonesia
WHAT'S NEXT?
- Tea expected to see smaller packs and younger consumers in the forecast period
- The evolving landscape of Indonesian tea consumption
- Iced tea boom to fuel sales of loose black tea in Indonesia
COMPETITIVE LANDSCAPE
- Flavour innovation and aggressive marketing drive Unilever's leadership in tea
CHANNELS
- Small local grocers is dominant in tea distribution due to accessibility and credit
- Product range and promotions fuel growth for retail e-commerce in tea
CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2020-2025
- Table 38 Retail Sales of Tea by Category: Value 2020-2025
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
- Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
- Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
- Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
- Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Value growth amidst saturation, driven by youth focus and innovation
INDUSTRY PERFORMANCE
- Price hikes and large young consumer group propel value growth for other hot drinks
- New variants and child-centric strategies drive growth for other plant-based hot drinks
WHAT'S NEXT?
- Value growth for other hot drinks amidst saturation, led by plant-based innovation
- Child-centric innovation to drive the future of other hot drinks in Indonesia
- Dual strategy of discounts and school engagement will aim to drive brand loyalty
COMPETITIVE LANDSCAPE
- Nestle leads other hot drinks through brand strength and strategic innovation
- Targeted innovation powers Mayora's growth in plant-based hot drinks
CHANNELS
- Sachet sales and proximity to consumers cement lead of small local grocers
- Retail e-commerce sees dynamic growth and reshapes hot drinks in Indonesia
CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
