中國熱飲市場

預計到2025年，中國熱飲市場零售額將下滑。然而，優質化和產品升級推動了部分品類的成長。咖啡市場從即溶咖啡轉向綠咖啡，茶飲市場保持穩定，而水果茶和花草茶等小眾品類則實現了成長。儘管成本上升和價格敏感度提高給行業帶來了挑戰，但預計到2030年，創新和優質化仍將推動市場成長。目前，國內品牌佔市場主導地位，而國際品牌則在進行本土化轉型。

Euromonitor International發布的「中國熱飲市場報告」全面分析了中國熱飲市場的規模和結構。報告提供2020年至2024年的最新零售銷售數據，協助您識別推動市場成長的區隔領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素（包括監管、分銷和定價）進行了策略分析。此外，報告也對2029年的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況熱飲市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

摘要整理

關鍵數據結果

產業表現

• 優質化在咖啡和其他熱飲中尤其明顯。
• 水果茶/花草茶在多個層面上滿足了消費者的需求。
• 成本上漲影響消費者和企業。
• 品牌正努力在價格親民和永續性之間取得平衡。

未來趨勢

• 預計價值將成長，但挑戰仍然存在。
• 國際公司更有可能重組產品系列。
• 整合線上和線下管道至關重要

競爭格局

• 雲南大邱茶業集團在分散的產業中保持主導
• 本土品牌發展良好，但國際品牌也不斷調整。

頻道

• 零售電子商務充滿活力，並將成為重要的分銷管道。
• 小型本地零售商仍然很受歡迎，但受到更現代通路的威脅。
• 零售和餐飲服務通路之間的協同效應
• 食品服務熱飲的變革

市場數據

國家報告免責聲明

資訊來源

中國咖啡

關鍵數據結果

2025年的發展

• 消費者升級換代促進零售價值成長

產業表現

• 優質化趨勢和價格上漲將推動價值成長，但銷售量會下降
• 由於消費者知識水準的提高和咖啡機擁有率的提升，鮮咖啡市場蓬勃發展。

未來趨勢

• 多種因素將促進成長，其中包括不斷擴大的消費群。
• 數位化和技術進步也對咖啡產業產生了影響。
• 永續性對咖啡產業來說變得更加重要。

競爭格局

• 儘管市場佔有率有所下降，但憑藉其廣泛的產品組合和悠久的歷史，雀巢仍然是咖啡市場的領導者。
• 雲南四貓咖啡有限公司充分利用在地化、新產品發布和社交媒體。

頻道

• 零售電子商務以其便利性和豐富的產品及服務，引領分銷通路的發展。
• 零售電子商務也是最具活力的通路。

分類資料

國家報告免責聲明

中國茶

關鍵數據結果

2025年的發展

• 儘管茶葉整體銷售額下滑，但水果茶/花草茶的零售額仍持續成長。

產業表現

• 銷售量和銷售額均有所下降，但部分產品類型卻呈現成長態勢。
• 消費者對健康飲品和口味創新的需求推動了水果茶和花草茶的強勁成長。

未來趨勢

• 隨著收入成長、知識水準提高和產品多樣化程度增加，經濟成長將恢復。
• 我們將利用科技來提高可追溯性、消費者參與度和生產效率。
• 對於茶來說，健康和永續性至關重要。

競爭格局

• 雲南泰查實業集團擁有悠久的歷史和廣泛的銷售網路，始終保持領先地位。
• 聚焦勐庫大葉普洱茶，帶動雙江勐庫茶產業強勁成長

頻道

• 專業建議、豐富的產品組合和企業文化，使茶飲店在專業茶飲領域中保持領先地位。
• 零售電子商務正經歷迅猛成長，這主要得益於行銷、直播和服務提升。

分類資料

國家報告免責聲明

中國其他熱飲

關鍵數據結果

2025年的發展

• 銷售成長、優質化和創新推動零售價值成長

產業表現

• 優質化和產品開發有助於價值成長，但銷售量也會增加。
• 其他植物來源熱飲佔主導地位，這些產品被認為是「純天然」的。

未來趨勢

• 其他熱飲的銷售量持續成長，因為消費者將其他熱飲產品視為「食品級藥品」。
• 科技正日益影響其他熱飲
• 適應不斷變化的健康、福祉和永續性需求至關重要。

競爭格局

• 儘管市場高度分散，但VV集團憑藉強大的品牌股權仍保持領先地位。
• 雀巢公司透過專注於健康和優質化蓬勃發展。

頻道

• 小型本地雜貨店對於衝動購物和補貨仍然很有價值。
• 便利性和豐富的產品種類正在推動零售電子商務的成長。

分類資料

國家報告免責聲明

Hot drinks in China saw a decline in retail value sales in 2025. Despite this, premiumisation and product upgrading drove growth in certain categories. Coffee transitioned from instant to fresh coffee, while tea remained stable with niche categories like fruit/herbal tea growing. The industry faces challenges from rising costs and price sensitivity, but is expected to grow through to 2030, driven by innovation and premiumisation. Local brands dominate, while international brands are adapting the...

Euromonitor International's Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Although value sales see a marginal decline, upgrading is seen in some categories

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Premiumisation particularly evident in coffee and other hot drinks
• Fruit/herbal tea meets consumers' needs on many levels
• Rising costs impact customers and companies
• Brands try to strike a balance between affordability and sustainability

WHAT'S NEXT?

• Value growth anticipated, but challenges will remain
• International players likely to reshape their product portfolios
• The integration of online and offline channels will be important

COMPETITIVE LANDSCAPE

• Yunnan Taetea (Dayi) Tea Industry Group maintains its lead in a fragmented industry
• Local brands perform well, while international brands are adapting

CHANNELS

• Retail e-commerce is dynamic and becomes the leading distribution channel
• Smaller local retailers remain popular but are challenged by more modern channels
• Synergies between retail and foodservice channels
• Transformation of hot drinks in foodservice

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer upgrading contributes to retail value growth

INDUSTRY PERFORMANCE

• Premiumisation trend and rising prices drive value growth but volume decline
• Fresh coffee sees dynamism as consumer knowledge and coffee machine ownership rise

WHAT'S NEXT?

• Multiple factors will contribute to growth, including a wider consumer base
• Digital and technological advances are making their impact felt in coffee
• Sustainability set to become an even more important factor in coffee

COMPETITIVE LANDSCAPE

• Despite a falling value share, Nestle's wide portfolio and long history maintain its lead in coffee
• Yunnan Four Cats Coffee Co takes advantage of localisation, new launches, and social media

CHANNELS

• Retail e-commerce leads distribution, due to its convenience, and product and service offering
• Retail e-commerce is also the most dynamic distribution channel

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fruit/herbal tea maintains retail value growth, despite decline for tea overall

INDUSTRY PERFORMANCE

• Although volume and value sales decline, growth is seen for some product types
• Demand for healthy beverages and flavour innovation drive solid growth for fruit/herbal tea

WHAT'S NEXT?

• A return to growth as incomes rise, knowledge rises, and products diversify
• Technology will be used for traceability, consumer engagement, and production efficiency
• Health and sustainability will be important in tea

COMPETITIVE LANDSCAPE

• Long history and wide distribution help Yunnan Taetea Tea Industry Group maintain its lead
• A focus on Mengku large-leaf Pu'er tea drives strong growth for Shuangjiang Mengku Tea Co

CHANNELS

• Professional advice, wide portfolios, and culture maintain the lead of tea specialist stores
• Retail e-commerce sees exceptional growth due to marketing, live-streams and service improvements

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume growth, premiumisation, and innovation contribute to retail value growth

INDUSTRY PERFORMANCE

• Premiumisation and product development contribute to value growth, although volume sales also rise
• Other plant-based hot drinks overwhelmingly dominates, as these products are seen as "pure"

WHAT'S NEXT?

• Continued growth for other hot drinks as consumers see such products as "food as medicine"
• Technology likely to increasingly impact other hot drinks
• Adapting to changing health and wellness and sustainability demands will be crucial

COMPETITIVE LANDSCAPE

• Despite high fragmentation, VV Group maintains its lead thanks to strong brand equity
• Nestle succeeds by focusing on health and premiumisation

CHANNELS

• Small local grocers still valued for impulse purchases and replenishment
• Convenience and a wide product range maintain growth for retail e-commerce

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER