新加坡熱飲市場

2025年，受價格上漲和消費者對健康產品需求成長的推動，新加坡熱飲市場零售額預計將成長3%。其中，咖啡尤其展現出強勁的成長潛力，主要得益於優質化。各品類消費者越來越重視健康、永續性和個人化。體驗式消費的興起也促進了餐飲服務業的銷售成長。儘管超級市場仍是主要的銷售管道，但電子商務零售的需求不斷成長，尤其是在注重健康的消費者群體中。

Euromonitor International發布的《新加坡熱飲市場》報告全面分析了新加坡熱飲市場的規模和結構。報告提供2020年至2024年的最新零售銷售資料，協助識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素（例如監管、分銷、定價等）進行了策略分析。此外，報告也對2029年的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• - 全面整體情況熱飲市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

關鍵資料結果

產業表現

• 由於價格上漲和對健康品種的需求增加，價值也隨之上升。
• 優質化咖啡提升價值
• 提供便利和個人化服務的、性價比高的餐飲服務店將會蓬勃發展。
• 永續性必須是可負擔的，並且是產品和服務不可或缺的一部分。
• 健康養生已成為主流趨勢，產品也需要與健康目標一致。

未來趨勢

• 由於優質化和功能性變體的推廣，零售價值持續成長。
• 創新固然重要，但價格可負擔性也同樣重要。
• 預計分銷將繼續轉移到零售電子商務。

競爭格局

• 雀巢透過創新和品質擴大其優勢
• 伊藤園致力於抹茶產品，因此實現了強勁成長。
• 體驗式消費在新加坡非常重要。

頻道

• 消費者仍然更傾向於選擇超級市場作為值得信賴的通路。
• 零售電子商務蓬勃發展，尤其是在注重健康的消費者群體中。
• 隨著消費者追求個人化和體驗，食品服務銷售佔有率不斷成長。

市場資料

國家報告免責聲明

資訊來源

新加坡咖啡

關鍵資料結果

2025年的發展

• 價格持續上漲，抑制了零售銷售的成長，但卻推動了銷售額的成長。

產業表現

• 成本上漲改變消費者的優先事項，但高階市場仍在蓬勃發展。
• 對便捷的咖啡館式解決方案的需求推動了咖啡膠囊的成長

未來趨勢

• 成長將持續，但價格緊張局勢預計將會影響價值預期。
• 科技正透過個人化和效率提升不斷重新定義咖啡消費。
• 健康與永續性不應以高昂成本為代價。

競爭格局

• 在價格壓力下，創新和永續性顯得非常重要。
• Jacobs Douwe Egberts 致力於健康和永續性，並因此脫穎而出。

頻道

• 價格實惠和熟悉度非常重要，超級市場仍然佔據主導地位。
• 個人化體驗與透明定價推動零售電子商務成長

分類資料

國家報告免責聲明

新加坡茶

關鍵資料結果

2025年的發展

• 儘管人們越來越傾向於選擇更健康的食品，但茶仍然保持著強勁的市場地位。

產業表現

• 在價格維持穩定的類別中，茶葉品牌持續利用健康潮流獲利。
• 消費者對健康產品的需求不斷成長，推動了水果茶和花草茶的成長。

未來趨勢

• 對成本的敏感度以及對個人化健康日益成長的需求，將重新定義新加坡人發現和購買茶葉的方式。
• 科技不斷將茶飲轉化為個人化的健康之旅。
• 永續性和健康理念可望改變新加坡茶業的面貌。

競爭格局

• Lipton在新加坡市場保持領先地位，因為新加坡的茶葉消費者追求物有所值的產品。
• 抹茶日益成長的人氣推動伊藤園的發展。

頻道

• 超級市場保持其主導地位，並保住了大部分市場佔有率。
• 數位通路的興起推動了茶葉零售業電子商務的成長

分類資料

國家報告免責聲明

新加坡其他熱飲

關鍵資料結果

2025年的發展

• 零售價值成長將透過優質化實現。

產業表現

• 優質化和健康營養推動零售價值成長
• 其他植物來源熱飲也具有功能性益處。
• 食品服務交易量上升

未來趨勢

• 健康趨勢將改變新加坡其他熱飲的未來。
• 新加坡的其他熱飲也正藉由數位創新煥發新生。
• 在新加坡，健康政策和環境目標推動了其他熱飲領域的創新。

競爭格局

• Nestle憑藉著美祿的成功保持領先地位
• 本地企業Tastyfood受益於對健康和永續性的關注。

頻道

• 由於超級市場擁有強大的實體店面，仍然佔據主導地位。
• 數位化帶來的便利性和對健康產品的需求改變分銷模式。

分類資料

國家報告免責聲明

In 2025, hot drinks in Singapore saw 3% retail value growth, driven by price rises and demand for healthy variants. Coffee saw the strongest dynamism, due to premiumisation. Consumers prioritised wellness, sustainability, and personalisation across categories. Foodservice volume sales also rose due to experiential consumption. Supermarkets remained the dominant distribution channel, while retail e-commerce gained traction among health-conscious consumers. Nestle continued to dominate, thanks to...

Euromonitor International's Hot Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Premiumisation, price rises, and health all impact retail value sales

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Value growth driven by price rises and rising demand for healthy variants
• Coffee sees value dynamism due to premiumisation
• Cost-effective foodservice outlets offering convenience and personalisation succeed
• Sustainability must be affordable, and an integral part of the offering
• Wellness is a mainstream trend, and products need to align with health objectives

WHAT'S NEXT?

• Continued retail value growth, driven by premiumisation and functional variants
• Innovation will be important, but must come alongside affordability
• Distribution expected to continue to move towards retail e-commerce

COMPETITIVE LANDSCAPE

• Nestle extends its dominance, driven by innovation and quality
• ITO EN sees dynamic growth thanks to its focus on matcha products
• Experiential consumption is important in Singapore

CHANNELS

• Consumers still prefer supermarkets, as a trusted distribution channel
• Retail e-commerce sees dynamism - particularly favoured by health-conscious consumers
• Foodservice volume share rises as consumers look for personalisation and experiences

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prices continue to rise, which hampers retail volume growth but drives value sales

INDUSTRY PERFORMANCE

• Rising costs reshape consumer priorities, although the premium segment still grows
• Demand for convenient cafe-style solutions drives growth for coffee pods

WHAT'S NEXT?

• Growth ahead, but pricing strains are expected to reshape value expectations
• Technology will continue to redefine coffee consumption through personalisation and efficiency
• Wellness and sustainability must deliver without the premium price tag

COMPETITIVE LANDSCAPE

• Innovation and sustainability prove relevant even under price pressure
• Jacobs Douwe Egberts performs well by focusing on wellbeing and sustainability

CHANNELS

• Supermarkets maintains its dominance as affordability and familiarity are paramount
• Tailored experiences and transparent pricing drive growth for retail e-commerce

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea remains resilient as a move to wellness options is seen

INDUSTRY PERFORMANCE

• In a price-stable category, tea brands continue to capitalise on wellness
• Increasing demand for wellness-oriented products drives growth for fruit/herbal tea

WHAT'S NEXT?

• Rising cost sensitivity and demand for personalised wellness to redefine how Singaporeans discover and buy tea
• Technology will continue to transform tea into a personalised wellness journey
• Sustainability and wellness are expected to reshape tea in Singapore

COMPETITIVE LANDSCAPE

• Lipton maintains its lead as tea consumers in Singapore seek value with purpose
• Rising popularity of matcha drives growth for ITO EN

CHANNELS

• Supermarkets maintains its dominance and holds most of its ground
• The rise of digital channels drives growth for retail e-commerce in tea

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Retail value growth is achieved through premiumisation

INDUSTRY PERFORMANCE

• Premiumisation and healthy nutrition drive retail value growth
• Other plant-based hot drinks benefits from functional benefits
• Foodservice volumes are high and rising

WHAT'S NEXT?

• Health trends to reshape the future of other hot drinks in Singapore
• Digital innovation to reshape other hot drinks in Singapore
• Health policy and eco goals to drive innovation in other hot drinks in Singapore

COMPETITIVE LANDSCAPE

• Nestle maintains its dominance, driven by the success of Milo
• Local player Tastyfood benefits from its focus on wellness and sustainability

CHANNELS

• The dominance of supermarkets continues, due to a high physical presence
• Digital convenience and demand for healthier products reshape distribution

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER