馬來西亞熱飲市場

預計到2025年，馬來西亞熱飲市場零售將保持溫和成長，而零售量將持續下降。由於價格相對實惠且具有健康益處，茶飲預計將優於其他品類。日益成長的健康理念推動綠茶的銷售，綠茶因其抗氧化特性和潛在的健康益處而備受青睞。隨著價格上漲幅度預計放緩，熱飲市場在預測期內預計將實現銷售和銷售額的雙雙成長。消費者對健康產品的偏好也預計將持續。

Euromonitor International發布的《馬來西亞熱飲市場報告》全面分析了馬來西亞全國範圍內的熱飲市場規模和結構。報告提供2020年至2024年的最新零售銷售資料，協助識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素（包括監管、分銷和定價）進行了策略分析。此外，報告也對2029年的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細整體情況熱飲市場
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。Euromonitor International憑藉其對多元化市場的獨特洞察力和深刻理解，開發出強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

關鍵資料結果

產業表現

• 價格持續上漲導致零售價格上漲和銷售下降。
• 高階車型仍有機會
• 由於價格通膨低且具有健康益處，茶葉表現最佳。
• 永續性是熱飲行業日益成長的趨勢。

未來趨勢

• 隨著消費者轉向更健康的產品，預計市場將會成長。
• 儘管可能面臨一些挑戰，但由於人們對便利性的需求，即溶咖啡市場預計仍將成長。
• 更傾向於透過促銷活動來鼓勵消費者購買

競爭格局

• 由於新產品上市，Nestle銷售額恢復成長，但市場佔有率持續下滑。
• 全通路策略和新產品發布推動 Luigi Lavazza 的成長
• 產品發表與產品更迭推動Boh Plantations實現強勁成長

頻道

• 小型本地雜貨店在以金額為準分銷方面佔據主導地位，但大型超級市場在銷售方面佔據主導地位。
• 由於新店分店和顧客數量增加，超級市場表現良好。
• 餐飲服務業市場佔有率持續成長

市場資料

國家報告免責聲明

資訊來源

馬來西亞咖啡

關鍵資料結果

2025年的發展

• 價格上漲抑制了銷售量成長，但鮮咖啡市場依然強勁。

產業表現

• 零售業受到物價上漲和餐飲業競爭的衝擊
• 新鮮咖啡受益於消費者習慣的維持和新產品的推出

未來趨勢

• 新鮮研磨的咖啡膠囊有望成為成長動力。
• 因應咖啡豆價格上漲的策略
• 與餐飲業競爭相關的問題以及潛在的增稅可能性

競爭格局

• Nestle保持領先地位，但今年市場佔有率再次下滑。
• 創新驅動 Luigi Lavazza 的成長

頻道

• 大賣場的優點在於它們提供種類繁多的商品。
• 超級市場憑藉著便利性和實惠的價格不斷擴大市場佔有率。

分類資料

國家報告免責聲明

馬來西亞茶

關鍵資料結果

2025年的發展

• 由於價格實惠且人們普遍認為茶葉有益健康，因此茶葉表現良好。

產業表現

• 確保馬來西亞茶葉持續成長的因素
• 綠茶的健康益處持續上升

未來趨勢

• 茶提供了一個絕佳的機會，可以替代昂貴的咖啡，並享受其帶來的健康益處。
• 援助計劃預計將繼續並有助於維持成長。
• 永續性舉措預計將持續成長

競爭格局

• 憑藉悠久的歷史和新產品，Boh Plantations 進一步鞏固了其在茶葉市場的領先地位。
• 綠茶市場的蓬勃發展帶動了Odani Kokufun的強勁成長。

頻道

• 大型超級市場和小型本地雜貨店主導茶葉銷售。
• 由於門市擴張，便利商店正經歷最快的成長。

分類資料

國家報告免責聲明

馬來西亞的其他熱飲

關鍵資料結果

2025年的發展

• 物價上漲和健康問題限制了經濟成長，但機會依然存在。

產業表現

• 零售價格上漲，但零售下降，因為消費者轉向了其他飲料。
• 隨著消費者通路的轉變，餐飲業的交易量持續顯著成長。
• 即使是銷售成長最快的品類 - 其他植物來源熱飲，也沒有出現銷售量成長。

未來趨勢

• 消費者尋求更營養的產品，Nestle業績反彈，預計成長將隨之而來。
• 新產品上市和便利商店擴張推動成長
• 其他一些植物來源熱飲也可能受益於健康意識的提高。

競爭格局

• Nestle股價小幅回升，維持領先優勢。
• 貴格將從其健康促進計劃和相關獎勵計劃中受益。

頻道

• 大賣場提供各式各樣的商品，並進行行銷宣傳活動。
• 超級市場最擅長的是價格促銷。

分類資料

國家報告免責聲明

Hot drinks in Malaysia saw moderate retail value growth in 2025, but a continued decline in retail volume sales. Tea outperformed other categories, driven by its relative affordability and health benefits. The health trend boosted sales of green tea, valued for its antioxidants and potential health benefits. Hot drinks is expected to see both volume and value growth over the forecast period as price rises ease, with a continued move to healthier products expected. Meanwhile, foodservice volume s...

Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Price rises limit volume growth, while the health trend is particularly evident in tea

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Continued price rises drive retail value growth and volume decline
• Opportunities remain for premium variants
• Tea sees the best performance due to lower price rises and health benefits
• Sustainability is a growing trend in hot drinks

WHAT'S NEXT?

• Growth is anticipated, with a move towards healthier products expected
• Instant coffee mixes to see growth despite potential challenges due to demand for convenience
• A focus on promotions likely, to encourage consumers to purchase

COMPETITIVE LANDSCAPE

• Nestle's sales return to growth thanks to new launches, but its share continues to decline
• Omnichannel strategy and new launches drive growth for Luigi Lavazza
• Product launches and switches drive solid growth for Boh Plantations

CHANNELS

• Small local grocers dominates distribution in value terms, but hypermarkets in volume terms
• Supermarkets performs well due to outlet openings and increasing footfall
• Foodservice share of volume sales continues to rise

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices hamper volume growth, but fresh coffee still performs well

INDUSTRY PERFORMANCE

• Retail sales impacted by rising prices and competition from foodservice
• Fresh coffee benefits from habit persistence and new launches

WHAT'S NEXT?

• Fresh ground coffee pods anticipated to be a growth driver
• Strategies to address the rising price of coffee beans
• Challenges expected from the competition from foodservice, and potential tax rises

COMPETITIVE LANDSCAPE

• Nestle maintains its lead, but its share declines for another year
• Innovation helps drive growth for Luigi Lavazza

CHANNELS

• Hypermarkets dominates due to the wide product range available
• Supermarkets extends its share due to convenience and affordable pricing

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea performs well as it is affordable and is perceived as healthy

INDUSTRY PERFORMANCE

• A variety of factors ensure continued growth for tea in Malaysia
• The health properties of green tea maintain its dynamic rising trend

WHAT'S NEXT?

• Tea likely to benefit from a switch from pricier coffee, and from its health benefits
• Aid programmes anticipated to continue and help maintain growth
• Sustainability initiatives anticipated to continue to expand

COMPETITIVE LANDSCAPE

• Boh Plantations extends its lead in tea thanks to its long history and new products
• Dynamic growth for green tea leads Odani Kokufun to see strong growth

CHANNELS

• Hypermarkets and small local grocers together dominate sales of tea
• Convenience stores sees the most dynamic growth due to outlet expansion

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices and health concerns limit growth, but opportunities still remain

INDUSTRY PERFORMANCE

• Retail values rise, but retail volume sales fall as consumers switch to other beverages
• Foodservice volumes continue to see a dynamic increase as consumers switch channels
• Even the best-performing category, other plant-based hot drinks, fails to see volume growth

WHAT'S NEXT?

• Growth anticipated as consumers seek nutritious products, and as Nestle rebounds
• New product launches and expansion of convenience stores set to drive growth
• Other plant-based hot drinks likely to benefit from growing health awareness

COMPETITIVE LANDSCAPE

• Nestle sees a slight share rebound and maintains its dominance
• Quaker benefits from its health initiative and associated rewards programme

CHANNELS

• Hypermarkets offer a wide product range and run marketing campaigns
• Supermarkets sees the best performance due to price promotions

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER