印度熱飲市場

印度龐大的人口基數和龐大的年輕人口組成是2025年熱飲市場成長要素。除了茶等傳統飲品外，消費者對種類繁多的優質產品也表現出越來越濃厚的興趣，尤其是年輕消費者，他們積極尋求新的體驗。此外，商品和服務稅（GST）從18%降至5%也促進了咖啡和其他熱飲的銷售。

Euromonitor International發布的《印度熱飲市場報告》全面分析了印度全國範圍內的熱飲市場規模和結構。報告涵蓋了2021年至2025年的最新零售銷售數據，有助於識別推動成長的細分領域。此外，報告還列出了主要企業和品牌，並對影響市場的關鍵因素（例如監管、分銷和定價）進行了策略分析。報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：咖啡、其他熱飲、茶

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

購買本報告的好處

• 這將為您提供熱飲市場的詳細整體情況。
• 您可以識別成長領域並了解推動變革的因素。
• 您可以了解競爭格局、主要市場參與企業和領先品牌。
• 透過利用五年預測，您可以評估市場預計將如何發展。

Euromonitor International在市場研究報告、商業參考書籍和線上資訊系統出版領域擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的優勢和對多元化市場的深刻理解，公司提供可靠的資訊資源，協助企業制定明智的策略規劃。

目錄

目錄和表格一覽

執行摘要

• 預計人口年輕化和商品及服務稅（GST）的降低將是 2025 年成長要素。

關鍵數據分析結果

產業表現

• 受年輕、現代、都市區人口的推動，熱飲市場正在經歷強勁成長。
• 人們對全新體驗的需求正推動市場朝奢侈品方向發展。
• 消費稅的降低將使咖啡和其他熱飲更實惠。

未來展望

• 關鍵原物料價格飆升可能會擾亂市場。
• 地緣政治的不確定性給熱飲產業的未來蒙上了一層陰影。
• 人們對健康和保健日益成長的興趣將塑造市場的未來方向。

競爭格局

• 雀巢咖啡業務取得重大突破。
• 印度聯合利華透過積極的業務擴張政策保持其領先地位。

頻道

• 印度市場的快速數位化正受益於快速的商業模式。
• 雜貨店對銷售仍然很重要，品牌也相應地調整了策略。

市場數據

關於國別報告的免責聲明

資訊來源

印度咖啡

關鍵數據分析結果

2025年的發展

• 咖啡在印度年輕人中越來越受歡迎。

產業表現

• 商品和服務稅（GST）的改革正在提振印度的咖啡需求。
• 在印度，年輕人是推動咖啡銷售激增的主要力量。

未來展望

• 預計各公司將透過整合供應鏈和利用電子商務平台，並專注於富裕消費者。
• 咖啡文化仍然是印度咖啡市場的主要成長要素。
• Quick Commerce 有望在促進都市區促銷發揮關鍵作用。

競爭格局

• 雀巢在印度開設首家Nespresso專賣店。
• 參與企業將自行承擔成本，並採用縮水式通膨來控制價格上漲。

頻道

• QCommerce正在給當地小規模雜貨店帶來壓力。
• 玩家們正透過各種銷售管道實現產品線多元化。

類別數據

關於國別報告的免責聲明

印度茶

關鍵數據分析結果

2025年的發展

• 茶仍然是重要的主食。

產業表現

• 奢侈品正成為市場上越來越重要的特質。
• 隨著大宗商品價格上漲的趨勢有所緩解，印度各地的茶葉消費量正在增加。

未來展望

• 健康養生趨勢預計將影響茶葉市場。
• 成本上漲預計將給製造商的利潤帶來巨大壓力。
• 企業正在利用社群媒體的力量來拓展其高階產品線。

競爭格局

• 塔塔集團正致力於推出新的健康產品，以鞏固其在茶葉市場的主導地位。
• 參與企業正透過使用當地語言進行在地化行銷來提高銷售額。

頻道

• 小規模本地雜貨店仍然佔據主導地位，但由於快餐店的興起，它們的市場佔有率正在下降。
• 在日益數位化的市場中，快速的商業交易至關重要。

類別數據

關於國別報告的免責聲明

印度其他熱飲

關鍵數據分析結果

2025年的發展

• 降低消費稅將促進經濟成長，但健康問題仍然存在。

產業表現

• 其他熱飲也受益於消費稅的降低和基本客群的擴大。
• 糖含量和不斷變化的監管環境會影響需求。

未來展望

• 價格上漲預計將是該品類面臨的最大挑戰。
• 對營養不良的擔憂將維持對麥芽熱飲的需求。
• 口感和營養價值

競爭格局

• 印度聯合利華透過持續投資拓展產品線，維持其產業領先地位。
• 重點轉向投資組合多元化。

頻道

• 小規模本地雜貨店仍然主導著分銷鏈。
• Q Commerce 目前發展良好，但新的指示帶來了新的障礙。

類別數據

關於國別報告的免責聲明

India has large and youthful population and this remained a key growth driver for hot drinks in 2025. Alongside cultural staples like black tea, consumers also showed growing interest in more varied and premium offerings, with younger consumers in particular keen to try new experiences. Sales of coffee and other hot drinks were also boosted by a reduction in the Goods and Services Tax on these products, which was dropped from 18% to 5%.

Euromonitor International's Hot Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Youthful population and cut in GST are key growth drivers in 2025

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Hot drinks sees strong growth buoyed by a young, modern and urban population
• Search for new experiences fuels premiumisation in the market
• Cut in GST makes coffee and other hot drinks more affordable

WHAT'S NEXT

• Rising cost of key ingredients could disrupt the market
• Geopolitical uncertainty casts a shadow over the future of hot drinks
• Health and wellness concerns set to shape the future direction of the market

COMPETITIVE LANDSCAPE

• Nestle making significant gains in coffee
• Hindustan Unilever remains on top following aggressive expansion policy

CHANNELS

• Quick commerce benefits from the rapid digitalisation of the Indian market
• Kirana stores remain vital to sales with brands adapting their strategies to reflect this

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Coffee seeing widespread adoption by India's youthful population

INDUSTRY PERFORMANCE

• Changes to the Goods and Services Tax (GST) drive demand for coffee in India
• Young demographic driving a boom in coffee sales in India

WHAT'S NEXT?

• Companies are expected to focus on affluent consumers by integrating a forward supply chain and leveraging e-commerce platforms
• Cafe culture set to remain a key growth driver for coffee in India
• Quick commerce set to play a pivotal role in driving coffee sales across urban areas

COMPETITIVE LANDSCAPE

• Nestle launches first Nespresso store in India
• Players absorb costs and employ shrinkflation to limit price increases

CHANNELS

• Q-commerce putting pressure on small local grocers
• Players vary their product offerings across different sales channels

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea remains an important staple

INDUSTRY PERFORMANCE

• Premiumisation a growing feature of the market
• Tea consumption across India rises as commodity inflation eases

WHAT'S NEXT?

• Health and wellness trend expected to shape the tea market
• Rising costs expected to place significant pressure on manufacturers' bottom lines
• Companies will leverage the power of social media for their premium assortments

COMPETITIVE LANDSCAPE

• Tata focuses on wellness-oriented launches to cement its lead in tea
• Players use hyperlocal and vernacular marketing to attract sales

CHANNELS

• Small local grocers dominate but lose share as quick commerce asserts itself
• Quick commerce a growing feature of an increasingly digital market

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drop in GST supports growth but health concerns persist

INDUSTRY PERFORMANCE

• Other hot drinks benefits from decline in GST and an expanding customer base
• Sugar content and a shifting regulatory landscape impact demand

WHAT'S NEXT?

• Rising prices is expected to be the primary challenge for the category
• Malnutrition concerns should sustain demand for malt-based hot drinks
• Taste versus nutritional value

COMPETITIVE LANDSCAPE

• Hindustan Unilever maintains its lead with ongoing investment in line extensions
• Focus shifts to portfolio diversification

CHANNELS

• Small local grocers continue to dominate distribution
• Q-commerce thriving but new directive presents new obstacle

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER