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市場調查報告書

商品編碼

1732082

全球數位戶外市場研究報告-產業分析、規模、佔有率、成長、趨勢及2025年至2033年預測

Global Digital Out Of Home Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033

出版日期: 2025年05月01日 | 出版商:

Value Market Research | 英文 134 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球數位戶外市場規模預計將從 2024 年的 341.5 億美元成長到 2033 年的 925.9 億美元，在 2026 年至 2033 年的預測期內，年複合成長率(CAGR) 將達到 11.72%。

隨著廣告商擴大將注意力轉向動態且引人入勝的廣告形式，數位戶外 (DOOH) 市場正在經歷顯著成長。隨著城市環境中數位螢幕的激增，企業正在利用 DOOH 接觸高流量地區的消費者，從而提高品牌知名度和參與度。提供有針對性的即時內容的能力使廣告商能夠更有效地與受眾建立聯繫，從而推動對創新 DOOH 解決方案的需求。隨著城市化不斷加快和消費者行為的演變，數位戶外市場預計將迅速擴張，為品牌吸引目標客群提供新的機會。

此外，科技的進步正在徹底改變數位戶外媒體的格局，實現資料分析和程式化廣告的整合。透過利用受眾人口統計和行為的即時資料，廣告商可以最佳化他們的廣告活動以獲得最大效果。人工智慧和機器學習演算法的使用可以根據一天中的時間和位置等背景因素實現個人化內容傳遞，從而進一步增強 DOOH 的有效性。隨著企業越來越認知到數據驅動廣告策略的價值，數位戶外市場對提高廣告活動效果的複雜解決方案的需求可能會激增。

此外，對永續性和環境責任的日益重視正在塑造數位戶外市場的未來。廣告商擴大尋求環保解決方案，以最大限度地減少能源消耗和減少浪費，從而推動節能數位看板技術的發展。隨著消費者環保意識的增強，在廣告宣傳中優先考慮永續性的品牌可能會獲得競爭優勢。隨著數位戶外廣告市場適應這些不斷發展的趨勢，促進創新並推動採用永續的廣告實踐，它將蓬勃發展。

我們的報告經過精心製作，為客戶提供有關各個行業和市場的全面且可行的見解。每份報告都包含幾個關鍵部分，以確保徹底了解市場格局：

市場概覽：市場的詳細介紹，包括定義、分類和行業現狀概述。

市場動態：深入分析影響市場成長的關鍵促進因素、限制因素、機會與挑戰。本節探討技術進步、監管變化和新興趨勢等因素。

細分分析：根據產品類型、應用、最終用戶和地理位置等標準將市場細分為不同的細分市場。該分析強調了每個部分的表現和潛力。

競爭格局：對主要市場參與者的全面評估，包括其市場佔有率、產品組合、策略舉措和財務表現。本節深入分析了領先公司的競爭動態和採用的關鍵策略。

市場預測：根據歷史資料和當前市場狀況，對特定時期內的市場規模和成長趨勢進行預測。這包括定量分析和圖形表示，以說明未來的市場軌跡。

區域分析：評估不同地理區域的市場表現，確定關鍵市場和區域趨勢。這有助於了解區域市場動態和機會。

新興趨勢與機會：識別當前和新興的市場趨勢、技術創新和潛在投資領域。本節提供了對未來市場發展和成長前景的見解。

區域展望
介紹
北美銷售分析
- 概述、歷史和預測數據銷售分析
- 北美各細分市場銷售分析
- 北美各國銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概述、歷史和預測數據銷售分析
- 歐洲各細分市場銷售分析
- 歐洲各國銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概述、歷史和預測數據銷售分析
- 亞太地區分部銷售分析
- 亞太地區國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概述、歷史和預測數據銷售分析
- 拉丁美洲各細分市場銷售分析
- 拉丁美洲各國銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概述、歷史和預測數據銷售分析
- 中東和非洲分部銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東和非洲其他地區銷售分析

第9章：數位戶外廣告公司的競爭格局

數位戶外市場競爭
夥伴關係/合作/協議
併購
新產品發布
其他發展

第10章：公司簡介

頂級公司市佔率分析
市場集中度
Daktronics Inc

公司概況
公司收入
產品
最新動態

Samsung Electronics Co. Ltd

公司概況
公司收入
產品
最新動態

Outfront Media Inc

公司概況
公司收入
產品
最新動態

Lamar Advertising Company

公司概況
公司收入
產品
最新動態

NEC Corporation

公司概況
公司收入
產品
最新動態

Clear Channel Outdoor LLC

公司概況
公司收入
產品
最新動態

Ooh!MediaLtd

公司概況
公司收入
產品
最新動態

MvixInc

公司概況
公司收入
產品
最新動態

JCDecaux SA

公司概況
公司收入
產品
最新動態

Broadsign International Inc

公司概況
公司收入
產品
最新動態

注意 - 在公司簡介中，財務細節和最新發展取決於可用性，對於私人公司，可能不予涵蓋

簡介目錄圖表

Product Code: VMR112112839

Global Digital Out Of Home Market size is anticipated to grow from USD 34.15 Billion in 2024 to USD 92.59 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 11.72% during the forecast period of 2026 to 2033.

The digital out-of-home (DOOH) market is experiencing significant growth as advertisers increasingly shift their focus to dynamic and engaging advertising formats. With the proliferation of digital screens in urban environments, businesses are leveraging DOOH to reach consumers in high-traffic areas, enhancing brand visibility and engagement. The ability to deliver targeted and real-time content allows advertisers to connect with audiences more effectively, driving the demand for innovative DOOH solutions. As urbanization continues to rise and consumer behavior evolves, the digital out-of-home market is expected to expand rapidly, offering new opportunities for brands to engage with their target demographics.

Moreover, advancements in technology are revolutionizing the DOOH landscape, enabling the integration of data analytics and programmatic advertising. By harnessing real-time data on audience demographics and behavior, advertisers can optimize their campaigns for maximum impact. The use of artificial intelligence and machine learning algorithms is further enhancing the effectiveness of DOOH by enabling personalized content delivery based on contextual factors such as time of day and location. As businesses increasingly recognize the value of data-driven advertising strategies, the digital out-of-home market is likely to witness a surge in demand for sophisticated solutions that enhance campaign performance.

Additionally, the growing emphasis on sustainability and environmental responsibility is shaping the future of the digital out-of-home market. Advertisers are increasingly seeking eco-friendly solutions that minimize energy consumption and reduce waste, prompting the development of energy-efficient digital signage technologies. As consumers become more environmentally conscious, brands that prioritize sustainability in their advertising efforts are likely to gain a competitive edge. The digital out-of-home market is set to thrive as it adapts to these evolving trends, fostering innovation and driving the adoption of sustainable practices in advertising.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By End-User

Automotive
Personal Care and Households
Entertainment
Retail
Food and Beverages
Telecom
BFSI
Others

By Format Type

Billboard
Transit
Street Furniture
Others

By Application

Indoor
Outdoor
COMPANIES PROFILED
Daktronics Inc
Samsung Electronics Co. Ltd
Outfront Media Inc
Lamar Advertising Company
NEC Corporation
Clear Channel Outdoor LLC
Ooh!mediaLtd
MvixInc
JCDecaux SA
Broadsign International Inc.
The above list can be customized.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. DIGITAL OUT OF HOME INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Poerter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By End-User
- 3.7.2 Market Attractiveness Analysis By Format Type
- 3.7.3 Market Attractiveness Analysis By Application
- 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY END-USER

5.1. Overview By End-User
5.2. Historical and Forecast Data Analysis By End-User
5.3. Automotive Historic and Forecast Sales By Regions
5.4. Personal Care and Households Historic and Forecast Sales By Regions
5.5. Entertainment Historic and Forecast Sales By Regions
5.6. Retail Historic and Forecast Sales By Regions
5.7. Food and Beverages Historic and Forecast Sales By Regions
5.8. Telecom Historic and Forecast Sales By Regions
5.9. BFSI Historic and Forecast Sales By Regions
5.10. Others Historic and Forecast Sales By Regions

6. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY FORMAT TYPE

6.1. Overview By Format Type
6.2. Historical and Forecast Data Analysis By Format Type
6.3. Billboard Historic and Forecast Sales By Regions
6.4. Transit Historic and Forecast Sales By Regions
6.5. Street Furniture Historic and Forecast Sales By Regions
6.6. Others Historic and Forecast Sales By Regions

7. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY APPLICATION

7.1. Overview By Application
7.2. Historical and Forecast Data Analysis By Application
7.3. Indoor Historic and Forecast Sales By Regions
7.4. Outdoor Historic and Forecast Sales By Regions

8. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE DIGITAL OUT OF HOME COMPANIES

9.1. Digital Out Of Home Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF DIGITAL OUT OF HOME INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Daktronics Inc
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Samsung Electronics Co. Ltd
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. Outfront Media Inc
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. Lamar Advertising Company
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. NEC Corporation
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Clear Channel Outdoor LLC
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Ooh!MediaLtd
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments
10.10. MvixInc
- 10.10.1 Company Overview
- 10.10.2 Company Revenue
- 10.10.3 Products
- 10.10.4 Recent Developments
10.11. JCDecaux SA
- 10.11.1 Company Overview
- 10.11.2 Company Revenue
- 10.11.3 Products
- 10.11.4 Recent Developments
10.12. Broadsign International Inc
- 10.12.1 Company Overview
- 10.12.2 Company Revenue
- 10.12.3 Products
- 10.12.4 Recent Developments