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數位戶外廣告 (DOOH) 市場規模、佔有率、成長及全球產業分析：依類型、應用程式和地區劃分的洞察與預測 (2024-2032)

Digital Out-of-Home Advertising Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 120 Pages | 商品交期: 請詢問到貨日

價格

數位戶外廣告 (DOOH) 市場成長推動因素

預計到 2024 年，全球數位戶外廣告 (DOOH) 市場規模將達到 181.4 億美元，2025 年將達到 201.7 億美元，最終到 2032 年將達到 460.9 億美元。北美將在 2024 年以 34.4% 的市佔率引領市場，這主要得益於先進的零售媒體網路、消費者高度行動化以及在城市中心、交通樞紐和公共場所整合互動式和程式化數位看板。

DOOH 廣告結合了傳統戶外媒體的可見性和覆蓋範圍，以及數位平台的互動性、即時導向和靈活性。對高度精準定位和情境化廣告日益增長的需求正在將數位戶外廣告 (DOOH) 轉變為精準行銷工具。品牌正在利用機場、交通樞紐和健身中心等高影響力場所的近即時位置數據，向受眾投放高度相關的廣告。例如，品牌可以向機場旅客推廣旅行配件，並在健身房和健身工作室附近推廣運動服飾。

生成式人工智慧對數位戶外廣告的影響

生成式人工智慧技術的興起透過實現快速、個人化和可擴展的內容創作，顯著提升了數位戶外廣告的營運效率。傳統上，數位戶外廣告的內容創作依賴人工操作，這限制了廣告的種類和投放頻率。而像 GPT-4 和 DALL*E 這樣的生成式人工智慧工具，能夠根據位置、天氣、時間以及受眾人口統計訊息，實現動態的即時廣告個人化。像 Katalyst 和 Broadsign 這樣的公司正在利用人工智慧驅動的內容管理，在幾秒鐘內即時調整數千塊螢幕，並在整個城市投放客製化資訊。

互惠關稅的影響

數位戶外廣告 (DOOH) 嚴重依賴從中國、韓國和台灣等國家進口的數位元件，例如 LED 面板、控制器、網路設備和物聯網感測器。對這些組件徵收互惠關稅可能會增加供應商的資本支出，減緩新庫存的推出速度，並導致更高的廣告價格。為了解決這個問題，公司可以考慮投資國內製造、在免稅區尋找替代供應商或實現供應鏈本地化，但這些轉型都會帶來額外的成本和延誤。

市場趨勢與動態

數位戶外廣告與行動全通路行銷活動的融合正在加速成長。透過將數位戶外廣告與地理圍欄、信標和設備 ID 追蹤等行動導向技術相結合，品牌可以持續不斷地傳遞訊息。例如，在公共交通站點投放廣告看板後，幾分鐘內即可推送行動端優惠訊息。零售媒體網路 (RMN) 也正利用其客戶數據，在實體和數位空間中投放個人化訊息，從而推動市場成長。沃爾瑪、亞馬遜和克羅格等大型零售商正在擴展其 RMN，在店內增設數位戶外廣告 (DOOH) 螢幕，以加強與消費者在購買點的接觸。

然而，缺乏標準化和衡量指標仍然是一個挑戰。與網路廣告不同，DOOH 缺乏受眾測量、可見性和歸因方面的通用標準，這使得跨平台的效果比較變得困難。

依細分市場分析

依形式劃分，廣告看板將在 2024 年佔主導地位，受益於城市化和智慧城市投資，因為全球超過 56% 的人口居住在城市地區。預計場館展示廣告將達到最高成長率，目標客群主要集中在購物中心、機場、健身房和其他場所。

依類型劃分，戶外數位戶外廣告在2024年佔最大佔有率，但由於消費者停留時間更長、互動性更高，室內數位戶外廣告預計將增長最快。

依技術平台劃分，程式化數位戶外廣告將在2024年發揮主導作用，實現基於即時數據的靈活廣告投放。包括擴增實境（AR）、觸控螢幕和手勢辨識在內的互動式數位戶外廣告平台，因其沉浸式體驗而備受關注。

依最終用途劃分，零售和快速消費品（FMCG）產業將在2024年佔主導地位，利用即時數據進行精準定位的廣告活動。醫療保健產業也正在崛起，醫院和健康中心正在利用數位戶外廣告進行病患教育和產品推廣。

區域展望

預計北美將引領市場，到 2024 年市場規模將達到 62.4 億美元，這得益於零售媒體的融合以及先進的體育場館基礎設施，例如 SoFi 體育場和拉斯維加斯 Sphere。亞太地區預計將實現最快成長，這主要得益於中國和印度的快速城市化、智慧型手機普及率的提高以及智慧城市建設。歐洲、中東、非洲和南美洲也正經歷穩定成長，這主要得益於公共基礎設施的現代化、零售業的擴張以及交通和商業中心的數位化應用。

目錄

第一章：引言

第二章：摘要整理

第三章：市場動態

  • 宏觀與微觀經濟指標
  • 推動因素、阻礙因素、機會與趨勢
  • 生成式人工智慧的影響
  • 互惠關稅的影響

第四章：競爭格局

  • 主要公司採用的商業策略
  • 主要公司的綜合SWOT分析
  • 全球戶外數位廣告主要公司（前3-5名）的市佔率/排名（2024年）

第五章 全球戶外數位廣告市場規模估算及細分市場預測（2019-2032 年）

  • 主要發現
  • 依形式
    • 廣告牌
    • 交通廣告
    • 街道設施
    • 場館安裝式顯示屏
  • 依類型
    • 室內
    • 室外
  • 依技術平台
    • 程式化戶外廣告
    • 互動式數位戶外廣告
    • 即時/情境數位戶外廣告
  • 依應用領域
    • 零售及消費品
    • 娛樂
    • 旅遊
    • 政府
    • 金融、保險及證券
    • 醫療保健
    • 汽車
    • 房地產地產
  • 依地區
    • 北美
    • 歐洲
    • 亞太
    • 中東和非洲
    • 南美

第六章 北美數位戶外廣告市場規模估算與預測（依細分市場劃分，2019-2032 年）

  • 依國家/地區
    • 美國
    • 加拿大
    • 墨西哥

第七章 歐洲數位戶外廣告市場規模估算與預測（依細分市場劃分，2019-2032 年）

  • 依國家/地區
    • 美國王國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 比荷盧經濟聯盟
    • 北歐國家
    • 歐洲其他地區

第八章 亞太地區數位戶外廣告市場規模估算與預測（依細分市場劃分，2019-2032 年）

  • 依國家劃分
    • 中國
    • 印度
    • 日本
    • 韓國
    • 東協
    • 大洋洲
    • 亞太其他地區

第九章 中東與非洲數位戶外廣告市場規模估算與預測（依細分市場劃分， 2019-2032)

  • 依國家劃分
    • 土耳其
    • 以色列
    • 海灣合作委員會
    • 北非
    • 南非
    • 中東和非洲其他地區

第十章：南美洲數位戶外廣告市場規模估算與預測（依細分市場劃分，2019-2032）

  • 依國家劃分
    • 巴西
    • 阿根廷
    • 南美洲其他地區

第十一章：十大公司簡介

  • 德高集團
  • Clear Channel Outdoor
  • Lamar Advertising
  • OUTFRONT媒體
  • Stroer SE &Co. KGaA.
  • Ocean Outdoor
  • Focus Media
  • Alliance Media
  • Daktronics
  • Talon Outdoor Ltd

第十二章：要點總結

Product Code: FBI113720

Growth Factors of digital out-of-home (DOOH) advertising Market

The global digital out-of-home (DOOH) advertising market was valued at USD 18.14 billion in 2024 and is projected to reach USD 20.17 billion in 2025, eventually growing to USD 46.09 billion by 2032. North America dominated the market in 2024 with a share of 34.4%, driven by advanced retail media networks, high consumer mobility, and integration of interactive and programmatic digital signage across urban centers, transit hubs, and public venues.

DOOH advertising merges the visibility and reach of traditional outdoor media with the interactivity, real-time targeting, and flexibility of digital platforms. Increasing demand for hyper-targeted and contextual advertising is transforming DOOH into a precision marketing tool. Brands are leveraging near real-time location data to serve highly relevant ads to audiences at high-intent venues such as airports, transit hubs, and fitness centers. For instance, travel accessories can be advertised to airport patrons while sportswear is promoted near gyms and fitness studios.

Impact of Generative AI on DOOH

The rise of generative AI technology is significantly enhancing DOOH operations by enabling fast, personalized, and scalable content production. Traditionally, content creation for DOOH was manual, limiting ad variants and update frequency. Generative AI tools such as GPT-4 and DALL*E allow dynamic, real-time ad personalization based on location, weather, time of day, and audience demographics. Companies like Katalyst and Broadsign are adopting AI-driven content management to adapt thousands of screens instantly, providing tailored messages across cities within seconds.

Impact of Reciprocal Tariffs

DOOH relies heavily on imported digital components like LED panels, controllers, networking devices, and IoT sensors from countries such as China, South Korea, and Taiwan. Reciprocal tariffs on these components could raise capital expenditure for providers, slow the deployment of new inventory, and potentially increase ad rates. In response, companies may invest in domestic manufacturing, seek alternative suppliers in tariff-exempt regions, or localize supply chains, although such transitions involve additional costs and delays.

Market Trends and Dynamics

Integration of DOOH with mobile and omnichannel campaigns is accelerating growth. By combining digital out-of-home ads with mobile targeting techniques such as geofencing, beacons, and device ID tracking, brands can deliver sequential messaging-e.g., showing a billboard at a transit station and following up with a mobile offer minutes later. Retail media networks (RMNs) are also boosting market growth by using first-party customer data to serve personalized messages in physical and digital spaces. Major retailers like Walmart, Amazon, and Kroger have expanded RMNs with in-store DOOH screens to engage consumers at points of purchase.

However, limited standardization and measurement metrics remain a challenge. Unlike online ads, DOOH lacks universal benchmarks for audience measurement, viewability, and attribution, making performance comparisons across platforms difficult.

Segmentation Analysis

By format, billboards dominated in 2024, benefiting from urbanization and smart city investments, with over 56% of the global population living in urban areas. Venue-based displays are expected to register the highest growth, targeting captive audiences in malls, airports, and gyms.

By type, outdoor DOOH captured the largest share in 2024, whereas indoor DOOH is anticipated to grow fastest due to longer consumer dwell times and higher engagement.

By technology platform, programmatic DOOH led in 2024, offering flexibility in ad delivery based on real-time data. Interactive DOOH platforms, including AR, touchscreens, and gesture recognition, are gaining traction for immersive experiences.

By end use, retail & FMCG dominated in 2024, leveraging real-time data for hyper-targeted campaigns. The healthcare segment is also emerging, using DOOH in hospitals and wellness centers for patient education and product promotions.

Regional Outlook

North America dominated in 2024 with USD 6.24 billion, benefiting from retail media integration and advanced stadium infrastructures like SoFi Stadium and Las Vegas Sphere. Asia Pacific is projected to grow fastest due to rapid urbanization, rising smartphone penetration, and smart city initiatives in China and India. Europe, Middle East & Africa, and South America are also witnessing steady growth, driven by public infrastructure modernization, retail expansion, and digital adoption in transit and commercial hubs.

Competitive Landscape

Key players include JCDecaux, Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media, Stroer SE, Focus Media, and Daktronics. Companies are investing in AI-driven content, interactive platforms, and acquisitions to expand geographical reach. Recent developments include Lamar Advertising acquiring Premier Outdoor Media in May 2025 and JCDecaux launching a programmatic DOOH offering in April 2025.

Segmentation By Format

  • BillBoards
  • Transit Display
  • Street Furniture
  • Venue-based Displays

By Type

  • Indoor
  • Outdoor

By Technology Platform

  • Programmatic DOOH
  • Interactive DOOH
  • Real-time/Contextual DOOH

By End Use

  • Retail & FMCG
  • Entertainment
  • Travel & Tourism
  • Government
  • BFSI
  • Healthcare
  • Automotive
  • Real Estate

By Region

  • North America (By Format, Type, Technology Platform, End Use, and Country)
    • U.S.
    • Canada
    • Mexico
  • South America (By Format, Type, Technology Platform, End Use, and Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Europe (By Format, Type, Technology Platform, End Use, and Country)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Benelux
    • Nordics
    • Rest of Europe
  • Middle East & Africa (By Format, Type, Technology Platform, End Use, and Country)
    • Turkey
    • Israel
    • GCC
    • South Africa
    • North Africa
    • Rest of the Middle East & Africa
  • Asia Pacific (By Format, Type, Technology Platform, End Use, and Country)
    • China
    • Japan
    • India
    • South Korea
    • ASEAN
    • Oceania
    • Rest of Asia Pacific

Companies Profiled in the Report * JCDecaux (France)

  • Clear Channel Outdoor (U.S.)
  • Lamar Advertising (U.S.)
  • OUTFRONT Media (U.S.)
  • Stroer SE & Co. KGaA (Germany)
  • Ocean Outdoor (U.K.)
  • Focus Media (China)
  • Alliance Media (South Africa)
  • Daktronics (U.S.)
  • Talon Outdoor Ltd (U.K.)

Table of Content

1. Introduction

  • 1.1. Definition, By Segment
  • 1.2. Research Methodology/Approach
  • 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

  • 3.1. Macro and Micro Economic Indicators
  • 3.2. Drivers, Restraints, Opportunities and Trends
  • 3.3. Impact of Generative AI
  • 3.4. Impact of Reciprocal Tariffs

4. Competition Landscape

  • 4.1. Business Strategies Adopted by Key Players
  • 4.2. Consolidated SWOT Analysis of Key Players
  • 4.3. Global Digital Out-of-Home Advertising Key Players (Top 3 - 5) Market Share/Ranking, 2024

5. Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 5.1. Key Findings
  • 5.2. By Format (USD)
    • 5.2.1. Billboards
    • 5.2.2. Transit Display
    • 5.2.3. Street Furniture
    • 5.2.4. Venue-based Displays
  • 5.3. By Type (USD)
    • 5.3.1. Indoor
    • 5.3.2. Outdoor
  • 5.4. By Technology Platform (USD)
    • 5.4.1. Programmatic DOOH
    • 5.4.2. Interactive DOOH
    • 5.4.3. Real-time/Contextual DOOH
  • 5.5. By End Use (USD)
    • 5.5.1. Retail & FMCG
    • 5.5.2. Entertainment
    • 5.5.3. Travel & Tourism
    • 5.5.4. Government
    • 5.5.5. BFSI
    • 5.5.6. Healthcare
    • 5.5.7. Automotive
    • 5.5.8. Real Estate
  • 5.6. By Region (USD)
    • 5.6.1. North America
    • 5.6.2. Europe
    • 5.6.3. Asia Pacific
    • 5.6.4. Middle East & Africa
    • 5.6.5. South America

6. North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 6.1. Key Findings
  • 6.2. By Format (USD)
    • 6.2.1. Billboards
    • 6.2.2. Transit Display
    • 6.2.3. Street Furniture
    • 6.2.4. Venue-based Displays
  • 6.3. By Type (USD)
    • 6.3.1. Indoor
    • 6.3.2. Outdoor
  • 6.4. By Technology Platform (USD)
    • 6.4.1. Programmatic DOOH
    • 6.4.2. Interactive DOOH
    • 6.4.3. Real-time/Contextual DOOH
  • 6.5. By End Use (USD)
    • 6.5.1. Retail & FMCG
    • 6.5.2. Entertainment
    • 6.5.3. Travel & Tourism
    • 6.5.4. Government
    • 6.5.5. BFSI
    • 6.5.6. Healthcare
    • 6.5.7. Automotive
    • 6.5.8. Real Estate
  • 6.6. By Country (USD)
    • 6.6.1. United States
    • 6.6.2. Canada
    • 6.6.3. Mexico

7. Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 7.1. Key Findings
  • 7.2. By Format (USD)
    • 7.2.1. Billboards
    • 7.2.2. Transit Display
    • 7.2.3. Street Furniture
    • 7.2.4. Venue-based Displays
  • 7.3. By Type (USD)
    • 7.3.1. Indoor
    • 7.3.2. Outdoor
  • 7.4. By Technology Platform (USD)
    • 7.4.1. Programmatic DOOH
    • 7.4.2. Interactive DOOH
    • 7.4.3. Real-time/Contextual DOOH
  • 7.5. By End Use (USD)
    • 7.5.1. Retail & FMCG
    • 7.5.2. Entertainment
    • 7.5.3. Travel & Tourism
    • 7.5.4. Government
    • 7.5.5. BFSI
    • 7.5.6. Healthcare
    • 7.5.7. Automotive
    • 7.5.8. Real Estate
  • 7.6. By Country (USD)
    • 7.6.1. United Kingdom
    • 7.6.2. Germany
    • 7.6.3. France
    • 7.6.4. Italy
    • 7.6.5. Spain
    • 7.6.6. Russia
    • 7.6.7. Benelux
    • 7.6.8. Nordics
    • 7.6.9. Rest of Europe

8. Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 8.1. Key Findings
  • 8.2. By Format (USD)
    • 8.2.1. Billboards
    • 8.2.2. Transit Display
    • 8.2.3. Street Furniture
    • 8.2.4. Venue-based Displays
  • 8.3. By Type (USD)
    • 8.3.1. Indoor
    • 8.3.2. Outdoor
  • 8.4. By Technology Platform (USD)
    • 8.4.1. Programmatic DOOH
    • 8.4.2. Interactive DOOH
    • 8.4.3. Real-time/Contextual DOOH
  • 8.5. By End Use (USD)
    • 8.5.1. Retail & FMCG
    • 8.5.2. Entertainment
    • 8.5.3. Travel & Tourism
    • 8.5.4. Government
    • 8.5.5. BFSI
    • 8.5.6. Healthcare
    • 8.5.7. Automotive
    • 8.5.8. Real Estate
  • 8.6. By Country (USD)
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. ASEAN
    • 8.6.6. Oceania
    • 8.6.7. Rest of Asia Pacific

9. Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 9.1. Key Findings
  • 9.2. By Format (USD)
    • 9.2.1. Billboards
    • 9.2.2. Transit Display
    • 9.2.3. Street Furniture
    • 9.2.4. Venue-based Displays
  • 9.3. By Type (USD)
    • 9.3.1. Indoor
    • 9.3.2. Outdoor
  • 9.4. By Technology Platform (USD)
    • 9.4.1. Programmatic DOOH
    • 9.4.2. Interactive DOOH
    • 9.4.3. Real-time/Contextual DOOH
  • 9.5. By End Use (USD)
    • 9.5.1. Retail & FMCG
    • 9.5.2. Entertainment
    • 9.5.3. Travel & Tourism
    • 9.5.4. Government
    • 9.5.5. BFSI
    • 9.5.6. Healthcare
    • 9.5.7. Automotive
    • 9.5.8. Real Estate
  • 9.6. By Country (USD)
    • 9.6.1. Turkey
    • 9.6.2. Israel
    • 9.6.3. GCC
    • 9.6.4. North Africa
    • 9.6.5. South Africa
    • 9.6.6. Rest of MEA

10. South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 10.1. Key Findings
  • 10.2. By Format (USD)
    • 10.2.1. Billboards
    • 10.2.2. Transit Display
    • 10.2.3. Street Furniture
    • 10.2.4. Venue-based Displays
  • 10.3. By Type (USD)
    • 10.3.1. Indoor
    • 10.3.2. Outdoor
  • 10.4. By Technology Platform (USD)
    • 10.4.1. Programmatic DOOH
    • 10.4.2. Interactive DOOH
    • 10.4.3. Real-time/Contextual DOOH
  • 10.5. By End Use (USD)
    • 10.5.1. Retail & FMCG
    • 10.5.2. Entertainment
    • 10.5.3. Travel & Tourism
    • 10.5.4. Government
    • 10.5.5. BFSI
    • 10.5.6. Healthcare
    • 10.5.7. Automotive
    • 10.5.8. Real Estate
  • 10.6. By Country (USD)
    • 10.6.1. Brazil
    • 10.6.2. Argentina
    • 10.6.3. Rest of South America

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

  • 11.1. JCDecaux
    • 11.1.1. Overview
      • 11.1.1.1. Key Management
      • 11.1.1.2. Headquarters
      • 11.1.1.3. Offerings/Business Segments
    • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.1.2.1. Employee Size
      • 11.1.2.2. Past and Current Revenue
      • 11.1.2.3. Geographical Share
      • 11.1.2.4. Business Segment Share
      • 11.1.2.5. Recent Developments
  • 11.2. Clear Channel Outdoor
    • 11.2.1. Overview
      • 11.2.1.1. Key Management
      • 11.2.1.2. Headquarters
      • 11.2.1.3. Offerings/Business Segments
    • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.2.2.1. Employee Size
      • 11.2.2.2. Past and Current Revenue
      • 11.2.2.3. Geographical Share
      • 11.2.2.4. Business Segment Share
      • 11.2.2.5. Recent Developments
  • 11.3. Lamar Advertising
    • 11.3.1. Overview
      • 11.3.1.1. Key Management
      • 11.3.1.2. Headquarters
      • 11.3.1.3. Offerings/Business Segments
    • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.3.2.1. Employee Size
      • 11.3.2.2. Past and Current Revenue
      • 11.3.2.3. Geographical Share
      • 11.3.2.4. Business Segment Share
      • 11.3.2.5. Recent Developments
  • 11.4. OUTFRONT Media
    • 11.4.1. Overview
      • 11.4.1.1. Key Management
      • 11.4.1.2. Headquarters
      • 11.4.1.3. Offerings/Business Segments
    • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.4.2.1. Employee Size
      • 11.4.2.2. Past and Current Revenue
      • 11.4.2.3. Geographical Share
      • 11.4.2.4. Business Segment Share
      • 11.4.2.5. Recent Developments
  • 11.5. Stroer SE & Co. KGaA.
    • 11.5.1. Overview
      • 11.5.1.1. Key Management
      • 11.5.1.2. Headquarters
      • 11.5.1.3. Offerings/Business Segments
    • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.5.2.1. Employee Size
      • 11.5.2.2. Past and Current Revenue
      • 11.5.2.3. Geographical Share
      • 11.5.2.4. Business Segment Share
      • 11.5.2.5. Recent Developments
  • 11.6. Ocean Outdoor
    • 11.6.1. Overview
      • 11.6.1.1. Key Management
      • 11.6.1.2. Headquarters
      • 11.6.1.3. Offerings/Business Segments
    • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.6.2.1. Employee Size
      • 11.6.2.2. Past and Current Revenue
      • 11.6.2.3. Geographical Share
      • 11.6.2.4. Business Segment Share
      • 11.6.2.5. Recent Developments
  • 11.7. Focus Media
    • 11.7.1. Overview
      • 11.7.1.1. Key Management
      • 11.7.1.2. Headquarters
      • 11.7.1.3. Offerings/Business Segments
    • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.7.2.1. Employee Size
      • 11.7.2.2. Past and Current Revenue
      • 11.7.2.3. Geographical Share
      • 11.7.2.4. Business Segment Share
      • 11.7.2.5. Recent Developments
  • 11.8. Alliance Media
    • 11.8.1. Overview
      • 11.8.1.1. Key Management
      • 11.8.1.2. Headquarters
      • 11.8.1.3. Offerings/Business Segments
    • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.8.2.1. Employee Size
      • 11.8.2.2. Past and Current Revenue
      • 11.8.2.3. Geographical Share
      • 11.8.2.4. Business Segment Share
      • 11.8.2.5. Recent Developments
  • 11.9. Daktronics
    • 11.9.1. Overview
      • 11.9.1.1. Key Management
      • 11.9.1.2. Headquarters
      • 11.9.1.3. Offerings/Business Segments
    • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.9.2.1. Employee Size
      • 11.9.2.2. Past and Current Revenue
      • 11.9.2.3. Geographical Share
      • 11.9.2.4. Business Segment Share
      • 11.9.2.5. Recent Developments
  • 11.10. Talon Outdoor Ltd
    • 11.10.1. Overview
      • 11.10.1.1. Key Management
      • 11.10.1.2. Headquarters
      • 11.10.1.3. Offerings/Business Segments
    • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.10.2.1. Employee Size
      • 11.10.2.2. Past and Current Revenue
      • 11.10.2.3. Geographical Share
      • 11.10.2.4. Business Segment Share
      • 11.10.2.5. Recent Developments

12. Key Takeaways

List of Tables

  • Table 1: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 2: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 3: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 4: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 5: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 6: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Region, 2019 - 2032
  • Table 7: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 8: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 9: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 10: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 11: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 12: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 13: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 14: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 15: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 16: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 17: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 18: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 19: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 20: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 21: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 22: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 23: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 24: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 25: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 26: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 27: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 28: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 29: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 30: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 31: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 32: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 33: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 34: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 35: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 36: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032.

List of Figures

  • Figure 1: Global Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 2: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Format, 2024 and 2032
  • Figure 3: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 4: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 5: Global Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 6: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Region, 2024 and 2032
  • Figure 7: North America Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 8: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 9: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 10: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 11: North America Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 12: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 13: Europe Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 14: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 15: Europe America Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 16: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 17: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 18: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 19: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 20: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 21: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 22: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 23: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 24: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 25: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 26: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 27: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 28: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 29: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 30: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 31: South America Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 32: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 33: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 34: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 35: South America Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 36: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 37: Global Digital Out-of-Home Advertising Market Share/Ranking (%), 2024