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市場調查報告書
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1784058

全球程式化數位戶外市場

Programmatic Digital Out-Of-Home
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 214 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2030 年，全球程式化數戶外市場規模將達到 70 億美元

全球程序化數戶外市場規模預計在2024年達到14億美元，預計2024年至2030年期間的複合年成長率將達到31.5%，到2030年將達到70億美元。需求方平台是本報告分析的細分市場之一，預計其複合年成長率將達到34.2%，到分析期結束時規模將達到51億美元。供應端平台細分市場在分析期間的複合年成長率預計將達到25.7%。

美國市場規模估計為 3.558 億美元，中國市場預計複合年成長率為 29.7%

美國程序化戶外市場規模預計在2024年達到3.558億美元。作為世界第二大經濟體，中國預計2030年市場規模將達到10億美元，2024年至2030年的複合年成長率為29.7%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為29.1%和26.9%。在歐洲，預計德國的複合年成長率為21.5%。

全球程序化戶外市場—主要趨勢與促進因素摘要

程序化數位戶外廣告如何徹底改變傳統廣告看板？

程序化戶外數位廣告 (pDOOH) 利用自動化、數據分析和即時定位來提升宣傳活動效果，並改變品牌在公共場所與消費者互動的方式。與依賴固定投放時間的靜態廣告看板投放的傳統戶外廣告 (OOH) 不同，程式化戶外數位廣告允許廣告主向數位廣告看板、公車螢幕、機場顯示器和購物中心自助服務終端投放動態且與場景相關的內容。這項創新使品牌能夠根據受眾人口統計、天氣、一天中的時間和特定位置的數據即時調整宣傳活動，確保訊息在最佳時間傳達給正確的受眾。人工智慧 (AI) 與機器學習的整合進一步提高了 pDOOH 的準確性，使廣告主能夠分析消費者行為模式並自動化媒體購買決策。此外，5G 連線和雲端基礎的廣告交易平臺的興起，使得廣告主與數位電子看板位看板網路之間的交易更加快速且有效率。程序化戶外廣告 (DOOH) 不斷發展，重塑廣告格局，為品牌戶外媒體宣傳活動提供更高的靈活性、可衡量性和參與度。

哪些挑戰限制了程式化數位戶外媒體的潛力？

儘管程序化數位戶外媒體 (DOOH) 迅速採用，但仍面臨許多挑戰，影響其可擴展性和有效性。其中一個主要障礙是碎片化的DOOH生態系統，多個數位數位電子看板網路在不同平台上運行，這使得廣告商難以在不同地點開展統一的宣傳活動。衡量和報告的標準化也帶來了挑戰，因為廣告商尋求準確的指標來評估宣傳活動的效果和投資收益(ROI)。此外，資料隱私問題已成為一個關鍵問題，因為《一般資料保護規範》(GDPR) 和《加州消費者隱私法案》(CCPA) 等法規限制在公共場所使用消費者資料進行個人化定位。數位螢幕的高昂安裝和維護成本進一步限制了DOOH網路的擴展，尤其是在新興市場。此外，雖然程序化採購提供了更大的靈活性，但廣告商必須解決品牌安全問題，確保其廣告出現在合適的環境中，並避免與爭議性內容關聯。應對這些挑戰需要全行業合作，制定標準化指標，改進數據合規框架，並擴展具有成本效益的數位電子看板解決方案，以提高各種規模品牌的可近性。

人工智慧、即時數據和互動式內容將如何推動程式化數位戶外媒體的發展？

人工智慧、即時數據整合和互動內容的技術進步顯著增強了程式化戶外廣告的影響力，使戶外廣告更加動態、個人化和身臨其境。人工智慧主導的分析使廣告主能夠處理大量即時數據，並根據受眾洞察、流量模式和行為趨勢最佳化廣告。地理圍籬和行動數據整合進一步完善了定位能力，使廣告主能夠投放能引起特定消費群組共鳴的超在地化內容。此外，臉部辨識和受眾測量技術的使用正在幫助品牌評估受眾參與度並改善通訊策略。互動式戶外廣告顯示器也越來越受歡迎，它結合了擴增實境(AR)、QR碼和動作感測器技術，鼓勵消費者直接與數位廣告互動。品牌正在利用這些創新來打造引人入勝的體驗式宣傳活動，模糊實體廣告和數位廣告之間的界線。隨著人工智慧和即時數據能力的不斷發展，程序化戶外廣告正成為品牌在人流量大的地方吸引注意力、推動消費者行動和增強品牌故事敘述的更強大工具。

推動程序化數戶外市場成長的因素有哪些？

程序化戶外廣告市場的成長受到多種因素的推動，包括數位數位電子看板網路的日益普及、數據驅動廣告的進步以及向全通路行銷策略的轉變。智慧城市和數位基礎設施的擴張正在加速數位數位電子看板和互動式螢幕在城市環境中的部署，為廣告主提供了更多觸達目標受眾的機會。對數據主導的廣告個人化日益成長的需求也刺激了程序化採購的採用。此外，戶外廣告與行動和社群媒體平台的整合正在加強跨通路行銷力度，並實現跨多個數位觸點的無縫受眾重新導向。體驗式行銷和身臨其境型品牌故事日益成長的影響力，進一步鼓勵廣告主投資於可增強消費者參與度的互動式戶外廣告解決方案。隨著品牌繼續採用自動化、人工智慧主導的洞察和基於位置的定位，程式化戶外廣告市場預計將經歷持續成長，並透過更聰明、更動態、更可衡量的宣傳活動策略重新定義戶外廣告的未來。

部分

細分：程序化平台（需求端平台、供應端平台）、位置（室內程序、室外程序）、格式類型（廣告看板、街道家具、交通、其他格式類型）、最終用戶（房地產最終用戶、汽車最終用戶、金融服務最終用戶、政府最終用戶、媒體和娛樂最終用戶、零售和電子商務最終用戶、餐廳最終用戶、其他最終用戶）

受訪公司範例

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala（formerly S4M）
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

人工智慧整合

全球產業分析師利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global 特定產業產業SLM 的典型規範，而是建立了一個從世界各地專家收集的內容庫，包括影片錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地和進出口（成品和原始設備製造商）情況預測其競爭地位的變化。這種複雜而多面的市場動態預計將以多種方式影響競爭對手，包括銷貨成本(COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 比賽

簡介目錄
Product Code: MCP32708

Global Programmatic Digital Out-Of-Home Market to Reach US$7.0 Billion by 2030

The global market for Programmatic Digital Out-Of-Home estimated at US$1.4 Billion in the year 2024, is expected to reach US$7.0 Billion by 2030, growing at a CAGR of 31.5% over the analysis period 2024-2030. Demand-Side Platforms, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$5.1 Billion by the end of the analysis period. Growth in the Supply-Side Platforms segment is estimated at 25.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$355.8 Million While China is Forecast to Grow at 29.7% CAGR

The Programmatic Digital Out-Of-Home market in the U.S. is estimated at US$355.8 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.0 Billion by the year 2030 trailing a CAGR of 29.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 29.1% and 26.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.5% CAGR.

Global Programmatic Digital Out-Of-Home Market - Key Trends & Drivers Summarized

How Is Programmatic Digital Out-Of-Home Advertising Revolutionizing Traditional Billboards?

Programmatic Digital Out-Of-Home (pDOOH) advertising is transforming the way brands interact with consumers in public spaces, leveraging automation, data analytics, and real-time targeting to enhance campaign effectiveness. Unlike traditional out-of-home (OOH) advertising, which relies on static billboard placements with fixed schedules, programmatic DOOH enables advertisers to deliver dynamic, contextually relevant content across digital billboards, transit screens, airport displays, and shopping mall kiosks. This innovation allows brands to adjust campaigns in real time based on audience demographics, weather conditions, time of day, and location-specific data, ensuring that messages reach the right audience at the optimal moment. The integration of artificial intelligence (AI) and machine learning further enhances the precision of pDOOH, enabling advertisers to analyze consumer behavior patterns and automate media buying decisions. Additionally, the rise of 5G connectivity and cloud-based ad exchanges is facilitating faster, more efficient transactions between advertisers and digital signage networks. As programmatic DOOH continues to evolve, it is reshaping the advertising landscape, offering brands greater agility, measurability, and engagement in outdoor media campaigns.

What Challenges Are Limiting the Full Potential of Programmatic DOOH?

Despite its rapid adoption, programmatic DOOH faces several challenges that impact its scalability and effectiveness. One of the primary barriers is the fragmented nature of the DOOH ecosystem, with multiple digital signage networks operating on different platforms, making it difficult for advertisers to execute unified campaigns across diverse locations. Standardization issues in measurement and reporting also pose challenges, as advertisers seek accurate metrics to assess campaign performance and return on investment (ROI). Additionally, data privacy concerns have emerged as a key issue, with regulations such as GDPR and CCPA limiting the use of consumer data for personalized targeting in public spaces. The high cost of digital screen installations and maintenance further restricts the expansion of DOOH networks, particularly in emerging markets. Moreover, while programmatic buying enhances flexibility, advertisers must navigate brand safety concerns, ensuring that ads appear in suitable environments and avoid association with controversial content. Addressing these challenges requires industry-wide collaboration to develop standardized metrics, improve data compliance frameworks, and expand cost-effective digital signage solutions that enhance accessibility for brands of all sizes.

How Are AI, Real-Time Data, and Interactive Content Elevating Programmatic DOOH?

Technological advancements in AI, real-time data integration, and interactive content are significantly enhancing the impact of programmatic DOOH, making outdoor advertising more dynamic, personalized, and immersive. AI-driven analytics are enabling advertisers to process vast amounts of real-time data, optimizing ad placements based on audience insights, traffic patterns, and behavioral trends. The integration of geofencing and mobile data is further refining targeting capabilities, allowing advertisers to deliver hyper-localized content that resonates with specific consumer groups. Additionally, the use of facial recognition and audience measurement technology is helping brands assess viewer engagement and refine messaging strategies. Interactive DOOH displays are also gaining popularity, incorporating augmented reality (AR), QR codes, and motion-sensitive technology to encourage direct consumer interaction with digital ads. Brands are leveraging these innovations to create engaging, experiential campaigns that blur the lines between physical and digital advertising. As AI and real-time data capabilities continue to evolve, programmatic DOOH is becoming a more powerful tool for brands to capture attention, drive consumer action, and enhance brand storytelling in high-traffic locations.

What Is Driving the Growth of the Programmatic Digital Out-Of-Home Market?

The growth in the programmatic DOOH market is driven by several factors, including the increasing adoption of digital signage networks, advancements in data-driven advertising, and the shift toward omnichannel marketing strategies. The expansion of smart cities and digital infrastructure is accelerating the deployment of digital billboards and interactive screens in urban environments, providing advertisers with more opportunities to reach target audiences. The rising demand for data-driven ad personalization is also fueling the adoption of programmatic buying, as brands seek to optimize media spend and maximize engagement through automated ad placements. Additionally, the integration of DOOH with mobile and social media platforms is enhancing cross-channel marketing efforts, enabling seamless audience retargeting across multiple digital touchpoints. The growing influence of experiential marketing and immersive brand storytelling is further encouraging advertisers to invest in interactive DOOH solutions that enhance consumer engagement. As brands continue to embrace automation, AI-driven insights, and location-based targeting, the programmatic DOOH market is expected to experience sustained growth, redefining the future of outdoor advertising with smarter, more dynamic, and highly measurable campaign strategies.

SCOPE OF STUDY:

The report analyzes the Programmatic Digital Out-Of-Home market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms); Location (Indoor Programs, Outdoor Programs); Format Type (Billboards, Street Furniture, Transit, Other Format Types); End-Use (Real Estate End-Use, Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala (formerly S4M)
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Digital Out-Of-Home - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Real-Time Advertising Optimization Throws the Spotlight on Programmatic DOOH Technologies
    • Expansion of Smart City Infrastructure and Digital Signage Networks Drives Adoption of pDOOH Platforms
    • Growth in Location-Based and Contextual Advertising Capabilities Strengthens Business Case for Dynamic DOOH Campaigns
    • Integration of Mobile Data, GPS, and Geofencing Enhances Precision Targeting in Programmatic DOOH
    • Increased Use of AI and Machine Learning Algorithms Propels Personalization and Audience Analytics in DOOH Campaigns
    • Shift Toward Omnichannel Marketing Strategies Spurs Cross-Platform Programmatic Integration with Online and Mobile Ads
    • Proliferation of Digital Screens in Transit Hubs, Retail, and Urban Spaces Expands Addressable Market for pDOOH Advertising
    • Rising Consumer Engagement with Interactive and Immersive DOOH Formats Drives Adoption of Augmented Reality Campaigns
    • Development of Unified Bidding and Real-Time Programmatic Marketplaces Enhances Efficiency in DOOH Media Buying
    • Growing Demand for Transparent and Measurable ROI Strengthens Relevance of Performance-Driven pDOOH Metrics
    • Expansion of Audience Verification and Footfall Attribution Technologies Accelerates Advertiser Confidence
    • Partnerships Between Media Owners and Ad-Tech Providers Drive Ecosystem Integration and Inventory Monetization
    • Increased Use of Dynamic Creative Optimization (DCO) Tools Generates Contextual Ad Relevance and Engagement
    • Regulatory Push for Data Privacy and Consent Management Drives Ethical Data Collection in DOOH Environments
    • Growth of 5G and Edge Computing Infrastructure Enhances Responsiveness and Latency Reduction in Programmatic Ad Delivery
    • Emergence of Weather, Traffic, and Event-Triggered Ad Triggers Fuels Real-Time Campaign Activation Capabilities
    • Adoption of Demand-Side Platforms (DSPs) with DOOH Modules Drives Ease of Campaign Management Across Media Channels
    • Rise in Small and Medium-Sized Advertisers Exploring DOOH Solutions Expands Market Accessibility Through Programmatic Buying
    • Increased Investment in Digital Retail Media and In-Store Experiences Spurs Growth in Indoor DOOH Activation
    • Challenges in Measurement Standardization Across Platforms Create Opportunities for Industry-Wide Frameworks and APIs
    • Expansion of Programmatic DOOH in Emerging Markets Strengthens Globalization of Targeted Outdoor Advertising Solutions
    • Integration of Sustainability Metrics in Campaign Planning Drives Adoption of Energy-Efficient DOOH Displays and Networks
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Digital Out-Of-Home Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Demand-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Demand-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Supply-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Supply-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Automotive End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Automotive End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Financial Services End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Financial Services End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Government End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Government End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Media & Entertainment End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Media & Entertainment End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Retail & E-Commerce End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Restaurants End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Restaurants End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Real Estate End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Real Estate End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Indoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Indoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Outdoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Outdoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for Billboards by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 29: World 6-Year Perspective for Billboards by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 30: World Recent Past, Current & Future Analysis for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 31: World 6-Year Perspective for Street Furniture by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 33: World 6-Year Perspective for Transit by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 34: World Recent Past, Current & Future Analysis for Other Format Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 35: World 6-Year Perspective for Other Format Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 36: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 38: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 40: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 41: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 42: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 43: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CANADA
    • TABLE 44: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 46: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 48: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 50: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • JAPAN
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 52: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 54: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 56: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 58: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CHINA
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 60: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 61: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 62: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: China 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 64: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 65: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 66: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 67: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • EUROPE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 68: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 69: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 70: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 72: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 74: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 76: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • FRANCE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 78: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 79: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 80: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: France 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 82: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 83: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 84: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 85: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • GERMANY
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 86: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 88: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 90: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 92: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ITALY
    • TABLE 94: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 96: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 98: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 100: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 102: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 103: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 104: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 105: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 106: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 107: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 108: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 109: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 110: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 112: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 113: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 114: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 115: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 118: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 119: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 120: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 121: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 122: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 124: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 125: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 126: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 127: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 128: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 130: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 131: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 132: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 133: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030

IV. COMPETITION