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數位戶外廣告市場規模、佔有率和成長分析（按格式類型、應用程式、地點、最終用戶和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1897639

數位戶外廣告市場規模、佔有率和成長分析（按格式類型、應用程式、地點、最終用戶和地區分類）—產業預測（2026-2033 年）

Digital Out-of-Home Advertising Market Size, Share, and Growth Analysis, By Format Type (Digital Billboard, Digital Signage), By Application (Street Furniture, Public Location Based), By Location, By End User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球數位戶外廣告市場規模將達到 204 億美元，到 2025 年將達到 222.6 億美元，到 2033 年將達到 446.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.1%。

全球戶外數位廣告 (DOOH) 市場持續發展，其驅動力來自消費者偏好的轉變以及對能夠提供動態互動內容的數位電子看板日益成長的需求。人工智慧、數據分析和擴增實境等先進技術的整合顯著提升了宣傳活動的效能，使廣告主能夠為目標受眾創造更具個人化和吸引力的訊息。然而，儘管取得了這些進步，市場仍面臨許多挑戰，例如高昂的實施成本以及缺乏衡量宣傳活動效果的標準化指標。這些障礙對中小企業的影響尤其顯著，限制了它們充分利用 DOOH 廣告潛力的能力。總而言之，該市場蘊藏著巨大的機遇，同時也伴隨著許多挑戰，需要製定策略性因應措施才能成功實施。

全球數位戶外廣告市場促進因素

人工智慧 (AI)、擴增實境(AR) 和數據分析等最尖端科技的不斷發展和應用，顯著提升了戶外數位廣告 (DOOH)宣傳活動的有效性。這些技術創新使廣告主能夠創建更具個人化、互動性和吸引力的內容，從而增強與受眾的互動和聯繫。由此帶來的即時、情境化訊息傳遞能力，進一步提升了廣告活動的整體影響力。這種發展趨勢持續推動全球戶外數位廣告市場向前邁進，促進了更高的用戶參與度，並催生出能夠與消費者產生更深層共鳴的成功廣告策略。

限制全球數位戶外廣告市場的因素

全球戶外數位廣告 (DOOH) 市場的主要限制因素之一是數位顯示技術和基礎設施所需的高額初始投資。從傳統廣告轉向 DOOH 的企業面臨著購買和安裝數位螢幕、軟體解決方案以及維護方面的巨額費用。此外，技術的快速發展可能導致設備過時，引發廣告主對投資報酬率 (ROI) 的擔憂。這種財務障礙以及持續營運支援的需求可能會阻礙中小企業有效進入 DOOH 市場，並限制整個市場的成長潛力。

全球數位戶外廣告市場趨勢

全球數位戶外廣告市場正經歷顯著的轉型，朝著融合先進技術的方向發展，尤其是人工智慧 (AI) 和數據分析，從而實現更精準、更個人化的廣告策略。這種變革提高了宣傳活動的有效性，並能夠根據不斷變化的消費者行為和偏好進行即時最佳化。此外，程式化廣告的興起正在重塑整個產業，提供自動化、數據驅動的工具，從而實現高效的宣傳活動管理和精準的受眾定位。隨著這些技術的日益普及，廣告主正在充分利用其潛力，在競爭激烈的市場中最大限度地提高用戶參與度，並獲得更高的投資報酬率 (ROI)。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

JCDecaux（France）
Clear Channel Outdoor Holdings, Inc.（United States）
Lamar Advertising Company（United States）
Stroer SE & Co. KGaA（Germany）
Outfront Media Inc.（United States）
Broadsign International LLC（Canada）
Focus Media（China）
Global Outdoor Media Limited（United Kingdom）
Daktronics Inc.（United States）
APG|SGA（Switzerland）
Ocean Outdoor（United Kingdom）
Pattison Outdoor Advertising（Canada）
Mediaco Outdoor（France）
Exterion Media（United Kingdom）
Intersection（United States）
Neo Advertising（Switzerland）
Primedia Outdoor（South Africa）
Stark Outdoor（Italy）
Asiaray Media Group（Hong Kong）

結論與建議

簡介目錄

Product Code: SQMIG50T2001

Global Digital Out-of-Home Advertising Market size was valued at USD 20.4 Billion in 2024 and is poised to grow from USD 22.26 Billion in 2025 to USD 44.68 Billion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global Digital Out-of-Home (DOOH) Advertising market is evolving, driven by changing consumer preferences and heightened demand for digital signage that offers dynamic, interactive content. The integration of advanced technologies, including artificial intelligence, data analytics, and augmented reality, has significantly enhanced campaign capabilities, enabling advertisers to craft more personalized and engaging messages for their target audiences. However, despite these advancements, the market faces challenges such as high implementation costs and a lack of standardized metrics for measuring campaign effectiveness. These obstacles particularly affect smaller businesses, limiting their ability to fully embrace the potential of DOOH advertising. Overall, the market presents vast opportunities paired with challenges that require strategic navigation for successful implementation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Out-of-Home Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Out-of-Home Advertising Market Segments Analysis

Global Digital Out-of-Home Advertising Market is segmented by Format Type, Application, Location, End User and region. Based on Format Type, the market is segmented into Digital Billboard, Digital Signage, Digital Screens and Others. Based on Application, the market is segmented into Street Furniture, Public Location Based, Transit and Others. Based on Location, the market is segmented into Indoor and Outdoor. Based on End User, the market is segmented into Automotive, Personal Care and Households, Entertainment, Retail, Food and Beverages, Telecom, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Out-of-Home Advertising Market

The ongoing advancement and incorporation of state-of-the-art technologies, such as artificial intelligence, augmented reality, and data analytics, have greatly elevated the effectiveness of digital out-of-home (DOOH) advertising campaigns. These technological innovations enable advertisers to produce more tailored, engaging, and interactive content, resulting in heightened audience interaction and connection. As a result, the ability to deliver real-time, contextually relevant messages enhances the overall impact of advertising efforts. This evolution continues to propel the global digital out-of-home advertising market forward, fostering increased engagement and driving successful advertising strategies that resonate more deeply with consumers.

Restraints in the Global Digital Out-of-Home Advertising Market

One key market restraint for the global digital out-of-home (DOOH) advertising market is the high initial investment required for digital display technology and infrastructure. Businesses transitioning from traditional advertising to DOOH face substantial costs associated with purchasing and installing digital screens, software solutions, and maintenance. Additionally, the rapid pace of technological advancements may result in obsolescence, causing apprehension among advertisers regarding the return on investment. This financial barrier, along with the need for ongoing operational support, may deter small and medium-sized enterprises from effectively participating in the DOOH market, limiting overall market growth potential.

Market Trends of the Global Digital Out-of-Home Advertising Market

The Global Digital Out-of-Home Advertising market is experiencing a notable shift towards advanced technologies, particularly the integration of artificial intelligence and data analytics, which allows for more targeted and personalized advertising strategies. This evolution enhances campaign effectiveness and enables real-time optimization based on evolving consumer behaviors and preferences. Additionally, the rise of programmatic advertising is transforming the landscape, offering automated, data-driven tools that facilitate efficient campaign management and precise audience targeting. As these technologies become increasingly prevalent, advertisers are leveraging their potential to maximize engagement and drive better ROI in a highly competitive market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement

Global Digital Out-of-Home Advertising Market Size by Format Type & CAGR (2026-2033)

Market Overview
Digital Billboard
Digital Signage
Digital Screens
Others

Global Digital Out-of-Home Advertising Market Size by Application & CAGR (2026-2033)

Market Overview
Street Furniture
Public Location Based
Transit
Others

Global Digital Out-of-Home Advertising Market Size by Location & CAGR (2026-2033)

Market Overview
Indoor
Outdoor

Global Digital Out-of-Home Advertising Market Size by End User & CAGR (2026-2033)

Market Overview
Automotive
Personal Care and Households
Entertainment
Retail
Food and Beverages
Telecom
BFSI
Others

Global Digital Out-of-Home Advertising Market Size & CAGR (2026-2033)

North America (Format Type, Application, Location, End User)
- US
- Canada
Europe (Format Type, Application, Location, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Format Type, Application, Location, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Format Type, Application, Location, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Format Type, Application, Location, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

JCDecaux (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clear Channel Outdoor Holdings, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lamar Advertising Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer SE & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Outfront Media Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Broadsign International LLC (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Focus Media (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Global Outdoor Media Limited (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Daktronics Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
APG|SGA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocean Outdoor (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pattison Outdoor Advertising (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mediaco Outdoor (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Exterion Media (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intersection (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Neo Advertising (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Primedia Outdoor (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stark Outdoor (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asiaray Media Group (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments