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市場調查報告書
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1822376

2032 年戶外數位廣告市場預測：按格式類型、組件、位置、螢幕技術、應用程式、最終用戶和地區進行的全球分析

Digital Out-of-Home Advertising Market Forecasts to 2032 - Global Analysis By Format Type, Component, Location, Screen Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球數位戶外廣告市場預計在 2025 年達到 230.6 億美元，到 2032 年將達到 532.7 億美元，預測期內的複合年成長率為 12.7%。

戶外數位廣告 (DOOH) 是一種現代行銷形式，它利用家庭以外公共場所的數位螢幕和技術。 DOOH 包括數位廣告看板、交通顯示器以及人流量大區域的指示牌，能夠向廣泛的受眾群體提供引人入勝且適應性強的內容。透過將傳統戶外廣告與先進的數位工具相結合，DOOH 支援即時通訊、受眾定位和互動體驗，使其成為提升客戶參與和增強品牌知名度的有效方法。

都市化和數位基礎設施

快速的城市擴張推動了高流量區域對動態廣告形式的需求。隨著城市現代化進程，數位電子看板正成為智慧基礎設施和公共通訊的重要組成部分。高速網路和5G網路的廣泛普及使得即時內容傳送和遠端廣告看板管理成為可能。地鐵站、機場和購物中心等城市交通樞紐擴大採用數位戶外廣告平台來吸引通勤者。顯示技術和雲端基礎控制系統的進步正在提高宣傳活動的靈活性和回應速度。這種城市數位化協同效應為可擴展的數據主導廣告解決方案創造了肥沃的土壤。

有限的受眾指標

缺乏標準化的受眾參與度指標阻礙了數位戶外廣告 (DOOH) 充分發揮其潛力。廣告主面臨量化不同格式和位置的展示廣告曝光率、停留時間和轉換率的挑戰。與線上平台不同，DOOH 缺乏統一的追蹤協議，這使得跨通路通訊協定變得困難。臉部辨識和行動數據整合等新技術前景光明，但也引發了隱私問題。小型媒體所有者難以投資高級分析技術，從而限制了透明度和投資回報率 (ROI)檢驗。缺乏一致的衡量框架，導致廣告主在向 DOOH 管道分配預算時仍持謹慎態度。

人工智慧和數據分析在宣傳活動中的應用日益增多

人工智慧與預測分析的融合正在改變數位戶外媒體 (DOOH)宣傳活動的規劃和執行方式。廣告主正在利用機器學習，根據位置、時間和觀眾屬性最佳化內容傳送。即時資料饋送支援情境化通訊，提升相關性和參與度。程序化採購平台正在簡化跨網路的庫存存取和宣傳活動部署。人工智慧主導的洞察正在提升創新表現和受眾定位的準確性。隨著資料生態系統的成熟，DOOH 正在發展成為一種高度智慧且反應迅速的廣告媒介。

網路和行動廣告競爭日益激烈

數位和行動平台憑藉著精準的定位和可衡量的效果，繼續主導廣告支出。行動廣告的便利性和個人化內容傳送對靜態和半動態戶外數位媒體（DOOH）格式構成了挑戰。電子商務和基於應用程式的行銷的成長正在從傳統的戶外管道轉移預算。社群媒體平台提供的即時回饋循環和病毒式傳播潛力是戶外數位媒體難以複製的。線上廣告的成本效益和擴充性使其對中小企業更具吸引力。如果沒有在互動性和衡量方面進行創新，戶外數位媒體（DOOH）可能會被數位原民競爭對手搶佔先機。

COVID-19的影響

疫情擾亂了人流模式，降低了基於位置的數位戶外媒體 (DOOH)宣傳活動的可見度和有效性。封鎖和旅遊限制暫時關閉了大型廣告場所，例如購物中心和交通樞紐。然而，這場危機加速了數位轉型，促使媒體所有者採用遠端監控和自動化排程工具。廣告商轉向公共衛生訊息訊息和社區參與，重新定義了數位戶外媒體在城市傳播中的作用。疫情後的復甦重新激發了人們對非接觸式、數據主導形式的興趣。該行業現在優先考慮韌性、靈活性以及與行動和線上生態系統的整合。

預計數位看板市場將成為預測期內最大的市場

由於數位看板在都市區部署廣泛且能見度高，預計在預測期內將佔據最大的市場佔有率。與傳統指示牌相比，這些大型顯示器具有卓越的亮度、解析度和動態內容功能。它們允許同時運行多個宣傳活動，從而為廣告商帶來了成本效益。與即時資料來源的整合允許根據交通、天氣、事件等情況自訂通訊。品牌青睞數位看板，因為它的影響力和覆蓋範圍廣，尤其是在大都會圈地區。 LED 和軟體技術的持續升級正在鞏固其市場領導地位。

預計預測期內 LED 顯示器領域將以最高複合年成長率成長

預計LED顯示器領域將在預測期內實現最高成長率，這得益於其節能性和視覺吸引力。這些螢幕因其沉浸式的品牌體驗，正擴大應用於零售、交通和娛樂場所。像素密度和模組化設計的進步使其能夠在各種環境中靈活安裝。 LED組件價格的下降使中階廣告商更容易接受這項技術。互動功能以及與行動應用程式的整合正在提升受眾參與度。

比最大的地區

受快速都市化和基礎設施建設的推動，亞太地區預計將在預測期內佔據最大的市場佔有率。中國、印度和韓國等國家正大力投資智慧城市和數位交通系統。政府措施正在推動數位媒體在公共和商業領域的應用。該地區人口眾多，消費支出不斷成長，使其成為廣告商青睞的目標市場。當地媒體所有者正在與全球科技公司建立策略合作夥伴關係，以擴展其業務。移動出行、零售數位電子看板的融合正在推動市場強勁擴張。

複合年成長率最高的地區：

在技​​術創新和程序化應用的推動下，北美預計將在預測期內實現最高的複合年成長率。美國和加拿大是人工智慧宣傳活動管理和即時受眾分析的先驅。媒體所有者正在將數位戶外媒體 (DOOH) 與行動和社交平台結合，以提供全通路體驗。監管部門對數位基礎設施的支持正在加速其在都市區的部署。廣告商擴大使用地理位置和行為數據來實現內容個人化。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球數位戶外廣告市場（依格式）

  • 數位廣告看板
  • 交通顯示
  • 街道家具
  • 基於位置的媒體
  • 環境數位廣告
  • 其他格式類型

6. 全球數位戶外廣告市場（按組成部分）

  • 硬體
  • 軟體
  • 服務

7. 全球數位戶外廣告市場（按地區）

  • 戶外數位戶外媒體
  • 室內數位戶外廣告

8. 全球數位戶外廣告市場（按螢幕技術）

  • LED顯示器
  • 液晶螢幕
  • 投影系統

9. 全球數位戶外廣告市場（按應用程式）

  • 即時程式化廣告
  • 情境通訊
  • 互動宣傳活動
  • 其他應用

第 10 章全球數位戶外廣告市場（按最終用戶）

  • 零售和消費品
  • 醫療保健和製藥
  • 教育及公共服務
  • 銀行和金融服務
  • 娛樂和休閒
  • 運輸/物流
  • 其他最終用戶

第 11 章全球數位戶外廣告市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章：企業概況

  • JCDecaux SA
  • Ocean Outdoor Limited
  • Clear Channel Outdoor Holdings, Inc.
  • Talon Outdoor
  • Lamar Advertising Company
  • Pikasso Group
  • OUTFRONT Media Inc.
  • Intersection Co.
  • Stroer SE & Co. KGaA
  • Ayuda Media Systems
  • Daktronics, Inc.
  • Vistar Media
  • oOh!media Limited
  • Christie Digital Systems Inc.
  • Broadsign International, LLC
Product Code: SMRC31130

According to Stratistics MRC, the Global Digital Out-of-Home Advertising Market is accounted for $23.06 billion in 2025 and is expected to reach $53.27 billion by 2032 growing at a CAGR of 12.7% during the forecast period. Digital Out-of-Home (DOOH) advertising is a modern form of marketing that employs digital screens and technologies in public areas beyond residential settings. It features digital billboards, transportation displays, and signage in busy locations to convey engaging and adaptable content to wide audiences. By merging conventional outdoor advertising with advanced digital tools, DOOH supports real-time messaging, audience targeting, and interactive experiences, making it a powerful approach to improve customer engagement and strengthen brand recognition.

Market Dynamics:

Driver:

Increasing urbanization and digital infrastructure

Rapid urban expansion is fuelling demand for dynamic advertising formats in high-traffic areas. As cities modernize, digital signage is becoming integral to smart infrastructure and public communication. The proliferation of high-speed internet and 5G networks is enabling real-time content delivery and remote billboard management. Urban mobility hubs such as metro stations, airports, and malls are increasingly adopting DOOH platforms to engage commuters. Advancements in display technology and cloud-based control systems are enhancing campaign flexibility and responsiveness. This urban-digital synergy is creating fertile ground for scalable, data-driven advertising solutions.

Restraint:

Limited audience measurement standards

The lack of standardized metrics for audience engagement is hindering the full potential of DOOH advertising. Advertisers face challenges in quantifying impressions, dwell time, and conversion rates across varied formats and locations. Unlike online platforms, DOOH lacks unified tracking protocols, making cross-channel attribution difficult. Emerging technologies like facial recognition and mobile data integration are promising but raise privacy concerns. Smaller media owners struggle to invest in advanced analytics, limiting transparency and ROI validation. Without consistent measurement frameworks, advertisers remain cautious about budget allocation to DOOH channels.

Opportunity:

Rising adoption of AI and data analytics in campaigns

The integration of AI and predictive analytics is transforming how DOOH campaigns are planned and executed. Advertisers are leveraging machine learning to optimize content delivery based on location, time, and audience demographics. Real-time data feeds enable contextual messaging, enhancing relevance and engagement. Programmatic buying platforms are streamlining inventory access and campaign deployment across networks. AI-driven insights are also improving creative performance and audience targeting precision. As data ecosystems mature, DOOH is evolving into a highly intelligent and responsive advertising medium.

Threat:

Rising competition from online and mobile advertising

Digital and mobile platforms continue to dominate ad spend due to their granular targeting and measurable outcomes. The convenience of mobile ads and personalized content delivery poses a challenge to static and semi-dynamic DOOH formats. E-commerce growth and app-based marketing are diverting budgets away from traditional outdoor channels. Social media platforms offer instant feedback loops and viral potential, which DOOH struggles to replicate. The cost-efficiency and scalability of online ads make them more attractive to small and mid-sized businesses. Without innovation in interactivity and measurement, DOOH risks losing ground to digital-native competitors.

Covid-19 Impact

The pandemic disrupted foot traffic patterns, reducing visibility and effectiveness of location-based DOOH campaigns. Lockdowns and travel restrictions led to temporary shutdowns of key advertising venues such as malls and transit hubs. However, the crisis accelerated digital transformation, prompting media owners to adopt remote monitoring and automated scheduling tools. Advertisers shifted toward public health messaging and community engagement, redefining DOOH's role in urban communication. Post-pandemic recovery is driving renewed interest in contactless, data-driven formats. The sector is now prioritizing resilience, flexibility, and integration with mobile and online ecosystems.

The digital billboards segment is expected to be the largest during the forecast period

The digital billboards segment is expected to account for the largest market share during the forecast period, due to its widespread deployment in high-visibility urban zones. These large-format displays offer superior brightness, resolution, and dynamic content capabilities compared to traditional signage. Their ability to host multiple campaigns simultaneously makes them cost-effective for advertisers. Integration with real-time data sources allows for adaptive messaging based on traffic, weather, or events. Brands favour digital billboards for their impact and reach, especially in metropolitan corridors. Continuous upgrades in LED and software technologies are reinforcing their market leadership.

The LED displays segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the LED displays segment is predicted to witness the highest growth rate, driven by their energy efficiency and visual appeal. These screens are increasingly used in retail, transportation, and entertainment venues for immersive brand experiences. Advances in pixel density and modular design are enabling flexible installations across diverse environments. The declining cost of LED components is making the technology more accessible to mid-tier advertisers. Interactive features and integration with mobile apps are enhancing audience engagement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share supported by rapid urbanization and infrastructure development. Countries like China, India, and South Korea are investing heavily in smart cities and digital transit systems. Government initiatives are promoting digital media adoption across public and commercial spaces. The region's large population and rising consumer spending make it a prime target for advertisers. Local media owners are forming strategic alliances with global tech firms to expand capabilities. The convergence of mobility, retail, and digital signage is driving robust market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, fuelled by technological innovation and programmatic adoption. The U.S. and Canada are pioneers in AI-driven campaign management and real-time audience analytics. Media owners are integrating DOOH with mobile and social platforms to create omnichannel experiences. Regulatory support for digital infrastructure is accelerating deployment across urban and suburban areas. Advertisers are increasingly using geolocation and behavioral data to personalize content.

Key players in the market

Some of the key players profiled in the Digital Out-of-Home Advertising Market include JCDecaux SA, Ocean Outdoor Limited, Clear Channel Outdoor Holdings, Inc., Talon Outdoor, Lamar Advertising Company, Pikasso Group, OUTFRONT Media Inc., Intersection Co., Stroer SE & Co. KGaA, Ayuda Media Systems, Daktronics, Inc., Vistar Media, oOh!media Limited, Christie Digital Systems Inc., and Broadsign International, LLC.

Key Developments:

In September 2025, Clear Channel Outdoor Holdings, Inc. announced it has entered into a definitive agreement to sell its business in Spain to Atresmedia Corporacion de Medios de Comunicacion, S.A. ("Atresmedia"). The expected purchase price from the transaction of EUR 115 million, or approximately USD 135 million1, is subject to customary adjustments.

In May 2025, JCDecaux SE announces that Extime JCDecaux Airport has been granted on May 20th by Airport International Group (AIG) the contract to operate advertising activities from August 1st, 2025 onwards at Queen Alia International Airport in Amman, Jordan, which welcomes over nine million travellers annually.

Format Types Covered:

  • Digital Billboards
  • Transit Displays
  • Street Furniture
  • Place-Based Media
  • Ambient Digital Advertising
  • Other Format Types

Components Covered:

  • Hardware
  • Software
  • Services

Locations Covered:

  • Outdoor DOOH
  • Indoor DOOH

Screen Technologies Covered:

  • LED Displays
  • LCD Screens
  • Projection Systems

Applications Covered:

  • Real-Time Programmatic Advertising
  • Contextual Messaging
  • Interactive Campaigns
  • Other Applications

End Users Covered:

  • Retail & Consumer Goods
  • Healthcare & Pharmaceuticals
  • Education & Public Services
  • Banking & Financial Services
  • Entertainment & Recreation
  • Transportation & Logistics
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Out-of-Home Advertising Market, By Format Type

  • 5.1 Introduction
  • 5.2 Digital Billboards
  • 5.3 Transit Displays
  • 5.4 Street Furniture
  • 5.5 Place-Based Media
  • 5.6 Ambient Digital Advertising
  • 5.7 Other Format Types

6 Global Digital Out-of-Home Advertising Market, By Component

  • 6.1 Introduction
  • 6.2 Hardware
  • 6.3 Software
  • 6.4 Services

7 Global Digital Out-of-Home Advertising Market, By Location

  • 7.1 Introduction
  • 7.2 Outdoor DOOH
  • 7.3 Indoor DOOH

8 Global Digital Out-of-Home Advertising Market, By Screen Technology

  • 8.1 Introduction
  • 8.2 LED Displays
  • 8.3 LCD Screens
  • 8.4 Projection Systems

9 Global Digital Out-of-Home Advertising Market, By Application

  • 9.1 Introduction
  • 9.2 Real-Time Programmatic Advertising
  • 9.3 Contextual Messaging
  • 9.4 Interactive Campaigns
  • 9.5 Other Applications

10 Global Digital Out-of-Home Advertising Market, By End User

  • 10.1 Introduction
  • 10.2 Retail & Consumer Goods
  • 10.3 Healthcare & Pharmaceuticals
  • 10.4 Education & Public Services
  • 10.5 Banking & Financial Services
  • 10.6 Entertainment & Recreation
  • 10.7 Transportation & Logistics
  • 10.8 Other End Users

11 Global Digital Out-of-Home Advertising Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 JCDecaux SA
  • 13.2 Ocean Outdoor Limited
  • 13.3 Clear Channel Outdoor Holdings, Inc.
  • 13.4 Talon Outdoor
  • 13.5 Lamar Advertising Company
  • 13.6 Pikasso Group
  • 13.7 OUTFRONT Media Inc.
  • 13.8 Intersection Co.
  • 13.9 Stroer SE & Co. KGaA
  • 13.10 Ayuda Media Systems
  • 13.11 Daktronics, Inc.
  • 13.12 Vistar Media
  • 13.13 oOh!media Limited
  • 13.14 Christie Digital Systems Inc.
  • 13.15 Broadsign International, LLC

List of Tables

  • Table 1 Global Digital Out-of-Home Advertising Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Digital Out-of-Home Advertising Market Outlook, By Format Type (2024-2032) ($MN)
  • Table 3 Global Digital Out-of-Home Advertising Market Outlook, By Digital Billboards (2024-2032) ($MN)
  • Table 4 Global Digital Out-of-Home Advertising Market Outlook, By Transit Displays (2024-2032) ($MN)
  • Table 5 Global Digital Out-of-Home Advertising Market Outlook, By Street Furniture (2024-2032) ($MN)
  • Table 6 Global Digital Out-of-Home Advertising Market Outlook, By Place-Based Media (2024-2032) ($MN)
  • Table 7 Global Digital Out-of-Home Advertising Market Outlook, By Ambient Digital Advertising (2024-2032) ($MN)
  • Table 8 Global Digital Out-of-Home Advertising Market Outlook, By Other Format Types (2024-2032) ($MN)
  • Table 9 Global Digital Out-of-Home Advertising Market Outlook, By Component (2024-2032) ($MN)
  • Table 10 Global Digital Out-of-Home Advertising Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 11 Global Digital Out-of-Home Advertising Market Outlook, By Software (2024-2032) ($MN)
  • Table 12 Global Digital Out-of-Home Advertising Market Outlook, By Services (2024-2032) ($MN)
  • Table 13 Global Digital Out-of-Home Advertising Market Outlook, By Location (2024-2032) ($MN)
  • Table 14 Global Digital Out-of-Home Advertising Market Outlook, By Outdoor DOOH (2024-2032) ($MN)
  • Table 15 Global Digital Out-of-Home Advertising Market Outlook, By Indoor DOOH (2024-2032) ($MN)
  • Table 16 Global Digital Out-of-Home Advertising Market Outlook, By Screen Technology (2024-2032) ($MN)
  • Table 17 Global Digital Out-of-Home Advertising Market Outlook, By LED Displays (2024-2032) ($MN)
  • Table 18 Global Digital Out-of-Home Advertising Market Outlook, By LCD Screens (2024-2032) ($MN)
  • Table 19 Global Digital Out-of-Home Advertising Market Outlook, By Projection Systems (2024-2032) ($MN)
  • Table 20 Global Digital Out-of-Home Advertising Market Outlook, By Application (2024-2032) ($MN)
  • Table 21 Global Digital Out-of-Home Advertising Market Outlook, By Real-Time Programmatic Advertising (2024-2032) ($MN)
  • Table 22 Global Digital Out-of-Home Advertising Market Outlook, By Contextual Messaging (2024-2032) ($MN)
  • Table 23 Global Digital Out-of-Home Advertising Market Outlook, By Interactive Campaigns (2024-2032) ($MN)
  • Table 24 Global Digital Out-of-Home Advertising Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Digital Out-of-Home Advertising Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Digital Out-of-Home Advertising Market Outlook, By Retail & Consumer Goods (2024-2032) ($MN)
  • Table 27 Global Digital Out-of-Home Advertising Market Outlook, By Healthcare & Pharmaceuticals (2024-2032) ($MN)
  • Table 28 Global Digital Out-of-Home Advertising Market Outlook, By Education & Public Services (2024-2032) ($MN)
  • Table 29 Global Digital Out-of-Home Advertising Market Outlook, By Banking & Financial Services (2024-2032) ($MN)
  • Table 30 Global Digital Out-of-Home Advertising Market Outlook, By Entertainment & Recreation (2024-2032) ($MN)
  • Table 31 Global Digital Out-of-Home Advertising Market Outlook, By Transportation & Logistics (2024-2032) ($MN)
  • Table 32 Global Digital Out-of-Home Advertising Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.