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市場調查報告書
商品編碼
1904966

全球戶外數位廣告 (DOOH) 市場評估：按應用程式、形式、產業和地區劃分，機會與預測（2018-2032 年）

Global Digital Out-of-Home Advertising Market Assessment, By Application, By Format, By Vertical, By Region, Opportunities and Forecast, 2018-2032F
出版日期: | 出版商: Markets & Data | 英文 222 Pages | 商品交期: 3-5個工作天內

價格

預計 2025 年至 2032 年，全球戶外數位廣告 (DOOH) 市場將以 10.85% 的複合年增長率成長，從 2024 年的 220.5 億美元成長至 2032 年的 502.9 億美元。這一市場擴張的驅動力來自於人們媒體消費方式、城市建設方式以及數位廣告投放方式的改變。都市化加速的關鍵因素之一是交通樞紐、零售中心、商業區和公共場所的人流增加，從而提升了戶外數位廣告網路的流量。隨著城市擴張和通勤模式日益複雜，廣告商越來越傾向於選擇高曝光度的戶外和交通相關的數位廣告形式，以最大限度地提高曝光率，並高效觸達大量行動受眾。

推動這項變革的另一個關鍵因素是，消費者在傳統靜態戶外媒體上的支出減少，轉而選擇更靈活、更經濟高效的數位廣告形式。數位廣告看板和特定位置螢幕的功能遠遠超出靜態廣告。它們支援動態內容輪播、即時更新和靈活的廣告活動管理，使其比傳統形式更有效。它們能夠根據一天中的時間、地點和觀眾的背景訊息傳遞訊息，這增強了廣告商對數位戶外廣告（DOOH）作為一種可衡量且響應迅速的媒體的信任。

消費者需求也是推動市場成長的因素。品牌正在利用數位戶外廣告在消費者做出購買決策時與其建立更緊密的聯繫。從區域來看，北美憑藉其先進的數位基礎設施和成熟的廣告生態系統繼續保持領先地位。與此同時，亞太地區正經歷最快的成長，這得益於龐大的城市人口、大量的基礎設施投資以及不斷提高的數位媒體滲透率。

例如，2025年9月，VIOOH和ELAN Media合作在卡達推廣程式化戶外數位廣告（DOOH），在戶外和交通環境中部署了超過220塊數位螢幕。這表明，在北美以外的地區，自動化、數據驅動的廣告解決方案正日益普及。

目錄

第一章：專案範圍與定義

第二章：研究方法

第三章：摘要整理

第四章：客戶之聲

  • 受訪者人口統計資料
  • 品牌認知度
  • 購買決策考量因素
  • 購買後挑戰

第五章 全球戶外數位廣告 (DOOH) 市場展望 (2018-2032)

  • 市場規模分析與預測
    • 以價值計算
  • 市佔率分析與預測
    • 按應用領域
      • 室內
      • 室外
    • 依形式
      • 標示牌
      • 街道家具
      • 交通運輸
      • 基於位置的媒體
    • 按行業
      • 汽車
      • 金融服務
      • 政府
      • 媒體與娛樂
      • 零售
      • 其他
    • 按地區
      • 北美
      • 歐洲
      • 亞太
      • 南美
      • 中東和非洲
    • 公司市佔率分析
  • 2024年市場地圖分析
    • 按應用領域
    • 依形式
    • 按行業
    • 按區域

第六章 北美戶外數位廣告 (DOOH) 市場展望 (2018-2032)

  • 市場規模分析與預測
    • 按價值劃分
  • 市佔率分析與預測
    • 依應用程式劃分
      • 室內
      • 室外
    • 依形式劃分
      • 標示牌
      • 街道設施
      • 交通運輸
      • 基於位置的媒體
    • 依行業劃分
      • 汽車
      • 金融服務
      • 政府
      • 媒體與娛樂
      • 零售
      • 其他
    • 依國家劃分
      • 美國各州
      • 加拿大
      • 墨西哥
  • 各國市場評估
    • 美國戶外數位廣告市場展望（2018-2032）
      • 市場規模分析及預測
      • 市佔率分析及預測

第七章 歐洲戶外數位廣告市場展望（2018-2032）

  • 德國
  • 法國
  • 義大利
  • 英國
  • 俄羅斯
  • 荷蘭
  • 西班牙
  • 土耳其
  • 波蘭

第八章 亞太地區戶外數位廣告市場展望（2018-2032）

  • 印度
  • 中國
  • 日本
  • 澳大利亞
  • 越南
  • 韓國
  • 印尼
  • 菲律賓

第九章：南美洲戶外數位廣告市場展望（2018-2032）

  • 巴西
  • 阿根廷

第十章：中東與非洲戶外數位廣告市場展望（2018-2032）

  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第十一章：波特五力模型分析

第十二章：PESTLE 分析

第十三章：市場動態

  • 市場驅動因素
  • 市場挑戰

第十四章：市場趨勢與發展

第十五章：個案研究

第十六章：競爭格局

  • 前五大競賽矩陣 前五大 SWOT 分析 前十大主要參與者
    • 德高集團 (JCDecaux SE)
      • 公司詳情
      • 關鍵管理人員
      • 主要產品和服務
      • 關鍵財務指標（已公佈）
      • 主要市場趨勢與地理擴張
      • 近期發展、聯盟、合作、併購
    • Stroer CORE GmbH & Co. KG
    • Clear Channel Outdoor Holdings, Inc.
    • Outfront Media Inc.
    • OOh!media Limited
    • Broadsign International LLC.
    • Global Outdoor Media Limited
    • Lamar Media Corp.
    • Focus Media Inc.
    • Daktronics, Inc.

第十七章：策略建議

第十八章：關於我們和免責聲明

Product Code: MX13923

Digital Out-of-Home market is projected to witness a CAGR of 10.85% during the forecast period 2025-2032, growing from USD 22.05 billion in 2024 to USD 50.29 billion in 2032. The market is expanding, as it is influenced by changes in the way people consume media, build cities, and advertise through digital means. Among the major factors contributing to the growth of urbanization, is the process which increases the flow of people through transit hubs, retail centers, commercial districts, and public spaces, thus generating more traffic for DOOH networks. As cities expand and commuting patterns become more complex, advertisers increasingly seek high-visibility outdoor and transit digital formats to maximize exposure and reach large, mobile audiences efficiently.

Another significant factor driving this shift is the reduction of spending on traditional static out-of-home media in favor of more flexible and cost-efficient digital formats. Digital billboards and place-based screens offer capabilities beyond static advertising, including dynamic content rotation, real-time updates, and flexible campaign management, making them significantly more effective than traditional formats. Advertiser confidence in DOOH as a measurable and responsive medium has been strengthened by the ability to deliver messages based on time of day, location, and audience context.

Consumer-driven demand is yet another reason for the market to flourish as brands resort to DOOH to attract buyers when they are close to making a purchase decision. Geographically, North America continues to lead due to its advanced digital infrastructure and well-established advertising ecosystem, while the Asia-Pacific region is experiencing the fastest growth, driven by large urban populations, significant infrastructure investments, and rising adoption of digital media.

For instance, in September 2025, the promotion of programmatic digital out-of-home (DOOH) advertising in Qatar through a collaboration between VIOOH and ELAN Media resulted in the deployment of more than 220 digital screens across outdoor and transit environments, highlighting the growing adoption of automated, data-driven advertising solutions beyond North America.

Increasing Regulatory Mandates and Safety Codes are Driving Market Expansion

Advancements in digital display and interactive technologies are a major reason for the increased demand in the Global Digital Out-of-Home (DOOH) Advertising Market. This is because these technologies significantly improve visibility, engagement, and campaign effectiveness. Today, high-resolution LED and LCDs deliver sharper visuals, greater brightness, and improved overall performance across varying lighting and weather conditions, making DOOH formats equally effective in both outdoor and indoor environments. As a result of these advancements, advertisers have gained greater confidence in digital screens as more effective communication tools than traditional static signage.

Additionally, the adoption of interactive technologies has significantly enhanced the attractiveness of the DOOH medium, including touch-enabled displays, QR code integration, mobile connectivity, and sensor-based triggers.

These tools enable advertisers to engage audiences in real time, transforming DOOH from a passive medium into an active engagement channel, particularly in retail, transit, and entertainment environments where dwell times are higher.

For instance, in December 2025, Versus Systems and LiftMedia collaborated to launch interactive engagement technology throughout a DOOH network in Europe, including mobile app integrations that enable users to interact with digital screens, thus demonstrating interactivity and engagement are up as a direct result of technology upgrades.

Rapid Adoption of Programmatic and Real-Time Advertising Technologies Drives Demand for Global Digital Out-of-Homes

The global Digital Out-of-Home (DOOH) advertising market has been strongly influenced by the rapid shift toward real-time and programmatic advertising technologies. This is because these technologies enhance efficiency, flexibility, and accountability, as compared to traditional out-of-home media. Through programmatic DOOH, it is possible to automate the buying and selling of digital screen inventory using demand-side and supply-side platforms. This facilitates advertisers' planning, implementing, and optimizing their campaigns with less time and greater accuracy.

Furthermore, real-time capabilities allow advertisers to update content instantly in response to contextual triggers such as time of day, weather conditions, traffic levels, or audience presence. With this dynamic method, the relevance of the message to be delivered is increased, thus enhancing the overall campaign performance. As a result, DOOH has become increasingly attractive to brands seeking responsive, data-driven advertising solutions.

For instance, in August 2025, JCDecaux India collaborated with VIOOH to bring programmatic DOOH at Kempegowda International Airport in Bengaluru, thus allowing advertisers to buy digital ad space on 64 different screens. They were strategically placed through automated purchasing, hence giving a clear indication of increased programmatic adoption in premium transit environments.

Outdoor Advertising is Leading the Digital Out-of-Home Advertising Market Share

Outdoor advertising is leading the Global Digital Out-of-Home (DOOH) Market largely because of its nearly limitless reach, great visibility, and the ability to interact with many people, changing locations very quickly. Large-format digital billboards, roadside displays, and transit-based screens are some of the ways through which outdoor DOOH grabs the attention of commuters, pedestrians, and drivers, thus making it an effective medium for brand awareness and mass-market messaging. Outdoor placements, unlike indoor formats that depend on foot traffic at specific locations, benefit from continuous exposure in high-density urban environments, maximizing impressions and advertiser return on investment.

The strong position of outdoor DOOH is further reinforced by rapid urbanization and the continued expansion of city infrastructure. Cities are increasingly investing in smart transport hubs, highways, and commercial districts which, in addition to being ideal locations for digital signage installations, offer advertisers highly attractive environments for strategic audience engagement. In addition, these platforms enable real-time content management, audience measurement, and programmatic activation for outdoor digital displays, allowing advertisers to deliver highly relevant messages based on factors such as time of day, traffic conditions, and weather.

Moreover, outdoor media such as digital billboards support large-scale creative concepts, offer very high brightness for visibility even in direct sunlight, and capture the attention of mass audiences, enabling the delivery of dynamic and impactful campaigns at scale.

Collectively, these factors position outdoor DOOH as the preferred choice for advertisers seeking broad reach, high-impact visual communication, and measurable engagement, thereby securing its dominant position in the global market.

For instance, in October 2025, VIOOH collaborated with BIG OUTDOOR for the integration of 130 premium outdoor digital screens across major U.S. cities, to generate over 677 million monthly impressions, thereby emphasizing the preference of advertisers for outdoor placements that offer high visibility in metropolitan areas.

North America Dominates the Global Digital Out-of-Home Market Share

North America is leading the Digital Out-of-Home (DOOH) Market worldwide with a well-developed digital infrastructure, high urbanization rates, and mature advertising ecosystems that are technologically advanced. The region benefits from the widespread deployment of high-quality digital displays, including roadside billboards, transit media, and place-based indoor screens-enabling advertisers to efficiently reach large, diverse, and highly mobile audiences.

Besides that, strong technological capabilities such as ultra-high-resolution LED displays, interactive features, and programmatic integration make DOOH campaigns in North America more efficient and attractive compared with other parts of the world.

The dominance is thus supported by the hefty advertising expenditure and the early adoption of digital solutions by brands and agencies. In the U.S. and Canada, advertisers are quick to leverage real-time content management, audience measurement tools, and data-driven targeting, resulting in campaigns that are both highly effective and measurable. Large-format digital displays are widely used across the region's extensive transit networks, congested highways, and urban commercial centers, as these environments offer maximum visibility and audience engagement.

Besides that, cities in North America have been proactive in implementing smart city initiatives and upgrading their infrastructures, which has made the integration of digital signage in public and commercial environments easier. The regulatory frameworks are mostly favorable to digital out-of-home advertising, thus allowing for the flexible installation and deployment of screens. Taken together, these factors have turned North America into the largest and most powerful DOOH market, which is the main driver of innovation and standards for global adoption.

For instance, in January 2025, T-Mobile US announced its plan to acquire Vistar Media for USD 600 million, gaining access to more than 1.1 million digital advertising screens, thus consolidating the position of DOOH technology and scale as a pivotal factor in the North American advertising ecosystem.

Future Market Scenario (2025-2032F)

Expansion Across Vertical Industries

The use of DOOH advertising is anticipated to expand beyond traditional sectors like retail, automotive, and media, into financial services, healthcare, hospitality, and public services, where real-time, location-specific messaging can drive customer engagement and behavioral influence.

Enterprises will leverage DOOH as part of omnichannel marketing strategies, combining mobile, social, and in-store campaigns with outdoor digital screens to enhance brand awareness, support product launches, and generate footfall.

Regional Growth Dynamics

Asia-Pacific is expected to be the fastest-growing region during 2025-2032, driven by rapid urbanization, expanding smart city infrastructure, increasing digital media adoption, and rising investments in transit and commercial digital display networks.

North America will maintain its dominance in the market, attributed to its mature digital infrastructure, early adoption of programmatic and interactive DOOH solutions, high urban population density, and established advertising ecosystems supporting large-scale deployment and technological innovation.

Key Players Landscape and Outlook

The global Digital Out-of-Home (DOOH) Advertising Market is shaped by rapid digitalization of outdoor media assets, increasing adoption of programmatic advertising, and continuous advancements in display, connectivity, and data-driven content delivery technologies. Leading players in the market include global outdoor advertising operators, digital signage network owners, and DOOH technology and platform providers that manage large-format billboards, transit media, street furniture, and place-based digital screens. These companies focus on expanding premium screen inventories, upgrading static assets to digital formats, and enhancing content management capabilities to support real-time and location-based advertising.

The market outlook remains positive, supported by continued urbanization, increasing advertiser preference for high-impact outdoor media, and the growing integration of DOOH within omnichannel marketing strategies.

North America is expected to continue leading due to its mature advertising infrastructure and early adoption of programmatic DOOH, while Asia-Pacific is likely to witness faster expansion driven by smart city projects and infrastructure investments.

For instance, in January 2025, T-Mobile US announced the acquisition of Vistar Media, a leading programmatic DOOH platform, to strengthen its advertising business and expand access to large-scale digital screen networks across the United States, highlighting ongoing consolidation and technology-driven growth within the global DOOH ecosystem.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
  • 4.4. Challenges Faced Post Purchase

5. Global Digital Out-of-Home Advertising Market Outlook, 2018-2032F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Application
      • 5.2.1.1. Indoor
      • 5.2.1.2. Outdoor
    • 5.2.2. By Format
      • 5.2.2.1. Billboards
      • 5.2.2.2. Street Furniture
      • 5.2.2.3. Transit & Transportation
        • 5.2.2.3.1. Roadways
        • 5.2.2.3.2. Airways
        • 5.2.2.3.3. Railways
        • 5.2.2.3.4. Marine
      • 5.2.2.4. Place-Based Media
    • 5.2.3. By Vertical
      • 5.2.3.1. Automotive
      • 5.2.3.2. Financial Services
      • 5.2.3.3. Government
      • 5.2.3.4. Media & Entertainment
      • 5.2.3.5. Retail
      • 5.2.3.6. Others
    • 5.2.4. By Region
      • 5.2.4.1. North America
      • 5.2.4.2. Europe
      • 5.2.4.3. Asia-Pacific
      • 5.2.4.4. South America
      • 5.2.4.5. Middle East and Africa
    • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 5.3. Market Map Analysis, 2024
    • 5.3.1. By Application
    • 5.3.2. By Format
    • 5.3.3. By Vertical
    • 5.3.4. By Region

6. North America Digital Out-of-Home Advertising Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Application
      • 6.2.1.1. Indoor
      • 6.2.1.2. Outdoor
    • 6.2.2. By Format
      • 6.2.2.1. Billboards
      • 6.2.2.2. Street Furniture
      • 6.2.2.3. Transit & Transportation
        • 6.2.2.3.1. Roadways
        • 6.2.2.3.2. Airways
        • 6.2.2.3.3. Railways
        • 6.2.2.3.4. Marine
      • 6.2.2.4. Place-Based Media
    • 6.2.3. By Vertical
      • 6.2.3.1. Automotive
      • 6.2.3.2. Financial Services
      • 6.2.3.3. Government
      • 6.2.3.4. Media & Entertainment
      • 6.2.3.5. Retail
      • 6.2.3.6. Others
    • 6.2.4. By Country
      • 6.2.4.1. United States
      • 6.2.4.2. Canada
      • 6.2.4.3. Mexico
  • 6.3. Country Market Assessment
    • 6.3.1. United States Digital Out-of-Home Advertising Market Outlook, 2018-2032F
      • 6.3.1.1. Market Size Analysis & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share Analysis & Forecast
        • 6.3.1.2.1. By Application
          • 6.3.1.2.1.1. Indoor
          • 6.3.1.2.1.2. Outdoor
        • 6.3.1.2.2. By Format
          • 6.3.1.2.2.1. Billboards
          • 6.3.1.2.2.2. Street Furniture
          • 6.3.1.2.2.3. Transit & Transportation
          • 6.3.1.2.2.4. Place-Based Media
        • 6.3.1.2.3. By Vertical
          • 6.3.1.2.3.1. Automotive
          • 6.3.1.2.3.2. Financial Services
          • 6.3.1.2.3.3. Government
          • 6.3.1.2.3.4. Media & Entertainment
          • 6.3.1.2.3.5. Retail
          • 6.3.1.2.3.6. Others

All segments will be provided for all regions and countries covered

7. Europe Digital Out-of-Home Advertising Market Outlook, 2018-2032F

  • 7.1. Germany
  • 7.2. France
  • 7.3. Italy
  • 7.4. United Kingdom
  • 7.5. Russia
  • 7.6. Netherlands
  • 7.7. Spain
  • 7.8. Turkey
  • 7.9. Poland

8. Asia-Pacific Digital Out-of-Home Advertising Market Outlook, 2018-2032F

  • 8.1. India
  • 8.2. China
  • 8.3. Japan
  • 8.4. Australia
  • 8.5. Vietnam
  • 8.6. South Korea
  • 8.7. Indonesia
  • 8.8. Philippines

9. South America Digital Out-of-Home Advertising Market Outlook, 2018-2032F

  • 9.1. Brazil
  • 9.2. Argentina

10. Middle East and Africa Digital Out-of-Home Advertising Market Outlook, 2018-2032F

  • 10.1. Saudi Arabia
  • 10.2. UAE
  • 10.3. South Africa

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

  • 16.1. Competition Matrix of Top 5 Market Leaders
  • 16.2. SWOT Analysis for Top 5 Players
  • 16.3. Key Players Landscape for Top 10 Market Players
    • 16.3.1. JCDecaux SE
      • 16.3.1.1. Company Details
      • 16.3.1.2. Key Management Personnel
      • 16.3.1.3. Key Products/Services Offered
      • 16.3.1.4. Key Financials (As Reported)
      • 16.3.1.5. Key Market Focus and Geographical Presence
      • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 16.3.2. Stroer CORE GmbH & Co. KG
    • 16.3.3. Clear Channel Outdoor Holdings, Inc.
    • 16.3.4. Outfront Media Inc.
    • 16.3.5. OOh!media Limited
    • 16.3.6. Broadsign International LLC.
    • 16.3.7. Global Outdoor Media Limited
    • 16.3.8. Lamar Media Corp.
    • 16.3.9. Focus Media Inc.
    • 16.3.10. Daktronics, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions / Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 3. Global Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 4. Global Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 5. Global Digital Out-of-Home Advertising Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 8. North America Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 9. North America Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 10. North America Digital Out-of-Home Advertising Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 13. United States Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 14. United States Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 15. Canada Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 17. Canada Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 18. Canada Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 19. Mexico Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 21. Mexico Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 22. Mexico Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 23. Europe Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 25. Europe Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 26. Europe Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 27. Europe Digital Out-of-Home Advertising Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 30. Germany Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 31. Germany Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 32. France Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 34. France Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 35. France Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 36. Italy Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 38. Italy Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 39. Italy Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 40. United Kingdom Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 42. United Kingdom Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 43. United Kingdom Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 44. Russia Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 46. Russia Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 47. Russia Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 48. Netherlands Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 50. Netherlands Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 51. Netherlands Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 52. Spain Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 54. Spain Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 55. Spain Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 56. Turkey Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 58. Turkey Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 59. Turkey Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 60. Poland Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 62. Poland Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 63. Poland Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 64. South America Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 66. South America Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 67. South America Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 68. South America Digital Out-of-Home Advertising Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 71. Brazil Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 72. Brazil Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 73. Argentina Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 75. Argentina Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 76. Argentina Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 77. Asia-Pacific Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 79. Asia-Pacific Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 80. Asia-Pacific Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 81. Asia-Pacific Digital Out-of-Home Advertising Market Share (%), By Country, 2018-2032F
  • Figure 82. India Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 84. India Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 85. India Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 86. China Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 88. China Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 89. China Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 90. Japan Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 92. Japan Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 93. Japan Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 94. Australia Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 96. Australia Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 97. Australia Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 98. Vietnam Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 100. Vietnam Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 101. Vietnam Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 102. South Korea Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 104. South Korea Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 105. South Korea Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 106. Indonesia Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 108. Indonesia Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 109. Indonesia Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 110. Philippines Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 112. Philippines Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 113. Philippines Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 114. Middle East & Africa Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 116. Middle East & Africa Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 117. Middle East & Africa Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 118. Middle East & Africa Digital Out-of-Home Advertising Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 121. Saudi Arabia Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 122. Saudi Arabia Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 123. UAE Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 125. UAE Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 126. UAE Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 127. South Africa Digital Out-of-Home Advertising Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Digital Out-of-Home Advertising Market Share (%), By Application, 2018-2032F
  • Figure 129. South Africa Digital Out-of-Home Advertising Market Share (%), By Format, 2018-2032F
  • Figure 130. South Africa Digital Out-of-Home Advertising Market Share (%), By Vertical, 2018-2032F
  • Figure 131. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Format Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By Vertical Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024