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2030352

摩托車市場－全球產業規模、佔有率、趨勢、機會和預測：按車型、動力系統、地區和競爭格局分類，2021-2031年

Two-Wheeler Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Scooter/Moped, Motorcycles), By Propulsion Type (ICE, Electric), By Region & Competition, 2021-2031F

出版日期: 2026年05月01日 | 出版商:

TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球摩托車市場預計將從 2025 年的 1,700.1 億美元成長到 2031 年的 2,354.9 億美元，複合年成長率為 5.58%。

該行業涵蓋摩托車、輕型機踏車和踏板車等動力車輛，這些車輛既可用於商業用途，也可用於個人用途。它們為日常出行提供了經濟實惠且柔軟性的交通選擇。市場成長主要由快速的城市發展和人口密集地區對經濟型交通途徑日益成長的需求所驅動。此外，開發中國家可支配收入的增加和農村道路網路的改善也促進了這些車輛的普及，為持續的銷售成長和不斷擴大的全球基本客群奠定了堅實的基礎。

市場概覽
預測期	2027-2031
市場規模：2025年	1700.1億美元
市場規模：2031年	2354.9億美元
複合年成長率：2026-2031年	5.58%
成長最快的細分市場	電
最大的市場	北美洲

根據印度汽車製造商協會 (SIAM) 發布的 2025 年報告，印度二輪車銷量預計將達到 2,050 萬輛，凸顯了消費者對這一重要區域市場的濃厚興趣。然而，儘管市場呈現上升趨勢，仍面臨一個重大障礙：原料成本的波動。這種波動可能會擠壓利潤空間，並最終推高零售消費者支付的價格，從而阻礙產業成長。

市場促進因素

全球市場的主要驅動力是人們對環保電動摩托車日益成長的興趣。消費者越來越傾向於選擇永續的交通方式，以避免石化燃料價格的不可預測波動。這些電動交通工具減少了對傳統能源的依賴，實現了零排放，同時電池技術的進步也延長了續航里程，使日常通勤更加便捷實用。 2026年4月，《經濟時報》刊登了一篇題為《電動摩托車市佔率上升》的報導，印證了這個趨勢。文章指出，2026會計年度印度電動摩托車的零售達到1,401,818輛。同時，整個產業的銷售也表現強勁。《印度時報》報道稱，本田摩托車和踏板車印度公司2026年的總銷量達到6,369,504輛。

推動成長的另一個主要因素是電子商務和最後一公里配送服務的快速發展。隨著網路購物的蓬勃發展，高效的物流系統對於滿足客戶的配送標準至關重要，而摩托車恰好提供了在擁擠的城市地區輕鬆穿梭所需的機動性。配送公司高度依賴摩托車來降低成本並最佳化配送路線。正如聯合國環境規劃署（UNEP）2025年10月發表的報導《隨著電子商務的成長，電動配送車輛為減少都市區排放氣體提供了契機》中所述，「Deliver E」聯盟的核心成員每年在96個國家完成60億次摩托車配送。如此高的商業使用率需要定期更換車輛，這也推動了市場的長期成長。

市場挑戰

原物料價格的不確定性是限制全球摩托車市場擴張的主要障礙。汽車生產高度依賴塑膠和金屬等原料，這些成本的波動會導致製造成本不穩定，並擠壓利潤空間。為了維持業務的永續性，製造商被迫將這些增加的成本轉嫁給消費者，提高零售價格。由於摩托車最大的吸引力在於其成本績效，價格的急劇上漲會迅速疏遠潛在買家，並降低整體市場需求。

根據歐洲摩托車製造商協會 (EAMM) 的報告，2025 年歐洲五大主要市場的新摩托車註冊總量總合將達到 1,002,848 輛，較上年下降 12.9%。這一下降趨勢表明，不斷上漲的擁有成本可能會對銷售產生負面影響。此外，原物料成本波動難以預測，也減少了企業用於工廠擴建的資金。這些財務壓力將阻礙製造商進入新興市場，並最終抑制整個產業的成長。

市場趨勢

由於消費者對休閒和高階摩托車的偏好日益成長，全球市場格局正在發生巨大變化。消費者不再僅僅將摩托車視為基本的交通工具，而是將其視為一種生活方式的投資。這種觀點的轉變推動了大排氣量引擎和卓越旅行性能摩托車的銷量，因為消費者願意為高性能車型支付更高的價格。因此，製造商正專注於大排氣量摩托車的研發，以確保更高的利潤率。根據BMW集團2026年1月發布的題為「BMW摩托車仍處於領先地位」的新聞稿，該品牌預計2025年將在全球整體交付202,563輛摩托車，這印證了國際市場對休閒摩托車的強勁需求。

租賃平台和交通行動服務(MaaS) 的興起為該產業帶來了獨特的經營模式。都市區擴大使用摩托車計程車應用程式來避免擁有和維護私家車的成本。這種共享旅遊網路有效地滿足了個人出行需求，同時也有助於緩解都市區交通堵塞。同時，製造商透過向這些服務提供者提供大規模車隊而獲得了競爭優勢。為了佐證這個模式的成功，《印度快報》2025 年 8 月發表了報導，報道稱摩托車計程車服務在 2024-2025 會計年度創造了 69.53 億盧比的收入，這充分展現了共享交通系統的強大實力。

The Global two-wheeler market is anticipated to expand from USD 170.01 billion in 2025 to USD 235.49 billion by 2031, reflecting a compound annual growth rate of 5.58%. This sector includes motorized transit options like motorcycles, mopeds, and scooters, which are engineered for both commercial and personal use. They offer cost-effective and adaptable transport for everyday travel. Market growth is largely fueled by swift urban development and escalating demand for budget-friendly transportation in heavily populated areas. Furthermore, increasing discretionary income in developing countries alongside enhanced rural road networks boosts the uptake of these vehicles, creating a solid base for continuous volume increase and worldwide consumer base expansion.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 170.01 Billion
Market Size 2031	USD 235.49 Billion
CAGR 2026-2031	5.58%
Fastest Growing Segment	Electric
Largest Market	North America

In 2025, the Society of Indian Automobile Manufacturers reported that domestic sales of two-wheelers in India hit 20.50 million units, highlighting strong consumer interest in a key regional market. However, even with this upward trend, the market faces a substantial obstacle in the form of unstable raw material costs. This volatility threatens to hinder industry growth by squeezing profit margins and driving up the ultimate prices paid by retail customers.

Market Driver

The Global market is largely driven by the rapidly growing interest in eco-friendly and electric two-wheelers. Buyers are increasingly looking for sustainable transportation options to bypass the unpredictable prices of fossil fuels. These electric alternatives cut down on conventional energy reliance and produce zero tailpipe emissions, while advancements in battery technology have increased their range and made everyday commuting much more practical. Highlighting this trend, an April 2026 article in The Economic Times titled 'Electric two wheeler share rises' noted that retail sales for these vehicles in India hit 1,401,818 units during the 2026 financial year. At the same time, the overall industry volume remains strong, with The Times of India reporting in 2026 that Honda Motorcycle and Scooter India achieved total sales of 6,369,504 units.

Another major factor fueling growth is the rapid development of e-commerce and last-mile delivery services. The boom in online shopping requires streamlined logistics to meet customer delivery standards, and two-wheelers provide the maneuverability needed to easily travel through crowded city streets. Delivery firms heavily rely on these vehicles to cut costs and streamline their routing. As noted in an October 2025 United Nations Environment Programme article, 'As e commerce grows electric delivery vehicles offer opportunity to cut urban emissions,' the core members of the Deliver E coalition complete 6 billion two-wheeler journeys each year across 96 nations. This high level of commercial use requires fleets to be updated regularly, thereby driving long-term market growth.

Market Challenge

The unpredictable pricing of raw materials serves as a significant hurdle that actively restricts the expansion of the worldwide two-wheeler market. Vehicle production is highly dependent on inputs like plastics and metals, and any volatility in these costs leads to erratic manufacturing expenses that squeeze profit margins. To keep their businesses viable, manufacturers are forced to transfer these increased costs to buyers by raising retail prices. Because the core attraction of two-wheelers is their cost-effectiveness, sudden increases in price quickly discourage prospective customers and lower general market demand.

In 2025, the European Association of Motorcycle Manufacturers reported that new motorcycle registrations across five key European markets totaled 1,002,848 units, which marked a 12.9 percent drop from the prior year. This downturn illustrates the way rising ownership expenses can negatively impact sales volumes. Additionally, the persistent unpredictability of material costs reduces the capital that businesses can invest into expanding their facilities. Such financial strain hinders the capacity of manufacturers to penetrate new, emerging markets, which ultimately restrains the overall growth of the sector.

Market Trends

The Global landscape is being significantly transformed by a growing consumer preference for leisure and premium motorcycles. Rather than seeing them merely as basic modes of transportation, purchasers now frequently consider these vehicles to be lifestyle investments. This change in perspective is boosting the sales of motorcycles equipped with larger engines and superior touring features, as buyers are more willing to spend extra on high-performance models. As a result, producers are focusing more on high-capacity bikes to secure better profit margins. A January 2026 press release from BMW Group, titled 'BMW Motorrad remains at the top,' stated that the brand shipped 202,563 motorcycles globally in 2025, underscoring the consistent international demand for recreational motorcycles.

The emergence of rental platforms and mobility-as-a-service presents a uniquely different business model for the industry. City dwellers are turning to bike taxi apps more often to bypass the costs associated with owning and maintaining a personal vehicle. This shared mobility network effectively meets individual transportation needs while helping to reduce traffic in urban areas. At the same time, manufacturers gain an advantage by supplying large fleet orders to these service operators. Highlighting the success of this model, an August 2025 article in The Indian Express titled 'Rapido launches Bike Direct' noted that the bike taxi service generated Rs 695.3 crore in revenue during the 2024 to 2025 fiscal year, proving the strength of shared transportation systems.

Key Market Players

Hero MotoCorp Limited
Honda Motorcycle & Scooter India Pvt. Ltd.
TVS Motor Company Limited
Bajaj Auto Limited
Yamaha Motor India Pvt. Ltd.
Suzuki Motorcycle India Private Limited
Royal Enfield
Piaggio Vehicles Pvt. Ltd.
KTM AG
Harley-Davidson, Inc.

Report Scope

In this report, the Global Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Two-Wheeler Market, By Vehicle Type

Scooter/Moped
Motorcycles

Two-Wheeler Market, By Propulsion Type

ICE
Electric

Two-Wheeler Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Two-Wheeler Market.

Available Customizations:

Global Two-Wheeler Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Two-Wheeler Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Vehicle Type (Scooter/Moped, Motorcycles)
- 5.2.2. By Propulsion Type (ICE, Electric)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Two-Wheeler Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Vehicle Type
- 6.2.2. By Propulsion Type
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Two-Wheeler Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Vehicle Type
    - 6.3.1.2.2. By Propulsion Type
- 6.3.2. Canada Two-Wheeler Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Vehicle Type
    - 6.3.2.2.2. By Propulsion Type
- 6.3.3. Mexico Two-Wheeler Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Vehicle Type
    - 6.3.3.2.2. By Propulsion Type

7. Europe Two-Wheeler Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Vehicle Type
- 7.2.2. By Propulsion Type
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Two-Wheeler Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Vehicle Type
    - 7.3.1.2.2. By Propulsion Type
- 7.3.2. France Two-Wheeler Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Vehicle Type
    - 7.3.2.2.2. By Propulsion Type
- 7.3.3. United Kingdom Two-Wheeler Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Vehicle Type
    - 7.3.3.2.2. By Propulsion Type
- 7.3.4. Italy Two-Wheeler Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Vehicle Type
    - 7.3.4.2.2. By Propulsion Type
- 7.3.5. Spain Two-Wheeler Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Vehicle Type
    - 7.3.5.2.2. By Propulsion Type

8. Asia Pacific Two-Wheeler Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Vehicle Type
- 8.2.2. By Propulsion Type
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Two-Wheeler Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Vehicle Type
    - 8.3.1.2.2. By Propulsion Type
- 8.3.2. India Two-Wheeler Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Vehicle Type
    - 8.3.2.2.2. By Propulsion Type
- 8.3.3. Japan Two-Wheeler Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Vehicle Type
    - 8.3.3.2.2. By Propulsion Type
- 8.3.4. South Korea Two-Wheeler Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Vehicle Type
    - 8.3.4.2.2. By Propulsion Type
- 8.3.5. Australia Two-Wheeler Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Vehicle Type
    - 8.3.5.2.2. By Propulsion Type

9. Middle East & Africa Two-Wheeler Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Vehicle Type
- 9.2.2. By Propulsion Type
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Two-Wheeler Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Vehicle Type
    - 9.3.1.2.2. By Propulsion Type
- 9.3.2. UAE Two-Wheeler Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Vehicle Type
    - 9.3.2.2.2. By Propulsion Type
- 9.3.3. South Africa Two-Wheeler Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Vehicle Type
    - 9.3.3.2.2. By Propulsion Type

10. South America Two-Wheeler Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Vehicle Type
- 10.2.2. By Propulsion Type
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Two-Wheeler Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Vehicle Type
    - 10.3.1.2.2. By Propulsion Type
- 10.3.2. Colombia Two-Wheeler Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Vehicle Type
    - 10.3.2.2.2. By Propulsion Type
- 10.3.3. Argentina Two-Wheeler Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Vehicle Type
    - 10.3.3.2.2. By Propulsion Type

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Two-Wheeler Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Hero MotoCorp Limited
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Honda Motorcycle & Scooter India Pvt. Ltd.
15.3. TVS Motor Company Limited
15.4. Bajaj Auto Limited
15.5. Yamaha Motor India Pvt. Ltd.
15.6. Suzuki Motorcycle India Private Limited
15.7. Royal Enfield
15.8. Piaggio Vehicles Pvt. Ltd.
15.9. KTM AG
15.10. Harley-Davidson, Inc.