摩托車市場規模、佔有率和成長分析：按車型、傳動系統、引擎排氣量、應用、最終用戶、銷售管道和地區分類－2026-2033年產業預測

2024 年全球摩托車市場價值 1,185 億美元，預計到 2025 年將成長至 1,253.7 億美元，到 2033 年將成長至 1968.3 億美元，在預測期（2026-2033 年）內複合年成長率為 5.8%。

全球二輪車產業，包括摩托車、踏板車和電動自行車，在為數十億都市區和郊區消費者提供經濟實惠且靈活的交通方式方面發揮著至關重要的作用。該行業對新興經濟體的製造業就業和燃料需求有顯著的影響。曾經以內燃機為主導的二輪車產業，如今正經歷著向電氣化的轉型，這主要得益於電池成本的下降、相關法規的支持以及充電基礎設施的不斷完善。這種轉型不僅鼓勵個人和商用車輛採用電動車型以降低營運成本，也為電池服務和遠端資訊處理領域創造了新的機會。此外，人工智慧的整合透過預測性維護和個人化服務提升了客戶體驗，隨著市場對互聯電動車的接受度不斷提高，車主體驗也變得更加順暢，客戶參與也得到了加強。

全球二輪車市場按車輛類型、驅動方式、引擎排氣量、應用領域、最終用戶、分銷管道和地區進行細分。依車輛類型分類，市場分為摩托車、踏板車、輕型機踏車和電動二輪車。以驅動方式分類，市場分為內燃機、電動和混合動力。依引擎排氣量分類，市場分為125cc以下、125cc至250cc以及250cc以上。按應用領域分類，市場分為個人交通、商業和配送服務、運動賽車、旅行和探險騎行以及其他。按最終用戶分類，市場分為個人消費者、車隊營運商、配送和物流公司、租賃服務供應商以及其他。依銷售管道分類，市場分為OEM經銷商、多品牌經銷商及線上銷售平台。依地區分類，市場分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球摩托車市場的成長要素

都市區擴張和人口成長正顯著推動摩托車需求。這是因為摩托車為應對交通堵塞和停車位有限提供了一個切實可行的解決方案。城市居民越來越需要經濟實惠且高度便利的交通工具來滿足日常旅行需求，這使得他們對摩托車的興趣日益濃厚。為了滿足居住者的出行需求，製造商和零售商正在加強產品線和分銷策略。消費行為與城市規劃之間的這種緊密聯繫，正在推動對本地銷售和服務網路的投資，提升騎乘者的便利性和可及性，並最終進一步提升摩托車的普及度。

全球摩托車市場限制因素

燃油價格波動會為考慮購買摩托車的消費者帶來總擁有成本的不確定性。這通常會導致消費者推遲購買決定，或避開油耗較高、排氣量較大的車型。不可預測的成本可能會使偏好傾向於選擇營運成本更穩定的摩托車，這可能導致製造商原本計劃拓展的細分市場需求下降。此外，這種波動性也使目的地設備製造商 (OEM) 和經銷商的定價策略和產品定位變得更加複雜。它還會影響庫存計劃和需求預測，可能導致企業在對市場狀況更有信心之前，對推出新車型或拓展新市場採取更謹慎的態度。

全球摩托車市場趨勢

全球二輪車市場正經歷一場動態轉型，朝向都市區微出行模式的整合邁進。透過共享車輛、微出行營運商和交通管理部門之間的合作，城市「最後一公里」的出行連接正在改善。這項變革推動了個人和共享出行產品的創新，強調輕量化設計、模組化組件和數位化註冊流程。此外，政策制定者正在重新規劃城市基礎設施，包括路邊通道和專用車道，以更好地適應小型車輛。同時，相關人員方正大力投資於互通平台和以用戶為中心的應用程式，透過滿足通勤者對經濟高效、靈活便捷且低排放的出行方式的需求，重塑城市交通，以取代傳統的私家車。

目錄

介紹

• 調查目的
• 市場定義和範圍

調查方法

• 研究過程
• 二級資料和一級資料的方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭環境概述

市場動態及展望

• 總體經濟指標
• 促進者和機會
• 抑制因素和挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場分析

• 關鍵成功因素
• 影響市場的因素
• 主要投資機會
• 生態系測繪
• 2025年市場魅力指數
• PESTLE分析
• 監理情勢

全球摩托車市場規模：按車輛類型分類

• 摩托車
• 小型摩托車
• 輕型機踏車
• 電動摩托車

全球摩托車市場規模：依動力類型分類

• 內燃機
• 電的
• 混合

全球摩托車市場規模：以引擎排氣量分類

• 125cc以下
• 125cc～250cc
• 超過250毫升

全球摩托車市場規模：按應用領域分類

• 個人交通途徑
• 商業和配送服務
• 運動與衝浪
• 旅行與探險騎行
• 其他

全球摩托車市場規模：按最終用戶分類

• 個人消費者
• 車隊營運商
• 配送和物流公司
• 租賃服務提供者
• 其他

全球摩托車市場規模：按分銷管道分類

• OEM經銷商
• 多品牌經銷商
• 線上銷售平台

全球摩托車市場規模：按地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太國家
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲國家

競爭資訊

• 前五大公司對比
• 主要公司2025年的市場定位
• 主要市場公司採取的策略
• 近期市場趨勢
• 企業市場占有率分析，2025 年
• 主要公司的完整公司簡介
  • 公司詳情
  • 產品系列分析
  • 按細分市場進行企業市佔率分析
  • 銷售收入年比比較（2023-2025 年）

主要公司簡介

• Honda Motor
• Hero MotoCorp
• Yamaha Motor
• Bajaj Auto
• TVS Motor Company
• Suzuki Motor Corporation
• KTM AG
• Royal Enfield
• Harley-Davidson
• BMW Motorrad
• Piaggio Group
• Kawasaki Heavy Industries
• Ducati Motor Holding
• Triumph Motorcycles
• Zero Motorcycles
• NIU Technologies
• Ather Energy
• Ola Electric
• Gogoro
• CFMOTO

結論與建議

Global Two-Wheeler Market size was valued at USD 118.5 Billion in 2024 and is poised to grow from USD 125.37 Billion in 2025 to USD 196.83 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

The global two-wheeler industry, encompassing motorcycles, scooters, and electric bicycles, plays a crucial role in providing affordable and flexible mobility for billions of consumers in urban and peri-urban regions. This sector significantly influences manufacturing jobs and fuel demand in emerging economies. While previously driven by internal combustion engines, the industry is now experiencing a transformative shift towards electrification, fueled by declining battery costs, supportive regulations, and expanding charging infrastructure. This transition not only encourages private and commercial fleets to adopt electric models for lower operating costs but also invites opportunities in battery services and telematics. Additionally, the integration of AI is enhancing customer experiences through predictive maintenance and personalized services, making ownership more seamless and reinforcing engagement as the market embraces connected electric vehicles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Two-Wheeler market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Two-Wheeler Market Segments Analysis

The global two-wheeler market is segmented by vehicle type, propulsion type, engine capacity, application, end user, distribution channel, and region. Based on vehicle type, the market is segmented into Motorcycles, Scooters, Mopeds and Electric Two-wheelers. Based on propulsion type, the market is segmented into Internal Combustion Engine, Electric and Hybrid. Based on engine capacity, the market is segmented into Below 125 cc, 125 cc to 250 cc and Above 250 cc. Based on application, the market is segmented into Personal Transportation, Commercial & Delivery Services, Sports & Racing, Touring & Adventure Riding and Others. Based on end user, the market is segmented into Individual Consumers, Fleet Operators, Delivery & Logistics Companies, Rental Service Providers and Others. Based on distribution channel, the market is segmented into OEM Dealerships, Multi-brand Dealers and Online Sales Platforms. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Two-Wheeler Market

The expansion of urban areas and the growth of city populations drive a significant demand for two-wheelers, as they offer a practical solution for navigating congested traffic and limited parking spaces. Urban residents increasingly seek affordable and agile modes of transportation for their daily activities, leading to a heightened interest in two-wheelers. In response, manufacturers and retailers adapt their offerings to align with the mobility needs of city dwellers, enhancing their product lines and distribution strategies. This close relationship between consumer behavior and urban planning fosters investments in local sales and service networks, improving accessibility and convenience for riders and ultimately promoting greater adoption of two-wheelers.

Restraints in the Global Two-Wheeler Market

Fluctuating fuel prices can create uncertainty around the total cost of ownership for potential two-wheeler buyers. This hesitation often leads consumers to delay their purchasing decisions or move away from larger, less fuel-efficient models. As unpredictable costs emerge, preferences may shift toward two-wheelers perceived to offer more stable operating expenses, consequently diminishing demand in segments that manufacturers aimed to expand. Additionally, this volatility complicates pricing strategies and product positioning for original equipment manufacturers (OEMs) and dealers. It also affects inventory planning, forecasting, and may cause companies to adopt a more cautious approach regarding new model releases and market expansions until there is greater confidence in the cost landscape.

Market Trends of the Global Two-Wheeler Market

The global two-wheeler market is experiencing a dynamic shift towards urban micromobility integration, where collaboration among shared fleets, micromobility operators, and transit authorities enhances last-mile connectivity. This evolution sees a focus on product innovation, emphasizing lightweight designs, modular components, and digital onboarding for both personal and shared use. Additionally, policymakers are revamping urban infrastructure, including curb access and dedicated lanes, to accommodate compact vehicles more effectively. In tandem, industry stakeholders are investing significantly in interoperable platforms and user-centric applications, catering to commuters seeking cost-effective, adaptable, and low-emission alternatives to conventional private transportation, thereby reshaping the urban mobility landscape.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Two-wheeler Market Size by Vehicle Type & CAGR (2026-2033)

• Market Overview
• Motorcycles
• Scooters
• Mopeds
• Electric Two-wheelers

Global Two-wheeler Market Size by Propulsion Type & CAGR (2026-2033)

• Market Overview
• Internal Combustion Engine
• Electric
• Hybrid

Global Two-wheeler Market Size by Engine Capacity & CAGR (2026-2033)

• Market Overview
• Below 125 cc
• 125 cc to 250 cc
• Above 250 cc

Global Two-wheeler Market Size by Application & CAGR (2026-2033)

• Market Overview
• Personal Transportation
• Commercial & Delivery Services
• Sports & Racing
• Touring & Adventure Riding
• Others

Global Two-wheeler Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individual Consumers
• Fleet Operators
• Delivery & Logistics Companies
• Rental Service Providers
• Others

Global Two-wheeler Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• OEM Dealerships
• Multi-brand Dealers
• Online Sales Platforms

Global Two-wheeler Market Size & CAGR (2026-2033)

• North America (Vehicle Type, Propulsion Type, Engine Capacity, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Vehicle Type, Propulsion Type, Engine Capacity, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle Type, Propulsion Type, Engine Capacity, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle Type, Propulsion Type, Engine Capacity, Application, End User, Distribution Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle Type, Propulsion Type, Engine Capacity, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Honda Motor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero MotoCorp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Auto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Enfield
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zero Motorcycles
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIU Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ather Energy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ola Electric
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gogoro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations