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1812260

功能性飲料市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按銷售管道、按地區和競爭情況，2020-2030 年）

Functional Beverages Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球功能性飲料市場價值為 2,232.6 億美元，預計到 2030 年將成長到 3,249.6 億美元，預測期內的複合年成長率為 6.51%。受消費者健康意識不斷增強的推動，全球功能性飲料市場正在強勁成長。消費者正在積極尋求具有額外好處的飲料，例如增強能量、改善消化、增強免疫力和保濕。這導致對能量飲料、益生菌飲料、草本茶和富含維生素的水等產品的需求不斷成長。人們越來越傾向於使用天然植物成分，以及對清潔標籤和低糖配方的偏好，進一步推動了市場創新。由於生活方式的改變、日程繁忙以及人們對預防性醫療保健和健身導向的消費習慣的興趣日益濃厚，功能性飲料也越來越受歡迎。

市場概況
預測期 2026-2030
2024年市場規模 2232.6億美元
2030年市場規模 3249.6億美元
2025-2030年複合年成長率 6.51%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

健康意識不斷提升

主要市場挑戰

法規和標籤合規性

主要市場趨勢

植物性和天然成分重點

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球功能性飲料市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（能量飲料、運動飲料、果汁、其他）
    • 依銷售管道（超市/大賣場、便利商店、網路、其他）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美功能性飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲功能性飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太功能飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲功能飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美功能性飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • PepsiCo Inc.
    • Bull GmbH
    • Danone SA
    • Monster Beverage Corporation
    • The Coca-Cola Company
    • Suntory Holdings Limited
    • Nestle SA
    • Otsuka Holdings
    • Blue Diamond Growers
    • Oatly Group AB

第 16 章：策略建議

第 17 章：關於我們與免責聲明

簡介目錄
Product Code: 30272

Global Functional Beverages Market was valued at USD 223.26 billion in 2024 and is expected to grow to USD 324.96 billion by 2030 with a CAGR of 6.51% during the forecast period. The global functional beverages market is experiencing robust growth, driven by increasing consumer awareness of health and wellness. Consumers are actively seeking drinks that offer added benefits such as energy enhancement, improved digestion, immunity support, and hydration. This has led to rising demand for products like energy drinks, probiotic beverages, herbal infusions, and vitamin-enriched waters. The shift towards natural, plant-based ingredients, along with preferences for clean-label and low-sugar formulations, is further fueling innovation in the market. Functional beverages are also gaining traction due to changing lifestyles, busy schedules, and a growing interest in preventive healthcare and fitness-oriented consumption habits.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 223.26 Billion
Market Size 2030USD 324.96 Billion
CAGR 2025-20306.51%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Health and Wellness Awareness

One of the primary drivers fueling the growth of the global functional beverages market is the increasing emphasis on health and wellness. With the rise in lifestyle-related diseases such as obesity, diabetes, and cardiovascular disorders, consumers are becoming more health-conscious and proactive about their dietary choices. This shift in behavior has led to a surge in demand for functional beverages that offer specific health benefits beyond basic nutrition. Products enriched with vitamins, minerals, probiotics, antioxidants, and other functional ingredients are gaining popularity as consumers seek beverages that can support immune health, digestive function, cognitive performance, and overall well-being. In a 2024 as per study, more than 70% of respondents reported choosing beverages that offer functional health benefits, highlighting a clear shift toward preventative wellness. This trend is especially prominent among younger demographics and urban populations, who are more informed and willing to pay a premium for beverages that align with their health goals.

Key Market Challenges

Regulatory and Labeling Compliance

One of the primary challenges in the global functional beverages market is navigating complex regulatory frameworks and ensuring compliance with food safety and labeling standards across different regions. Functional beverages often contain a wide range of bioactive compounds, vitamins, minerals, herbal extracts, and novel ingredients that are subject to varying regulations depending on the country or region. Claims related to health benefits, such as "boosts immunity," "improves digestion," or "enhances cognitive function," must be substantiated by scientific evidence and approved by relevant authorities like the U.S. FDA, EFSA in Europe, or FSSAI in India.

Failure to meet these requirements can result in product recalls, legal issues, fines, or bans on marketing specific claims. Additionally, different countries have different definitions for what constitutes a "functional" ingredient or beverage, which further complicates international expansion. The lack of standardization in health claim approvals and ingredient acceptance poses a significant hurdle for manufacturers looking to scale their products globally. This regulatory complexity requires companies to invest heavily in compliance, documentation, and legal expertise, increasing operational costs and time-to-market.

Key Market Trends

Plant-Based and Natural Ingredient Focus

A significant trend reshaping the functional beverages market is the growing preference for plant-based and natural ingredients. Consumers are increasingly drawn to drinks formulated with recognizable, clean, and nature-derived components such as herbs, botanicals, fruits, vegetables, seeds, and plant proteins. The shift is fueled by rising health awareness, ethical considerations, and environmental concerns. Ingredients like turmeric, ginger, moringa, green tea, matcha, and adaptogens such as ashwagandha and maca are gaining popularity for their perceived health benefits, including anti-inflammatory, stress-relieving, and immunity-boosting properties.

According to the Plant Based Foods Association (PBFA), as of early 2024, 71% of U.S. consumers are seeking more plant-based products, including beverages, to support healthier and more sustainable diets. Plant-based functional beverages appeal especially to vegan, vegetarian, and flexitarian consumers who are seeking alternatives to animal-derived or synthetic ingredients. This trend aligns with broader clean-label preferences, as buyers increasingly seek transparency and simplicity in their purchases. As a result, manufacturers are reformulating products to exclude artificial additives, colors, and preservatives while highlighting natural health-enhancing ingredients on product labels.

Key Market Players

  • PepsiCo Inc.
  • Red Bull GmbH
  • Danone SA
  • Monster Beverage Corporation
  • The Coca-Cola Company
  • Suntory Holdings Limited
  • Nestle SA
  • Otsuka Holdings
  • Blue Diamond Growers
  • Oatly Group AB

Report Scope:

In this report, the Global Functional Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Functional Beverages Market, By Product Type:

  • Energy Drinks
  • Sports Drinks
  • Juice
  • Others

Functional Beverages Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Functional Beverages Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Functional Beverages Market.

Available Customizations:

Global Functional Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Functional Beverages Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Energy Drinks, Sports Drinks, Juice, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Functional Beverages Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Functional Beverages Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Functional Beverages Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Functional Beverages Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Functional Beverages Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Functional Beverages Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. Germany Functional Beverages Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. Spain Functional Beverages Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Functional Beverages Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. United Kingdom Functional Beverages Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Functional Beverages Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Functional Beverages Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2.Japan Functional Beverages Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. India Functional Beverages Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Functional Beverages Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Indonesia Functional Beverages Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Functional Beverages Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Functional Beverages Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Saudi Arabia Functional Beverages Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. UAE Functional Beverages Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel
    • 9.3.4. Turkey Functional Beverages Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Sales Channel

10. South America Functional Beverages Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Functional Beverages Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Argentina Functional Beverages Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Colombia Functional Beverages Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. PepsiCo Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Bull GmbH
    • 15.1.3. Danone SA
    • 15.1.4. Monster Beverage Corporation
    • 15.1.5. The Coca-Cola Company
    • 15.1.6. Suntory Holdings Limited
    • 15.1.7. Nestle SA
    • 15.1.8. Otsuka Holdings
    • 15.1.9. Blue Diamond Growers
    • 15.1.10. Oatly Group AB

16. Strategic Recommendations

17. About Us & Disclaime