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市場調查報告書
商品編碼
1848426
全球功能性發酵飲料市場:預測(至2032年)-按產品類型、成分、包裝、分銷管道、應用和地區分析Functional Fermented Drinks Market Forecasts to 2032 - Global Analysis By Product Type (Kombucha, Probiotic Juices, Kefir, Fermented Tea, and Vinegar Drinks), Ingredient, Packaging, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球功能性發酵飲料市場規模將達到 1,274 億美元,到 2032 年將達到 1,941 億美元,預測期內複合年成長率為 6.2%。
功能性發酵飲料,如康普茶、Kefir和益生菌蘇打水,都是透過發酵產生活性菌、酵素和有機酸的飲品。它們的市場定位不僅在於補水,更在於其特定的健康益處,主要是由於其高益生菌含量而改善腸道健康,促進消化和增強免疫力。這一品類已從傳統產品擴展到添加了促智藥、適應原和維生素的強化版本,以吸引注重健康的消費者。
據食品技術專家協會稱,機能飲料是促進消化器官系統健康和增強免疫力的日益流行的選擇,因為發酵可以增加益生菌含量和生物利用度。
益生菌飲料越來越受歡迎
市場成長主要受消費者對益生菌飲品的需求日益成長的推動,這些飲品有助於腸道健康和增強免疫力。康普茶、Kefir和發酵果汁等功能性發酵飲品在注重健康的消費者中越來越受歡迎,他們尋求的是天然的消化解決方案。在「潔淨標示」趨勢的推動下,這些飲品被宣傳為富含活性菌和抗氧化劑。此外,透過超級市場和健康咖啡館等管道擴大分銷,也進一步促進了益生菌飲品在全球的普及。
新興國家消費者的意識程度較低
在新興國家,消費者對發酵飲料健康益處的認知度較低,限制了市場發展。市場滲透率低以及對益生菌消化和代謝益處的教育不足,阻礙了其廣泛普及。此外,農村市場產品價格高且缺乏低溫運輸基礎設施,也限制了其供應。許多消費者將發酵與傳統保存食品而非功能性營養聯繫起來,這限制了非洲和東南亞部分地區等價格敏感型地區的潛在需求。
透過線上零售平台進行擴張
電子商務和數位健康零售通路的興起為功能性發酵飲料生產商帶來了巨大的機會。線上平台使小眾和高階品牌能夠繞過傳統零售壁壘,直接接觸到注重健康的消費者。訂閱式配送模式和網主導行銷進一步提升了線上曝光度。此外,消費者對新鮮冷藏產品宅配的需求日益成長,也有助於品牌與消費者保持持續互動。數位零售的擴張將推動全球市場滲透和品牌多元化發展。
來自乳製品和非乳製品替代品的競爭
來自乳製品益生菌優格和新興非乳製品機能飲料的激烈競爭對市場成長構成挑戰。許多消費者選擇強化果汁、植物奶和強化水,這些產品無需發酵即可提供類似的健康益處。此外,零售商店中成熟乳製品品牌的廣泛存在限制了新進入發酵飲料市場的貨架空間。競爭激烈的定價策略和多樣化的口味創新進一步加劇了競爭,降低了主流市場對正宗發酵飲料產品的認知度。
新冠疫情對市場需求產生了正面影響,消費者對增強免疫力和有益腸道的飲品需求日益成長。隨著健康意識的增強,益生菌和天然發酵飲品已成為日常營養攝取的一部分。儘管供應鏈中斷一度影響了原料的供應,但居家消費和線上訂單的激增彌補了這些損失。疫情後,在持續的產品創新和全球都市消費者對功能性健康意識不斷提高的推動下,市場展現出持續成長動能。
預計在預測期內,康普茶細分市場將成為最大的細分市場。
由於康普茶作為一種清爽的天然碳酸益生菌飲料廣受認可,預計在預測期內,康普茶細分市場將佔據最大的市場佔有率。康普茶的吸引力在於其抗氧化特性、排毒功效和多樣化的口味選擇。飲料生產商正在投資開發即飲型產品和新配方,以提高消費者的購買便利性。此外,康普茶符合潔淨標示和低糖飲料的趨勢,進一步鞏固了其在功能性發酵飲料市場的領先地位。
預計在預測期內,植物來源細分市場將以最高的複合年成長率成長。
預計在預測期內,植物來源飲品市場將保持最高的成長率,這主要得益於消費者對純素和無乳糖飲品日益成長的偏好。以燕麥、大豆和椰子為原料的發酵植物性飲品,因其永續和無過敏原的特性而備受青睞。彈性素食主義的興起和發酵技術的進步,使得口感和質地更加卓越的創新產品得以問世。此外,人們日益重視道德消費模式和不斷增強的環保意識,也進一步推動了植物來源市場的擴張。
亞太地區擁有根深蒂固的傳統發酵飲料文化,例如Kefir、YAKULT和康普茶,預計在預測期內將佔據最大的市場佔有率。中國、日本和印度等國家人口密度高,可支配收入不斷成長,推動了這些產品的普及。日益成長的都市區健康理念和機能性食品行銷的影響進一步刺激了該地區的需求。此外,各國政府為提高腸道健康意識所採取的措施也持續提升亞太地區的消費水準。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於消費者對益生菌機能飲料的強勁需求。人們對預防性醫療保健的日益重視以及潔淨標示和有機飲料的流行,都在推動著這一成長。該地區強大的低溫運輸物流和高階飲料創新生態系統提高了產品的可得性。此外,手工康普茶品牌和機能飲料新興企業的崛起,也進一步鞏固了北美作為快速成長市場的地位。
According to Stratistics MRC, the Global Functional Fermented Drinks Market is accounted for $127.4 billion in 2025 and is expected to reach $194.1 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Functional fermented drinks are beverages like kombucha, kefir, and probiotic sodas that undergo fermentation, producing live cultures, enzymes, and organic acids. They are marketed not just for hydration but for specific health benefits, primarily improved gut health, digestion, and immune support due to their high probiotic content. This category has expanded beyond traditional offerings to include enhanced versions with added nootropics, adaptogens, or vitamins, targeting wellness-focused consumers.
According to the Institute of Food Technologists, fermentation enhances probiotic content and bioavailability, making functional drinks a growing choice for digestive health and immune support.
Rising popularity of probiotic beverages
The market growth is driven by the increasing consumer inclination toward probiotic beverages for gut health and immune system enhancement. Functional fermented drinks such as kombucha, kefir, and fermented juices are gaining traction among health-conscious populations seeking natural digestive solutions. Fueled by the clean-label trend, these beverages are promoted as rich sources of live cultures and antioxidants. Additionally, expanding distribution through supermarkets and wellness-focused cafes further propels the adoption of probiotic beverages globally.
Limited consumer awareness in emerging regions
Market expansion is restrained by low consumer awareness regarding the health benefits of fermented drinks in developing economies. Limited marketing penetration and inadequate education about probiotics' digestive and metabolic advantages hinder widespread adoption. Furthermore, high product prices and lack of cold-chain infrastructure in rural markets restrict accessibility. Many consumers still associate fermentation with traditional preservation rather than functional nutrition, curbing demand potential in price-sensitive regions such as parts of Africa and Southeast Asia.
Expansion through online retail platforms
The rise of e-commerce and digital health retail channels presents a significant opportunity for functional fermented drink manufacturers. Online platforms enable niche and premium brands to reach health-conscious consumers directly, bypassing traditional retail barriers. Subscription-based delivery models and influencer-driven marketing have further enhanced online visibility. Moreover, the growing preference for doorstep delivery of fresh, refrigerated products supports continuous brand engagement. This digital retail expansion is poised to amplify global market penetration and brand diversification.
Competition from dairy and non-dairy alternatives
Intense competition from both dairy-based probiotic yogurts and emerging non-dairy functional beverages poses a challenge to market growth. Many consumers opt for fortified juices, plant-based milks, or enhanced waters that offer similar health benefits without fermentation. Moreover, the extensive retail presence of established dairy brands limits shelf space for fermented drink newcomers. Aggressive pricing and diversified flavor innovations in competing categories further intensify rivalry, reducing the visibility of authentic fermented beverage products in mainstream markets.
The COVID-19 pandemic positively influenced market demand as consumers increasingly sought immune-boosting and gut-friendly beverages. With heightened health consciousness, probiotic and naturally fermented drinks became part of daily nutrition routines. Although supply chain disruptions briefly affected raw material availability, the surge in home consumption and online ordering offset these losses. Post-pandemic, the market witnessed sustained momentum, supported by continuous product innovation and greater awareness of functional wellness among urban consumers worldwide.
The kombucha segment is expected to be the largest during the forecast period
The kombucha segment is expected to account for the largest market share during the forecast period, resulting from its widespread recognition as a refreshing, naturally carbonated probiotic beverage. Kombucha's appeal lies in its antioxidant profile, detoxifying properties, and diverse flavor options. Beverage manufacturers are investing in ready-to-drink formats and new formulations, enhancing consumer accessibility. Moreover, its alignment with clean-label and low-sugar beverage trends further solidifies kombucha's dominance within the functional fermented drinks market.
The plant-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the plant-based segment is predicted to witness the highest growth rate, propelled by the growing preference for vegan and lactose-free beverage alternatives. Fermented plant-based drinks made from oats, soy, or coconut are being positioned as sustainable, allergen-free options. The rise of flexitarian diets and advancements in fermentation technology are enabling superior taste and texture innovations. Additionally, rising ethical consumption patterns and environmental awareness are strengthening the plant-based segment's expansion trajectory.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its deep-rooted culture of traditional fermented beverages such as kefir, yakult, and kombucha. High population density and increasing disposable income in countries like China, Japan, and India support growing adoption. Expanding urban wellness trends and the influence of functional food marketing further drive regional demand. Moreover, government initiatives promoting gut health awareness continue to bolster consumption levels across Asia Pacific.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer adoption of probiotic-based functional beverages. Increasing emphasis on preventive healthcare, coupled with the popularity of clean-label and organic drink options, is accelerating growth. The region's robust cold-chain logistics and premium beverage innovation ecosystem enhance product availability. Furthermore, the rise of artisanal kombucha brands and functional drink startups is reinforcing North America's position as a fast-expanding market.
Key players in the market
Some of the key players in Functional Fermented Drinks Market include Yakult Honsha Co., Ltd., Nestle S.A., Danone S.A., PepsiCo, Inc., The Coca-Cola Company, Meiji Holdings Co., Ltd., Suntory Beverage & Food Ltd., Lifeway Foods, Inc., Grupo LALA, S.A.B. de C.V., General Mills, Inc., Kerry Group plc, Chr. Hansen Holding A/S, DuPont de Nemours, Inc., Asahi Group Holdings, Ltd., Kirin Holdings Company, Ltd., and The Hain Celestial Group, Inc.
In Aug 2025, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.
In July 2025, Thermo Fisher launched the new DionexInuvion Ion Chromatography system designed for simplified and versatile ion analysis for environmental, industrial and municipal water testing labs.
In June 2025, Thermo Fisher announced the launch of its 'Make in India' Class 1 analyser-based Continuous Ambient Air Quality Monitoring System (CAAQMS) to support India's environmental monitoring efforts.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.