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1818110

全球機能飲料市場：預測（至 2032 年）－按類型、成分、通路和地區分析

Functional Beverages Market Forecasts to 2032 - Global Analysis By Type (Energy Drinks, Sports Drinks, Functional Water, Fortified Juices, Functional Dairy & Alternatives, and Other Types), Ingredient, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球機能飲料市場預計在 2025 年達到 1,655 億美元，到 2032 年將達到 3,351 億美元，預測期內的複合年成長率為 10.6%。

機能飲料市場涵蓋了旨在提供超越基本營養的健康益處的飲料，旨在提升身心健康、能量、免疫力和消化器官系統。這類飲料包括機能飲料、強化水、益生菌飲料和草本飲料，這些飲料通常添加維生素、礦物質、草本和其他生物活性成分。日益增強的健康意識、消費者生活方式的改變以及對便利營養的需求不斷成長，正在推動市場擴張。有關健康聲明和安全標準的法律規範正在影響產品開發。

對便利營養解決方案的需求

人們日益意識到維生素、礦物質、益生菌和植物抽取物等功能性成分的健康益處，這推動了對便利營養解決方案的需求。此外，都市化和快節奏的生活方式也是推動因素，消費者越來越青睞那些既能保持健康又能節省時間的便利飲料。此外，市場主要企業積極的行銷策略和產品創新也進一步激發了消費者的興趣。最尖端科技在產品開發中的融合正在提升產品的功效和吸引力，有效滿足消費者多樣化的營養需求，並推動市場擴張。

產品開發成本高

開發添加功能性成分的飲料需要在研發、配方、穩定性測試和合規性方面投入大量資金，以確保其功效和安全性。此外，加工敏感生物活性化合物所需的精密設備和技術也增加了生產成本。此外，各地區嚴格的法律規範也帶來了與測試、認證和標籤要求相關的額外財務負擔。這些因素共同導致了機能飲料的成本高於傳統飲料，使得機能飲料。因此，市場發展面臨挑戰，尤其是在價格競爭激烈的細分市場和新興地區。

發展中地區的發展

在亞太、拉丁美洲和中東等地區，可支配收入的增加、健康意識的增強以及零售基礎設施的改善為市場成長提供了肥沃的土壤。此外，越來越多的都市區中階正在尋求便利且有益健康的產品。此外，與當地經銷商合作並利用電商平台，市場參與者可以接觸到更廣泛的消費者群體。推出符合當地偏好的創新產品（例如，採用地理風味和與當地文化相關的食材）將進一步提升市場認可。

與傳統飲料的競爭

儘管消費者的健康意識日益增強，但仍有相當一部分消費者仍偏好傳統的軟性飲料、果汁和能量飲料，因為它們市場地位穩固且價格低廉。此外，傳統飲料行業的現有品牌往往壟斷市場貨架空間和分銷管道，為機能飲料製造商設置了進入障礙。此外，在某些市場，尤其是新興經濟體，價格敏感度使得機能飲料產品難以廣泛認可。

COVID-19的影響：

新冠疫情對機能飲料市場既有正面影響，也有負面影響。注重健康的消費者擴大尋求能夠增強免疫力和整體健康的產品，這推動了對含有維生素、礦物質和益生菌的機能飲料的需求。此外，電商的蓬勃發展使品牌能夠在封鎖限制下觸及消費者，創造了新的分銷管道。然而，供應鏈中斷、原料短缺和生產停頓對產能產生了負面影響。此外，經濟不確定性導致消費支出下降，暫時阻礙了市場成長。儘管面臨這些挑戰，但疫情增強了消費者的健康意識，這很可能在後疫情時代維持對機能飲料的需求，從而推動長期市場擴張。

預計機能飲料市場在預測期內將佔據最大佔有率

預計機能飲料將在預測期內佔據最大的市場佔有率。這一主導地位歸因於消費者對快速補充能量和增強體能的需求日益成長，尤其是在年輕一代和職場人士中。此外，融入咖啡因、牛磺酸、B群維生素和草本萃取物等功能性成分的產品創新正在擴大其吸引力。此外，積極的行銷策略、體育賽事贊助和社交媒體宣傳活動也進一步激發了消費者的興趣。便利的行動消費，加上健身潮流的興起，使能量飲料成為首選。

預計在預測期內，線上零售領域將以最高的複合年成長率成長。

預計線上零售領域將在預測期內實現最高成長率。數位轉型的加速、消費者購買習慣的改變以及宅配的便利性是推動該領域發展的關鍵因素。此外，新冠疫情極大地推動了電子商務的普及，並因其高效性和廣泛的產品選擇而持續成長。此外，線上平台使消費者能夠接觸到實體店中並不常見的小眾和創新機能飲料品牌。有針對性的數位行銷、個人化建議和訂閱模式進一步增強了消費者的留存率。智慧型手機普及率的提高以及各地區（尤其是亞太地區）支付基礎設施的完善，也支持了該領域的快速擴張。

比最大的地區

預計北美將在預測期內佔據最大的市場佔有率。這得益於其消費者對健康保健的高度重視、先進的零售基礎設施以及確保產品安全的強大法規結構。此外，領先的機能飲料製造商在研發和創新方面的大力投入，也鞏固了其市場主導地位。此外，完善的分銷網路和成熟的電商環境也促進了高效率的市場滲透。該地區注重健康的人口以及對能量飲料、強化蛋白質飲料和增強免疫力飲料日益成長的需求，進一步推動了市場的成長。

複合年成長率最高的地區：

預計亞太地區在預測期內的複合年成長率最高。快速的都市化、不斷成長的可支配收入以及消費者日益增強的健康意識是主要促進因素。此外，不斷擴大的零售和電子商務基礎設施正在擴大市場進入，尤其是在中國和印度等新興經濟體。此外，不斷成長的年輕人口和健身趨勢也推動了對能量飲料、強化果汁和草本機能飲料的需求不斷成長。此外，市場相關人員擴大將其產品在地化以適應地區和文化偏好，這進一步推動了其普及。

成分

  • 維生素和礦物質
  • 益生菌和益生元
  • 胺基酸
  • 草本萃取物
  • 其他成分

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    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
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目錄

第1章執行摘要

第 2 章 簡介

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 主要研究資料
    • 二手研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 市場機遇
  • 威脅
  • 新興市場
  • COVID-19的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 企業之間的競爭

第5章全球機能飲料市場（按類型）

  • 能量飲料
  • 運動飲料
  • 功能水
  • 強化果汁
  • 功能性乳製品/替代品
  • 其他類型

6. 全球機能飲料市場（依成分）

  • 維生素和礦物質
  • 益生菌和益生元
  • 胺基酸
  • 草本萃取物
  • 其他成分

7. 全球機能飲料市場（依分銷管道）

  • 超級市場/大賣場
  • 健康食品店
  • 網路零售
  • 便利商店
  • 其他分銷管道

8. 全球機能飲料市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • PepsiCo Inc.
  • The Coca-Cola Company
  • Red Bull GmbH
  • Danone SA
  • Monster Beverage Corporation
  • Nestle SA
  • Keurig Dr Pepper
  • Suntory Holdings Limited
  • Glanbia plc
  • Fonterra Co-operative Group Limited
  • The Hain Celestial Group
  • Abbott Laboratories
  • Campbell Soup Company
  • Unilever
  • Nongfu Spring
  • Celsius Holdings Inc.
  • Yakult Honsha Co., Ltd.
Product Code: SMRC31073

According to Stratistics MRC, the Global Functional Beverages Market is accounted for $165.5 billion in 2025 and is expected to reach $335.1 billion by 2032 growing at a CAGR of 10.6% during the forecast period. The Functional Beverages Market comprises drinks formulated to provide health benefits beyond basic nutrition, targeting wellness, energy, immunity, and digestive health. This category includes energy drinks, fortified waters, probiotic drinks, and herbal infusions, often enhanced with vitamins, minerals, herbs, or other bioactive compounds. Rising health consciousness, changing consumer lifestyles, and growing demand for convenient nutrition drive market expansion. Regulatory frameworks around health claims and safety standards are influencing product development.

Market Dynamics:

Driver:

Demand for convenient nutrition solutions

Rising awareness of the health benefits associated with functional ingredients such as vitamins, minerals, probiotics, and plant extracts has fueled demand for convenient nutrition solutions. Additionally, urbanization and fast-paced lifestyles are contributing factors, as consumers increasingly prefer on-the-go beverages that support their health without compromising time. Moreover, aggressive marketing strategies and product innovations by key market players have further stimulated consumer interest. The integration of cutting-edge technologies in product development has enhanced product efficacy and appeal, thus propelling market expansion while meeting diverse consumer nutritional needs effectively.

Restraint:

High product development costs

Developing beverages enriched with functional ingredients requires substantial investment in research, formulation, stability testing, and regulatory compliance to ensure efficacy and safety. Additionally, the necessity for sophisticated equipment and technology for processing sensitive bioactive compounds increases production expenses. Moreover, stringent regulatory frameworks across different regions impose additional financial burdens related to testing, certification, and labeling requirements. These factors collectively elevate the cost of functional beverages compared to traditional drinks, making them less accessible to price-sensitive consumers. Consequently, market penetration faces challenges, particularly in price-competitive segments and developing regions.

Opportunity:

Expansion into developing regions

Increasing disposable income, rising health consciousness, and improving retail infrastructure in regions such as Asia Pacific, Latin America, and the Middle East present a fertile ground for market growth. Additionally, the growing urban middle-class population is seeking convenient, health-promoting products. Moreover, partnerships with local distributors and leveraging e-commerce platforms enable market players to reach a broader consumer base. Innovative product launches tailored to regional preferences, including localized flavors and culturally relevant ingredients, further facilitate market acceptance.

Threat:

Competition from traditional beverages

Despite growing health awareness, a substantial portion of consumers continues to prefer conventional soft drinks, juices, and energy drinks due to their established presence and lower costs. Additionally, established brands in the traditional beverage sector often dominate market shelf space and distribution channels, creating entry barriers for functional beverage producers. Moreover, price sensitivity in several markets, particularly in developing economies, makes it difficult for functional beverage products to gain widespread acceptance.

Covid-19 Impact:

The COVID-19 pandemic influenced the functional beverages market both positively and negatively. Health-conscious consumers increasingly sought products boosting immunity and overall wellness, thereby driving demand for functional beverages containing vitamins, minerals, and probiotics. Moreover, the surge in e-commerce adoption enabled brands to reach consumers despite lockdown restrictions, creating new distribution channels. However, supply chain disruptions, raw material shortages, and manufacturing halts negatively impacted production capacities. Additionally, reduced consumer spending during economic uncertainty temporarily hindered market growth. Despite these challenges, the pandemic reinforced consumer focus on health, this is likely to sustain demand for functional beverages in the post-pandemic era, supporting long-term market expansion.

The energy drinks segment is expected to be the largest during the forecast period

The energy drinks segment is expected to account for the largest market share during the forecast period. This dominance is attributed to rising consumer demand for instant energy and enhanced physical performance, particularly among younger demographics and working professionals. Moreover, product innovations incorporating functional ingredients such as caffeine, taurine, B-vitamins, and herbal extracts have broadened appeal. Additionally, aggressive marketing strategies, sponsorship of sporting events, and social media campaigns further elevate consumer engagement. The convenience of on-the-go consumption, coupled with growing fitness trends, has made energy drinks a preferred choice.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate. Accelerated digital transformation, changing consumer purchasing habits, and the convenience of home delivery are key factors propelling this segment. Moreover, the COVID-19 pandemic significantly boosted e-commerce adoption, which remains sustained due to its efficiency and broad product selection. Additionally, online platforms allow consumers to access niche and innovative functional beverage brands not widely available in physical stores. Targeted digital marketing, personalized recommendations, and subscription models further enhance consumer retention. The rise in smartphone penetration and improved payment infrastructures across regions, particularly in Asia Pacific, also support rapid segment expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This is driven by high consumer awareness about health and wellness, advanced retail infrastructure, and strong regulatory frameworks ensuring product safety. Moreover, the presence of leading functional beverage manufacturers investing heavily in research and innovation contributes to market dominance. Additionally, established distribution networks, coupled with a mature e-commerce landscape, facilitate efficient market penetration. The region's health-conscious population and increasing demand for energy drinks, protein-enriched beverages, and immunity-boosting drinks further drive growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable income, and growing health awareness among consumers are primary drivers. Moreover, expanding retail and e-commerce infrastructures enable greater market access, particularly in emerging economies such as China and India. Additionally, a young population base and increasing fitness trends contribute to heightened demand for energy drinks, fortified juices, and herbal-based functional beverages. Furthermore, market players are increasingly localizing products to match regional tastes and cultural preferences, driving adoption.

Key players in the market

Some of the key players in Functional Beverages Market include PepsiCo Inc., The Coca-Cola Company, Red Bull GmbH, Danone SA, Monster Beverage Corporation, Nestle SA, Keurig Dr Pepper, Suntory Holdings Limited, Glanbia plc, Fonterra Co-operative Group Limited, The Hain Celestial Group, Abbott Laboratories, Campbell Soup Company, Unilever, Nongfu Spring, Celsius Holdings Inc., and Yakult Honsha Co., Ltd.

Key Developments:

In July 2025, PepsiCo introduced Pepsi(R) Prebiotic Cola, a cola variant containing 3 grams of prebiotic fiber, 5 grams of cane sugar, and 30 calories per serving. This product is designed to combine the classic taste of cola with functional health benefits.

In April 2025, Nestle expanded its Nescafe Ready-to-Drink cold coffee range to India, the Middle East, North Africa (MENA) region, and Brazil, catering to the growing demand for convenient coffee beverages.

In February 2025, Coca-Cola launched Simply Pop, a prebiotic soda aimed at promoting gut health. The product is available in various flavors and contains functional ingredients to support digestive wellness.

In January 2025, Danone announced the acquisition of a majority stake in Kate Farms, a leading plant-based nutrition company in the U.S., enhancing its offerings in medical and everyday nutrition.

Types Covered:

  • Energy Drinks
  • Sports Drinks
  • Functional Water
  • Fortified Juices
  • Functional Dairy and Alternatives
  • Other Types

Ingredients:

  • Vitamins and Minerals
  • Probiotics and Prebiotics
  • Amino Acids
  • Herbal Extracts
  • Other Ingredients

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Health Stores
  • Online Retail
  • Convenience Stores
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Functional Beverages Market, By Type

  • 5.1 Introduction
  • 5.2 Energy Drinks
  • 5.3 Sports Drinks
  • 5.4 Functional Water
  • 5.5 Fortified Juices
  • 5.6 Functional Dairy and Alternatives
  • 5.7 Other Types

6 Global Functional Beverages Market, By Ingredient

  • 6.1 Introduction
  • 6.2 Vitamins and Minerals
  • 6.3 Probiotics and Prebiotics
  • 6.4 Amino Acids
  • 6.5 Herbal Extracts
  • 6.6 Other Ingredients

7 Global Functional Beverages Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets/Hypermarkets
  • 7.3 Health Stores
  • 7.4 Online Retail
  • 7.5 Convenience Stores
  • 7.6 Other Distribution Channels

8 Global Functional Beverages Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 PepsiCo Inc.
  • 10.2 The Coca-Cola Company
  • 10.3 Red Bull GmbH
  • 10.4 Danone SA
  • 10.5 Monster Beverage Corporation
  • 10.6 Nestle SA
  • 10.7 Keurig Dr Pepper
  • 10.8 Suntory Holdings Limited
  • 10.9 Glanbia plc
  • 10.10 Fonterra Co-operative Group Limited
  • 10.11 The Hain Celestial Group
  • 10.12 Abbott Laboratories
  • 10.13 Campbell Soup Company
  • 10.14 Unilever
  • 10.15 Nongfu Spring
  • 10.16 Celsius Holdings Inc.
  • 10.17 Yakult Honsha Co., Ltd.

List of Tables

  • Table 1 Global Functional Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Functional Beverages Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Functional Beverages Market Outlook, By Energy Drinks (2024-2032) ($MN)
  • Table 4 Global Functional Beverages Market Outlook, By Sports Drinks (2024-2032) ($MN)
  • Table 5 Global Functional Beverages Market Outlook, By Functional Water (2024-2032) ($MN)
  • Table 6 Global Functional Beverages Market Outlook, By Fortified Juices (2024-2032) ($MN)
  • Table 7 Global Functional Beverages Market Outlook, By Functional Dairy and Alternatives (2024-2032) ($MN)
  • Table 8 Global Functional Beverages Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 9 Global Functional Beverages Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 10 Global Functional Beverages Market Outlook, By Vitamins and Minerals (2024-2032) ($MN)
  • Table 11 Global Functional Beverages Market Outlook, By Probiotics and Prebiotics (2024-2032) ($MN)
  • Table 12 Global Functional Beverages Market Outlook, By Amino Acids (2024-2032) ($MN)
  • Table 13 Global Functional Beverages Market Outlook, By Herbal Extracts (2024-2032) ($MN)
  • Table 14 Global Functional Beverages Market Outlook, By Other Ingredients (2024-2032) ($MN)
  • Table 15 Global Functional Beverages Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 16 Global Functional Beverages Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 17 Global Functional Beverages Market Outlook, By Health Stores (2024-2032) ($MN)
  • Table 18 Global Functional Beverages Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 19 Global Functional Beverages Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Functional Beverages Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.