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市場調查報告書
商品編碼
1856794

功能性發酵飲料市場預測至2032年：按產品類型、功能、包裝、通路和地區分類的全球分析

Functional Fermented Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Function, Packaging, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計到 2025 年，全球功能性發酵飲料市場規模將達到 1,545 億美元，到 2032 年將達到 2,613 億美元，預測期內複合年成長率為 7.8%。

功能性發酵飲料是指透過可控微生物發酵生產的飲料，例如康普茶、Kefir和益生菌蘇打水。發酵過程會自然產生有機酸、酵素和活性細菌。這些飲料定位為益生菌、益生元和其他生物活性化合物的來源，並添加了有益健康的成分。其核心在於傳統發酵與現代營養科學的協同作用，最終製成的飲料被宣傳為對消化器官系統健康和整體健康有益。

據食品科技專家協會稱，發酵可增強益生菌的效力和營養吸收，推動消費者對支持腸道健康和免疫力的機能飲料的偏好。

益生菌飲料需求不斷成長

隨著消費者尋求消化健康、免疫力和平衡腸道菌群，益生菌飲料的需求日益成長，顯著推動了功能性發酵飲料市場的發展。康普茶、Kefir和植物性發酵飲料等發酵飲料富含活性菌和生物活性化合物，提升了營養價值。發酵製程、品管和風味最佳化的技術進步進一步增強了產品的吸引力。消費者對功能性健康益處的認知不斷提高，以及對天然、低加工飲料的日益青睞，將有助於提升功能性發酵飲料在都市區和注重健康的消費者群體中的市場滲透率。

複雜的發酵標準化要求

複雜的發酵標準化要求仍然是功能性發酵飲料市場的重要限制因素。維持批次間微生物活性、風味特徵和貨架穩定性的一致性，為生產作業帶來了許多挑戰。發酵時間、溫度控制和原料品質的差異都會影響產品的安全性和功效。有關微生物含量和標籤的監管合規性進一步加劇了生產的複雜性。這些標準化的挑戰會增加生產成本，限制擴充性生產，阻礙小型生產商進入市場，並減緩整體擴張速度。

將產品多樣化，轉向植物來源產品

產品多元化，拓展至植物性飲料領域，為功能性發酵飲料市場帶來了巨大的成長機會。從傳統的乳製品和茶基發酵擴展到燕麥、杏仁、大豆和椰子等植物性原料，能夠吸引純素、乳糖不耐受者和注重健康的消費者。這項策略有助於實現口味創新、功能增強和品牌差異化。與健康導向配方結合，例如添加維生素、適應原和抗氧化劑，可以提升市場吸引力，幫助產品打入全球注重健康的零售管道，並持續推動消費者需求。

保健功能食品相關法規的監測

監管機構對健康聲明的審查對功能性發酵飲料市場構成重大威脅。益生菌、增強免疫力和消化器官系統等聲明需要科學檢驗並符合當地食品安全標準。違規可能導致產品召回、罰款和品牌聲譽受損。標籤不一致和資訊誤導會削弱消費者信任，阻礙產品推廣。製造商必須投資於以研究為依據的證據、透明的行銷和品質保證通訊協定，以降低監管和法律風險，同時維護市場信譽和消費者信任。

新冠疫情的影響：

新冠疫情對功能性發酵飲料市場產生了積極影響，因為消費者更加重視免疫力、腸道健康和整體健康。富含益生菌和營養強化機能飲料的需求激增，線上零售通路成為主要的銷售管道。製造商紛紛推出宅配模式、預包裝即飲產品以及數位行銷宣傳活動，以吸引注重健康的消費者。雖然供應鏈中斷最初導致生產放緩，但總體而言，疫情凸顯了市場的韌性，並強化了發酵飲料在以預防和健康為導向的消費模式中的作用。

預計在預測期內，機能飲料細分市場將是最大的細分市場。

預計在預測期內，機能飲料細分市場將佔據最大的市場佔有率，這主要得益於消費者對能夠提供能量、提神醒腦和補充水分的機能飲料的需求不斷成長。這類飲料通常將咖啡因、電解質和天然適應原與發酵基底結合，深受年輕人、運動員和職場人士的喜愛。該細分市場強大的品牌影響力、較高的複購率以及在零售通路的廣泛覆蓋，都為其佔據顯著市場佔有率做出了貢獻，使以能量為重點的功能性發酵飲料成為全球市場的重要收入驅動力。

預計在預測期內，健康和保健領域將以最高的複合年成長率成長。

在消費者對免疫支持、腸道健康和整體營養日益成長的興趣推動下，健康與保健品類預計將在預測期內實現最高成長率。此類別中的功能性發酵飲料通常含有益生菌、益生元、維生素和植物適應原，迎合了注重健康的消費族群。數位媒體、生活風格部落客和健康宣傳活動不斷提升消費者意識，加速了此類產品的普及。口味、產品形式和天然成分的持續創新，使健康與保健品類成為成長最快的品類，並迅速佔領新興市場和高階消費群體。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於城市人口的成長、可支配收入的增加以及健康意識的提高。中國、日本和印度等國家對機能飲料（包括發酵食品和益生菌產品）的需求強勁。零售通路的滲透、電子商務的興起以及消費者對康普茶和Kefir傳統發酵飲料的熟悉程度，都推動了市場成長。綜上所述，這些因素使得亞太地區成為全球功能性發酵飲料銷售的主導地區。

複合年成長率最高的地區：

在預測期內，北美預計將呈現最高的複合年成長率，這主要得益於消費者對消化器官系統和免疫健康的日益重視、先進的零售基礎設施以及對機能飲料創新產品的接受度。強大的分銷網路、數位化銷售平台以及千禧世代和職場人士的健康生活方式正在推動市場成長。監管機構對創新產品上市的支持，加上消費者對品牌的忠誠度和重複購買率，使北美成為功能性發酵飲料成長最快的區域市場。

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    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球功能性發酵飲料市場（依產品類型分類）

  • 能量飲料
  • 運動飲料
  • 含大麻的飲料
  • 康普茶
  • 無酒精開胃酒
  • 營養補充品
  • 強化水

6. 全球功能性發酵飲料市場（依功能分類）

  • 健康與保健
  • 體重管理

7. 全球功能性發酵飲料市場（依包裝類型分類）

  • 瓶子
  • 能
  • 小袋
  • 其他包裝

8. 全球功能性發酵飲料市場（依通路分類）

  • 便利商店
  • 線上零售
  • 藥局
  • 超級市場/大賣場

9. 全球功能性發酵飲料市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Essentia
  • Vitamin Well
  • Propel
  • Gatorade Fit
  • Prime Hydration
  • BodyArmor
  • Liquid IV
  • Ultima Replenisher
  • Nuun
  • DripDrop
  • Pedialyte
  • Electrolit
  • Core Hydration
  • Smartwater
  • Vitaminwater
Product Code: SMRC31666

According to Stratistics MRC, the Global Functional Fermented Beverages Market is accounted for $154.5 billion in 2025 and is expected to reach $261.3 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Functional Fermented Beverages are drinks produced through controlled microbial fermentation, such as kombucha, kefir, and probiotic sodas. The fermentation process inherently creates organic acids, enzymes, and live bacteria. These beverages are characterized by their added health-oriented ingredients, positioning them as a source of probiotics, prebiotics, and other bioactive compounds. The core definition lies in the synergy between traditional fermentation and modern nutritional science, resulting in a drink marketed for its potential benefits to digestive health and overall wellness.

According to the Institute of Food Technologists, fermentation elevates probiotic potency and nutrient absorption, fueling consumer preference for functional beverages that support gut health and immune resilience.

Market Dynamics:

Driver:

Increasing demand for probiotic-based beverages

Increasing demand for probiotic-based beverages has significantly driven the Functional Fermented Beverages Market, as consumers seek digestive health, immunity support, and gut microbiome balance. Fermented drinks such as kombucha, kefir, and cultured plant-based beverages provide live cultures and bioactive compounds, enhancing nutritional value. Technological advancements in fermentation processes, quality control, and flavor optimization further improve product appeal. Growing awareness of functional health benefits and rising adoption of natural and minimally processed beverages strengthen market penetration across urban and wellness-focused demographics.

Restraint:

Complex fermentation standardization requirements

Complex fermentation standardization requirements remain a critical restraint in the Functional Fermented Beverages Market. Maintaining consistent microbial activity, flavor profiles, and shelf-life stability across batches presents operational challenges. Variability in fermentation times, temperature control, and ingredient quality can affect product safety and efficacy. Regulatory compliance for microbial content and labeling further complicates production. These standardization issues may increase manufacturing costs, limit scalability, and create barriers for smaller producers attempting to enter the market, slowing overall expansion.

Opportunity:

Product diversification into plant-based bases

Product diversification into plant-based bases presents significant growth opportunities for the Functional Fermented Beverages Market. Expanding from traditional dairy or tea-based fermentation to plant sources such as oat, almond, soy, and coconut allows access to vegan, lactose-intolerant, and health-conscious consumers. This strategy enables flavor innovation, functional fortification, and brand differentiation. Integration with wellness-focused formulations, such as added vitamins, adaptogens, or antioxidants, can increase market appeal, facilitate entry into global health-oriented retail channels, and drive recurring consumer demand.

Threat:

Regulatory scrutiny on health benefit claims

Regulatory scrutiny on health benefit claims poses a notable threat to the Functional Fermented Beverages Market. Claims regarding probiotics, immunity, or digestive health require scientific validation and adherence to regional food safety standards. Non-compliance may lead to product recalls, fines, or brand reputation damage. Inconsistent labeling and misinformation can reduce consumer trust and hinder adoption. Manufacturers must invest in research-backed evidence, transparent marketing, and quality assurance protocols to mitigate regulatory and legal risks while maintaining market credibility and consumer confidence.

Covid-19 Impact:

The Covid-19 pandemic positively influenced the Functional Fermented Beverages Market, as consumers prioritized immunity, gut health, and overall wellness. Demand for probiotic-rich, fortified, and functional drinks surged, with online retail channels becoming key distribution avenues. Manufacturers adapted by launching home delivery models, pre-packaged and ready-to-drink products, and digital marketing campaigns to reach health-conscious customers. Supply chain disruptions initially slowed production, but the overall effect emphasized the market's resilience and reinforced the role of fermented beverages in preventive and wellness-focused consumption patterns.

The energy drinks segment is expected to be the largest during the forecast period

The energy drinks segment is expected to account for the largest market share during the forecast period, owing to rising consumer preference for functional beverages that provide energy, mental alertness, and hydration. These beverages often combine caffeine, electrolytes, and natural adaptogens with fermented bases, appealing to young adults, athletes, and working professionals. The segment's strong brand presence, high repeat purchase potential, and widespread retail availability contribute to substantial market share, positioning energy-focused functional fermented beverages as the primary revenue driver in the global market.

The health & wellness segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health & wellness segment is predicted to witness the highest growth rate, reinforced by growing consumer interest in immune support, gut health, and holistic nutrition. Functional fermented beverages in this category often include probiotics, prebiotics, vitamins, and plant-based adaptogens, catering to health-conscious demographics. Rising awareness through digital media, lifestyle influencers, and wellness campaigns accelerates adoption. Continuous innovation in flavors, formats, and natural ingredients positions the health & wellness segment as the fastest-growing area, capturing emerging markets and premium consumer segments.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to expanding urban populations, rising disposable incomes, and increasing health consciousness. Countries such as China, Japan, and India show strong demand for functional beverages, including fermented and probiotic products. Growing retail penetration, e-commerce adoption, and familiarity with fermented traditional drinks like kombucha and kefir support market growth. Collectively, these factors establish Asia Pacific as the dominant contributor to global functional fermented beverage revenue.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high consumer awareness of digestive and immune health, advanced retail infrastructure, and adoption of functional beverage innovations. Strong distribution networks, digital sales platforms, and a health-conscious lifestyle among millennials and working professionals drive market acceleration. Regulatory support for innovative product launches, combined with established brand loyalty and repeat purchases, positions North America as the fastest-growing regional market in the functional fermented beverages sector.

Key players in the market

Some of the key players in Functional Fermented Beverages Market include Essentia, Vitamin Well, Propel, Gatorade Fit, Prime Hydration, BodyArmor, Liquid I.V., Ultima Replenisher, Nuun, DripDrop, Pedialyte, Electrolit, Core Hydration, Smartwater, and Vitaminwater.

Key Developments:

In August 2025, Essentia Water announced the launch of its new "Essentia Probiotic Sparkling" line, a functional fermented beverage infused with live probiotics and electrolytes, designed to support gut health and hydration simultaneously.

In July 2025, Liquid I.V. introduced the new "Hydration & Gut Health Multiplier," a dual-functional powder stick that leverages a fermentation process to enhance the bioavailability of its prebiotic and probiotic blend for digestive support.

In June 2025, Nestle Health Science launched its "Make in the UK" initiative for the Garden of Life(R) Dr. Formulated Probiotic Soda line, supporting the local production and distribution of its organic, fermented wellness drinks across Europe.

Product Types Covered:

  • Energy Drinks
  • Sports Drinks
  • Cannabis-Infused Beverages
  • Kombucha
  • Non-Alcoholic Aperitif
  • Nutraceutical Drinks
  • Enhanced Water

Functions Covered:

  • Health & Wellness
  • Weight Management

Packagings Covered:

  • Bottles
  • Cans
  • Sachets
  • Other Packagings

Distribution Channels Covered:

  • Convenience Stores
  • Online Retail
  • Pharmacies
  • Supermarket/Hypermarket

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Functional Fermented Beverages Market, By Product Type

  • 5.1 Introduction
  • 5.2 Energy Drinks
  • 5.3 Sports Drinks
  • 5.4 Cannabis-Infused Beverages
  • 5.5 Kombucha
  • 5.6 Non-Alcoholic Aperitif
  • 5.7 Nutraceutical Drinks
  • 5.8 Enhanced Water

6 Global Functional Fermented Beverages Market, By Function

  • 6.1 Introduction
  • 6.2 Health & Wellness
  • 6.3 Weight Management

7 Global Functional Fermented Beverages Market, By Packaging

  • 7.1 Introduction
  • 7.2 Bottles
  • 7.3 Cans
  • 7.4 Sachets
  • 7.5 Other Packagings

8 Global Functional Fermented Beverages Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Convenience Stores
  • 8.3 Online Retail
  • 8.4 Pharmacies
  • 8.5 Supermarket/Hypermarket

9 Global Functional Fermented Beverages Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Essentia
  • 11.2 Vitamin Well
  • 11.3 Propel
  • 11.4 Gatorade Fit
  • 11.5 Prime Hydration
  • 11.6 BodyArmor
  • 11.7 Liquid I.V.
  • 11.8 Ultima Replenisher
  • 11.9 Nuun
  • 11.10 DripDrop
  • 11.11 Pedialyte
  • 11.12 Electrolit
  • 11.13 Core Hydration
  • 11.14 Smartwater
  • 11.15 Vitaminwater

List of Tables

  • Table 1 Global Functional Fermented Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Functional Fermented Beverages Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Functional Fermented Beverages Market Outlook, By Energy Drinks (2024-2032) ($MN)
  • Table 4 Global Functional Fermented Beverages Market Outlook, By Sports Drinks (2024-2032) ($MN)
  • Table 5 Global Functional Fermented Beverages Market Outlook, By Cannabis-Infused Beverages (2024-2032) ($MN)
  • Table 6 Global Functional Fermented Beverages Market Outlook, By Kombucha (2024-2032) ($MN)
  • Table 7 Global Functional Fermented Beverages Market Outlook, By Non-Alcoholic Aperitif (2024-2032) ($MN)
  • Table 8 Global Functional Fermented Beverages Market Outlook, By Nutraceutical Drinks (2024-2032) ($MN)
  • Table 9 Global Functional Fermented Beverages Market Outlook, By Enhanced Water (2024-2032) ($MN)
  • Table 10 Global Functional Fermented Beverages Market Outlook, By Function (2024-2032) ($MN)
  • Table 11 Global Functional Fermented Beverages Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 12 Global Functional Fermented Beverages Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 13 Global Functional Fermented Beverages Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 14 Global Functional Fermented Beverages Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 15 Global Functional Fermented Beverages Market Outlook, By Cans (2024-2032) ($MN)
  • Table 16 Global Functional Fermented Beverages Market Outlook, By Sachets (2024-2032) ($MN)
  • Table 17 Global Functional Fermented Beverages Market Outlook, By Other Packagings (2024-2032) ($MN)
  • Table 18 Global Functional Fermented Beverages Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global Functional Fermented Beverages Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Functional Fermented Beverages Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Functional Fermented Beverages Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 22 Global Functional Fermented Beverages Market Outlook, By Supermarket/Hypermarket (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.