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市場調查報告書
商品編碼
1871870
全球機能飲料和適應原市場:預測至2032年-按產品類型、成分類型、功能益處、包裝、分銷管道和地區進行分析Functional Beverages & Adaptogens Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Functional Benefit, Packaging, Distribution Channel and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球機能飲料和適應原市場價值將達到 54 億美元,到 2032 年將達到 93.7 億美元,在預測期內的複合年成長率為 8.2%。
富含適應原的機能飲料越來越受到消費者的青睞,他們不僅追求簡單的提神醒腦,更渴望獲得切實可見的健康益處。這類產品融合了營養、便利和天然療癒成分,例如聖羅勒、瑪卡、靈芝、益生菌、抗氧化劑和草本萃取物。消費者逐漸遠離高糖碳酸飲料和人工添加劑,轉而青睞那些能增強免疫力、提升專注力、促進消化和緩解壓力的健康飲品。這一趨勢正在咖啡館、零售貨架以及提供即飲產品的線上品牌中蔓延。添加適應原的茶、咖啡、蘇打水和水果混合飲料,因其能夠提升思維清晰度、放鬆身心和持久能量,正受到注重健康的人士、上班族和健身愛好者的追捧。
根據 PubMed 註冊的一項臨床研究,在一項隨機對照試驗中,補充睡茄與皮質醇水平降低 27.9% 以及焦慮評分顯著改善有關。
人們越來越關注健康和保健
人們對長期健康和保健的日益關注是推動功能性飲料和適應原始飲料需求成長的關鍵因素。如今的消費者尋求能夠增強免疫力、促進腸道健康、提升認知功能並提供天然能量的飲料。他們越來越傾向於選擇益生菌、草藥萃取物、富含抗氧化劑的水果和植物化合物等天然成分,而非合成添加劑。隨著人們對壓力、文明病和自然療法的討論日益增多,添加了靈芝、聖羅勒和人參等適應原的產品也越來越受歡迎。從含糖碳酸飲料到潔淨標示、營養豐富的飲料的轉變正在重塑產品開發格局,促使全球品牌不斷創新,推出更健康、更透明、更有科學依據的飲料產品。
高成本生產和高價定價
由於天然成分採購的複雜性和高成本,高昂的生產成本仍然是機能飲料和適應原始產業的主要障礙。靈芝、睡茄醉茄、瑪卡、人參、益生菌和抗氧化劑混合物的萃取物需要嚴格的種植、檢測和儲存。這些流程推高了產品價格,使其達到許多中等收入消費者難以負擔的水平。潔淨標示品牌、特殊包裝和監管核准進一步增加了成本負擔。新參與企業面臨著如何在不降低成分純度的前提下提供價格合理的飲料的挑戰。因此,需求仍然主要由注重健康的都市區消費者所驅動,這減緩了價格敏感型市場的接受度。這限制了行業的整體成長,並減緩了主流市場的滲透。
個人化營養和定製配方創新
客製化健康飲品代表著適應原和機能飲料領域的新成長點。消費者不再追求千篇一律的配方,而是尋求能夠滿足自身個人化需求的飲品(例如,改善睡眠、提升專注力、促進心理健康、運動後恢復、維護腸道健康、增強免疫力等)。品牌可以針對特定群體進行行銷,例如健身愛好者、上班族、學生和壓力較大的成年人。智慧健康設備、行動應用程式和數據驅動的營養管理工具為個人化提供了支援。目前,企業正在提供膠原蛋白滋補品、草本能量飲料、蘑菇咖啡、電解質和益生菌飲料以及助眠草本茶等產品。按需客製化的產品能夠帶來更高的定價和更強的客戶忠誠度。隨著個人化成為全球健康趨勢,它將為多元化的產品創新和細分市場的擴展打開大門。
激烈的競爭與市場飽和
隨著功能性和適應性飲料領域新進業者的不斷湧現,日益激烈的競爭構成重大威脅。老牌飲料公司不斷擴張品牌,D2CStart-Ups也迅速推出類似的健康保健產品,市場變得愈發擁擠。琳瑯滿目的選擇使得小型企業難以獲得商店空間,也難以建立線上知名度。大幅折扣和促銷宣傳活動進一步降低了盈利。消費者經常根據潮流和行銷宣傳來取代品牌,這阻礙了長期忠誠度的培養。如果沒有獨特的成分、科學依據和令人難忘的口味,企業就有可能在市場中迷失方向。這種過度飽和的市場環境更有利於擁有雄厚資源和行銷預算的知名品牌。
新冠疫情對機能飲料和適應原產業產生了顯著的正面影響,人們紛紛轉向具有保健和舒緩壓力功效的產品。在疫情封鎖期間,消費者尋求含有益生菌、抗氧化劑、草本植物和適應原蘑菇的天然飲品,以增強免疫力和改善情緒。線上銷售額飆升,幫助品牌在實體店舉步維艱之際觸達消費者。旨在促進放鬆、提升思維清晰度和穩定能量的飲品在遠端辦公人員和學生中廣受歡迎。儘管全球物流延誤和原料短缺給小規模生產商帶來了挑戰,但市場最終還是實現了擴張。許多在疫情期間開始飲用這些飲品的消費者在疫情結束後繼續購買,從而推動了市場的持續成長。
預計在預測期內,能量飲料細分市場將佔據最大的市場佔有率。
預計在預測期內,能量飲料將佔據最大的市場佔有率,因為它直接滿足了人們對提升體能和精神狀態的普遍需求。面對繁忙的日程、漫長的通勤和繁重的工作,消費者更傾向於選擇能夠快速提神醒腦並兼具功能性的飲品。這些產品通常添加植物萃取物、天然咖啡因、電解質、維生素和適應原等成分,以提供持久的能量,帶來持續的活力,而非短暫的能量提升。能量飲料的受眾群體廣泛,涵蓋運動員、健身愛好者、大學生、企業員工以及尋求更健康飲品以取代含糖碳酸飲料和合成興奮劑的人。能量飲料透過包括零售貨架、自動販賣機、咖啡館和電商平台在內的廣泛分銷網路銷售,仍然是消費量最大的機能飲料類型。
預計在預測期內,軟包裝袋細分市場將呈現最高的複合年成長率。
由於兼具便利性、永續性和美觀的包裝特性,軟包裝袋預計將在預測期內實現最高成長率。消費者越來越青睞輕盈、易開啟和可重複密封的包裝形式,這些包裝形式非常適合忙碌的日常生活和戶外活動。軟包裝袋可最大限度地減少塑膠用量並減輕運輸重量,從而幫助製造商和零售商降低成本並實現其環保目標。許多功能性品牌正在採用這種包裝來包裝添加適應原的飲料、植物水、益生菌果汁和天然能量飲料。鮮豔的圖案和優質的標籤檢視有助於在線上和商店區分產品。在健身中心、超級市場、咖啡館和外送平台等通路需求不斷成長的推動下,軟包裝袋正成為成長最快的包裝選擇。
預計在整個預測期內,北美將佔據最大的市場佔有率,這得益於消費者對健康的重視、較高的購買力以及完善的配銷通路,這些因素共同支撐著市場的持續成長。機能飲料,例如天然能量飲料、益生菌飲料、適應原茶和維生素水,在該地區日益受到認可。領先品牌不斷推出創新配方和便利的即飲產品,提升了其在零售店和線上平台的曝光度。消費者越來越傾向於選擇成分純淨、低糖且植物來源營養素的產品,這與健康、健身和飲食趨勢相契合。功能性飲料在超級市場、健身中心、咖啡館和訂閱服務管道的滲透率不斷提高,加上消費者對預防性營養和天然減壓方案的旺盛需求,共同助力北美保持了其關鍵市場地位。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於生活方式的現代化、健康意識的增強以及消費支出的成長。主要經濟體正轉向機能飲料,這類飲料不含人工添加劑,能增強免疫力、補充水分、提升專注力和精力。人們對草藥、蘑菇和植物來源配方等傳統療法的偏好,推動了對適應原飲料的信任。網路購物、便利的零售通路以及咖啡館提供的即飲產品,都提高了消費者購買此類飲料的便利性。健身潮流、不斷變化的工作文化以及快節奏的都市生活,都促使人們更傾向於選擇具有天然健康益處的飲料。隨著年輕一代更加重視潔淨標示、營養豐富的產品,亞太地區的市場持續強勁成長。
According to Stratistics MRC, the Global Functional Beverages & Adaptogens Market is accounted for $5.40 billion in 2025 and is expected to reach $9.37 billion by 2032 growing at a CAGR of 8.2% during the forecast period. Functional beverages enriched with adaptogens are gaining popularity as people seek drinks that go beyond basic refreshment and offer measurable wellness advantages. These products combine nutrition, convenience, and natural healing compounds including holy basil, maca, reishi, probiotics, antioxidants, and herbal extracts. As consumers avoid high-sugar sodas and artificial additives, they prefer healthier drinks that strengthen immunity, boost focus, aid digestion, and help the body manage stress. The trend has expanded through cafes, retail shelves, and digital brands that provide ready-to-drink formulations. Adaptogenic teas, coffees, sparkling drinks, and fruit blends are marketed for mental clarity, relaxation, and long-lasting energy, appealing strongly to health-conscious, working, and fitness-oriented individuals.
According to PubMed-indexed clinical studies, Ashwagandha supplementation has been associated with a 27.9% reduction in cortisol levels and significant improvements in anxiety scores in randomized controlled trials.
Rising health & wellness consciousness
A heightened focus on long-term wellness has become a major factor fueling demand for functional and adaptogenic drinks. Modern consumers want beverages that help boost immunity, support gut health, enhance cognition, and deliver natural vitality. Instead of synthetic additives, people prefer real ingredients such as probiotics, herbal extracts, antioxidant-rich fruits, and plant compounds. The growing conversation around stress, lifestyle diseases, and natural healing has increased adoption of formulations featuring reishi, holy basil, ginseng, and other adaptogens. The movement away from sugary sodas and toward clean-label, nutrient-rich beverages is reshaping product development, encouraging brands to innovate healthier, transparent, and scientifically backed drink options worldwide.
High production costs and premium pricing
High production costs remain a significant barrier for the functional beverage and adaptogen sector because sourcing natural ingredients is complex and expensive. Extracts of reishi, ashwagandha, maca, ginseng, probiotics, and antioxidant blends require controlled cultivation, testing, and preservation. These steps raise product prices beyond what many middle-income buyers are willing to pay. Clean-label branding, special bottling, and approvals from regulatory bodies add additional financial pressure. New companies find it difficult to deliver affordable drinks without sacrificing ingredient purity. Consequently, most demand comes from wellness-focused urban consumers, while price-sensitive markets adopt slowly, restricting widespread growth and slowing the industry's mainstream reach.
Innovation in personalized nutrition & customized formulations
Customized wellness drinks represent an emerging growth path for the adaptogen and functional beverage sector. Instead of generic formulas, consumers want beverages that solve personal needs-better sleep, sharper focus, calmness, fitness recovery, gut balance, or immune support. Brands can target specific groups like gym-goers, corporate workers, students, or stressed adults. Smart health devices, mobile apps, and data-driven nutrition tools support personalization. Companies are launching collagen tonics, herbal energy drinks, mushroom coffees, electrolyte-probiotic blends, and sleep-support infusions. Tailored products encourage premium pricing and stronger customer loyalty. As personalization becomes a global health trend, it opens the door for diverse product innovations and niche market expansion.
Intense competition and market saturation
Growing competition poses a major threat as the functional and adaptogen beverage sector becomes crowded with new entrants. Traditional drink manufacturers supplement brands, and direct-to-consumer startups are all releasing similar wellness products, increasing noise in the market. Too many options make it difficult for smaller businesses to gain shelf space or digital visibility. Heavy discounting and promotional campaigns further reduce profitability. Consumers may switch brands frequently due to trends or marketing claims, preventing long-term loyalty. Without standout ingredients, scientific proof, or memorable flavors, companies risk blending into the market. The saturation pressure favors larger brands with stronger resources and marketing budgets.
COVID-19 had a strong and positive influence on the functional beverage and adaptogen industry as people shifted toward health-protective and stress-relief products. Consumers searched for natural drinks with probiotics, antioxidants, herbal botanicals, and adaptogenic mushrooms to support immunity and emotional balance during lockdowns. Online sales increased sharply, helping brands reach customers even when physical stores struggled. Beverages targeting relaxation, mental clarity, and energy stability became extremely popular among remote workers and students. Although global logistics delays and raw material shortages created difficulties for smaller producers, the market ultimately expanded. Many consumers who adopted these beverages during the pandemic continued purchasing them afterwards, supporting sustained growth.
The energy-boosting beverages segment is expected to be the largest during the forecast period
The energy-boosting beverages segment is expected to account for the largest market share during the forecast period because they directly address the widespread need for improved stamina and mental alertness. Consumers dealing with busy schedules, long commutes, and heavy workloads prefer beverages that deliver instant refreshment with functional benefits. These formulations often include plant extracts, natural caffeine, electrolytes, vitamins, and adaptogens that support sustained energy rather than short-lived spikes. Their appeal is broad, covering athletes, gym-goers, college students, corporate professionals, and individuals wanting healthier alternatives to sugary sodas or synthetic stimulants. With extensive distribution across retail shelves, vending machines, cafes, and e-commerce platforms, energy-boosting beverages remain the most widely consumed functional drink type.
The flexible pouches segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flexible pouches segment is predicted to witness the highest growth rate because they combine convenience, sustainability, and attractive packaging features. Customers increasingly favor lightweight, easy-to-open, and resealable formats that fit busy routines and outdoor activities. Since pouches use minimal plastic and reduce shipping weight, they support cost savings and environmental goals for manufacturers and retailers. Many functional brands choose these packs for adaptogenic blends, botanical waters, probiotic juices, and natural energy drinks. Their ability to display vivid graphics and premium labeling helps products stand out both online and in stores. With expanding demand across fitness centers, supermarkets, cafes, and delivery platforms, flexible pouches are becoming the most rapidly growing packaging choice.
During the forecast period, the North America region is expected to hold the largest market share because health-conscious consumers, strong spending capacity, and established distribution channels support consistent growth. The region embraces functional drinks such as natural energy blends, probiotic beverages, adaptogenic teas, and vitamin-infused waters. Major brands continuously introduce innovative formulas and convenient ready-to-drink formats, increasing visibility across retail outlets and online platforms. Customers prefer products with clean ingredients, reduced sugars, and plant-based nutrients, aligning with wellness, fitness, and dietary trends. With widespread adoption in supermarkets, fitness centers, cafes, and subscription services, North America remains the leading region, backed by high demand for preventive nutrition and natural stress-relief solutions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, supported by lifestyle modernization, higher health awareness and rising consumer spending. Populations in major economies are moving toward functional drinks that support immunity, hydration, mental focus, and energy without artificial additives. Traditional familiarity with herbal remedies, mushrooms, and plant-based formulations improves trust in adaptogenic beverages. Online shopping, convenient retail stores, and ready-to-drink cafe products are increasing accessibility. Fitness trends, changing work culture, and busy urban routines encourage people to choose beverages that provide natural wellness benefits. As younger generations prioritize clean-label, nutrient-rich options, Asia-Pacific continues to record strong and accelerated market expansion.
Key players in the market
Some of the key players in Functional Beverages & Adaptogens Market include Ultima Replenisher, RASA, Plants by People, Casamara Club, OCA, Adapt Drinks, Four Sigmatic, Kin Euphorics, Om Mushroom, Peak and Valley, REBBL, Inc, Sunwink, Wylde One, Goodmylk Co. and Collider Brew Co.
In October 2024, REBBL(R) is thrilled to announce the official launch of its 26g Protein Shakes, now available at Target stores. As the most innovative ready-to-drink (RTD) protein shake on the market, REBBL's new offering features a sustainable, Upcycled Certified(TM), and Non-GMO Project Verified plant protein blend, setting a new standard for eco-friendly, high-protein beverages.
In February 2024, Collider has launched in the UK. Designed to appeal to non-drinkers and those seeking to reduce their alcohol consumption, the brand debuts two beers; Unwind Lager and Unwind Session Pale both featuring its signature Unwind Blend - a bespoke blend of adaptogens.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.