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市場調查報告書
商品編碼
1856805
以腸道健康為重點的碳酸飲料市場預測至2032年:按成分類型、口味、包裝、甜味劑類型、最終用戶和地區分類的全球分析Gut-Health-Focused Fizzy Drinks Market Forecasts to 2032 - Global Analysis By Ingredient Type (Probiotics, prebiotics, botanicals, enzymes, and vitamins), Flavor, Packaging, Sweetener Type, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球以腸道健康為重點的碳酸飲料市場規模將達到 256 億美元,到 2032 年將達到 473 億美元,預測期內複合年成長率為 9.1%。
以腸道健康為核心的碳酸飲料,是指添加了益生菌、益生元和植物纖維等成分的碳酸飲料,旨在支持消化平衡和腸道菌叢健康。這類飲料力求改善消化、減少腹脹,並在不添加人工添加物的情況下促進整體健康。它們通常採用天然香料,吸引追求功能性保濕和健康益處的消費者。其氣泡豐富的口感帶來清爽感受,同時促進消化,將樂趣與健康完美融合。
消費者對消化器官系統健康的興趣日益濃厚
消費者對消化器官系統健康的日益關注正在推動以腸道健康為重點的碳酸飲料市場成長。在益生菌、益生元和機能飲料認知度不斷提高的推動下,消費者正在尋找能夠支持腸道菌叢和整體消化健康的碳酸飲料。健康意識的增強、電子商務通路的拓展以及採用天然成分配製的創新產品的推出,都進一步強化了這一趨勢。此外,生活方式的改變和預防性健康措施的普及也促進了全球都市區和半都市區市場對這類產品的接受度。
保存期限短及儲存問題
保存期限短和儲存方面的挑戰對以腸道健康為重點的碳酸飲料構成重大限制。益生菌和益生元配方對溫度、光照和氧氣暴露非常敏感,需要嚴格控制的低溫運輸物流。此限制影響分銷效率,增加營運成本,並限制產品覆蓋範圍,尤其是在冷藏基礎設施有限的地區。各公司正在投資穩定技術和創新包裝,以延長保存期限,同時保持微生物活性和功能功效,從而確保零售和直銷通路的產品品質始終如一。
益生元和益生菌風味創新
益生元和益生菌風味創新為碳酸軟性飲料領域帶來了巨大的成長機會。各公司正嘗試透過添加水果、植物萃取物和功能性甜味劑來提升口感,同時保持其健康益處。這些創新迎合了消費者多樣化的偏好,從而提高了復購率和品牌忠誠度。此外,與營養師和機能飲料專家的合作,能夠實現更有針對性的健康宣稱和個性化的產品定位,從而在全球不斷成長的健康飲料市場中培育高階和差異化細分市場。
嚴格的健康和標籤法規
嚴格的健康和標籤法規對市場成長構成重大威脅。針對功能性聲明、益生菌供應和成分透明度的法律規範因地區而異,給合規性帶來挑戰。標籤錯誤和違規可能導致產品召回、罰款和聲譽損害。為降低風險,製造商採用嚴格的測試通訊協定、第三方認證和清晰的消費者傳播策略。確保符合監管標準對於增強市場信譽和維持消費者對腸道健康碳酸飲料的信任至關重要。
新冠疫情期間,消費者更加重視自體免疫力和消化器官系統健康,因此對以腸道健康為重點的碳酸飲料的需求激增。封鎖措施和健康意識的提高推動了線上銷售,而生鮮食品供應受限則導致人們對機能飲料的依賴性增強。各大品牌紛紛回應,擴大電商通路,並推出便利的即飲產品。疫情過後,消費者對預防性衛生措施的日益重視將維持市場需求,而創新口味和功能性配方將進一步推動全球零售和直銷通路的市場成長。
預計益生菌細分市場在預測期內將成為最大的細分市場。
由於消費者對腸道菌群健康的日益關注,益生菌產品預計將在預測期內佔據最大的市場佔有率。益生菌碳酸飲料因其有助於消化、增強免疫力和促進整體健康,而備受青睞,成為機能飲料的首選。此外,科學檢驗和精準的行銷宣傳活動也增強了消費者的信心。不斷拓展的冷藏配送網路以及與注重健康的零售商建立合作關係,進一步鞏固了該領域的領先地位,確保了益生菌產品在不同人群中的廣泛普及和應用。
預計柑橘類水果細分市場在預測期內將實現最高的複合年成長率。
由於柑橘類水果清爽的口感、天然的吸引力以及與益生菌配方的兼容性,預計在預測期內,柑橘類水果市場將呈現最高的成長率。柑橘風味不僅能提升感官體驗,還能增強健康益處,進而提升消費者的偏好。此外,柑橘在碳酸飲料配方中的多功能性也為產品創新和季節性宣傳活動提供了支持。柑橘類水果在城市地區的快速普及以及與即飲包裝形式的融合,進一步加速了全球柑橘風味益生菌碳酸飲料的成長勢頭。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於人們健康意識的增強、機能飲料文化的蓬勃發展以及中產階級人口的壯大。中國、印度、日本和韓國等國家益生菌和益生元飲料的普及率顯著提高。此外,低溫運輸的完善、都市化的加快以及電子商務的興起,都促進了產品更廣泛的分銷,使亞太地區成為以腸道健康為導向的碳酸飲料消費的領先地區。
在預測期內,北美預計將呈現最高的複合年成長率,這主要得益於消費者對機能飲料和健康型飲料的強勁需求。美國和加拿大正在引領益生菌注入、口味多樣化和即飲包裝等創新。此外,日益增強的健康生活方式、廣泛的零售管道以及監管機構對功能性聲明的支持,都在加速此類產品的普及。數位化行銷和訂閱式配送模式進一步提升了市場可及性,使北美成為以腸道健康為重點的碳酸飲料的關鍵成長熱點地區。
According to Stratistics MRC, the Global Gut-Health-Focused Fizzy Drinks Market is accounted for $25.6 billion in 2025 and is expected to reach $47.3 billion by 2032 growing at a CAGR of 9.1% during the forecast period. Gut-Health-Focused Fizzy Drinks are carbonated beverages infused with ingredients like probiotics, prebiotics, and plant-based fibers that support digestive balance and gut microbiome health. These drinks aim to improve digestion, reduce bloating, and promote overall wellness without artificial additives. Often crafted with natural flavors, they appeal to consumers seeking functional hydration and wellness benefits. Their bubbly texture provides a refreshing experience while delivering digestive support, merging enjoyment with health-conscious consumption.
Rising consumer focus on digestive wellness
Rising consumer focus on digestive wellness is driving growth in the gut-health-focused fizzy drinks market. Spurred by increasing awareness of probiotics, prebiotics, and functional beverages, consumers are seeking carbonated drinks that support gut microbiota and overall digestive health. This trend is reinforced by a growing health-conscious population, expanding e-commerce channels, and innovative product launches integrating natural ingredients. Additionally, lifestyle changes and preventive wellness practices are fueling adoption across urban and semi-urban markets globally.
Short shelf life and storage issues
Short shelf life and storage issues pose significant restraints for gut-health-focused fizzy drinks. Probiotic and prebiotic formulations are sensitive to temperature, light, and oxygen exposure, requiring controlled cold-chain logistics. This limitation affects distribution efficiency, increases operational costs, and restricts product reach, particularly in regions with limited refrigeration infrastructure. Companies are investing in stabilization technologies and innovative packaging to enhance shelf life while maintaining microbial viability and functional efficacy, ensuring consistent product quality across retail and direct-to-consumer channels.
Prebiotic and probiotic flavor innovations
Prebiotic and probiotic flavor innovations offer substantial growth opportunities in the fizzy drinks segment. Companies are experimenting with fruit infusions, botanical extracts, and functional sweeteners to enhance taste while maintaining health benefits. These innovations cater to diverse consumer preferences, increasing repeat purchases and brand loyalty. Furthermore, collaboration with nutritionists and functional beverage experts enables targeted health claims and personalized product positioning, fostering a premium and differentiated segment poised for global expansion in the health-conscious beverage market.
Strict health and labeling regulations
Strict health and labeling regulations present a significant threat to market growth. Regulatory frameworks governing functional claims, probiotic viability, and ingredient transparency vary across regions, creating compliance challenges. Mislabeling or non-compliance can lead to recalls, fines, and reputational damage. To mitigate risks, manufacturers are adopting rigorous testing protocols, third-party certifications, and clear consumer communication strategies. Ensuring adherence to regulatory standards is essential for market credibility and sustained consumer trust in gut-health-focused fizzy drinks.
The COVID-19 pandemic amplified demand for gut-health-focused fizzy drinks as consumers prioritized immunity and digestive wellness. Lockdowns and health awareness drove online sales, while limited access to fresh foods increased reliance on functional beverages. Brands adapted by expanding e-commerce distribution and launching convenient, ready-to-consume products. Post-pandemic, heightened consumer focus on preventive health continues to sustain demand, with innovative flavors and functional formulations further driving market growth in both retail and direct-to-consumer channels globally.
The probiotics segment is expected to be the largest during the forecast period
The probiotics segment is expected to account for the largest market share during the forecast period, owing to growing consumer awareness of gut microbiome health. Probiotic-infused fizzy drinks support digestion, immunity, and overall wellness, making them a preferred functional beverage. Additionally, scientific validation and targeted marketing campaigns have increased consumer confidence. Expansion of refrigerated distribution networks and partnerships with health-focused retail outlets further strengthen this segment's dominance, ensuring widespread availability and adoption across multiple demographics.
The citrus segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the citrus segment is predicted to witness the highest growth rate, reinforced by its refreshing taste, natural appeal, and compatibility with probiotic formulations. Citrus flavors enhance sensory experience while complementing health benefits, driving consumer preference. Additionally, the versatility of citrus in sparkling beverage formulations supports product innovation and seasonal campaigns. Rapid adoption in urban centers and integration into ready-to-drink packaging formats further accelerate the growth trajectory of citrus-flavored gut-health fizzy drinks globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rising health awareness, expanding functional beverage culture, and a growing middle-class population. Countries such as China, India, Japan, and South Korea are witnessing significant adoption of probiotic and prebiotic beverages. Additionally, increasing cold-chain infrastructure, urbanization, and e-commerce penetration are facilitating wider distribution, positioning Asia Pacific as the leading region for gut-health-focused fizzy drink consumption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer preference for functional and wellness-focused beverages. The U.S. and Canada are driving innovation in probiotic formulations, flavor diversity, and ready-to-drink packaging. Additionally, growing health-conscious lifestyles, widespread retail penetration, and regulatory support for functional claims accelerate adoption. Digital marketing and subscription-based delivery models further enhance market accessibility, making North America a key growth hotspot for gut-health-focused fizzy drinks.
Key players in the market
Some of the key players in Gut-Health-Focused Fizzy Drinks Market include Danone, PepsiCo, Nestle, The Coca-Cola Company, Keurig Dr Pepper, Red Bull GmbH, Monster Beverage Corporation, Ocean Spray, Suntory Beverage & Food Ltd., Dr Pepper Snapple Group, National Beverage Corp., Bai Brands, Reed's Inc., BioSteel Sports Nutrition Inc., and GT's Living Foods.
In October 2025, PepsiCo launched its new "SodaPresso" appliance and proprietary prebiotic & probiotic pods. The countertop device allows consumers to carbonate water and instantly infuse it with specific, live probiotic strains and prebiotic fibers, creating a customized gut-health sparkling drink.
In September 2025, The Coca-Cola Company announced a major overhaul of its "Smartwater" brand, introducing "Smartwater Gut Balance," a new line of sparkling waters infused with a proprietary postbiotic ingredient and zinc, designed to support digestive health without the need for refrigeration to maintain live cultures.
In August 2025, Danone (maker of Activia) entered the beverage aisle with "Activia Sparkling Probiotic Drinks." Leveraging its decades of probiotic research, the new line features Bifidobacterium lactis in a lightly carbonated, low-sugar juice base, marketed as a daily functional refreshment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.