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市場調查報告書
商品編碼
1857054
全球功能性補水飲料市場:預測至2032年-依產品類型、成分、包裝類型、消費者群、功能、通路和地區進行分析Functional Hydration Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient, Packaging Type, Consumer Demographic, Function, Distribution Channel, and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球功能性補水飲料市場規模將達到 148 億美元,到 2032 年將達到 283 億美元,預測期內複合年成長率為 9.7%。
功能性補水飲料超越了基本的補水功能,提供融合其他功能益處的飲品,例如為運動員補充電解質、添加精神活性物質以提升專注力、以及添加適應原以緩解壓力。這標誌著飲料產品從傳統的運動飲料轉變為面向日常消費者的健康補水飲品。在健康潮流的推動下,這些產品滿足了消費者的特定需求,例如提升運動表現、增強免疫力和放鬆身心,從而在更廣泛的飲料行業中形成了一個高階細分市場。
據飲料行銷公司稱,2023年北美功能性補水飲料的銷量成長了18%。
健康意識的增強和對機能飲料的需求增加
消費者越來越重視健康和保健,除了保濕之外,他們還尋求能夠提供電解質、維生素和植物萃取物等特定功效的產品。這一趨勢促使零售商和品牌拓展其功能性補水產品線,加大研發投入,並強調「潔淨標示」定位。此外,健身文化、人口老化以及對預防性醫療保健的關注也推動了重複購買和優質化。為了充分利用持續的需求和針對性的消費者教育,製造商正在透過改進產品和推出便利的包裝形式來應對,並透過電子商務和零售合作擴大分銷管道。
監管機構對健康聲明和成分安全性的審查
日益嚴格的監管和不斷變化的指導方針為功能性補水品牌的行銷和產品開發帶來了挑戰。監管機構越來越要求對新成分提供確鑿的功效聲明、透明的標籤和安全文件,這推高了合規成本並延長了產品上市時間。小規模製造商在檢驗臨床療效和滿足添加劑閾值方面面臨不成比例的負擔。此外,允許使用的成分在各國之間存在差異,也使國際擴張變得更加複雜。
開發個人化補水方案
診斷技術、穿戴式感測器和數據分析技術的進步使得根據個人需求客製化補水方案成為可能。基於活動量、汗水成分或健康目標的個人化補水方案可以賣出更高的價格,並培養客戶忠誠度。飲料公司、技術提供者和醫療保健合作夥伴之間的合作正在催生訂閱模式、應用程式主導的建議以及客製化的袋裝和濃縮飲料。此外,針對運動員、老年人和臨床人群的解決方案也正在開闢新的收入來源。
人工添加物和甜味劑的負面聲譽
消費者對人工成分的懷疑態度可能會抑制功能性補水飲料的需求。媒體通報和社群媒體宣傳活動將甜味劑和防腐劑與健康風險聯繫起來,促使零售商下架相關產品,並加速消費者轉向天然替代品。面臨信任危機的品牌必須投資透明的採購流程、更清晰的標籤和第三方認證,以重建信任。此外,持續的負面情緒可能導致市場佔有率向小規模的潔淨標示參與企業轉移,從而擠壓現有企業的利潤空間和行銷成本,並削弱消費者參與度。
疫情促使消費者將焦點轉向健康、衛生和免疫力提升,從而推動了對富含電解質和維生素的功能性補水產品的需求。初期供應鏈中斷和包裝短缺導致短期缺貨,但製造商透過供應商多元化和加強物流應對了這一局面。同時,外來消費的減少導致通路組合向零售和電商轉移,加速了直銷模式和訂閱服務的發展,這些趨勢在疫情後仍在延續。這刺激了全球範圍內的產品配方改良、新產品上市、電商通路擴張和訂閱服務的普及。
預計在預測期內,電解質細分市場將成為最大的細分市場。
預計在預測期內,電解質產品將佔據最大的市場佔有率。消費者對電解質益處的認知度高,且重複使用頻率高,支撐了其市場主導。這些產品滿足不同的生理需求,廣泛應用於運動、臨床補水以及高溫環境的職業場所。品牌忠誠度、有效的商店陳列以及與運動組織的合作,都有助於提升市場滲透率。製造商持續投資於臨床檢驗、改善口味和研發低卡路里配方,以留住現有用戶並擴大主流零售通路。
預計在預測期內,功能性果汁和冰沙細分市場將以最高的複合年成長率成長。
預計在預測期內,功能性果汁和冰沙市場將實現最高成長率。消費者對全食物營養、便利健康以及高階零食的日益關注,推動了對強化果汁和冰沙的需求。製造商利用冷壓、高壓加工和極簡加工等製程來保留營養成分,從而支撐其高階定價。與營養師合作、名人代言以及創新且便利的包裝設計,吸引了許多忙碌的消費者。儘管生產成本高昂,但利潤空間和高單價使得該領域對投資和全球快速擴張都極具吸引力。
預計北美將在預測期內佔據最大的市場佔有率。消費者在健康飲品上的高支出、先進的零售基礎設施以及濃厚的運動營養文化,都支撐著對功能性補水產品的需求。大規模的分銷網路、成熟的品牌以及廣泛的健身趨勢,都促進了這些產品在On-Trade和零售通路的普及。此外,清晰的監管環境、強大的臨床研究以及積極的行銷投入,也推動了產品的優質化。這些因素,加上大規模的研發投入和自有品牌活動,共同協助北美在市場價值和創新方面保持領先地位。
預計亞太地區在預測期內將實現最高的複合年成長率。快速的都市化、不斷成長的可支配收入以及日益增強的健康意識正在推動中國、印度和東南亞等主要市場對功能性補水產品的需求。電子商務的擴張、健身文化的興起以及年輕化人口結構正在加速創新飲料形式的普及。本土新興企業和跨國品牌正利用行動行銷和價格親民的產品單品來客製化產品,以滿足區域偏好。政府的健康措施和對低溫運輸物流的投資進一步推動了可擴展的分銷管道和市場的快速成長。
According to Stratistics MRC, the Global Functional Hydration Beverages Market is accounted for $14.8 billion in 2025 and is expected to reach $28.3 billion by 2032 growing at a CAGR of 9.7% during the forecast period. Functional hydration beverages go beyond basic hydration, offering beverages infused with additional functional benefits. These include electrolytes for athletes, nootropics for mental focus, or adaptogens for stress relief. It represents an evolution from traditional sports drinks to wellness-focused hydration for everyday consumers. Driven by health and wellness trends, these products cater to specific consumer needs like enhanced performance, immune support, or relaxation, creating a premium segment within the broader beverage industry.
According to the Beverage Marketing Corporation, functional hydration beverage sales increased by 18% in North America in 2023.
Rising health consciousness and demand for functional beverages
Consumers increasingly prioritise health and wellness, seeking products that offer hydration plus targeted benefits such as electrolytes, vitamins, and botanicals. This trend pushes retailers and brands to expand functional hydration lines, invest in research, and highlight clean-label positioning. Moreover, fitness culture, aging populations, and preventive healthcare awareness drive repeat purchases and premiumisation. Manufacturers respond with reformulations and convenient formats, widening distribution through e-commerce and retail partnerships to capitalise on sustained demand and targeted consumer education.
Regulatory scrutiny on health claims and ingredient safety
Tighter regulations and evolving guidelines challenge functional hydration brands' marketing and product development. Authorities increasingly demand substantiated claims, transparent labelling, and safety dossiers for novel ingredients, driving up compliance costs and elongating time-to-market. Smaller producers face disproportionate burdens when validating clinical benefits or meeting additive thresholds. Additionally, cross-border variations in permitted ingredients complicate international expansion.
Development of personalized hydration solutions
Advances in diagnostics, wearable sensors, and data analytics enable tailored hydration offerings for individual needs. Personalised formulations based on activity level, sweat composition, or health goals can command premium pricing and foster customer loyalty. Collaborations between beverage firms, tech providers, and healthcare partners are creating subscription models, app-driven recommendations, and bespoke sachets or concentrates. Furthermore, targeted solutions for athletes, older adults, and clinical populations open niche revenue streams.
Negative publicity about artificial additives and sweeteners
Consumer scepticism over artificial ingredients can dent demand for functional hydration beverages. High-profile reports or social media campaigns linking sweeteners or preservatives to health risks prompt retailers to delist products and accelerate reformulation toward natural alternatives. Brands facing credibility gaps must invest in transparent sourcing, cleaner labels, and third-party certifications to rebuild trust. Moreover, sustained negative sentiment can shift market share to smaller clean-label entrants, pressuring margins and marketing spend for incumbents and proactive consumer engagement.
The pandemic shifted consumer priorities toward health, hygiene, and immune support, boosting demand for functional hydration products that promise electrolytes and vitamins. Initial supply-chain disruptions and packaging shortages caused short-term stockouts, but manufacturers adapted by diversifying suppliers and strengthening logistics. At the same time, reduced out-of-home consumption altered channel mix toward retail and e-commerce, accelerating direct-to-consumer initiatives and subscription services that persist post-pandemic. They spurred reformulation, new SKUs, expanded e-commerce, and subscriptions globally.
The electrolytes segment is expected to be the largest during the forecast period
The electrolytes segment is expected to account for the largest market share during the forecast period. Strong consumer recognition of electrolyte benefits and recurrent usage patterns underpin market share leadership. These products address clear physiological needs and are widely recommended in sports, clinical rehydration, and occupational settings exposed to heat. Brand loyalty, effective point-of-sale placement, and partnerships with sports organisations reinforce market penetration. Manufacturers continue to invest in clinical validation, taste improvement, and lower-calorie formulations to retain users and expand into mainstream retail channels.
The functional juices & smoothies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional juices & smoothies segment is predicted to witness the highest growth rate. Rising interest in whole-food nutrition, on-the-go wellness, and premium snacking occasions drives demand for fortified juices and smoothies. Manufacturers leverage cold-pressing, high-pressure processing, and minimal processing claims to preserve nutrients, supporting premium pricing. Collaborations with nutritionists, celebrity endorsements, and innovative packaging for portability attract busy consumers. Despite higher production costs, margin opportunities and strong per-unit pricing make this segment attractive for investment and rapid expansion globally.
During the forecast period, the North America region is expected to hold the largest market share. High consumer spending on wellness beverages, advanced retail infrastructure, and strong sports nutrition culture sustain demand for functional hydration products. Large distribution networks, established brands, and pervasive fitness trends contribute to adoption across on-trade and off-trade channels. Additionally, regulatory clarity, robust clinical research, and active marketing investments help premiumise offerings. These factors, combined with significant R&D and private-label activity, maintain North America's leadership in market value and innovation.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanisation, rising disposable incomes, and increasing health awareness fuel demand for functional hydration across key markets like China, India, and Southeast Asia. Expanding e-commerce, growing fitness culture, and younger demographics accelerate adoption of innovative beverage formats. Local startups and multinational brands tailor products to regional tastes, leveraging mobile marketing and affordable SKUs. Government health initiatives and investments in cold-chain logistics further support scalable distribution and market growth rapidly.
Key players in the market
Some of the key players in Functional Hydration Beverages Market include The Coca-Cola Company, PepsiCo Inc., Nestle S.A., Danone S.A., Red Bull GmbH, Monster Beverage Corporation, Keurig Dr Pepper Inc., Glanbia PLC, Suntory Holdings Limited, Unilever PLC, Otsuka Pharmaceutical Co., Ltd., Abbott Laboratories, The Hain Celestial Group, Inc., Fonterra Co-operative Group Limited, The Kraft Heinz Company, Associated British Foods plc, Celsius Holdings Inc., Health-Ade LLC, GT's Kombucha, and Liquid I.V. (Unilever).
In October 2025, The Coca-Cola Company launched the new "POWERADE Power Water" line zero-sugar flavored water with 50% more electrolytes than the leading electrolyte water, positioned as an enhanced hydration option, initially regionally then nationwide in 2026.
In July 2025, PepsiCo Inc. introduced "Pepsi(R) Prebiotic Cola" - a traditional-cola variant with 30 calories, 5 g cane sugar and 3 g of prebiotic fiber, as an entry into the functional hydration category.
In August 2024, Danone S.A. China introduced "Mizone Electrolyte+" grapefruit-flavored electrolyte water containing five essential electrolytes (potassium, calcium, sodium, magnesium, chloride) targeted at active consumers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.