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市場調查報告書
商品編碼
1280766
東南亞冰淇淋市場預測至2028年 - COVID-19的影響以及按口味、類別和配銷通路的區域分析Southeast Asia Ice Cream Market Forecast to 2028 - Regional Analysis By Flavor, Category, and Distribution Channel |
東南亞冰淇淋市場規模預計將從2022年的71.7568億美元成長到2028年的95.2927億美元;估計從2022年到2028年將錄得4.8%的複合成長率。
功能性冰淇淋在註重健康的消費者中比普通冰淇淋更受歡迎,因為它含有高品質的成分,可以滿足消費者的營養要求。冰淇淋製造商對強化和添加功能成分的興趣越來越大,這可能會影響消費者選擇健康替代品的決定。除了基本的營養,功能性食品提供的優勢可以幫助降低或預防某些疾病的風險,如營養缺乏。此外,無糖、低脂的功能性冰淇淋因其健康益處而獲得巨大的歡迎。 COVID-19的大流行進一步影響了對功能性冰淇淋的需求,製造商正在利用這一機會。低糖和高蛋白冰淇淋在運動員和尋找營養成分更好的非主食食品和飲料產品的消費者中變得特別受歡迎。 2023年1月,位於新加坡的製造商Museum of Ice Cream推出了一種創新的益生菌冰淇淋,以滿足對功能性冰淇淋的需求。冰淇淋中的益生菌成分具有提高免疫力的特性,有助於健康的消化系統。
功能性冰淇淋的普及主要是由產品創新推動的,特別是在口感和營養價值方面。 2022年8月,加州的崇拜品牌冰淇淋和名人喜愛的Coolhaus首次在新加坡亮相,有六種口味。乳清是所有冰淇淋的基礎。其結果是奶油冰淇淋具有傳統乳製品的味道和口感。它們也比乳製品更容易消化,因為它不含乳糖。這些推出的功能性產品幫助消費者遵循和保持他們的健康目標,並同時享受一頓好飯,因為在COVID-19危機期間,健康成為消費者的優先考慮。由於人們開始關注方便食品,同時保持飲食中的營養平衡,製造商正在推出富含營養的冰淇淋。這種產品創新幫助他們擴大範圍,並在區域市場上獲得競爭優勢。因此,對功能性冰淇淋的需求不斷增加,預計在未來幾年將為冰淇淋市場創造有利可圖的機會。
東南亞冰淇淋市場根據口味、類別和配銷通路進行細分。根據口味,東南亞冰淇淋市場被細分為香草、巧克力、水果和其他。 2022年,水果部分佔據了市場的最大佔有率,而巧克力部分預計將在2022年至2028年錄得最高的年復合成長率。巧克力口味含有可可成分。黑巧克力、白巧克力、牛奶巧克力、蠻力巧克力和苦甜巧克力是巧克力口味的幾個類型。這種口味提供了許多健康益處,因為食用它可以保護細胞不受炎症影響,改善身體功能,並提高免疫力和心血管健康,因為它是黃烷醇的豐富來源。因此,其豐富的變化和健康益處鼓勵消費者選擇巧克力味,這推動了對巧克力味的需求。巧克力味既可以是清淡的,也可以是豐富的。此外,巧克力的抗氧化特性使其成為所有年齡組最喜愛的口味。這些因素增加了整個地區對巧克力味冰淇淋的消費。
根據國家,東南亞冰淇淋市場被分類為印尼、馬來西亞、菲律賓、泰國、新加坡、越南和東南亞其他地區。 2022年,印尼佔東南亞冰淇淋市場的最大佔有率。印尼是主導東南亞冰淇淋市場的主要國家之一。該國的市場成長歸功於對不同口味冰淇淋的需求增加和該國可支配收入的增加。 2019年7月,伊利集團宣佈在印尼推出其首個摩卡咖啡冰淇淋。 PT.Campina Ice Cream Tbk和Unilever PLC是在這個國家的冰淇淋市場上營運的領先企業。領先企業的各種戰略,如擴張和收購,正在進一步推動全國冰淇淋市場的成長。 2022年1月,伊利集團宣佈在印尼西爪哇啟動伊利印尼乳品生產基地一期工程。該項目旨在增加冰淇淋製造,日產量達400萬支。
樂天公司、雀巢公司、BR IP Holders LLC、Morinaga & Co Ltd、Mars Inc、General Mills Inc、Unilever PLC、Bigrade Co Ltd、Udders Pte Ltd和American Food Co Ltd是在東南亞冰淇淋市場營運的幾個主要參與者。
東南亞冰淇淋市場的整體情況是通過主要和次要來源得出的。為了開始研究過程,我們利用內部和外部資源進行了詳盡的二級研究,以獲得與市場相關的定性和定量資訊。此外,還對行業參與者進行了多次初級訪談,以驗證數據並獲得對該主題的更多分析性見解。這一過程的參與者包括行業專家,如副總裁、業務發展經理、市場情報經理和全國銷售經理,以及外部顧問,如估值專家、研究分析師和關鍵意見領袖,專門從事東南亞冰淇淋市場。
The Southeast Asia ice cream market size is expected to grow from US$ 7,175.68 million in 2022 to US$ 9,529.27 million by 2028; it is estimated to record a CAGR of 4.8% from 2022 to 2028.
Functional ice cream is becoming more popular than regular ice cream among health-conscious consumers as it contains high-quality ingredients and can fulfill consumers' nutritional requirements. The increasing interest of ice cream manufacturers in fortification and the addition of functional ingredients may influence the consumer's decision to select a healthy alternative. Beyond basic nutrition, functional food provides advantages that can help lower or prevent the risk of certain diseases such as nutrient deficiency. Moreover, sugar-free, low-fat functional ice creams are gaining huge popularity due to their health benefits. The COVID-19 pandemic further influenced the demand for functional ice creams, and manufacturers are taking advantage of this opportunity. Low-sugar and high-protein ice creams have become especially popular among athletes and consumers looking for non-staple food and beverage products with better nutritional content. In January 2023, Museum of Ice Cream, a Singapore-based manufacturer, launched an innovative probiotic ice cream to fulfill the demand for functional ice creams. The probiotic ingredients in the ice cream have immunity boosting properties and aid in the healthy digestive system.
The popularity of functional ice cream is majorly driven by product innovations, especially in terms of taste profile and nutritional value. In August 2022, California's cult ice cream brand and celebrity favorite Coolhaus made its debut in Singapore with six flavors. Whey as is the base of all ice creams. The result is creamy ice cream with the taste and mouthfeel of conventional dairy. They are also more digestible than dairy as it's lactose-free. These launches of functional products help consumers follow and maintain their health goals and enjoy a good meal simultaneously, as health became a priority for consumers during the COVID-19 crisis. Since people have started focusing on convenience food products while maintaining the nutritional balance in their diets, manufacturers are launching nutritionally enriched ice creams. Such product innovations help them extend their reach and gain a competitive edge in regional markets. Thus, the rising demand for functional ice creams is expected to create lucrative opportunities for the ice cream market in the coming years.
The Southeast Asia ice cream market is segmented on the basis of flavor, category, and distribution channel. Based on flavor, the Southeast Asia ice cream market is segmented into vanilla, chocolate, fruit, and others. The fruit segment held the largest share of the market in 2022, whereas the chocolate segment is expected to register the highest CAGR from 2022 to 2028. Chocolate flavors contain cocoa content. Dark chocolate, white chocolate, milk chocolate, brute chocolate, and bittersweet chocolate are a few types of chocolate flavor. The flavor provides many health benefits as its consumption protects cells from inflammation, improves body function, and boosts immunity and cardiovascular health because it is a rich source of flavanols. Therefore, its plenty of variations and health benefits encourage consumers to opt for chocolate flavor, which drives the demand for chocolate flavors. Chocolate flavor can be both light and rich. Also, antioxidant properties of chocolate make it a favorite flavor for all age groups. These factors increase the consumption of chocolate-flavored ice cream across the region.
Based on country, the Southeast Asia ice cream market is segmented into Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam, and the Rest of Southeast Asia. In 2022, Indonesia accounted for the largest share of the Southeast Asia ice cream market. Indonesia is one of the major countries dominating the ice cream market in Southeast Asia. The market growth in the country is attributed to increasing demand for different flavored ice creams and rising disposable income in the country. In July 2019, Yili Group announced the launch of its first Mocha Coffee ice cream in Indonesia. PT. Campina Ice Cream Tbk and Unilever PLC are the leading players operating in the ice cream market in this country. Various strategies such as expansion and acquisition by leading players are further propelling the growth of the ice cream market across the country. In January 2022, Yili Group announced the launch of the first phase of the Yili Indonesia Dairy Production Base in West Java, Indonesia. The project aimed to increase ice cream manufacturing with a production capacity of four million products on a daily basis.
Lotte Corp, Nestle SA, BR IP Holders LLC, Morinaga & Co Ltd, Mars Inc, General Mills Inc, Unilever PLC, Bigrade Co Ltd, Udders Pte Ltd, and American Food Co Ltd are a few of the major players operating in the Southeast Asia ice cream market.
The overall Southeast Asia ice cream market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Southeast Asia ice cream market.