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市場調查報告書
商品編碼
1634233
全球酒口味冰淇淋市場 - 2025 - 2032Global Wine-Flavored Ice Cream Market - 2025 - 2032 |
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2024年,全球酒味冰淇淋市場規模達40億美元,預計到2032年將達到60億美元,2025-2032年預測期間複合年成長率為5.2%。
隨著消費者尋求將葡萄酒的濃郁風味與奶油冰淇淋融為一體的獨特、美味的甜點,全球酒味冰淇淋市場正在不斷成長。該產品在北美和歐洲等以葡萄酒為中心的地區很受歡迎,吸引了尋求冒險、優質美食的成年人。對含酒精甜點的需求成長以及釀酒廠和冰淇淋製造商之間的合作推動了這一趨勢,為傳統冷凍甜點提供了精緻的替代品。
向成人口味的轉變使得葡萄酒冰淇淋變得更容易獲得。儘管存在酒精含量法規等挑戰,但隨著越來越多的消費者接受這些創新、奢華的甜點選擇,市場將繼續擴大。此外,電子商務平台的便利性和專業零售店的擴張使這些產品更容易被更廣泛的受眾所接受。
根據《世界人口評論》,美國人平均每年消耗約 20 磅或約 4 加侖冰淇淋,這表明對冰淇淋產品的強勁需求。這種消費者的胃口,加上美國市場的創新能力,確保了全球酒味冰淇淋市場的主導地位,引領趨勢並推動全球消費模式。
動力學
對獨特和令人愉悅的口味的需求不斷成長
根據《世界地圖集》,全球冰淇淋市場每年的消費量估計為 154 億公升,對獨特和美味口味的需求日益推動著這一市場的發展。紐西蘭的人均冰淇淋消費量為 28.4 公升,體現了全球對創新甜點的需求。消費者偏好的這種轉變為酒味冰淇淋市場提供了重大機會。
隨著越來越多的消費者尋求精緻和新穎的美食,優質葡萄酒和奶油冰淇淋的組合成為完美的成人甜點選擇。紐西蘭處於冰淇淋消費的前沿,必將在全球引領這一利基市場的成長。製造商正在冰淇淋中引入新的創新口味,以滿足消費者的需求並擴大其市場範圍。
葡萄酒和葡萄酒製品越來越受歡迎
隨著葡萄酒文化的不斷發展,消費者正在尋求新的、創新的方式來享受他們最喜歡的飲料。最令人興奮的趨勢之一是葡萄酒產品的興起,包括酒味冰淇淋和其他甜點。對獨特的、以葡萄酒為基礎的烹飪體驗不斷成長的需求正在推動消費者不斷變化的口味,他們在食品和飲料的選擇上越來越具有冒險精神。將葡萄酒融入日常產品現在是吸引葡萄酒愛好者的關鍵因素。
根據國際葡萄與葡萄酒組織 (OIV) 的數據,2023 年全球葡萄酒消費量預計將達到 2.21 億百公升,產量將達到 2.37 億百公升。這種強勁的需求凸顯了全球對葡萄酒的熱情,並為市場的進一步創新奠定了基礎。隨著消費者不斷探索沉迷於葡萄酒的創意方式,葡萄酒產品市場可望持續成長。
與酒味冰淇淋相關的健康問題
人們越來越意識到與飲酒相關的健康風險,這對全球酒味冰淇淋市場構成了重大挑戰。根據世界衛生組織 2024 年 6 月的報告,酒精每年導致 260 萬人死亡,佔所有死亡人數的 4.7%,其中對男性的影響尤為嚴重。這引起了人們對酒精輸液的擔憂,特別是在衛生法規嚴格的地區,並限制了市場對更廣泛消費者群體的吸引力。
鑑於人們越來越關注健康和保健,尤其是父母、孕婦和患有某些健康問題的個人,含有酒精的酒味冰淇淋可能會面臨負面看法。酒精與肝病、成癮和判斷力受損等健康風險之間的關聯可能會阻止很大一部分消費者接受這些產品。
Global Wine-Flavored Ice Cream Market reached US$ 4 billion in 2024 and is expected to reach US$ 6 billion by 2032, growing with a CAGR of 5.2% during the forecast period 2025-2032.
The global wine-flavored ice cream market is growing as consumers seek unique, indulgent desserts that blend the rich flavors of wine with creamy ice cream. Popular in wine-centric regions like North America and Europe, this product appeals to adults looking for adventurous, premium treats. The rise in demand for alcohol-infused desserts and collaborations between wineries and ice cream makers fuel this trend, offering a sophisticated alternative to traditional frozen desserts.
Shifts towards adult-oriented flavors are making wine ice creams more accessible. While challenges like alcohol content regulations exist, the market is set to continue expanding as more consumers embrace these innovative, luxurious dessert options. Additionally, the convenience of e-commerce platforms and the expansion of specialty retail outlets are making these products more accessible to a broader audience.
According to World Population Review, the average American consumes approximately 20 pounds of ice cream annually or about 4 gallons, which demonstrates a robust demand for ice cream products. This consumer appetite, combined with the US market's innovative capabilities, ensures the dominance of the global wine-flavored ice cream market, setting trends and driving global consumption patterns.
Dynamics
Rising Demand for Unique And Indulgent Flavors
The global ice cream market, with an estimated consumption of 15.4 billion liters annually according to World Atlas, is increasingly driven by the demand for unique and indulgent flavors. New Zealand, with 28.4 liters of ice cream consumed per person, exemplifies a global appetite for innovative desserts. This shift in consumer preferences presents a significant opportunity for the wine-flavored ice cream market.
As more consumers seek sophisticated and novel treats, the combination of fine wine and creamy ice cream emerges as a perfect adult dessert option. Positioned at the forefront of ice cream consumption, New Zealand is set to lead the growth of this niche market on a global scale. Manufacturers are introducing new and innovative flavors in ice cream to meet consumer demand and expand their market reach.
Increasing Popularity Of Wine And Wine-Based Products
As wine culture continues to expand, consumers are seeking new, innovative ways to enjoy their favorite beverage. One of the most exciting trends is the rise of wine-infused products, including wine-flavored ice cream and other desserts. This growing demand for unique, wine-based culinary experiences is driving the evolving tastes of consumers who are increasingly adventurous in their food and beverage choices. The integration of wine into everyday products is now a key factor in attracting wine enthusiasts.
According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2023 is estimated to reach 221 million hectolitres, with production at 237 million hectolitres. This robust demand highlights the global enthusiasm for wine and sets the stage for further innovation within the market. As consumers continue to explore creative ways to indulge in wine, the market for wine-infused products is poised for continued growth.
Health Concerned Related to Wine-Flavored Ice Cream
The growing awareness of the health risks associated with alcohol consumption poses a significant challenge for the global wine-flavored ice cream market. According to a report by the World Health Organization in June 2024, alcohol is linked to 2.6 million deaths per year, accounting for 4.7% of all deaths, with a disproportionate impact on men. This raises concerns of alocohol infusion, especially in regions with strict health regulations and limits the market's appeal to a broader consumer base.
Given the increasing focus on health and wellness, particularly among parents, pregnant women and individuals with certain health conditions, wine-flavored ice cream, which contains alcohol, may face negative perceptions. The association between alcohol and health risks such as liver disease, addiction and impaired judgment could deter a large portion of consumers from embracing these products.
The global wine-flavored ice cream market is segmented based on type, flavor, distribution channel, age group, packaging, production type and region.
Rich, Complex Flavor Profile of Red Wine-Flavored Ice Cream
Red wine-flavored ice cream dominates the market due to its rich, complex flavor profile. Varieties like Cabernet Sauvignon and Merlot offer deep, bold notes that perfectly complement the creaminess of ice cream, creating a luxurious treat for sophisticated palates. Red wine's versatility also allows it to pair well with a wide range of other desserts, making it a favorite flavor with its deep, rich taste.
In addition, red wine holds cultural significance, often linked with luxury and fine dining, giving it an edge in the wine-flavored ice cream market. It caters to those seeking adult-oriented, sophisticated treats, reflecting the growing trend of combining alcohol with desserts. Red wine's broad appeal, coupled with perceptions of its health benefits, like antioxidants, further boosts its popularity.
A prime example of this growing demand is Lidl's July 2024 launch of Red Wine Swirl ice cream, which blends red wine sorbet with vanilla ice cream. Part of the Sol Y Mar range, it caters to consumers craving bold, unique flavors and underscores the expanding market for wine-infused desserts. This innovation highlights the increasing popularity of wine-flavored ice creams, solidifying red wine's dominant position in the global market.
High Demand for Ice Cream in North America
North America, particularly US, plays a pivotal role in the global ice cream industry, especially within the emerging market of wine-flavored ice creams. According to the International Dairy Foods Association, ice cream makers in US produced a staggering 1.30 billion gallons of ice cream in 2023, highlighting the massive scale and influence of US ice cream industry. The region dominates the market with an economic impact of US$ 11.4 billion, supporting over 27,000 direct jobs and generating US$ 1.9 billion in direct wages.
As wine-flavored ice creams become popular, North America is strategically positioned to lead the charge in this growing segment. US with its advanced ice cream production infrastructure, established market networks and strong consumer interest in innovative dessert options, is primed to leverage its market leadership in traditional ice cream to introduce and proliferate wine-infused varieties.
The major global players in the market include Mercer's Dairy and Wine Ice Cream, Tipsy Scoop, Cheltenham Wine Company, Kingsley Grove Estate and others.
Sustainability Analysis
The sustainability of wine-flavored ice cream hinges on various factors. The environmental impact starts with sourcing ingredients like wine, dairy and sugar. Opting for organic and biodynamic wines and sustainably sourced dairy and sugar can significantly reduce the product's carbon footprint. Additionally, energy-intensive production processes and water usage can be mitigated by using renewable energy and efficient water-saving technologies.
Packaging also plays a key role; switching to recyclable or compostable materials can help tackle plastic waste. To improve sustainability, companies explore alternatives such as plant-based milk or low-carbon wines, while also focusing on minimizing transportation emissions through local sourcing. With better considerations wine-flavored ice cream evolve into an eco-friendlier indulgence.
The global wine-flavored ice cream market report would provide approximately 71 tables, 83 figures and 214 pages.
Target Audience 2025
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