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市場調查報告書
商品編碼
2074864
2034 年交通行動服務(MaaS) 綜合市場預測-按服務類型、交通途徑、平台類型、支付方式、技術、最終用戶和地區分類的全球分析Mobility-as-a-Service Integration Market Forecasts to 2034 - Global Analysis By Service Type, Transportation Mode, Platform Type, Payment, Technology, End User and By Geography |
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根據 Stratistics MRC 的數據,全球交通行動服務(MaaS) 整合市場預計將在 2026 年達到 73 億美元,到 2034 年達到 268 億美元,在預測期內以 17.7% 的複合年成長率成長。
交通行動服務(MaaS) 整合是指建構統一的、數位化便捷的服務包的技術和營運框架,該服務包整合了多種交通途徑,例如公共交通、叫車、微出行、汽車共享和長途鐵路,並透過單一的客戶介面提供服務。 MaaS 整合平台負責管理行程規劃、多模態預訂、票務整合、無縫支付處理以及跨多個交通運輸業者的即時服務資訊。
都市區交通擁擠日益嚴重,以及人們對永續性的需求,正加速多模態的普及。
日益嚴重的都市區交通堵塞、不斷惡化的空氣品質以及市政當局為減少碳排放所做的努力,正迫使市政府積極推廣多模態,以交通途徑私家車出行。整合化的旅遊即服務 (MaaS) 平台提供了技術基礎設施,透過消除在不同預訂管道協調多種交通服務的繁瑣流程,展現了多模態的真正競爭力。公共運輸業者越來越意識到 MaaS 是增加收入和客流量的有效途徑。同時,企業旅遊計畫也開始採用 MaaS 平台,以同時管理員工差旅費用、永續發展報告並最佳化通勤路線。
平台整合受到營運商不願共用數據以及互通性標準差異的阻礙。
為了成功實現出行即服務 (MaaS) 平台整合,運輸業者必須願意透過開放 API 和標準化資料交換協議共用即時服務資料、運力資訊和收益分成安排。許多現有業者由於擔心競爭性保密性、收益歸屬爭議以及整合平台商品化導致直接客戶參與降低等問題,對共用資料持謹慎態度。由於缺乏普遍採用的票務、支付和服務搜尋技術互通性標準,每個營運商合作夥伴關係都有其獨特的整合需求,這不僅大幅增加了平台開發成本,還限制了 MaaS 解決方案的地域擴充性。
企業行動管理的採用創造了一個高價值的企業市場區隔領域。
大型企業由於需要管理大量的員工差旅費用,正擴大採用出行即服務 (MaaS) 整合平台,將其作為全面的企業移動性管理工具,在一個統一的數位化生態系統中整合差旅預訂、費用報銷、碳排放核算和差旅政策合規等功能。企業級 MaaS 合約為平台提供者帶來可預測、高價值且持續的收入來源,而企業對整合出行服務的支援也鼓勵員工更頻繁地使用相關的消費者服務。 MaaS 平台與費用管理系統和企業資源規劃 (ERP) 系統的日益整合,降低了轉換成本,並進一步提高了企業客戶的留存率。
依賴與第三方運輸業者的合作關係會在供應端造成脆弱性。
出行即服務 (MaaS) 平台營運商從根本上依賴與足夠數量的交通服務供應商保持積極的夥伴關係,才能在其服務的地理市場中實現真正有效的路線規劃覆蓋。交通業者終止合約、服務中斷或重新談判合作條款都可能大幅降低平台的效用,並導致用戶流失和聲譽受損。在交通運輸業者多樣性有限的市場中,MaaS 平台在與佔據主導地位的交通管理機構談判時可能處於結構性劣勢,從而限制商業性柔軟性並阻礙其最佳化收入模式的機會。
新冠疫情導致公共交通客流量驟減,通勤模式也因遠距辦公和混合辦公模式的普及而發生結構性轉變,這大大減緩了出行即服務(MaaS)平台的普及速度。許多MaaS業者被迫重新談判合作協議,並縮減服務規模,因為運輸業者的收入也隨之下降。然而,疫情最終也推動了多模態,以適應混合辦公模式,並加速了適合企業遠距辦公的訂閱式出行套餐和交通途徑組合方案的開發。
在預測期內,「旅行行程規劃和路線最佳化」細分市場預計將佔據最大的市場佔有率。
在預測期內,「行程規劃與路線最佳化」細分市場預計將佔據最大的市場佔有率,作為所有其他綜合出行服務建構的核心功能層。能夠最大限度減少旅行時間、成本、碳排放或其組合的多模態行程規劃演算法,是平台用戶的主要價值來源。即時數據整合、基於人工智慧的個人化服務以及公共交通網路覆蓋範圍的持續改進,正在拓展行程規劃服務的可用性,並鞏固其在出行即服務 (MaaS) 平台價值提案中的核心地位。
預計在預測期內,「自動駕駛出行服務」細分市場將呈現最高的複合年成長率。
在預測期內,自動駕駛出行服務領域預計將呈現最高的成長率,這主要得益於自動駕駛計程車和自動駕駛班車業者營運的自動駕駛車隊逐步整合到綜合出行即服務 (MaaS) 平台的服務組合中。隨著試點城市透過 MaaS 預訂介面供應商用自動駕駛車輛,無人駕駛出行選項的引入將有助於平台服務的差異化,並吸引更多技術導向消費者。
在預測期內,歐洲地區預計將佔據最大的市場佔有率。這主要得益於芬蘭開創性的「Whim」平台、德國、荷蘭、奧地利和英國廣泛的公共交通合作舉措,以及有利於交通管理部門與私營出行即服務(MaaS)營運商合作的法規結構。此外,該地區居民對公共交通和共享交通的文化偏好,以及高城市人口密度和先進的交通基礎設施,共同為都市區通勤者高接受度的MaaS平台創造了理想的市場環境。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這主要得益於中國、新加坡、日本和印度智慧城市的快速發展。在這些國家,都市區交通堵塞問題日益嚴重,政府對交通現代化的巨額投資也催生了對綜合出行平台的強勁需求。源自東南亞的超級應用生態系統正自然地向綜合出行即服務(MaaS)功能擴展,利用現有的用戶基礎和支付基礎設施,加速在亞太地區人口稠密的城市走廊地帶推廣多模態配套服務。
According to Stratistics MRC, the Global Mobility-as-a-Service (MaaS) Integration Market is accounted for $7.3 billion in 2026 and is expected to reach $26.8 billion by 2034, growing at a CAGR of 17.7% during the forecast period. Mobility-as-a-Service Integration refers to the technological and operational framework through which disparate transportation modes, including public transit, ride-hailing, micro-mobility, car-sharing, and long-distance rail, are combined into unified, digitally accessible service packages delivered through a single customer interface. MaaS integration platforms manage journey planning, multimodal booking, ticketing consolidation, seamless payment processing, and real-time service information across multiple transport operators.
Growing urban congestion and sustainability imperatives accelerating multimodal transport adoption
Worsening urban congestion, deteriorating air quality, and municipal carbon reduction commitments are compelling city administrations to actively promote multimodal transport alternatives to private vehicle usage. MaaS integration platforms provide the technological infrastructure that makes multimodal travel genuinely competitive by eliminating the friction associated with coordinating multiple transport services across separate booking channels. Public transit authorities increasingly recognize MaaS as a revenue enhancement and ridership growth mechanism, while corporate mobility programs are adopting MaaS platforms to manage employee transportation expenditures, sustainability reporting, and commute optimization simultaneously.
Operator data-sharing reluctance and interoperability standards gaps hindering platform integration
Successful MaaS platform integration depends on transport operators willingness to share real-time service data, capacity information, and revenue-sharing arrangements through open APIs and standardized data exchange protocols. Many incumbents resist data sharing due to competitive confidentiality concerns, revenue attribution disputes, and the perceived risk of commoditization within integrated platforms that reduce direct customer engagement. The absence of universally adopted technical interoperability standards for ticketing, payment settlement, and service discovery creates bespoke integration requirements for each operator partnership, dramatically increasing platform development costs and limiting the geographic scalability of MaaS solutions.
Corporate mobility management adoption creating high-value enterprise market segment
Large corporations managing significant employee transportation expenditures are increasingly adopting MaaS integration platforms as comprehensive corporate mobility management tools that consolidate travel booking, expense reporting, carbon accounting, and transport policy compliance within unified digital ecosystems. Enterprise MaaS contracts offer platform providers predictable high-value recurring revenue streams, while the corporate endorsement of integrated mobility services drives adjacent consumer adoption among employees. The growing integration of MaaS platforms with expense management and enterprise resource planning systems creates switching costs and deepens enterprise customer retention.
Dependence on third-party transport operator partnerships creating supply-side vulnerability
MaaS platform operators are fundamentally dependent on maintaining active partnerships with a sufficient density of transport service providers to deliver genuinely useful journey planning coverage across the geographic markets they serve. Transport operator contract terminations, service disruptions, or partnership renegotiations can materially degrade platform utility, leading to user churn and reputational damage. In markets with limited transport operator diversity, MaaS platforms may find themselves in structurally weak negotiating positions vis-a-vis dominant transit authorities, limiting commercial flexibility and constraining revenue model optimization opportunities.
The COVID-19 pandemic substantially impaired MaaS platform adoption momentum as public transit ridership collapsed and commuting patterns underwent structural transformation through the mass adoption of remote and hybrid working arrangements. Many MaaS operators were forced to renegotiate partnership agreements and reduce service offerings as transit operator revenues declined. However, the pandemic ultimately catalyzed MaaS evolution by creating demand for more flexible, on-demand multimodal solutions that accommodate hybrid work patterns, accelerating product development in subscription mobility packages and corporate remote-work-friendly transport bundles.
The Journey Planning & Route Optimization segment is expected to be the largest during the forecast period
The Journey Planning & Route Optimization segment is expected to account for the largest market share during the forecast period, serving as the core functional layer upon which all other integrated mobility services are built. Multimodal journey planning algorithms that minimize travel time, cost, carbon emissions, or a combination thereof are the primary value drivers for platform users. Continuous improvements in real-time data integration, AI-based personalization, and transit network coverage expand the practical utility of journey planning services, reinforcing their central role in MaaS platform value propositions.
The Autonomous Mobility Services segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Autonomous Mobility Services segment is predicted to witness the highest growth rate, driven by the progressive integration of autonomous vehicle fleets operated by robo-taxi and autonomous shuttle providers into unified MaaS platform service portfolios. As commercially deployed autonomous vehicles become accessible through MaaS booking interfaces in pilot cities, the inclusion of driverless mobility options expands platform service differentiation and attracts technology-forward consumer segments.
During the forecast period, the Europe region is expected to hold the largest market share, anchored by Finland's pioneering Whim platform, extensive public transit integration initiatives in Germany, the Netherlands, Austria, and the United Kingdom, and supportive regulatory frameworks that encourage transport authority collaboration with private MaaS operators. The region's cultural preference for public and shared transportation, combined with strong urban density and advanced transit infrastructure, creates optimal market conditions for high MaaS platform adoption rates among urban commuters.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid smart city development in China, Singapore, Japan, and India, where urban congestion challenges and significant government investment in transit modernization create compelling demand for integrated mobility platforms. Super app ecosystems native to Southeast Asia are naturally extending into MaaS integration capabilities, leveraging existing user bases and payment infrastructure to accelerate adoption of multimodal transport bundling services across the region's densely populated urban corridors.
Key players in the market
Some of the key players in Mobility-as-a-Service (MaaS) Integration Market include Uber Technologies, Inc., Lyft, Inc., Moovit, MaaS Global Ltd., SkedGo Pty Ltd., Citymapper, Cubic Transportation Systems, Siemens Mobility, Transdev Group, Tranzer B.V., UbiGo Innovation AB, Grab Holdings Limited, BlaBlaCar, Spare Labs Inc., Conduent Transportation.
In March 2026, MaaS Global Ltd. announced the launch of its Whim platform in three additional European cities, incorporating autonomous shuttle booking capabilities and expanding its corporate mobility management suite with enhanced ESG reporting dashboards.
In February 2026, Siemens Mobility unveiled an upgraded MaaS integration middleware platform enabling seamless API connectivity between regional rail operators and urban micro-mobility providers, reducing integration deployment time for new transport operator partnerships by approximately 60%.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.