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市場調查報告書
商品編碼
2111157
旅遊即服務 (MaaS) 市場:預測至 2034 年 - 按服務類型、解決方案、經營模式、支付模式、應用程式、最終用戶和地區分類的全球分析Mobility-as-a-Service Market Forecasts to 2034 - Global Analysis By Service Type, Solution, Business Model, Payment Model, Application, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球出行即服務 (MaaS) 市場規模將達到 3,782 億美元,並在預測期內以 39.2% 的複合年成長率成長,到 2034 年將達到 5.3317 兆美元。
出行即服務 (MaaS) 是交通運輸領域的一種創新模式,它將各種交通服務整合到一個統一、便利、按需的出行平台。 MaaS 使用戶能夠透過統一的數位介面集中規劃、預訂和支付各種出行服務,包括叫車、共乘汽車、共乘單車、共乘滑板車、大眾運輸、計程車服務、多模態出行服務以及多模式出行規劃。該市場涵蓋行程規劃、預訂和票務、支付和結算、導航和路線最佳化、出行分析以及車輛管理等解決方案。都市化加快、對永續便捷交通途徑的需求日益成長、智慧型手機普及率不斷提高以及政府推行共享出行舉措,是推動 MaaS 市場在各個地區擴張的主要動力。
都市化加快以及對永續交通解決方案的需求日益成長
全球城市人口的快速成長和日益嚴重的都市區交通堵塞是推動出行即服務 (MaaS) 市場發展的主要驅動力。城市居民正在尋求替代私家車的出行方式,以期獲得便利、節省成本並帶來環境效益。 MaaS 平台整合了多種出行模式,實現了無縫的多模態,從而減少了對私家車的依賴。人們對永續性和減少碳排放的日益關注,也促使政府加強對共享出行解決方案的支持。隨著城市實施相關政策以限制私家車使用並推廣永續交通,MaaS 的應用持續擴展,從而支持了全球都市區的市場持續成長。
整合挑戰和監管障礙
將多樣化的旅遊服務整合到統一平台以及應對複雜的法規環境,是限制出行即服務 (MaaS) 市場發展的主要因素。整合擁有不同預訂系統、支付方式和資料格式的多家服務供應商需要大量的技術投資。叫車、共享汽車和微出行的法律規範因城市和地區而異,導致合規性複雜化。對資料隱私和資料共用的擔憂影響著公共和私人旅行服務提供者之間的合作。政府合作對於與公共交通系統的整合至關重要。這些整合和監管方面的挑戰可能會減緩 MaaS 的普及,尤其是在出行市場分散的地區。
與自動駕駛汽車和電動出行的融合
自動駕駛汽車和電動出行的日益普及為出行即服務 (MaaS) 市場的擴張帶來了巨大機會。自動駕駛叫車和按需接駁車服務能夠降低營運成本並擴大服務覆蓋範圍。電動滑板車、自行車和電動車符合永續性目標,同時也有助於降低營運成本。將自動駕駛和電動車隊與 MaaS 平台整合,可催生動態路線最佳化和車輛自動管理等新型服務模式。隨著自動駕駛和電動出行技術的日益成熟,整合這些創新技術的 MaaS 平台將擴大市場佔有率,並拓展服務能力和目標市場。
來自現有運輸業者的競爭
來自現有交通運輸業者(例如傳統計程車公司、公共運輸業者和叫車平台)的競爭對出行即服務 (MaaS) 市場構成重大威脅。大型叫車公司正將業務拓展至多模態服務領域。公共交通運營商正在開發自己的數位化平台。傳統計程車服務也擴大引入行動預訂功能。科技公司也正在進軍出行服務市場。這種競爭可能會限制專業 MaaS 供應商的市場佔有率,並導致市場結構重組。擁有穩定基本客群的現有企業可能會獲得 MaaS 市場的大部分佔有率。
新冠疫情對出行即服務 (MaaS) 市場產生了重大影響。初期,由於健康方面的擔憂,出行減少、封鎖措施以及共享出行方式的使用率下降,導致市場受到衝擊。叫車和汽車共享的使用量大幅下滑。然而,疫情也激發了人們對積極出行方式的興趣,例如短程自行車和滑板車共享。公共交通客流量有所下降,但隨後逐漸恢復。疫情也加速了數位化和非接觸式支付的普及。疫情過後,共享出行的使用量回升,人們對多模態出行方案和永續交通途徑的興趣日益濃厚。
在預測期內,叫車產業預計將佔據最大的市場佔有率。
預計在預測期內,共乘領域將佔據最大的市場佔有率,這主要得益於共乘服務的全球普及、龐大的用戶群以及持續的服務擴張。叫車提供便利、價格透明且柔軟性的隨選出交通途徑,吸引了許多用戶。該領域受益於領先叫車平台廣泛的市場覆蓋範圍以及對服務擴張的持續投入。與出行即服務(MaaS)平台的整合正在增強多模態的連結性。隨著用戶接受度的提高和服務覆蓋範圍的擴大,預計叫車將在整個預測期內保持其作為最大服務類型細分市場的地位。
預計在預測期內,車隊管理解決方案細分市場將實現最高的複合年成長率。
在預測期內,車隊管理解決方案細分市場預計將呈現最高的成長率,這主要得益於共享出行車隊規模的擴大、對營運效率日益重視以及遠端資訊處理和物聯網技術的廣泛應用。車隊管理解決方案能夠幫助服務供應商最佳化車輛利用率、降低營運成本、改善維護計畫並提升駕駛員和乘客的安全。該細分市場受益於叫車和共享汽車數量的不斷成長,這些車輛需要更精細的管理。隨著共享出行服務的擴展和車輛數量的增加,車隊管理解決方案正在推動該細分市場實現最快的成長。
在整個預測期內,北美預計將保持最大的市場佔有率,這得益於其對叫車和共享出行服務的早期普及、強大的技術基礎設施以及成熟的出行即服務 (MaaS) 平台。美國憑藉其部署的大型叫車和旅遊平台,正在推動該地區的成長。智慧型手機的高普及率和消費者對數位化旅遊服務的接受度正在促進這些服務的普及。創新的交通解決方案和政府對出行創新的支持也推動了市場成長。隨著共享出行的日益普及和 MaaS 平台的不斷擴展,北美將繼續保持其市場主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於快速的都市化、不斷壯大的中產階級、智慧型手機的廣泛普及以及包括中國、印度、東南亞和日本在內的各國對便捷、經濟的交通途徑日益成長的需求。該地區龐大且持續成長的城市人口正在催生對共享出行解決方案的巨大需求。數位技術的快速普及和行動優先的人口結構正在推動出行即服務(MaaS)平台的成長。各國政府旨在促進永續交通途徑和緩解交通堵塞的措施正在加速MaaS的普及。隨著城市出行需求的不斷演變和MaaS解決方案的日益普及,亞太地區正經歷著全球成長最快的出行即服務市場之一。
According to Stratistics MRC, the Global Mobility-as-a-Service Market is accounted for $378.2 billion in 2026 and is expected to reach $5,331.7 billion by 2034 growing at a CAGR of 39.2% during the forecast period. Mobility-as-a-Service (MaaS) is a transformative approach to transportation that integrates various forms of transport services into a single, accessible on-demand mobility platform. MaaS enables users to plan, book, and pay for multiple types of mobility services including ride hailing, ride sharing and carpooling, car sharing, bike sharing, scooter sharing, public transport services, taxi services, micro-mobility services, and multimodal journey planning through a unified digital interface. The market encompasses solutions including journey planning, booking and ticketing, payment and billing, navigation and route optimization, mobility analytics, and fleet management. Growing urbanization, increasing demand for sustainable and convenient transportation, rising smartphone penetration, and government initiatives promoting shared mobility are key drivers of market expansion across all regions.
Increasing urbanization and demand for sustainable transportation solutions
The rapid growth of urban populations and increasing congestion in cities worldwide are primary drivers for the Mobility-as-a-Service market. Urban residents are seeking alternatives to private vehicle ownership that offer convenience, cost savings, and environmental benefits. MaaS platforms integrate multiple mobility options, enabling seamless multimodal journeys that reduce reliance on private cars. The growing emphasis on sustainability and reducing carbon emissions is driving government support for shared mobility solutions. As cities implement policies to discourage private vehicle use and promote sustainable transport, MaaS adoption continues growing, supporting sustained market expansion across urban centers globally.
Integration challenges and regulatory barriers
The significant challenges associated with integrating diverse mobility services into unified platforms and navigating complex regulatory environments represent a major restraint for the MaaS market. Integrating multiple service providers with different booking systems, payment methods, and data formats requires substantial technical investment. Regulatory frameworks for ride-hailing, car sharing, and micro-mobility vary across cities and regions, creating compliance complexity. Data privacy and sharing concerns affect collaboration between public and private mobility providers. Public transport integration requires government cooperation. These integration and regulatory challenges may slow MaaS deployment, particularly in regions with fragmented mobility markets.
Integration with autonomous vehicles and electric mobility
The growing adoption of autonomous vehicles and electric mobility presents significant opportunities for MaaS market expansion. Autonomous ride-hailing and on-demand shuttles will reduce operational costs and expand service availability. Electric scooters, bikes, and vehicles align with sustainability goals and offer lower operating costs. Integration of autonomous and electric fleets with MaaS platforms will enable new service models including dynamic route optimization and automated fleet management. As autonomous and electric mobility technologies mature, MaaS platforms incorporating these innovations capture growing market share, expanding service capabilities and addressable markets.
Competition from established transportation providers
Competition from established transportation providers including traditional taxi companies, public transport operators, and ride-hailing platforms poses significant threats to the MaaS market. Major ride-hailing companies are expanding into multimodal offerings. Public transport authorities are developing their own digital platforms. Traditional taxi services are adopting mobile booking capabilities. Technology companies are entering mobility services. This competition may limit market share for pure-play MaaS providers and affect market consolidation. Established players with existing customer bases may capture significant MaaS market share.
The COVID-19 pandemic had a significant impact on the MaaS market. Initial disruptions included reduced travel, lockdowns, and declining shared mobility usage due to health concerns. Ride-hailing and car sharing experienced significant declines. However, the pandemic increased interest in active mobility including bike and scooter sharing for short trips. Public transport ridership declined but recovered gradually. The pandemic accelerated digitalization and contactless payment adoption. Post-pandemic, shared mobility usage recovered, with growing interest in multimodal solutions and sustainable transport.
The Ride Hailing segment is expected to be the largest during the forecast period
The Ride Hailing segment is expected to account for the largest market share during the forecast period, driven by the widespread adoption of ride-hailing services globally, established user bases, and continuous service expansion. Ride hailing offers on-demand transportation with convenience, cost transparency, and flexibility, appealing to diverse user demographics. The segment benefits from extensive market presence of major ride-hailing platforms and continuous investment in service expansion. Integration with MaaS platforms enhances multimodal connectivity. Growing user acceptance and expanding service availability maintain ride hailing as the largest service type segment throughout the forecast period.
The Fleet Management Solutions segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Fleet Management Solutions segment is predicted to witness the highest growth rate, fueled by the expansion of shared mobility fleets, increasing emphasis on operational efficiency, and growing adoption of telematics and IoT technologies. Fleet management solutions enable service providers to optimize vehicle utilization, reduce operational costs, improve maintenance scheduling, and enhance driver and passenger safety. The segment benefits from the scaling of ride-hailing and car sharing fleets requiring sophisticated management. As shared mobility services expand and fleet sizes grow, fleet management solutions deliver the fastest segment growth.
During the forecast period, the North America region is expected to hold the largest market share, supported by early adoption of ride-hailing and shared mobility services, strong technology infrastructure, and established MaaS platforms. The United States leads regional growth with major ride-hailing and mobility platform presence. High smartphone penetration and consumer acceptance of digital mobility services drive adoption. Innovative transportation solutions and government support for mobility innovation support market growth. As shared mobility adoption continues and MaaS platforms expand, North America maintains its dominant market position.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by rapid urbanization, growing middle-class populations, increasing smartphone adoption, and rising demand for convenient, affordable transportation across countries including China, India, Southeast Asia, and Japan. The region's large and growing urban populations create substantial demand for shared mobility solutions. Rapid digital adoption and mobile-first populations support MaaS platform growth. Government initiatives promoting sustainable transportation and reducing congestion accelerate adoption. As urban mobility needs evolve and MaaS solutions become more accessible, Asia Pacific delivers the fastest Mobility-as-a-Service market growth globally.
Key players in the market
Some of the key players in Mobility-as-a-Service Market include Uber Technologies, Inc., Lyft, Inc., BlaBlaCar, FreeNow, Moovit, MaaS Global Ltd. (Whim), Citymapper, Via Transportation, Inc., Bolt Technology OU, Grab Holdings Limited, DiDi Global Inc., Cabify, Ola Consumer, TomTom N.V., Siemens Mobility GmbH, and Cubic Transportation Systems.
In July 2026, BlaBlaCar announced a major global expansion into 20 new countries across Southeast Asia, Latin America, Europe, and North Africa, extending its carpooling platform to 41 international markets following 47% annual user growth in India.
In June 2026, Uber Technologies and UK-based autonomous technology company Wayve announced a strategic partnership to deploy self-driving vehicles on the Uber rideshare platform across the United Kingdom.
In May 2026, Grab expanded its AI-powered route optimization capabilities across Southeast Asia to optimize dynamic dispatching, shorten travel times, and improve rider routing accuracy.
In March 2026, Via launched AI-powered journey planning within its Citymapper platform, providing commuters with personalized route suggestions and dynamic summaries comparing speed, cost, and disruption risks.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.